Are you looking to level up your sales funnel game?
You have CLickFunnels 2.0
Faster than 1.0.
Packed with new features.
I’ve spent hours testing this platform.
ClickFunnels 1.0 vs. ClickFunnels 2.0: Differences
| Features | ClickFunnels 1.0 | ClickFunnels 2.0 |
| Free trial | 14-day free trial | 14-day free trial |
| Starting Price | $97/mo | $97/mo |
| Page Builder | Yes. Limited. | It has a drag-and-drop page builder that gives you Elementor-like page-building experience. |
| Funnel flows | No | Features a drag-and-drop canvas for funnel building with split testing and conditional path rules |
| Blog Builder | No | Yes |
| Upsells & Downsells | Yes | Yes |
| Courses | No | Yes 🎊 |
| Membership sites | Yes | Yes |
| Affiliate Management System | Yes | Yes |
| Follow-up funnels | Yes | Yes |
| A/B Testing | Yes | Yes |
| Customer Center | No | Yes. It’s a shopping portal where customers can access your paid content. To have products appear in this customer center, enable the option when creating the product. |
| eCommerce site builder | No | Yes. ClickFunnels 2.0 lets you build an online store with product funnels to boost conversions. It also includes a cart abandonment feature to increase sales. |
| Team collaboration | No | Yes |
| Funnel Stats | No | Yes |
| CRM funnels | No | Yes |
What is ClickFunnels 2.0?
ClickFunnels is a brand new version of ClickFunnels 1.0.
The previous version of ClickFunnels was primarily focused on funnel-building, but ClickFunnels 2.0 is an all-in-one marketing platform.
It offers almost all the tools necessary to run a successful online business, similar to Kajabi.
What’s included in ClickFunnels 2.0?
Here’s everything you get:
- Funnel Hub: Build your entire site and funnels in one place
- Advanced page builder: Drag-and-drop editor with team editing, universal sections, and custom themes
- Blog + SEO: Create content with built-in SEO features
- Full eCommerce: Sell products with customer portal and shopping cart
- Marketing tools: Email and CRM to manage leads and customers
- Visual automation: Design workflows on a canvas
- Follow-up system: Advanced email marketing sequences
- Courses + Memberships: Host your digital products
- Funnel stats: Monitor sales and conversion metrics
The best part? You won’t need extra tools – everything’s built right in.
ClickFunnels 2.0 release date: ClickFunnels 2.0 was officially launched on October 4 and is now available for users. To try out the tool, you can start with its 14-day free trial.
Why people are switching away from CF?
Let me tell you what’s really happening with ClickFunnels in 2025.
Remember ClickFunnels’ glory days as the go-to funnel builder? When everyone wanted to be a “funnel hacker”?
That era is over.
The platform is seeing a steady decline in users.
Here’s why people are leaving:
The pricing is way too expensive – $97/month just to get started.
Most users actually need the $197 plan, and still end up paying for separate tools on top of that.
But it’s more than just costs.
The market has evolved.
The aggressive “funnel hacker” approach?
That pushy sales mindset?
It feels like yesterday’s news.
Instead, we’re seeing a split in where people are heading:
On one side, you’ve got the practical folks moving to platforms like GoHighLevel.
Why?
Because they’re getting way more bang for their buck – full CRM, email + SMS automation, funnel builder, appointment scheduling, even white-label options.
It’s like getting ClickFunnels, ActiveCampaign, Calendly, and more all rolled into one – often at a lower price.
And.
On the other side, there’s a growing movement towards platforms that prioritize community and genuine connection.
Look at the rising popularity of Skool and Kajabi.
These platforms understand that in 2025, especially with AI making information freely available, it’s the human connection that really matters.
The days of paying premium prices just to be part of the “funnel hacker” crowd are over.
My initial impressions
ClickFunnels 2.0 represents a major revamp of its 1.0, addressing previous sluggishness, bugs, and basic membership functionality. While users previously needed Teachable or Thinkific for courses, the new version changes that.
The platform now offers basic courses, enhanced funnel automations, and a sophisticated landing page builder compatible with Elementor and Leadpages. However, it still has limitations.
Despite robust marketing features, ClickFunnels 2.0 falls short in student value delivery.
Unlike other online community platforms, it lacks crucial features like engagement tracking, video retention analytics, and community-building tools.
ClickFunnels 2.0 Reviewed
FunnelHub
FunnelHub is ClickFunnels 2.0’s central area where you can manage all the funnels, pages, blogs, URL redirects, courses, and even the entire site.
Let’s first talk about funnels.
ClickFunnels 2.0 has over 15+ pre-made funnel recipes that you can import with just a single click.
Some of the most used recipes include:
- Optin funnel
- Lead magnet funnel
- Product launch funnel
- Video sales letter funnel
- Squeeze page funnel
You can even build funnels from scratch using their brand-new page builder (which I’ll discuss below).
In order to set up the workflow for the funnels, you need to make use of of funnel flows functionality inside ClickFunnels.
Funnel flows are a collection of actions, such as sending an email, adding to a course, or creating an affiliate, that can be executed when a funnel workflow is triggered.
The true power lies in combining funnels with workflows, allowing you to create complex funnels.
These workflow features were not available in the previous version.
You can trigger multiple funnels and automate the tasks to run on autopilot.
It helps you visualize and build the funnels with ease.
The best thing is ClickFunnels 2.0 flows support a conditional split path, which means you can split the workflow based on the set conditions.
Also, you can split-test your workflow to show different pages to the user and divide the percentage of traffic.
Below is the funnel workflow I have created for my course: BloggingX Automation System.
Let’s take a look.
- Step 1 -> Workflow trigger – Successful purchase of BloggingX Automation System.
- Step 2 -> Send an email – Thanks for purchasing BloggingX Automation System
- Step 3 -> Enroll then in my course
- Step 4 -> Add a tag BAS_Enrolled.
- Step 5 -> After two days, send them an email asking for feedback.
Now as when people go through the funnel, you need to be able to access the analytics at each step of the way.
ClickFunnels provides analytics on the funnel dashboard itself. The metrics include – displays of earnings per click, sales, and average cart values.
You can add affiliate and UTM parameters and apply filters for more condensed data. (Refer to the screenshot above).
This feature alone entirely replaces the need for tools like Funnelytics and Geru.
👉 Note: You can share the funnels with your team members so that they can take over and design them. But they’ll not have access to funnel analytics.
Blog builder 📃
Unlike ClickFunnels 1.0, ClickFunnels 2.0 has a blog builder similar to Kajabi’s blog feature.
Both tools have made their blogs SEO-friendly, and the pages are optimized for fast load speeds.
You can add featured images, tags, categories, set visibility options, etc.
If you want to do content marketing for your product or service, you can get started with ClickFunnels blogs.
Page builder 📄
ClickFunnels 2.0’s page builder has rows, sections, code, a footer header, and block templates to design the pages. The old version also has the same page builder features.
ClickFunnels 2.0’s page builder got a major upgrade for speed and ease of use.
You get excellent design flexibility without complexity.
It feels just as powerful as premium page builders like Elementor.
A big improvement from version 1.0 – you can now reuse designs across pages. No more duplicating or recreating pages from scratch.
But the new version has something called a universal section, which is very similar to global sections in the case of tools like Elementor.
You can create universal sections to use anywhere on your pages or on the site. The changes you made to these sections will be reflected all over the site.
New course builder and membership sites 📚
ClickFunnels 2.0 has a dedicated course builder and memberships.
It has a basic course (for short content or for product launches) and nested course templates (helpful for long content).
ClickFunnels course curriculum consists of modules and lessons.
It seems that ClickFunnels courses are developed inspired by Kajabi’s courses. If you have used Kajabi, the new design screams this.
You can lock or drip-feed any of the modules. You can use these features for course compliance.
You can lock the modules until all the previous ones are completed.
This module-locking feature is also great for membership sites. You can lock the module content to be available only for premium members.
When it comes to customizing course pages in ClickFunnels, there is a lesson template that you can edit (similar to WordPress theme builders).
By default, all the lessons follow this template.
ClickFunnels supports content types like text, image, video/audio, custom JS/HTML, etc. The best thing is you can add elements like course published date, breadcrumbs, collections, author, etc.
Note: ClickFunnels course builder cannot replace dedicated LMS tools like Teachable, as it lacks course completion certificates, assessments, quizzes, comments, course compliance features, etc. If these features are of utmost importance to you, Kajabi would be a really good superior alternative to ClickFunnels 2.0 (do read my comparison).
👉 The major drawback of ClickFunnels is its lack of community features and mobile app. While it’s easy to provide video content, true learning success requires student engagement through community interaction and accountability tools. Kajabi excels in these areas.
eCommerce and shopping cart 🛒
In ClickFunnels, you can create digital products, physical products, or bundles.
When setting up the pricing, you have two options: One-time fees or subscriptions. If you want to offer product trials, either free or paid, you can include them in the subscription plans.
Additionally, you can provide assistance to your customers in the setup process and charge a fee for this service.
When you are selling physical products, ClickFunnels offers you various features like inventory, shipping, and a variants feature that allows you to set different sizes and colors for the products.
It also includes a taxes feature, and you have the ability to add regional tax codes while selling your products or services.
What’s more?
The products displayed in the customer corner and online store can be configured. The customer center functions as a store portal, allowing you to showcase and sell your products, similar to an online store.
But make sure you need to enable these features while creating the products.
It also provides checkout templates that are conversion-optimized.
You can even split-test the pages to see which converts better.
Over time, more checkout templates will be added to ClickFunnels 2.0, just like they add highly converting templates to showcase their landing pages. This gives ClickFunnels a significant advantage over tools like Kajabi, which only provide a default template that requires manual editing and customization using their page builder.
Email marketing
ClickFunnels has several email templates in various categories like promotional, invitational, newsletters, and order confirmation emails. You can design emails from scratch.
It has a dedicated drag-and-drop email editor with various blocks to design the emails.
As of now, you can only send broadcast emails. They are working on releasing follow-up sequences which will be available soon. If you need this feature, you can create email funnels with delays (using flows).
Email broadcast analytics
Currently, you can send emails from the ClickFunnels domain. They are working on providing email service providers like Gmail, Yahoo, Outlook, Apple mail, etc.
Unlike tools like Kartra, as of now, ClickFunnels is lacking the email split testing feature.
CRM
ClickFunnels 2.0’s CRM tool helps you manage all the visitor and customer data in one tool. It even tracks the visitors who have visited your pages and maintains a log of them.
For each contact, it gives details on their activities, notes you added, workflows & broadcasts they are in, their orders, fulfillments, enrollments, etc.
You can add tags, create segments for easier contact management, import contacts from other tools, etc. You can use ClickFunnels workflows to automate tasks such as adding a tag, adding a note, sending an email to them, etc. Just set it and forget it.
Custom fields in ClickFunnels 2.0
ClickFunnels gives you the flexibility to create custom fields to collect as much data as you need from the leads. Along with this, there is also a lead-scoring feature available. To quantify the value of leads, you can assign points for their activities.
Reports and analytics 📈
ClickFunnels 2.0 has much-improved reports with detailed analytics and real-time analysis.
You have reports for:
- Sales
- Pageviews
- Subscriptions
- Course Progress
- Opt-ins
There is also a live view feature available where you can analyze what’s happening on your site with real-time data. Think of Google Analytics!
When it comes to email analytics, the revenue-related stats, and the email open rate, click rate will be available soon.
You can also analyze the reports for individual funnels, which gives metrics like total page views, total opt-ins, total orders, conversion rate, product sales, etc.
ClickFunnels 2.0 pricing 💲
ClickFunnels 2.0 pricing starts at $97/month for the Launch Plan, which includes unlimited funnels (for the limited time though!), 3 courses, 1 payment gateway, and one admin user.
The Scale Plan at $197/month adds an affiliate program, removes branding, and includes a liquid theme editor for developers.
For agencies and larger businesses, the Optimize Plan at $297/month offers advanced analytics across multiple websites.
Budget-conscious users can explore affordable alternatives like Systeme.io.
Try ClickFunnels through their First Funnel Challenge – sign up for the trial here.
FAQs on ClickFunnels 2.0
- What is ClickFunnels 2.0? ClickFunnels 2.0 is the redesign of ClickFunnels 1.0. ClickFunnels 1.0 is more of a funnel-building platform, while ClickFunnels 2.0 is an all-in-one platform that comes with funnels, website builders, email marketing, eCommerce, a shopping cart, a blog builder, etc.
- Is ClickFunnels 2.0 released? Yes. ClickFunnels 2.0 was officially launched in October 2022 and is now available for all users.
- Does ClickFunnels offer a trial? Yes. It is offering a 14-day free trial. Click here to get started.
- Can I sell physical products on ClickFunnels 2.0? Yes, you can. ClickFunnels 2.0 supports eCommerce features, and it handles all the shipping and inventory management as well.
- What if I don’t want to switch to ClickFunnels 2.0? You can stay in ClickFunnels 1.0 itself. That’s not a problem.
Conclusion
ClickFunnels 2.0 stands as a hybrid of Kartra and Kajabi.
The platform has integrated the best features of its competitors, creating a comprehensive solution.
However, let’s be clear about its limitations: the platform falls short in specialized course delivery.
It still has that funnels and tricky ol’ marketing vibe to it.
The absence of community features and mobile apps significantly impacts student engagement potential.
The platform’s pricing structure can also be quite limiting, especially considering the funnel limitations on lower-tier plans.
While course creation and marketing capabilities are strong, the platform lacks critical tools for driving and measuring student success – a crucial factor for serious course creators.
