Kajabi is an all-in-one marketing platform that allows you to sell not only the courses & coachings but also other digital products.
You may have already know that Kajabi’s pricing is very high 💲. But do you think it is worth the price?
Its lowest plan at $149/mo allows you to create only 3 products and 3 pipelines 😟!
Yes, you heard that right.
But what if you want to sell a huge number of products? Do you think it is possible with Kajabi?
The answer is yes ✓ .
You can sell a huge number of products even if you are on the lowest plan 💪.
Follow this guide and you will get to know the workarounds for this.
Without waiting further, let us get started with the Kajabi review 👇.
|Free trial available?||✖|
|Transaction fee💸||0% (on all plans)|
|Pricing starts at 💰||$149/mo|
|What I can sell with Kajabi?||Courses|
|Course player customization features available?||✓|
|Support for Adobe Captivate & Articulate Storyline files||✖|
|Support for SCORM files||✖|
|OTOs 🎁||Upsells and Order bumps|
|Supported checkouts||Single-page checkout|
|Has a built-in community? 👨👩👧👧||✓|
|Sales page conversion elements||Cross sales|
|Mobile app 📱||✓ Available for both iOS and Android|
|Is it possible to build the entire site on kajabi?||Yes.|
Get inspiration from the sites #CreatedOnKajabi by Kajabi Heros
|Is it truly white-labeled?||No.|
|Integrations||Native integrations available with over 10+ apps|
|Has a native payment gateway?||No|
|Webhook and Zapier integration available?||✓|
|Has affiliate marketing?||✓|
Kajabi is an advanced online course creation platform best suited for course creators and marketers who need powerful marketing features.
With Kajabi you can sell not only the courses but also coachings, memberships, communities, podcasts, and other digital products.
Kajabi’s advanced marketing features like its sales funnels (OVO pipelines), email marketing, and automations help you take your marketing to the next level.
It also has a mobile app which is a big plus ✨if most of your audience is mobile users.
- Kajabi is an advanced course creation platform with a marketing twist to it. You can create various types of courses like a drip course, an online course, a mini-course, or a blank course coupled with advanced marketing automations. There are also templates (or blueprints) available to get started.
- Along with courses, Kajabi is best to sell your digital products like coachings, webinars/events, communities, memberships, digital downloads, podcasts, etc.
- Kajabi comes with built-in assessments. You can create graded assessments and automate the completion of the assessments. You can also use assessments to create quizzes and surveys.
- Kajabi has a mobile app 📱 for both iOS and Android. The students can consume the courses, access the community, take the assessments, and much more. You can also send push notifications (these have higher open rates than emails) to stay connected with them.
- Kajabi comes with a membership feature. You can create various membership tiers and sell different products on each tier. Tools like Teachable and Thinkific don’t come with this. Podia is a competitor to Kajabi in this aspect.
- With Kajabi’s automations, you can automate the offers purchase, course/membership post-completion, assessment completion, etc. The advanced automations (which come with a conditional filter) further help you narrow down the automation actions.
- Kajabi’s theme builder is very powerful 💪. It offers various themes to design your website and the courses. You can also custom code the theme if you are on its Pro plan that costs $399/mo (with this you will get access to its code editor 👨💻).
- Kajabi comes with a blogging feature. This helps you promote your brand through content marketing. But indeed it’s not a substitute for WordPress.
- Kajabi’s email marketing is very powerful. It provides various email templates and you can create your own templates as well. Also, you can automate the email sequences by triggers and actions. Unlike ClickFunnels’ or Kartra’s, you actually end up using Kajabi emails.
- Kajabi’s affiliate program is very feature-rich. You can offer special commissions to your affiliates. But it doesn’t offer multiple commission tiers, unlike tools like Kartra.
- Kajabi supports pipelines (funnels). There are various OVO funnel templates available (for example – Zoom webinar OVO, product launch OVO, sales page OVO, etc).
- Kajabi has a very steep pricing curve. The lowest plan starts at $149/mo, and it limits to only 3 products and 3 pipelines. None of its plans support unlimited products.
- Kajabi lacks course completion certificates and course compliance features. If you need these features, you can go with tools like Thinkific or Teachable.
- Kajabi doesn’t offer any page templates to design your landing pages, thank you pages, checkout pages, forms, etc. You need to edit the default page templates as needed using the page builder.
- Kajabi doesn’t offer guarantee badges on the checkout page unlike you get in tools like Teachable. This helps in increasing the conversions.
- Kajabi lacks its own payment gateway unlike Thinkific or Teachable. But it is not a deal-breaker, as you have integrations with Stripe and PayPal. You can as well use webhooks and Zapier integrations.
- Kajabi’s community is not so feature-rich. It lacks gamification and community engagement features. To meet your needs, you may need to integrate with external tools like Circle.so.
If you need a course creation platform with advanced marketing features, Kajabi is the best LMS tool you can choose. Though it is highly expensive, it is worth the price for the marketing features it offers.
Its main USPs include –
➡ Automations (you also get advanced automation rules on higher plans).
➡ Pipelines (eliminates the need for funnel-building tools like ClickFunnels).
➡ Advanced email marketing
➡ Mobile app (deal breaker ❤️🔥 if most of your target audience are mobile users)
➡ Code editor (best for coders & developers).
Choose Kajabi ✔ if you need:
➡ An all-in-one marketing platform to sell your products.
➡ Mobile apps are crucial for your target audience.
➡ You need sales funnels to improve the sales and convert more customers.
➡ Automate the tasks on Kajabi (like assessment completion, and course/membership post-completion) with automation rules.
➡ Advanced theme customization features (access to code editor).
To get started, you can sign-up for its non-advertised 30 days free trial before investing in the premium plans.
Kajabi often releases new updates.
In the recent update (in May 2022) –
- Kajabi has released built-in live streaming for coachings without the need for external services like Zoom.
- Now one-click theme updates are available – you can switch to the latest version with just a click of a button.
- Contact previews available – quickly see your contacts’ details and take action without jumping around Kajabi.
Do you want to hear the updates soon after they are released? Click on the link below to stay on top.
Kajabi’s interface is very neat, minimal, and has a modern feel to it. You can access all its features within 3 to 4 clicks.
It also has a search assistant, to quickly find the features and the tools inside of the Kajabi app.
Unlike tools like Kartra, Kajabi pages load faster, giving you a smooth experience.
Similar to Thinkific, with Kajabi, you can create various types of courses like –
- Mini-courses (best for product launches).
- Online courses (suitable if you have long content).
- Drip courses (best for academic courses or fitness courses where you can release the assignments regularly), or
- Create a course from scratch.
Kajabi provides blueprints (nothing but templates) for each product. So you have the skeleton ready, you just have to add the content and you are good to go 🙂.
Kajabi’s course curriculum consists of categories, subcategories, and posts.
You may be wondering what’s the use of sub-categories.
These help you in organizing the content neatly if you have longer content. This helps students to consume the content easily. You will not get this element in tools like Thinkific or Teachable.
When it comes to adding the content, Kajabi supports these content types:
- Images, and files (like GIFs, ZIP files, PDFs, etc).
As of now, it doesn’t support live lessons unlike tools like Thinkific.
For each lesson, you can have multiple content types, similar to Teachable. For example – You can add video/audio/assessment along with text lessons.
With Kajabi, you can bulk upload the videos saving your time. Also, it supports cloud uploading from Dropbox & Google Drive, so you don’t have to worry about storage.
With Kajabi, there is no option to provide free previews 👀 for your customers, unlike Teachable. But you can offer free/paid trials and sell the courses for free as lead magnets 🧲.
You can set up the trials while setting up the pricing inside offers. There you can specify the number of days you want to offer the trial and set a trial fee if you want to offer paid trials.
For example – Kartra offers 14 days trial for its users at $1. Like this, you can charge whatever you wish.
Next are free offers.
You can sell your products for free by setting the pricing as zero. In turn, you can collect customers’ email addresses. This is a great way to grow your email list and then convert them to hot leads.
When it comes to product pricing, you can set-
- One-time payment
- Multiple payments
Also, Kajabi allows you to sell the offers in multiple currencies 💲.
So, what’s the use?
You can now reach a global audience and expand your digital sales (if there are any foreign sales, the sales dashboard will reflect them as well).
This is a good conversion booster, as it gives users more flexibility to purchase in their native currency.
Similar to other LMS tools, Kajabi also supports drip scheduling 💧. You can drip schedule the categories and the subcategories by the number of days.
Note that there are no options to drip schedule the categories based on the enrollment date, course start date, or specific dates unlike Thinkific or Teachable.
You can send automatic email notifications when the drip content becomes available to your students.
Next are comments 💬.
Kajabi supports comments for each lesson. You can make the comments hide/lock/visible. The comments are directly accessible below the content, making it easier for students to involve in the discussions.
Are you curious to know how the course player (or page) looks for students in the front end?
On the front end, the course page looks very attractive and the interface is minimal without any distractions.
The students can view their profile, course progress, and also instructor details.
There are also options available to control the video speed and quality, shift to full-screen mode, view the course curriculum, etc.
When it comes to customizing the course player, Kajabi is quite limited. You can customize the course player color and background, set the post-player language, post-player pagination text/auto-advance, etc.
The best thing is you can add cross-sell and custom blocks as well. If you want to promote your community (if hosted on other platforms like Circle.so), or want to display any custom messages, or alert bars, you can do that with custom blocks.
Kajabi comes with graded assessments and content locking 🔓 features. You can lock any category or sub-category until any previous modules are completed.
You can assign graded assessments to students and lock the categories (modules) until they reach the passing grade.
Unlike Teachable, you don’t get course compliance features like enforcing the lecture order and the video watching.
You can use its assessments feature to create quizzes and surveys. You can add various question types like – multiple choice, multi-selection, paragraph questions, etc.
You can view the assessment submissions. For graded assessments, it displays a “passed” status and a “percentage” value. You can export the results for manual analysis.
Note: To create the surveys, you can even use Google forms or JotForm and embed the form inside the content. You can even use integration with paid tools like SurveyMonkey.
Kajabi lacks certifications, unlike Thinkific, Teachable, or Podia. As Kajabi’s target audiences are marketers and professionals this is not a deal-breaker.
But if you want, you can integrate with tools like Accredible, using Zapier.
Similar to other tools, Kajabi also gives you the student’s course progress reports to analyze how your students are learning and engaging with your courses.
The report shows the progress level for each of the members, the number of times they have logged in, the course start date, and the last login date.
- If the students are not logged-in for a long time, you can send them reminder/follow-up emails.
- For those who have completed the course 100%,
- You can send them congrats email or
- Reward them by offering free access to your event or offering free courses, or send them coupons to buy other products, etc. This motivates the students and increases the course completion rate.
You can also analyze the reports based on the segmentation (like – the tags you added). This helps you target a small group of audience and understand their progress to take better actions.
When it comes to video stats, there is a retention graph available showing the engagement rate of the videos and where they are dropping. It also gives metrics like average engagement rate, total plays, play rate, etc.
Kajabi has both iOS and Android apps. Using the mobile app, students can:
- Consume the courses.
- Take the assessments.
- Access the communities.
- Get push notifications.
- With the Kajabi app, you can play audio in the background. The Kajabi course continues to run and users can swipe away or lock their devices.
- Students can cast the videos to Apple TV, Roku, and Chromecast.
- Now you can expand or collapse the categories, making it easier to navigate.
- A new favorites tab lets users view all of their favorite posts.
- The app has improved user experience with fast loading time.
When it comes to mobile app customization, you can add a logo and customize the app colors.
Along with courses, with Kajabi, you can sell your other digital products, memberships, communities, webinars (through its events feature), podcasts, etc.
If you want to sell physical products there are no direct integrations available. If you consider Thinkific, it provides native integration with Shopify. In case of Kajabi, you can use Zapier to integrate with Shopify and add the links to your products by embedding the Buy now buttons.
Along with courses and coaching, kajabi also supports podcasts🎧. You can create both private and public podcasts.
Add the title, audio file, show notes, and thumbnail, and select a publish date and time. And you are good to go.
Inside the tool, there are options available to distribute your podcast to Google Podcasts, Apple Podcasts, and Spotify and monetize your podcast by selling memberships along.
Kajabi’s coaching sessions are very similar to Teachable but more powerful.
Kajabi allows you to either offer on-off sessions (best to provide value and convert users to buy your products) or multiple coaching sessions as a package (helpful to develop deeper client relationships).
Package sessions are helpful if you are offering an exclusive business consulting program where you can help your customers through their journey with multiple sessions.
Recently, Kajabi has introduced a live video feature eliminating the need for external integrations like Zoom. For scheduling the appointments you can integrate with Calendly or Google Calendar.
If you want to know more about Kajabi coaching you can refer to this guide.
Kajabi has dedicated membership features, unlike tools like Podia or Thinkific. With both Thinkific and Teachable, you need to sell the memberships using their course bundling feature. But it is not as flexible as dedicated memberships.
Creating the memberships in Kajabi is very similar to how you create courses. You can use categories, sub-categories, and posts to add your content.
To sell the memberships, you need to create offers. If you want to have different membership tiers, for example – silver, gold, or platinum, you need to create 3 different offers with varied pricing plans.
As you already know, inside each offer you can include multiple products. You can offer community and access to courses for higher membership tiers. This motivates them to get more value by going with higher membership tiers.
I really liked the fact that with Kajabi, similar to courses, you can automate the membership post completion.
When the member completes the membership post (or a lesson), you can:
- Grant them an offer.
- Revoke an offer.
- Subscribe them to an email sequence.
- Register them to an event.
- Add a tag.
- Remove a tag.
With advanced automations (available on the higher plan at $199/mo), you can unlock more automation rules with conditional filters. With these automations, you can further make your members stay on your site for a longer time.
For example – For a member who has completed BloggingX Pro Membership – Lesson 1, I can give free access to my BloggingX Masterclass (event) and pitch them my other courses or offer them courses at discounted rates.
When it comes to membership page customization, you can design the pages as needed using its drag-and-drop page builder. Will discuss more on this in the design and the customization section.
Kajabi supports community features. But it just has basic features like creating posts, a community feed, categories (to organize the posts), etc.
You can customize the community – add a logo, and customize the colors to match your brand. You can also add customized sidebar messages (like any promotional messages or community guidelines).
You can sell communities either for free or charge a fee. You can even sell as upsell along with other products.
Note: Kajabi communities are not so feature-rich. It doesn’t support spaces, groups, private messaging, and gamification, unlike dedicated community tools like Circle.so or Tribe.so. If you need more community features or if Kajabi’s communities don’t align with your community needs, you can integrate with platforms like Circle.so.
You can host your products (courses/coachings/memberships) on Kajabi and manage the community on Circle. Also, if you don’t wish to spend separately on Kajabi & Circle, and are looking for an all-in-one tool, you can consider Mighty Networks. It comes with both community + course builders.
Kajabi offers 10+ course themes and site themes to design your courses and the website. The themes are very professional and have a modern look.
You can customize the themes as needed. Also, you can upload your own themes as well (to stay consistent).
If you are on Kajabi’s highest plan at $399/mo, you will get access to its code editor. With this, you can custom code the themes as needed (great for developers & coders).
Using Kajabi’s page builder, you can design the course pages, membership site, landing pages, checkout pages, forms, etc.
If you are designing the course pages, you can customize each block. You can even add course page-specific blocks like an instructor, course progress, cross-sells, or custom block (to add any custom messages or embed your external community, promotional offers, booking calendar, etc).
To design the pages, there are over 25+ blocks available. Some of the important blocks include:
- Countdown timer (for scarcity marketing)
- Opt-in form bar (to collect leads)
- Custom content
- Pricing options
Kajabi supports blogging unlike other platforms like Podia or Thinkific. You can customize the blog pages/posts. In the blog sidebar, you can add:
- Recent posts
- Sidebar search
- Social links (for promotion)
- Sidebar optin (to collect leads)
Note: Unlike tools like Kartra, Kajabi doesn’t offer any page templates or block templates.
In Kajabi, you can set up your own custom domain or subdomain. You can also create a custom email domain.
Kajabi’s higher plans (starting at $199/mo) come with the ability to remove the Kajabi branding, but you can’t completely white-label the whole site, unlike Thinkific or LearnWorlds.
Also, unlike Thinkific and Teachable, Kajabi doesn’t support custom text features. For example – you can change the “site” to membership, “products” to courses, “categories” to modules, etc.
Kajabi comes with marketing features like coupons, upsells, and order bumps.
When it comes to coupons, you can create both single and multi-use coupons. You can limit the coupon usage – once, repeating, or forever and add an expiry date for scarcity marketing.
For creating the bulk coupon codes, you need to specify the number of codes and Kajabi generates the codes automatically.
Unlike tools like Teachable, Kajabi doesn’t offer built-in features like pre-selling the courses and offering free previews.
But there is a way to pre-sell your course or any other digital product.
- You need to create a pre-sales page and there provide a course overview that describes your product. (You can create and share the mini-course, in this case).
- Use a compelling call to action to get pre-orders.
- Launch an email campaign to stay connected with the customer base.
You can refer to this Kajabi’s guide to explore in detail.
Kajabi doesn’t have its own native payment gateway. It supports Stripe and PayPal integrations. Besides these, there are other third-party integrations available, for example – Authorize.net, iDEAL, BitPay, etc.
Click here to see the gateways supported in your region. Otherwise, you need to use Webhooks or Zapier for integration.
For payments, Kajabi accepts credit card payments on the checkout page. You can also notify customers if a transaction fails or the card expires.
When it comes to payouts, Kajabi payouts instantaneously when a transaction is made.
Kajabi comes with a built-in checkout page and you can customize it. Unlike Kartra, it doesn’t offer checkout templates.
To increase the conversions, on the checkout page, you can add videos and testimonials. But unlike Teachable, it doesn’t come with guarantee badges.
You can offer upsells and order bumps to increase the average cart value. In Kajabi, upsells can be added to the offers. There is no option to add them directly on the pages.
In the recent update, Kajabi has announced the ability to add up to 10 upsells. As of now, it is still in the beta version.
On the checkout page, you can add order bumps.
Kajabi has a powerful email marketing solution built in. You can send email broadcasts or email sequences (series of emails).
The best thing is that Kajabi provides various email templates. You will get templates for –
- Cart abandonment
- Community connect requests
- Drip email notifications
- Assessment completion emails
- New community comments
- Much more
It also supports custom templates. You can create your own templates inside of Kajabi.
You will see the real power of Kajabi’s email marketing when you combine it with automation rules.
You can automate the email tasks like:
- An email sequence is sent, opened, or clicked
- You can trigger the actions like – grant an offer, register to an event, add a tag, and much more.
Kajabi calls its funnels as pipelines. There are some pre-made pipelines available for you to get started. Kajabi’s pipeline consists of three elements: option-value-offer (OVO).
Some of the pipelines offered by Kajabi include –
- Sales Page OVO
- Product Launch OVO
- Zoom Webinar OVO
- Free Book OVO
- Coaching Campaign OVO
You can customize these pipeline blueprints and add or delete pages. The pipelines are fully customizable.
The pipelines have the automations combined in them. You can automate the opt-in form submissions, automate the emails, and send them offers, etc.
There is a pipeline checklist available to track the progress of your pipeline.
Also, you can view the stats like conversion rate, total revenue, and revenue per view. You can also track the conversions of pages and email sequences.
Kajabi has a dedicated affiliate program and is available for its Growth and Pro plan users.
It has a feature-rich affiliate dashboard, with separate tabs for users, commission setup, share links for affiliates, view transactions, etc.
You can either accept the affiliate registrations manually or enable the automatic registrations. Similar to Kartra, you can have affiliate questionnaires to understand how good your affiliates are.
For affiliates to promote your products (offers), first, you need to set up the affiliate commissions under offers.
With Kajabi, you can offer special commissions to your top-performing affiliates, say, VIP affiliates. For this, you need to go to the user, there set the affiliate percentage you wish to offer.
For each affiliate, you will get the metrics on the clicks, form submissions, conversions, and the conversion rate they bought for you.
Under transactions, you can export the reports of all affiliates.
With Kajabi there is no automation builder, but you will get automation rules to automate your buyer’s journey.
You can automate the course or membership post completions, email sequences, offers., etc.
For example – WHEN your offer is purchased, THEN, you can:
- Send an email.
- Register for an event.
- Add a tag.
- Subscribe to the sequence.
If you are on the Growth or Pro plan, you will get access to advanced automations which have a conditional filter (only if condition) to further specify the rules.
When it comes to integrations, Kajabi is very limited. It just has over 10+ native integrations.
Kajabi supports Zapier and Webhooks integration as well.
Kajabi pricing is very expensive. It doesn’t offer a free plan, unlike Teachable, Thinkific, or Podia.
Its premium pricing starts at $149/mo, but it lacks the ability to remove Kajabi branding and affiliate program features. If you need these features along with advanced automations, you can consider going with its Growth plan at $199/mo. The Pro plan at $399/mo, gives access to a code editor.
If you choose the annual plans, you will get 20% OFF. This means you can save up to $960/year.
Kajabi provides live chat, webinars, and knowledgebase articles to help you. It also has Kajabi University, aimed at helping you create and build your online business on Kajabi!
Also, it has a Facebook community, where you can connect with other Kajabi users and get assisted by them.
Recently it has introduced “Kajabi Access”, where you can join 1-on-1 sessions and group calls hosted by Kajabi experts.
Kajabi vs Teachable
Teachable is a dedicated course creation platform that is highly affordable compared to Kajabi. Unlike Kajabi, Teachable doesn’t come with advanced marketing features like funnels and automations.
Teachable is not suitable to sell your digital products (except for small products like digital downloads).
Unique features of Teachable:
- Excellent course compliance features.
- Native payment gateways with the ability to handle complex payments.
- Bulk actions (like bulk enroll, unenroll, delete, etc).
- Ability to add upsells inside the content.
- Guarantee seals on the checkout pages for increased conversions.
- In-built EU/VAT tax handling system.
Go with Teachable, if your main focus is on course business and you need excellent LMS features, analytics to see the performance of your students, and certificates to issue, etc.
Kajabi vs Thinkific
Thinkific’s main forte is courses, whereas Kajabi is now evolving as a digital product selling platform. If you are a beginner course creator, Thinkific’s free plan would be enough to get started.
If you are an advanced marketer/course creator, and want to take your business to the next level with funnels and automations, Kajabi is the way to go.
Unique features of Thinkific:
- Forever free plan.
- Excellent course compliance features.
- Native payment gateways.
- Randomized question banks and certificates features.
- Native integrations with 80+ apps (Visit Thinkific’s app store).
- Has direct integration with Quaderno to charge, calculate, and remit sales taxes locally.
Kajabi vs Podia
Both Kajabi and Podia are best for selling courses and digital products like webinars, memberships, communities, and digital downloads.
Podia is an affordable solution and even it has a forever free plan, similar to Thinkific. Kajabi is very expensive with pricing starting at $149/m0.
Unique features of Podia:
- Podia has a dedicated pre-launch mode to test the product even before creating it.
- Has course-completion certification features.
- Very simple and straightforward to use.
For whom is Kajabi?
Kajabi is for advanced course creators and marketers who need advanced marketing features like automations, pipelines (funnels), excellent theme customizations (code editor), etc.
How can I claim its free trial?
Kajabi offers 14 days free trial. But it has an unadvertised 30 days free trial. Click here for your 30 days free trial.
Is Kajabi’s steep pricing worth buying it?
Kajabi’s advanced marketing features and the ability to sell other digital products along with courses and coachings, make it worth buying.
Does Kajabi allow me to sell digital products?
Yes. Along with courses and coachings, you can sell podcasts, memberships, communities, digital downloads, etc.
Is Kajabi good at marketing?
Yes, of course. Kajabi’s main strength is its marketing features. You will get pipelines, automations, advanced email marketing, a code editor to customize the site, a mobile app, etc.
Kajabi is for you if you are an advanced marketer or a course creator and you need excellent marketing features to sell your products.
Along with courses, with Kajabi you can also sell your other digital products.
Choose Kajabi if you need:
- Advanced course creation features.
- Excellent marketing features.
- Mobile app for your students to learn on the go.
- Advanced reports and video analytics to analyze your performance.
- Advanced theme customization features (access to its code editor).
I hope you found this video on Kajabi review helpful.