Today we are going to review Kartra vs. Kajabi.

Kartra and Kajabi are two of the top all-in-one online selling platforms out there.

These tools have different target audiences.

Kartra is designed for marketers and agencies. It is particularly popular among agency owners, evident from features like Kartra helpdesk and back office.

On the other hand, Kajabi is aimed at advanced course creators who seek a robust LMS with marketing automation. It caters to independent course creators who desire a premium experience, catering specifically to high-ticket coaches and consultants.

This post is for you 🤞 if you are unsure whether to choose Kajabi or Kartra for your online business.

Let’s get started with the Kartra vs. Kajabi review.

Features	Kartra	Kajabi
Transaction fee 💸	0%	0%
Pricing starts at 💰	$99/mo	$149/mo
Built-in surveys	Yes	No (need to embed SurveyMonkey)
OTOs	Upsells, downsells,  order bumps	Upsells, order bumps
Supported checkout	Both single-page and two-page checkout	Has only single-page checkout
Has a built-in community? 👨‍👩‍👧‍👧	No	Yes (with gamification)
Mobile app  📱	No	Has both iOS and Android apps
Is it truly white-labeled?	Yes (geared towards agencies)	No
Has a native payment gateway?	No	No
Has affiliate marketing?	Yes	Yes

Explore Kartra

Explore Kajabi

Overview

Kartra is an all-in-one marketing tool.

It has all the tools built-in: Kartra Mail, Kartra Videos, Kartra Calendars, Kartra Communications, Kartra Helpdesks, Kartra Pages, Kartra Leads, etc.

But the major downside is that Kartra is not as polished as Kajabi. It has a really poor UI and UX, which really sucks! Also, their speed of implementation of features is very poor compared to Kajabi, which is constantly innovating with new features.

Kartra really feels like it’s tailored for agency owners to handle their clients’ funnels.

On the other hand, Kajabi is a more premium platform that comes with features like courses, coaching, community, website builder, blogging, email marketing, automation engine, and whatnot.

There’s real good depth to the features that Kajabi offers, and it’s not uncommon to see many Kajabi users entirely replacing their specialized tools.

However, Kajabi comes at a premium price. Their basic plan starts at $149 per month. However, can it replace a lot of tools in your stack? I bet!

Quick decision

Although both Kajabi and Kartra are all-in-one platforms with similar features, such as a visual automation funnel builder, the ability to set triggers and actions for automation, and marketing abilities like upsells, downsells, and order bumps, there are key differences between the two platforms that can help you make a quick decision:

What do I like about Kartra over Kajabi?

• Sell physical products: With Kartra, you can sell physical products directly through its shopping cart functionality, eliminating the need for integration with other platforms like Shopify.
• Interactive video elements: Kartra supports interactive elements in videos, such as CTAs, social shares, logo watermarks, and closed captions. These features enhance user engagement and increase conversions. Unfortunately, Kajabi lacks interactive video elements.
• Split testing: Kartra enables you to easily split-test pages and emails with up to four variations, allowing you to optimize your marketing efforts. This feature is not available in Kajabi.
• Done for You campaigns: Kartra provides access to pre-designed campaigns or funnels created by expert marketers. You can deploy these campaigns with a single click, making it easier to improve your business. Kajabi has Funnels (formerly Pipelines), but it lacks a marketplace like Kartra.
• Behavioral Adaptive Marketing (BAM): Kartra’s BAM feature allows you to show specific sections of pages based on customer tags, lists, or sequences to which they are subscribed to. This enables personalized content delivery based on customer preferences, which is not possible in Kajabi.
• Built-in calendars and help desk: Kartra includes built-in calendars and a help desk feature. You can schedule appointments within the platform, integrate with Google Calendar, and embed the help desk in your pages to enhance customer satisfaction. Kajabi does not offer these features.
• Agency feature: If you run an agency business, Kartra offers an agency feature that allows you to manage all your clients from a single dashboard. This feature is available in Kartra’s Silver plan ($199/mo), but it is not available in Kajabi.

What do I like about Kajabi over Kartra?

• Specialist course features: Kajabi has really good advanced LMS features like student-level course analytics, course video retention graphs, heat maps, and many more specialist features to easily match up with tools like Teachable and Thinkific.
• Powerful website builder: Kajabi has a really powerful website builder that rivals traditional platforms like WordPress.
• Course and membership blueprints: Kajabi provides blueprints for your courses and memberships, making it quick and easy to get started. Kartra doesn’t offer any blueprints to create products.
• Engaging community feature: Kajabi has a feature-rich community feature that includes gamification, accountability, and meetup functionality (they recently acquired Vibely). Kartra, on the other hand, doesn’t come with any community features.
• Visual funnel builder: Kajabi has a visual funnel builder that allows you to create complex funnels within minutes. It feels more refined. You will get various OVO Funnel blueprints like a freebie, product launch, Zoom webinar OVO, sales page OVO, etc.
• Built-in email marketing: Kajabi has a built-in email marketing functionality with excellent deliverability. You can set triggers and actions, and it seamlessly integrates with the rest of the automation engine.
• Advanced automations: Its higher pricing plans offer advanced automations, where you can add conditional filters to trigger the automation. You can automate offers and products and trigger email broadcasts and sequences by defining the triggers.
• Mobile app: Kajabi has a mobile app for both iOS and Android. Kartra doesn’t offer any apps. This can be a huge downside.
• Speed of implementation of features: Kajabi is impressive when it comes to rolling out innovative features. Recently, they have rolled out an AI course creator, quiz creator, Kajabi Payments (to reduce payment bottlenecks and enable instant payouts), and much more.

Upfront Bottomline ⚡️

Kartra is made for marketers and agencies. It comes with almost all the tools you need to run your own business. It supports unlimited products, unlimited bandwidth, unlimited videos, and unlimited memberships. It is marketed as an alternative to ClickFunnels.

Its agency feature allows you to handle multiple client accounts in a centralized view, all from a single dashboard, and it eliminates the need for dedicated agency platforms like Vbout.

Kajabi is for course creators, coaches, and trainers. Even if it is an all-in-one platform, it has really good depth to its features like courses, communities, email marketing, and website builder.

Its main downside is its pricing 👎. Even its Growth plan at $199/mo supports just 15 products and 15 pipelines (None of its plans support unlimited products and funnels).

But as I told you, since Kajabi’s features have really good depth, it may end up replacing many specialist tools that you may be using. Additionally, you get the added benefits of all these features working in an integrated way and unveiling new use cases.

If I’m clear that Kajabi is what I want, and I don’t care about the budget, I’d pick Kajabi. Kartra doesn’t feel polished to me (although it has some unique features).

User interface and ease of use

Kartra’s tools are accessible in its right sidebar.

However, under each tool, the features are divided (in an unintuitive way), making navigation more difficult.

For example, To complete your product creation, you need to go through seven steps. If you want to edit something, you need to go through this same sequence again and again.

On the other hand, Kajabi’s interface is very neat and minimal.

You can access all its features within three clicks. Also, Kajabi is very easy to use.

Kartra pages load slower 😏; you need to wait at least 5 to 8 seconds to proceed to further steps while configuring the products or memberships. Kajabi has a quick loading and smooth interface.

Winner: Kajabi. Kajabi’s interface is very neat, minimal, and easy to get started.

Online Courses 📚

Course uploading and delivery

You can create and sell your courses and membership sites with both Kartra and Kajabi.

However, unlike Kajabi, Kartra doesn’t have a lot of LMS features.

But you can still sell your courses by utilizing its membership feature.

You need to upload all your videos under the video section and make use of their memberships feature to grant access to specific videos based on the membership levels.

Kartra has built-in video hosting and supports unlimited bandwidth.

You can even upload multiple videos at once.

Kartra gives you interactive features to make your videos engaging.

You can add splash images, logo watermarks, closed captions, show/hide the controls, show social share, show playback speed, etc.

You can also display a call to action in the videos, like opt-ins, image banners, caption, caption+button, and social unlock. These CTAs help you pitch your offers and build mailing lists, increasing conversions.

On the other hand, Kajabi has a dedicated course builder.

With Kajabi, you can create a mini-course (best for product launches), an online course, or a drip course.

Creating courses in Kajabi is simple and straightforward, similar to any online course platform.

Kajabi’s course curriculum consists of categories (like sections) and posts (like lessons inside sections).

You can add text, images, audio, video, assessments, downloads, etc. to create the course content.

Added to this, Kajabi also allows you to add files from your computer, Google Drive, and Dropbox (cloud uploading). Also, you can drip-schedule the content for customers to avoid binge-watching the lessons.

Are you wondering how the Kajabi course page looks for students (on the front end)?

The front-end experience for students is really good.

The interface looks very attractive and is minimal, with no additional distractions. Students can go with full-screen mode (for maximum focus), control the video speed and quality, engage in discussions, etc.

Course video analytics

When it comes to analytics, with Kajabi, you will get course progress reports of students and detailed video analytics.

In the product/course report, you will get all the metrics like student course progress, a number of times logged in, start date, and last login date.

Kajabi’s retention graph displays where the students are dropping.

This helps to connect with students to assist them and help them further to complete the course.

While Kartra doesn’t have course functionality, its video analytics are really good, with colorful graphs, and are easy to understand.

But it doesn’t give something like retention graphs as you get in Kajabi.

Winner: Kajabi. If you need a dedicated course feature, Kajabi is a perfect choice. It has real good specialist features to match up with Teachable and Thinkific easily.

Memberships

Creating memberships in both these tools is quite different.

Kartra has a dedicated membership site builder, unlike Kajabi.

However, it’s important to note that Kajabi offers a feature-rich community feature, which includes gamification, accountability, and meetup functionality. This community feature is not available in Kartra.

I’ll be explaining Kajabi’s Communities in the next section.

Now, about Kartra Memberships.

To add your content to the membership site, go to your Membership site > Content > Click on the Launch builder.

It will load the membership site builder.

In the sidebar, you can see all the contents available to design sidebars and posts.

You can also design your membership home page using a site builder. In the sidebar, you can add custom blocks, cross-sells, course progress, etc.

In Kartra, you can add new posts to the memberships by creating categories. To add a new post, go to Content -> New post.

You can add content like images, video, opt-ins, checkout forms, calendars, surveys, audio playlists, custom code, etc.

In Kartra, when a new member subscribes to a membership plan:

• You can add a tag.
• Assign to a list.
• Subscribe them to a sequence.

Also, there are other advanced automations that you can add.

Communities

Kajabi previously had a standalone membership feature, which they later renamed to “Community” after their acquisition of Vibely.

Now, Kajabi’s Community feature is really comprehensive and easily matches up with even specialist platforms like Circle.so or Mighty Networks.

When you create a Community in Kajabi, your community members can access three different tabs called Feed, Challenges, and Meetups.

These features are really crafted to facilitate community engagement, accountability, and also networking with other community members.

It also comes with additional features like:

• Newsfeed, chats, and DMs
• Live video calls
• Accountability tools and progress tracking
• Challenges
• Resources
• Events and RSVPs
• Admins
• Member directory and leaderboard
• Etc

Also, they have gamification functionality, allowing you to assign various points and badges based on the behaviors of community members.

These gamification features integrate really well with Kajabi’s automation engine, so you can assign points for different tasks that people do inside your community.

Apart from the membership’s functionality, Kartra doesn’t come with a fully-fledged community feature. In case of Kartra, you need to again make use of community tools like Circle.so or Mighty Networks to take your community engagement to the next level.

Design and customization

Themes and page builder

First, about Kartra.

Kartra doesn’t offer any themes to design your site. But it offers page templates to design your site pages.

It has a dedicated drag-and-drop page builder to design your landing pages, opt-ins, upsell/downsell pages, checkout pages, and much more.

While designing the pages, you can switch between components and columns mode to edit the sections quickly. You can make the pages responsive for desktop, tablet, and mobile devices.

Kartra gives you several templates to design various sections like hero sections, features, call to action, opt-in forms, pop-ups, testimonials, etc.

There are also templates available for page components like headlines, buttons, accordions, countdowns, progress bars, etc.

These block templates look very professional and save you a lot of time in designing them from scratch.

You can also add popups to the pages to increase conversions and collect more leads. There are two types of popups available; landing popups and exit popups. You can choose to display the pop-ups either on every visit or on only the first visit.

Kartra page builder also has alert bars templates.

If you are running any special offers/deals, or time-sensitive campaigns, this would be helpful.

For example – if you are running special deals on occasions like Black Friday or Christmas, you can display the alert bars, and add countdown timers to implement scarcity marketing.

Now, about Kajabi.

Kajabi offers a variety of (10+) themes for designing your website. It has a dedicated theme store where you can browse and choose from these themes. Additionally, you have the option to upload your custom themes and customize them using Kajabi’s code editor.

It also provides a drag-and-drop website builder, allowing you to easily design pages for your site, store, sales/landing pages, pipeline pages, blog pages, and more.

There are various blocks to design your pages. You can add assessments, countdown timers, testimonials, videos, accordions, slideshows, features, and much more.

👉 In addition to all these, Kartra offers a feature that supports white-labeling your agency. But indeed, both of these platforms support custom domain functionality.

Email marketing and automation

Kajabi has a built-in email marketing feature, and it supports email broadcasts and sequences.

The real power of Kajabi’s email is that you can effectively combine it with Kajabi’s automation engine.

For example, when a particular email sequence is sent, opened, or clicked, you can trigger various actions such as granting an offer, registering a person for an event, adding a tag, and so on.

This functionality alone can help you save a lot of money on external email marketing software like ConvertKit or ActiveCampaign.

Now to Kartra.

Kartra has an email marketing tool called KartraMail.

Using KartraMail, you can create email broadcasts, sequences, and automation.

Kartra’s Sequence Builder allows you to create automated marketing campaigns with IF-THEN rules.

You can define unlimited rules to trigger a sequence for an individual lead in Kartra.

You can add split conditions to automate the sequences when the lead subscribes to the list, is not subscribed to the list, has a tag, does not have the tag, and much more. You can add as many split conditions as you want.

To automate the customer’s journey, you can send an email, send an SMS, add/remove a tag, subscribe/unsubscribe to a list, add a delay, etc.

Here I have created an automation sequence for my BloggingX Pro course enrollment. The sequence includes:

1. Assign the BloggingXPro Enrolled tag when the lead subscribes to the BloggingX Pro list.
2. Send a congrats email for registering to BloggingX Pro.
3. After three days, send a follow-up email on how they are engaging with the course.

This is just a simple sequence I have created. You can build complex automation using IF-THEN conditions, as you see in the screenshot below.

Added to all these features, one feature that I really liked about Kartra is its ability to split test emails.

Kartra emails support split testing. You can split test the subject lines and the email content to know the one that converts best.

You can split-test up to 4 variations. For more conversions, you can personalize the emails with dynamic variables, like {first_name}, {email_address}, {phone}, {affiliate_link}, and much more. Kajabi lacks this feature.

Sales funnels/campaigns 📶

Kartra calls its funnels as Campaigns, while Kajabi calls them as Pipelines (now Funnels).

In Kartra, you have the option to either create campaigns from scratch or use pre-built campaigns called Done For You campaigns.

These campaigns are created by top online marketers such as Frank Kern, Andy Jenkins, and other Kartra members.

On the other hand, Kajabi offers various OVO pipeline templates to help you get started easily, but it does not include a marketplace.

Done For You campaigns are plug-and-play campaigns that you can import with one click. You can deploy all the assets and customize them to match your needs.

Kartra campaigns interconnect with all other Kartra tools such as pages, products, sequences, tags, lists, automation, calendar, etc. You can stack all these assets as campaigns.

Now over to Kajabi.

Funnels are one of the strong features of Kajabi.

You can use pre-made funnel blueprints to offer a freebie, run Zoom webinars, launch products, and run coaching campaigns.

Also, they have a really intuitive funnel builder allowing you to set up funnel steps one at a time and also set triggers and actions for automations.

In the above example, I have shown a simple product launch funnel.

As I told you earlier, funnels in Kartra are called campaigns. Campaigns consist of multiple assets. These can be different pages.

Above is the campaign I created for my BloggingX Automation System course, in Kartra.

It consists of three steps:

1. BloggingX Automation System landing page: This is for selling the main offer.
2. BloggingX Automation System Thank You page: This is where the upsell product will be shown for users for purchase.
3. BloggingX Automation System Upsell Thank You: The users will be directed to the final thank you page.

There is also a Kartra campaign marketplace available where you will find 1000’s of campaigns built by marketing experts.

If you have highly converting campaigns, you can also sell them in the Kartra marketplace for a fee.

Kartra will handle all the payments, so you can focus on creating content that converts.

Winner: Kajabi. Kajabi’s pipelines are very powerful, and you can view the funnel stats of each page. You can also automate the funnel actions with automation. Kartra campaigns just interconnect with all tools for building the assets. If you are a beginner, you need some time to get started with Kartra campaigns. Kajabi’s funnel building feels a lot more intuitive.

Sales and marketing Features

Basic marketing features

Both Kajabi and Kartra support discounts.

Kajabi has an edge here as it supports generating bulk coupon codes.

To create bulk coupons in Kajabi, you need to specify the number of codes, then the code will automatically be created to share with your audience.

Behavioral Adaptive Marketing

Kartra has a edge here. It has a unique feature called Behavioral Adaptive Marketing (BAM). With this feature, you can sell products to your customers based on their purchase history or based on the customers’ tags or lists they have subscribed to.

For example – You can sell the products to customers based on their behavior; show them the upsells in which they are interested (referring to the previous purchase), and show the different content for men & women if you are in the health/fitness niche, and much more. The possibilities are huge.

Kajabi lacks this kind of onsite tracking and behavioral adaptability of the pages. It doesn’t come with the ability for you to change the appearance of the landing pages dynamically.

Payment processing

Both Kartra and Kajabi don’t have their native payment gateway, unlike Thinkific or Teachable.

Kartra provides native integrations with Stripe, PayPal, Braintree, and Authorize.net.

Kajabi also supports Stripe and PayPal. Along with these, depending on your locality, Kajabi also supports other payment processors like 2Checkout, BitPay, Authorize.net, and much more. Click on this to learn more about the payment processors it supports.

Also, Kajabi has recently introduced Kajabi Payments, which is a hosted payment solution that allows you to reduce tax compliance burdens and enable instant payout functionalities. But the downside is that it’s only available in the US, not globally.

Winner: Kajabi.

Upsells, bump offers, and downsells

Kartra allows you to add upsells/downsells/order bumps to increase the average cart value. While Kajabi supports only upsells & order bumps.

Note: There are some limitations to adding order bumps in Kartra.

• You cannot add bump offers if you are using PayPal.
• You need to keep the main order and the bump order pricing different.
• You need to integrate the same payment gateway for both the main offer and the bump product. Refer to the screenshot above for more details.

Kartra also supports 1-click transactions, scroll heatmaps (to get a view of customers’ journey), paid trials for products, single and multi-step checkouts, and reschedule payment dates for customers to renew at their own pace, etc.

On the other hand, Kajabi also supports bump offers and upsell functionalities, but it doesn’t come with downsell functionalities similar to Kartra, which is not a big deal if you ask me.

In the recent update, Kajabi has announced the ability to add up to 10 upsells, which is a big upside.

Checkout pages

Kartra has both single and multi-step checkouts.

It provides plenty of checkout templates as well. You can also add alert bars (for scarcity marketing) and guarantee badges to increase conversions.

On the other hand, Kajabi supports only single-step checkout, and it doesn’t offer any templates.

But as you can see, you can customize the checkout as you wish using the page builder. You can add testimonials on the checkout pages to increase the conversions.

Winner: Kartra. Along with upsells and order bumps, Kartra also supports downsells. Kartra offers plenty of checkout templates, and you can customize them as you wish. You can even add tracking codes to track the sales and conversions.

Affiliate marketing

Both Kartra and Kajabi have a built-in affiliate management system.

In Kartra, you can either set the commissions globally or set it product by product.

In Kajabi, you can’t set the commission globally.

With Kartra, you have the ability to set multiple commission tiers, which is not possible with Kajabi. Additionally, you can automatically tag affiliates when they sign up, include a mandatory terms & conditions prompt, and require a questionnaire before they sign up.

The questionnaire helps you evaluate the quality of your affiliates.

In the case of Kajabi, you need to activate the affiliates under “Offers”.

If you want to set different commissions for special/VIP affiliates, you can do that. Go to, Dashboard>Sales>Affiliates>Users, here edit the affiliate percentages.

When it comes to affiliate analytics, Kartra provides detailed reports with graphs to facilitate analysis. (Refer to the above screenshots to see all the metrics they provide).

Note: With both options, you can choose to approve affiliates or automatically approve them manually. Additionally, you can use an affiliate questionnaire to assess the authenticity of the affiliates.

Winner: Kartra. Kartra supports multiple commission tiers and offers more powerful affiliate features. You can add tags and lists for easier affiliate management.

Integrations

Kartra integrates well with most of the popular payment gateways, email marketing platforms, SMS gateways, membership platforms, etc.

The integrations of Kartra include:

• Stripe, Authorize.net, PayPal, Braintree (payment gateways)
• SendGrid, MailGun, Elastic Mail and Postmark (Email gateways),
• Wilio, Plivo, and Nexmo (SMS gateways)
• Kajabi, aMember, Digital Access Pass, Optimize Press, S2 Member, and Wishlist(Membership platforms).
• Google Analytics, Facebook Pixels

Kartra also has Zapier integration and supports API, IPN, and custom app integrations.

On the other hand, Kajabi also integrates well with the most popular platforms like Typeform, Survey Monkey, MailChimp, Drip, ConvertKit, Cloudflare, Google Analytics, Facebook Pixel, etc.

Winner: Tie. But Kartra also supports API, IPN, and custom app integrations. Again, for most people, this would be a “tie” though.

Mobile app 📲

Kartra doesn’t come with mobile apps, unlike Kajabi. Kajabi supports both iOS and Android apps.

Using mobile apps in Kajabi, students can access their courses and communities, and complete the assessments. The best thing is you can send push notifications to keep the users engaged.

With the Kajabi iOS app:

• Consume the courses.
• Cast the video to other devices like Apple TV, Roku, and Chromecast.
• Take the assessments.
• Access the communities.
• You can send custom push notifications.
• It supports in-app purchases, increasing the conversions.

Analytics and reporting 📈

Both Kartra and Kajabi are good at analytics.

Pricing 💰

Kartra pricing

Kartra is a premium platform with a starting price of $99/mo. This plan supports 1 custom domain, up to 2,500 Leads, 50 GB bandwidth, two membership sites, 20 products, etc. This plan lacks agency features.

If you want unlimited everything, like unlimited emails, bandwidth, membership sites, pages, and products, you can go with its Silver plan at $199/mo. It includes the agency feature.

If you purchase annual plans, you can avail 25% discount.

Let’s see the pricing structure of Kajabi.

Kajabi is more expensive compared to Kartra. Its lowest pricing starts at $149 per month, and it only supports 3 products and 3 funnels. It’s almost like a decoy plan luring you to get the more expensive growth plan

Additionally, their “Basic” plan does not include advanced automation and affiliate program features.

To access these features, you need to choose the growth plan at $199 per month.

The highest plan, priced at $399 per month, provides access to a code editor, which is ideal for developers.

Winner: Kartra. Kartra is much more affordable than Kajabi. Additionally, Kajabi has limitations on products and pipelines, whereas Kartra supports unlimited products.

Support 👋

Kartra has in-depth knowledge base articles, a YouTube channel, a support ticket, and chat support to help you.

Kartra needs some learning curve. If you’re new to Kartra, I advise you to take their step-by-step training program called Kartranaut. You can avail this course to become an expert in using Kartra.

Kajabi also has in-depth knowledgebase articles, videos, and webinars to help you master Kajabi for your business. It also has priority support in the higher plans and has webinars to assist its customers.

You can also join its Facebook group and its Kajabi University to learn how to use kajabi to take your business to the next level.

Winner: Tie. You can expect quick responses from both support teams. But do note that Kajabi’s lowest plan doesn’t include priority support.

FAQs on Kartra vs Kajabi ❓

What is the difference between Kajabi and Kartra?

Kajabi is a dedicated course creation platform, whereas Kartra is an all-in-one marketing platform to sell your digital/physical products, memberships, training videos, etc. Kartra has a dedicated agency feature to manage client websites.

What is the difference between ClickFunnels and Kajabi?

ClickFunnels is one of the leading funnel-building platforms that help you increase sales with complex funnels, whereas Kajabi is for creating and selling courses.

Does Kartra support blogging?

No. Kartra doesn’t have a built-in blogging feature. Kajabi comes with this.

Can I create funnels in Kajabi?

Yes. Kajabi comes with its own funnels called “pipelines”. There are several pipeline blueprints available to get started.

Kartra vs. Kajabi: Conclusion 🏆

Both Kartra and Kajabi are two of the leading marketing platforms targeting different set of audiences. The final choice depends on your use cases.

Go with Kajabi:

• If you need a premium user experience with good UI/UX.
• If you are more into creating and selling your courses and coaching.
• If you need a dedicated community feature to increase users’ engagement.
• If you have a mobile audience and the mobile app feature matters to you the most. A big upside.
• If high pricing is not a concern for you.

Go with Kartra:

• If you need to make your videos engaging with features like call to action, tagging, video controls, social shares, etc..
• If you want some unique marketing features like Behavioral Adaptive Marketing, scroll heat maps, checkout templates, 1-click transactions, surveys, and much more.
• If you are an agency owner and want to handle all your client websites using its Agency feature that comes with helpdesk and back-office features.

If you are a solopreneur course creator looking for an all-in-one platform that comes with solid marketing automation abilities, giving you a premium experience, Kajabi will not disappoint you.

I hope you found this post on Kartra vs. Kajabi helpful.