Ever felt like an echo?
You’ve poured your heart into crafting a killer blog post—researched the topic, laboriously outlined, revised, edited, and finally hit ‘publish’ only to feel like your hard work is just being sent out into a vacuum.
We’ve all been there.
And you know what?
There’s a fix.
You need to start repurposing your blog content.
It’s about recycling your top-performing content across other platforms, and opening up new streams of traffic!
Let’s dive into how to breathe new life into your content and attract new audiences.
Why should you do blog content repurposing?
Before reading this blog post, you may be wondering why you need to repurpose blog content.
Here are the top 3 reasons why repurposing is important:
- Reach new audiences: Not all audiences are the same. Some of your target audiences may prefer visual content like videos, infographics, slides, etc. Others may prefer audio and may prefer listening to podcasts. Some may prefer reading blog posts on other platforms like Medium, LinkedIn, Quora, etc. If you are not considering sharing your content on these platforms, you may be missing out on these audiences, who are growing day by day.
- Increase brand awareness: When your brand appears all over the web, your brand awareness will increase significantly. This increases the likelihood of customers choosing your brand over competitors during the purchasing process or when they are simply clicking on search results.
- Reduce costs: By repurposing content, you can significantly reduce the cost of creating new content to reach a new audience. This is the most significant advantage of content repurposing.
According to Curata, 29% of leading marketers systematically reuse and repurpose content.
Content repurposing is more common than it seems because the ROI can be impressive if it’s done the right way.
Jay Baer, the founder of ConvinceAndConvert, is a great example of successful content repurposing. He creates short 3-minute videos on his site, and his team repurposes their blog content in the form of podcasts, video content, LinkedIn Pulse posts, Medium posts, and social media channels. He has described the entire process in his podcast episode.
Let’s face it; not everyone has the time or attention span to read an ultra-long blog post. Some prefer short-form content like Twitter threads or short YouTube videos.
So, rather than hoping that your long post gets read, you need to feed the audience where their mouth is. That makes sense, right?
Things to remember before blog content repurposing
- Don’t repurpose your blog posts until Google has indexed the original content. Otherwise, the repurposed content may outrank the original content in Google.
- If the repurposed content is indexable by Google (Quora, LinkedIn, Medium), always include a link back to your site (preferably with a canonical tag) to avoid facing duplicate content issues.
- Consider repurposing only parts of your blog post instead of the entire post. Repurposing the entire post, especially on platforms like Medium, LinkedIn, and other Google-indexable high-authority sites, tends to outrank your original content (unless you use a rel=canonical tag).
- When repurposing your content, it’s important to keep the platform’s audience in mind. Demographics are just the tip of the iceberg. You need to delve deeper and consider psychographics such as attention spans, age groups, and preferred types of content. Different content formats appeal to different kinds of audiences.
Ways to repurpose blog content
Turning blog posts into Twitter threads
Twitter is a fantastic platform for repurposing your blog content. The concise and fast-paced nature of Twitter perfectly caters to a niche-specific audience that craves value-packed information.
ChatGPT can help in this conversion process:
- Summarize the Blog Post: Ask ChatGPT to provide a condensed version of your blog post, maintaining the main points and value propositions.
- Convert into a Thread: The summarized version can be broken down into a series of tweets, ensuring each tweet is concise and carries a portion of the message.
To keep your Twitter presence consistent, consider posting 2-3 threads every week
Moreover, you need to interact with other accounts – by replying to comments, retweeting, or liking – fosters relationships within your niche, further boosting your credibility and reach on the platform.
Blog posts to LinkedIn posts
Here, informative posts and thought leadership shine, making it the perfect place to repost your blogs. The key is to reformat and restyle your content to cater to LinkedIn’s professional audience.
You can convert your blog posts into visually appealing slides in PDF format and upload them to LinkedIn to increase engagement on LinkedIn.
By repurposing your content in this way, you can make it more digestible and add a visual element that increases interaction.
You can make use of tools like ContentDrips, which specializes in this kind of LinkedIn post management.
You can as well make use of ChatGPT to easily create LinkedIn posts:
- Blog Post to LinkedIn Post: Ask ChatGPT to convert your blog post into a LinkedIn-friendly format. This could involve creating a professional tone, focusing on industry insights, or highlighting actionable tips that resonate with LinkedIn users.
- Twitter Threads to LinkedIn Posts: Twitter threads can also be repurposed for LinkedIn. ChatGPT can help retain the core message from your Twitter threads while reformulating it to fit the LinkedIn context.
Remember, LinkedIn is all about showcasing your expertise and starting meaningful conversations. By repurposing your blog posts for LinkedIn, you get to extend your reach, build your professional brand, and spark dialogue with industry peers and potential clients.
Create infographics out of your slides
Creating infographics from your blog content is an effective way to enhance your content marketing strategy.
You can either hire an infographic designer or use tools like Visme – the best available infographic creator – to create visually appealing infographics.
If your budget for creating infographics is limited, you can convert previously created presentations into infographics. To do this, convert your presentation slides to images using a tool like PPT to JPG | Zamzar.
After uploading your PPT file, wait for the conversion process to finish. Zamzar will then send high-quality JPEG images of each slide to your email inbox.
You can later use these high-quality images along with software like Photoshop or photo stitchers to create your infographics. Once you’ve created your infographics, it’s time to upload them to directories.
Here are some of the best infographics directories and perfect places to share your infographics:
- Flowing Data – Submit Infographics
- Infographics Archive
- Daily Infographic – Submit Infographics
- Cool Infographics – Submit Infographics
- GOOD Infographics – Post Infographic
Don’t forget to link back to your website in the infographics description.
Blog posts to newsletters
If you want to maintain a direct connection with your audience, there’s nothing like a well-crafted newsletter.
Repurposing blog content into newsletters gives you the opportunity to offer a digest of your best blog posts directly to your subscribers’ inboxes.
It’s a great way to keep your audience engaged and informed, and it can help you build a loyal following over time. So why not give it a try and see how it works for you?
ChatGPT can help you here:
- Content suggestions: Ask ChatGPT to suggest newsletter content based on your blog posts. It can extract key takeaways and actionable insights to form the backbone of your newsletter.
- Exclude spammy and salesy language: To avoid triggering spam filters, it’s important to exclude any overly promotional or salesy language from your newsletter. This ensures that your newsletter is rich with value and doesn’t come across as just another sales pitch. You can request ChatGPT to review your language and make sure it’s not spammy.
Consider crafting roundup newsletters rather than on a specific topic!
It involves curating your best blog posts and providing a brief summary of each, with links leading back to the full post on your blog.
Here’s a simple structure you could follow:
- Introduction: A friendly opening to greet your readers and give them a brief overview of what they’ll find in the newsletter.
- Blog post summaries: Brief, engaging summaries of each blog post. Highlight the main takeaways and why they matter to the reader.
- CTA (Call to action): Encourage readers to read the full blog posts, leave comments, or share your content on their social networks.
Blog posts to YouTube videos
For those visually inclined or those with shorter attention spans, video content is the preferred choice.
Repurposing your blog posts into YouTube videos is a fantastic way to cater to this audience.
It’s lower effort for viewers – they just hit play and absorb your content.
Transitioning your blog post into a YouTube video starts with a compelling script. This is where ChatGPT comes in:
Prompt ChatGPT to transform your blog post into a YouTube video script. It’s not just reading the blog out loud; it’s about creating an engaging narrative that hooks viewers.
The prompt could be: “As a skilled script writer, create a YouTube script in the first person voice from this blog post. It should be under 1000 words and easy to read off a teleprompter.”
When you have your video script, using a teleprompter can be helpful in delivering your content naturally and conversationally.
Just hit record and read along!
Once you’re done recording your video, it’s time to hand it off to a video editor. Give them the original blog post as a reference so they can better understand the content and align the visuals with your message effectively.
Remember, it doesn’t have to be perfect – imperfections can add a human touch and make the content more relatable.
Blog posts into podcast episodes
In the age of multitasking, podcasts have become a go-to source for digesting valuable content.
Repurposing your blog posts into podcast episodes is a brilliant way to reach this audio-loving audience.
If you’re not interested in recording a video, no problem. Follow the steps above to convert your blog post into an easy-to-read script. Then, grab a microphone and start recording the podcast.
Got a YouTube video already?
Now, let’s transform it into a podcast.
When editing your video, ensure the content makes sense in an audio-only format. Once editing is complete, you can extract the audio to create your podcast episode.
You can use Descript here:
- Transcribe and Edit: Descript transcribes your audio, allowing you to edit the text version of your podcast just like a Word document. This can help you remove any parts that don’t work in an audio format or correct any verbal slips.
- Overdub Feature: Overdub in Descript allows you to generate new audio from the text. If there’s something you’d like to add or modify post-recording, just type it in, and Overdub will create the audio in your voice.
When creating a podcast episode, it’s important to add a catchy intro and a conclusive outro. These elements set the stage for your content and can include a call to action, like asking listeners to subscribe or check out your blog.
Content repurposing can be a great way to expand your blog’s reach and impact. By adapting your posts to different formats and platforms, you can attract new audiences, build brand awareness, and even cut content creation costs. Plus, repurposing can help you create quality backlinks and generate leads or sales for your business.
However, it’s important to keep in mind that there’s no one-size-fits-all approach to content repurposing. You need to consider the preferences and needs of your target audience. Depending on their demographics, psychographics, and preferred content types, you might need to use different formats and platforms.
To sum it up, content repurposing is a powerful strategy that can help you make the most out of your blog content. By taking the time to adapt your posts and reach new audiences, you can boost the impact of your writing and grow your online presence. Just remember, there’s no such thing as perfect content – imperfections can add personality and make your content more relatable.