Writing blog posts that actually get read is one of the most valuable skills you can have as a blogger and marketer.

But here’s the thing: most people totally miss the mark and end up stressing about it.

Sound familiar?

I’ve been blogging from last 7+ years,.

And today, I’m going to spill the beans on my exact writing process and strategies for creating insanely readable blog posts.

But hold on a second.

No matter how skilled you are at writing, if you’re not following the right process, I hate to break it to you, but your writing style just doesn’t cut it.

Trust me, I’ve been there.

So let’s dive right in, shall we?

How to research for a blog post?

70699 0cef45fee277703250cc0ac95e5153ba59c991ee554b2bfd06e71370a0021fc5

This is the very first thing you need to do before writing any blog post.


It’s not only about content research.

There are 3 types of research that you need to do.

1. Topic research

2. Audience research

3. Content research

Topic research for your blog posts

Great winning topic ideas won’t come out of your head most of the time.

First, you need to know what  to blog about.

To get the great topic idea– you need to make use of certain tools, your intuition, and also validate it.

For this, you can also make use of the tool BuzzSumo.

buzzsumo content analyzer

To use this tool, simply enter your niche keyword. For example, in the above scenario, I entered “Paleo”. BuzzSumo will then provide a list of web articles related to the topic that have gone viral on social media sites.

This indicates that the content is already resonating with social media audiences. By creating similar content, you have a chance to gain traction as well.

This strategy is particularly effective if your main focus is on generating traffic from social media.

If you are into SEO, you need to perform a supply-demand analysis. This involves writing content on topics that have high demand but low supply. To achieve this, you need to conduct keyword research

When researching your competitor’s website, you can use Ahrefs’ “top pages” feature. This feature shows you all the pages on your competitor’s site that are receiving significant organic traffic from Google.

If your competitor has a lower domain authority compared to yours but still they were ranking well, the chances of you ranking well for the same keywords will be very high.

ahrefs top pages

Or you can also use the “Best by links” section in Ahrefs to find the top pages of your competitor’s website with the most backlinks.

backlinks analysis

In this way, you can be pretty sure that if you publish an epic article on a similar topic you too get more backlinks.

Apart from this, you can also research the keywords that people are searching on Google and also manually do keyword competition analysis using various tools.

For keyword research, I highly suggest you using Semrush. It is a great tool for competitor keyword research, as it has the largest keyword database on the internet.

You can also do keyword research, relating to the niche you are blogging in. You can use tools like AnswerThePublic or Suggestomatic.

As you may already know, before conducting keyword research, it’s important to have a clear niche for your blog. Otherwise, you may end up researching seemingly unrelated keywords that may not rank well, even if they have low competition.

Akshay recommends: How to Choose a Blogging Niche? (Don’t Regret Later!)

Audience research – Define target audience

audience avatar

You are not writing for strangers. It’s not 2010 anymore where you can simply write a blog post and have the audience come hunting to read it.

You need to create an ideal reader avatar.

You need to determine who is the ideal reader of your blog.

To accomplish this, you’ll need to delve deep into your audience’s psyche by researching Reddit posts, discussions, Quora, and social media groups. You can even research on platforms like Discord to understand your audience better, enabling you to write blog posts that truly connect with them.

When conducting audience research, you need to spend valuable time understanding your audience’s desires, fears, aspirations, and the jargon they use. Additionally, create a customer avatar for each specific audience segment you are targeting. Then, create blog posts that truly resonate with them by using storytelling techniques.

How to research content for your blog?

After finalizing the topic and audience that you need to blog about, you need to start researching the content that you need to include in the blog post.

While doing content research, you need to keep in mind the reader persona you researched in the previous step.

Before researching the main content, you need to create an outline of what to include in the content and what questions to answer.

You need to make a big list of questions that you need to answer.

But how to find questions?

You need to make use the tool called AnswerThePublic.

In this example, let us consider that you’re writing a blog post on “Local SEO”. Just type the term in the tool.

answerthepublic 1

This tool will display all possible questions that people ask when it comes to local SEO in Google. With this tool, you’ll get a clear idea about what the length and breadth of the content you need to include.

You can even make use of Google wildcard keyword research tools that fill in the blanks and enable you to search for what people are searching on Google. These tools provide more suggestions than Google’s limited search box.

The best tool that I’ve ever come across for this is Keywordchef.

I use it all the time for keyword research. Instead of relying on historical keyword metrics from Ahrefs or Semrush, I can access Google’s search data directly using this tool.


You just need to enter the “asterisk” (*) symbol where you’d like the tool to fill in the blank and suggest the keywords that people search in Google.

Now, copy all the keywords and questions you’ve researched.

Head over to any of the bulk keyword volume checking tools like SearchVolume or KeywordsEverywhere, and enter in the keywords.

With this, you’ll get to know how many people are searching for answers to some questions related to your topic.

Once you’ve researched enough follow these steps:

  • Choose 3-5 keywords for your blog post and Google them.
  • Read the top 5 ranking posts for each topic. Note the quality of their content and what they cover. Look for similarities in content coverage and relevance to the keyword intent.
  • Read extensively and use the Notion web clipper – Save to Notion extension – to save ideas and inspirations directly to your Notion note. It’s important to capture ideas so you can refer to them when writing your blog post.
  • If you blog about fitness, health, or medicine, use Google Scholar to bookmark research articles that support your claims in your article.

Now the research phase is over. The goal of this phase is to make planning and outlining the content easier.

Planning and outlining the blog content

64340 3115f8a5cf7582ac9404dd115c52767289eb82c3905561e5f7c58b2f3a360adf

Once you have compiled a list of all the possible questions that people are searching for on the topic, as well as the necessary research components, it is time to organize the collected data and start preparing and planning the post.

Now, let’s focus on organizing the data.

For organizing the data, and creating a meaningful outline out of it, you can use outlining apps like Dynalist (I prefer) or Workflowy.

I was using Dynalist, but now as I’ve switched my whole workspace to Notion (personal plan), I’m doing the outlining process in Notion itself by not using a separate app for that.

Related: [TWEAK] How to Add Indentation Lines in Notion?

However, for this post, I’m showing you my Dynalist outline as it is a free tool and made specially for outlining.

dynalist outlining

These kinds of outline tools allow you to do unlimited levels of indentation and add in the details under each of the sub-topics and gives you idea on what to write in a blog.

You need to also reorder the structure of your blog post, so that there is a logical relationship between each of the topics covered.

Your outline should be very in-depth, so that, you don’t need to juggle between the browser tabs while writing the blog post.

In a typical blog post outline, you need to present the headings, subheadings, and also some key pointers that you need to include in each of the subheadings. So, in order to carry this forward, you can also consider including some paragraphs and your insights.

You can just dictate them with the help of speech-to-text software like MacWhisper or even Mac Dictate features that offer really good accuracy.

This way, you can perhaps feed this detailed outline to tools like ChatGPT and help it expand each section at a time and formulate the entire blog post, one section at a time.

Akshay recommends: How to Outline a Blog Post: The Last Guide You’ll Need + Template

Creation of blog content

91581 c38cc8883ebcc886337f0895d494105818888a049c3cc3e47a06a9291e41547d

Now, this is the most important part.

After researching about what things to include in the blog post, it’s time to get on to the creative side of the workflow.

The process of creating a blog post will vary depending on the type of outline you have written. If your outline is a high-level overview or a detailed outline, your approach to creating the blog post will differ.

For instance, if your outline is already half the length of the planned blog post, you can use tools like ChatGPT to expand upon the outline.

Alternatively, if you prefer to manually write the blog post and have full control over your creative decisions, you can follow this guide.

How to write good blog headlines?

Headlines are the determining factor of whether your blog posts get read or not.

According to a research by CampaignLive, only “Eight out of ten people only read the headline”.


The majority of the headlines won’t grab the attention at the first glance.


The attention of human beings is less than that of a goldfish, earlier it was same as that of a goldfish (thanks to the internet!).

For any person, to even consider reading your blog post, attention is the primary thing. And, prospect readers look at the headline to determine whether to pay attention to your article or not.

The headline should build rapport and cause emotions (like curiosity, love, fear) in the minds of the audience. Because emotions are the one which causes people to take action.

Analyze the headlines of top ranking pages.

Here are some keywords that they are using to spark curiosity or emotion.

  1. Scam or not? (curiosity + fear emotion).
  2. Shocking revelation (curiosity + fear emotion).
  3. The Brutally Honest Review.
  4. The Good, Bad, and Ugly.
  5. XXX vs YYY – You Don’t Want To Pick The Loser.
  6. XXX vs YYY – The Surprising Truth.
  7. Top XXX under $$$ – #3 is Just Awesome.

Make sure you come up with at least 5 – 10 headlines before considering the final one.

When you have a huge list of headlines at your disposal, you can mix and match the words in it to create an ultimate headline, which otherwise would be not possible to craft.

Try your best to include emotions and curiosity in it.


BuzzSumo conducted a research by analyzing 100 Million Headlines.

Here are the key takeaways for you from the research.

A headline should contain one or more of the following.

  1. A focus on why the reader should care
  2. Clarity and promise
  3. Emotional hooks
  4. Provoke curiosity
  5. Provide explanations
  6. Appeal to a tribe


If you love a more classical advice, let me present you something out of the advertisement classics. David Ogilvy, one of the great copywriters originally developed a headline crafting method called 4u’s.

Try to incorporate any of these 4u’s along with a strong emotion (by using adjectives), in your headline.

  1. When crafting a headline for your blog post, consider the following factors to make it engaging and effective:
  2. Usefulness: Make sure your headline conveys that your post offers valuable information that benefits the readers.
  3. Uniqueness: Highlight what makes your blog post stand out from others on the web and what readers can expect to find exclusively in your post.
  4. Urgency: Create a sense of urgency in your headline to compel readers to click and engage with your content.
  5. Ultra-specificity: Be precise in your headline about what readers can expect to gain from your post, catering to a targeted audience.

By incorporating these elements, you can create attention-grabbing headlines that entice readers to explore your blog post further.

You can make use of tools like CoSchedule Headline Analyzer or tools like Linkbait Title Generator to come up with good headline ideas.

thrive headline optimizer

If you are eager to split test the headlines in your WordPress posts, and pick the one which gets more clicks, make use Thrive Headline Optimizer.

It’s the best plugin I’ve ever come across when it comes to A/B split testing the headlines.

In addition to A/B testing, it can also analyze the headlines on your articles, making it a secret tool that you may have in your arsenal. This is especially useful if you are running a site featured on Google News with high traffic.

How to write catchy blog introduction?


Okay, people got intrigued by seeing your headline and clicked through it.

Now what?

Unless the introduction of the blog post hooks them, they’ll fly… and they’re gone… maybe forever.

Just imagine you walking down the street, and you stumble across a beautiful woman. Now you need to initiate a conversation with her and persuade her.

What do you do?

You try to find a common ground between you and her, and try to build rapport in the first conversation. You try to make her feel that you are similar to her, with similar likes and interests. This rapport building will be much more effective if you were stalking her on Instagram from a past couple of days.

Similar to this, you need to analyze the demographics and interests of your target audience. In the introduction of the article, you need to build rapport with them keeping their avatar in mind.

They need to feel like – “Damn, this man is similar to me and knows exactly what I’m looking for”.

In simple words, the opening of the blog, the introduction is meant to build rapport with your readers, to make them listen to you and value your words.

The best way to build rapport with your audience is through storytelling. The story you’re gonna tell them should drive them more curious, establish a common ground, or aggravate the problem they are facing.


Derek Halpern, from SocialTriggers does a great job of it.

In the above example, he has included the curiosity element in his introduction.

Personally, when I’m stuck writing the introduction part of my blog posts, I head over to his website and get the inspiration.

He starts almost every article with a short story of him related to the topic which he’s going to cover.

He knows exactly what triggers us, the social beings – stories.

The introduction should be conversational like that of rest of your blog post. It should only contain 1-2 lines every paragraph, and that’s it. Or else, people skip the introduction part.

If they skip the introduction, you are just priming your readers to skip the rest of the blog content as well. If your readers read the introduction without skipping it, the chances of them reading the rest of the blog post will be very high.

The core content of your blog post

core content

After the introduction, you need to expand the blog post outline that you created during the content research phase.

You need to write content and expand on the outline of your blog post.

To improve your writing process, it is helpful to have your blog post outline and document editor open side by side.

This allows you to expand on each section and heading in the outline one at a time.

Additionally, it is beneficial to have a separate window for your research process while you are writing.

Although the outline and research process cover about 50% of your research, the remaining 50% is done during the actual writing of the blog post.

By having the blog post outline readily available, you can refine and enhance the outline, as well as rearrange the bullet points to create a more structured final blog post

Research-backed content

Writing content that is well-researched is incredibly important.


As search engines become more sophisticated with AI algorithms, it is important to focus on creating content that is original, informative, and engaging.

Because when it comes to blog posts, making unsubstantiated claims can make it difficult for both readers and search engines to trust your content.

So, how can you build that trust?

Also it’s by backing up your claims with relevant statistics, research studies, and scholarly articles.

It should be data-driven.

Think about it.

Sites like Wikipedia rank high for a reason.

They have a lot of citations and internal links, which support every claim they make. This is why they are one of the most visited websites on Google.

So, if you want your content to be trusted, you need to follow their example.

Here are a few tips to enhance your content and gain more credibility:

  • Include links to relevant statistics, research studies, and scholarly articles.
  • Provide citations to back up your claims.
  • Use internal links to connect related information within your content.

By incorporating these elements into your blog posts, you can increase the conviction and trustworthiness of your content.

Remember, the more you can support your claims with reliable sources, the more likely readers and search engines will trust and value your content.

So, the next time you write a blog post, make sure to do your research and back up your claims. It will make a world of difference in building trust and credibility with your audience.

In the age of AI, finding impressive and relevant statistics, research studies, and citations has become easy. If you already use Grammarly, it comes with a “Get citation” feature.

Additionally, you can utilize tools like Perplexity, which provides research-backed answers to your questions. It’s like ChatGPT on steroids.

Blog content coverage

While writing the blog posts, you need to keep two things in mind.

  1. Content Depth
  2. Content Breadth

Content depth refers to the level of insight and in-depth analysis provided in the content. It involves going beyond surface-level information and providing detailed explanations, examples, research studies, and related studies.

By offering thorough and comprehensive information, readers and search engines like Google are more likely to trust the content.

Content breadth refers to the extent of topic coverage in the blog post. It involves addressing all possible questions and aspects related to the topic, rather than focusing solely on one or two keywords. While staying on topic, it’s important to cover related terms and provide a well-rounded understanding of the subject. Creating a detailed outline and addressing various aspects of the topic can help achieve this.

To make this task easier, there are several correlational SEO tools available, such as Surfer SEO and Frase. These tools allow you to compare your content with that of your competitors who rank well on Google.

I have a dedicated blog post some affordable SurferSEO alternatives, that you can refer to.

They provide insights on how your content compares in terms of topical coverage, ensuring that you include all the necessary sub-topics, concepts, and entities expected by Google.

This helps you achieve an ideal content depth and breadth, making your content more comprehensive for both users and search engine ranking purposes.

The writing style for your blog posts

writing style

Your writing style matters a lot.

No matter, how valuable information you’re giving out, if your writing style is not engaging enough to make people say – “WOW”, you simply won’t cut it.

  • Keep it conversational: Write blog posts as if you are hanging out with your readers over a cup of coffee. Make use of words like “you”, “I”, “your”, and “my” to create a personal and relatable tone. Only then, you will be able to sell effectively. Don’t sound robotic, Sophia’s there for a reason.
  • Practice storytelling: Relate some experiences you had previously in your life or something out of your journal to the blog post topic you’re writing about, and present the short stories in the middle of the content when you feel that the readers likely get bored. Keep the stories very simple, and relatable to your readers.
  • Simplicity wins: The goal of content marketing is to attract as many people as possible to read your content. You need to wear the shoes of your 13-year old and write in a simple tone. If your content wants to appeal the wide range of audience, if your top of the funnel needs to be wide enough, you need to write as if your readers are kids. If you feel the information is important, include it in bold text or a content box, don’t repeat yourself.
  • Cut redundancy: No need to present the same information twice in a blog post. There’s a thing called “conclusion” for a reason.
  • Use power words: Instead of using weak adjectives, and appearing as if you are desperately making them look strong, use power words. Instead of using words like “very big” use “gigantic”.
  • Grammar: Yes, you need to pay careful attention to the typos, grammar errors, punctuation in your content. Of course, I need to admit that I’m not a perfectionist when it comes to grammar being a non-native English speaker.

How to format your blog posts?

Before writing your content, you need to remember this – “On average, visitors read only 20% of your web page content”, this is backed by research.

Harsh truth.


When visiting a webpage people are only searching for a specific part that answers their query.

They aren’t really interested in reading the entire article.

These people who read the article superficially, are called skimmers or scanners.

The important thing you should keep in mind while writing the blog is you need to make your content easily digestible for scanners.

For this, you need to properly structure your content. If you are in a niche like mine, where very-in depth researched content is crucial, you need to make use of certain elements in your blog posts.


These are all the elements you need to use:

  • Clear-concise subheads: Subheads help users easily find the information they’re looking for. They can also be featured as direct answers in the Google Knowledge Graph.
  • Using lots of bullets and numbered lists: Readers find it easier to scan content when presented with lists. You can enhance the visual appeal of lists using CSS coding.
  • Having ultra-short paragraphs: Mobile user experience is crucial, and even short paragraphs can appear as large walls of text on mobile devices. Each paragraph should focus on one small idea.
  • Having tables: Tables are not only for comparison posts but can also be effective in informative blog posts. Tables can be added using the WordPress block editor.
  • Table of contents: If your articles are long, a table of contents is essential. It helps users navigate the content and enables Google to display “Jump to” links in search results.
  • Highlighting texts: Use formatting elements like bold, italics, underlines, and content boxes to emphasize certain paragraphs or keywords. This helps users locate specific information and enhances readability.

Having a lot of structured data in your blog, such as subheadings, bullets, and tables, can be extremely important. For example, when you include tables in your blog post, Google can easily recognize them as structured data and give you a competitive advantage.

google knowledge graph

You can see how the data present inside the table in this blog post has been featured in Google Snippets.

Additionally, I highly recommend including a sticky table of contents in your sidebar to help readers navigate your content easily.

BloggingX table of content

It carries a lot of UX advantages when people are reading your lengthy article.

How to create great images for blog posts?


If your post contains zero images, no matter how valuable information it has, people won’t just read it.

You’re not allowed to use the images you find in Google, no matter how attractive it is.

Personally, on my blog here at BloggingX, I make use of premium stock images. This gives us a giant leap to our competitors who most of the times use free images.

But if you don’t have a budget set for purchasing premium images, you can make use of tools like Pixabay or Pexels to find the royalty-free images that you can freely use on your blog without any attribution whatsoever.

You need to also invest your time in creating own graphics that provides a visual treat.

You can make use of tools like Canva, Visme (for infographics), and others.

For featured images, you need to stick to either – vector images or the real-life images. If you go to my BloggingX blog page, you can see that all of our featured images are vector based.

Because, we’ve found that vector images garner more clicks on social media for my niche.

For vector images I use Freepik. They have a good range of vector images for almost all the keywords you can imagine and comes a cheap price compared to other stock photo sites.

Or if you prefer Canva, you can. More recently as I have Canva Pro, I use their images.

  • I use premium stock vector images for all of my graphics.
  • I use my brand colors for the featured images (#f44336 and #0971B2)
  • I use a consistent font size and family for all of my blog featured images
  • I use a consistent size for all of my featured images

According to a research conducted by Nielsen Norman Group, the images that carry information garners more user attention. Users pay more attention to the information-carrying images as opposed to the images that are fluffy and used for decorative purposes.

This is the exact reason why infographics are popular, and big brands are investing top dollars on designing quality infographics. They attract the attention of the web users, and attention is the new commodity.

How to write good blog post conclusions?

writing conclusions

People remember the beginning and the end, but tend to forget the middle details. Based on this, they remember how you made them feel.

So, it’s important to have a good hooking introduction and end with a bang.

In the ending lines, the conclusion of your blog post, you need to sum up the things you explained so far. If it’s an informational post, it should be like a synopsis of the content you covered.

If it’s a product review or a comparison post, mention your verdict about the products and wrap up with the benefits or downsides.

You can also mention the action steps for your readers to take the moment they step out of your blog. Give them actionable tips to implement right away. You can provide downloadable actionable worksheets in the form of content upgrades in exchange for their email IDs.

Actionable steps can also include recommending related blog posts in the form of related posts.

sharing post on social media

You can also ask them to share your post on social media and comment on your blog post. You may notice that I have included the widget you can see in the above screenshot at the end of every post here at BloggingX.

SEO essentials – In brief

Untitled 1

SEO is a very important thing you need to consider for driving targeted traffic to your site.

In this section, I’m gonna only discuss the basics of o¡n-page SEO when it comes to content creation.

These are the things I discuss in the below section:

  • Keyword optimization
  • LSI keywords
  • Internal links
  • Topical optimization
  • Outbound links

Trust me, these are the only things you need to follow for on-page SEO, rather than getting caught up in all the overhyped elements.

Keyword optimization

Before writing an article, you need to have a target keyword in mind that you need to rank for.

You need to use the target keyword in the title of the article (H1 of the article), in the URL of the blog post, in the introduction of the blog post, any one of the subheadings (preferably H2), and also in the conclusion of the article.

While doing this, you should also keep the ideal keyword density in mind. Instead of simply stuffing keywords, focus on optimizing the article for the entire topic rather than a single specific keyword.

Read this:How to do long-tail Keyword research for SEO

LSI keywords

Apart from the target keyword, you need to also research for other related keywords a.k.a. Latent semantic index keywords in your articles.

This helps in content breadth and also allows you to rank for a whole topic, rather than that of a specific keyword.

Read this: Guide to LSI keywords

Topical optimization

The goal of your blog posts is to rank for a whole topic rather than individual keywords.

You need to structure your blog content thematically, so that content under a specific theme are internally linked and close to each other.

This topic clustering is also called as silo structure in SEO.

Internal linking

You need to internally link your topically relevant blog posts together, and thematically structurize them. With this, Google and also readers will be easily able to find the relationships between the various pieces of content on your blog post.

Whenever you publish new content, head over the relevant old content and include links to the new content to instantly help it index.

When you include deep internal links like this, you increase the crawlability of your blog posts.

Outbound linking

You should not forget to add outbound links to relevant external resources.

This also helps Google to establish the content relevancy. The external resources you link out should preferably be to the high authority sites or those having very good content that is relevant to your blog post.

When you associate your site with other influential sites in your niche you garner great SEO benefits.

How to edit and proofread your posts?

Untitled 2


No matter, how researched and good your content is. People will not read it completely if it contains lots of typos and grammatical errors.

You should not do the writing and proofreading simultaneously. Because in these processes, there are two different parts of the brain involved.

When you are writing any blog post – you will be in the psychological state of “flow”, where you don’t have conscious awareness and logical reasoning abilities. It’s a divine emotional state.

Whereas, when doing proofreading, you need to be very rational, logical and super-attentive.

So, if these two processes go hand-in-hand, your content creation creativity will suffer.

Here are some of the tips I follow while proofreading my content:

  1. Take a break: If you are both the writer and the proofreader of your content, you need to have a new pair of eyes. Or, you need to take a break after writing, prior starting to proofread. If you start proofreading the content immediately after writing, you tend to autocorrect the mistakes.
  2. Read out loud: This is why you need to have a separate cabin for you in the office (haha). When you read out the text loud, you’ll be very attentive and tend to focus and not skip any word in the article.
  3. Keep a swipe file: As per the Pareto’s principle, 20% of the mistakes you will commit 80% of the times. You need to keep that 20 % of the mistakes in the form of a swipe file in your computer and go through them while proofreading.
  4. Adopt a vigilant mindset: If you analyze the meaning of content deeply while reading, you can’t effectively proofread as brain autocorrects the mistakes. You need to be like a detective and always super-aware.
  5. Print out: This advice I follow only sometimes when writing advertisement copy or an evergreen email template. Our brain is hardwired to skim the text that appears on the display. In the case of printed text, the chances of we reading the content in detail will be more.
  6. Proofread reverse: I’m not asking you to reverse the proofreading process, on a sentence level. Reverse the proofreading process on a paragraph or a subheading level. This forces your brain to pay attention due to the psychological phenomenon of pattern interrupt. It simply means that, when brain encounters something that’s out of its experience, it forces attention.
  7. Use tools: Remember that tools contribute only 20% of your proofreading process. You can make use of tools like Grammarly and Hemmingway app to help you identify the mistakes, typos, structural errors, and also vague sentences.

    However, it’s very important to proofread manually as these automated tools are often pretty poor at what they do and still have a long way to go to emulate actual proofreader’s brain.

How to promote blog posts?

38151 37c1702924163fe4e109b85c4ae130100bf59a4f3f740d22eced41e27ca615da

No matter how good your blog post content is, if you fail to promote your blog posts effectively, you efforts will be wasted.

You need to have proper promotional strategies in mind.

Email campaign

Pre-publishing buzz is one of the things you can do to generate excitement around your content even before you publish it. By doing this, you can instantly attract people who have been eagerly anticipating your content.


You need to also promote your blog posts aggressively on many platforms, without waiting for Google to trickle in the traffic

Here are some of the places where you can promote your content.

  • Facebook
  • Chatbot subscribers
  • Twitter
  • LinkedIn
  • Pinterest
  • Reddit
  • Quora
  • Email subscribers
  • Browser subscribers
  • Influencer outreach

You can copy some useful content inside your blog post and create snackable content for your social media followers or present them as answers on Quora. With this approach, you along with promotion, can provide the value upfront.

In fact, I have a giant blog post on how to get more blog traffic that focuses on blog post promotion.

What about you?

52308 703d04e6a2033572371712cf152c070e1dd90cd12e8448eaebefe315de044aa7

As you’ve read the blog post completely by now, I urge you to take a sheet of paper and list down all the things you learnt from this blog post and what you need to implement in your next blog posts.

Remember that sticking to the basics and executing them well is crucial than getting hung up with technicalities.

Instead, focus on creating high-quality content that connects with your audience, fulfills their intent, and helps them accomplish their tasks efficiently.

Hope you guys found this blog post on writing great blog posts helpful.