Let us discuss some of the best affordable Kajabi alternatives.
But, think twice. 💭
Here are some of the downsides of Kajabi that scare people away :
- It comes at a very high premium price. The beginner plan starts at $149/month and it comes with a lot of limitations like 3 products and 3 pipeline restrictions. For a beginner, the pricing seems to be more.
- With Kajabi, you have limited design and customization possibilities.
For anyone interested in starting their own course, Kajabi is an expensive gamble! 💸
If you’re not sure the plan will go well or just looking to improve on what it already does, this can be a costly deal!
Worst of all, depending upon the price of your course, it can yield a negative ROI.
If you are just testing out the waters, I would stay away from Kajabi now!
I have researched and tested some of the Kajabi competitor products and hopefully narrowed my review to a handful of products for you to choose from.
|Podia – Affordable all-in-one platform||A cheap expert-centric all-in-one platform||Starts from $39/month|
|Teachable – Best course creation platform||Most advanced course platform with no memberships||Free and starts from $29/month|
|LearnWorlds – Best for academic courses||The best all-in-one learning management system||Starts at $29/month|
|FreshLearn – All-in-one digital platform||Best to sell courses, digital downloads, masterclasses, and coaching.||Starts at $25/month|
|Ruzuku||Easiest course builder with limited marketing and advanced features||$74.75 /mo|
|Kartra||Marketing centric Kajabi alternative||Starts at $99/year|
|Thinkific – Closest competitor to Teachable||A decent alternative to Teachable with a more generous free plan and multiple instructors||Free and starts from $49/month|
|LearnDash||The most advanced learning management system for WordPress||Starts from $199/year|
When selecting any of these alternatives, the first question you need to ask is – “Do I want an all-in-one platform?”.
In a hurry? Decision Mindmap below! 👇
If the answer is yes, you can go with Podia or LearnWorlds. They don’t come with some features of Kajabi; in that case, you can also want to consider Kartra (review) or some other ClickFunnels alternatives that are focused more on the marketing and funnel side of things.
If the answer is no, and you already have a system for email marketing, blogging set in place, you need to ask – “Do I need a membership feature?”. If not, go with Teachable or Thinkific.
There are many affordable alternatives available for Kajabi. Our top picks include –
Podia – All-in-one platform for selling courses, memberships, and digital downloads. Unlike Kajabi, it includes a free plan, and supports unlimited courses & coachings, webinars, etc. But it lacks course blueprints, sales funnels, and mobile apps.
Teachable – It is a king when it comes to online courses. It is simple to use. Teachable has almost all the features you need to run a successful course-selling business. It has excellent course compliance features, student and course progress reports, video retention graphs, native payment processors, etc.
LearnWorlds – It is best for academic institutions. The best thing is it suuports SCORM/HTML5. It has features like memberships, quizzes, certificates, course compliance, blogging, community feature, etc.
Podia – Cheaper all-in-one platform
Podia is a great platform that allows you to sell online courses, memberships, and digital products for a small monthly fee.
These features don’t have limitations. That means you get unlimited courses, unlimited products, unlimited students, unlimited storage, and emails even with their beginner plans, unlike Kajabi, which has severe limitations in their beginner plan.
On the other hand, in the case of Kajabi, you’re only allowed to create 3 or 15 products in their basic or growth plan.
You can see all of their plans come with the ability to create unlimited courses. This is really good compared to Kajabi, which restricts the number of products you can create.
When it comes to memberships, you can offer multiple plans in bundles, coupons, etc.
Once you create an account in Podia and log in, you’ll see the following screen.
In this case, if you are creating your online course, after giving it a name, you can see a screen like this.
Here, you can add sections and lectures (files, videos, text, quizzes) inside each section.
The interface is very straightforward and streamlined. It’s very easy to expect the right features at the right places, even with a little online experience.
Along with the above features, Podia also offers you access to “Podia editor” which lets you customize your storefront greatly.
It lets you customize your storefront and as well as the course page. You can add modules to boost conversions, match the colors to your brand, and much more.
Like Kajabi, Podia also has a built-in email marketing feature that supports broadcasting emails and setting drip campaigns.
Along with email marketing, Podia allows you to set up your own affiliate program and let your audience promote your products.
Along with these features, Podia also comes in with upsell and coupon functionalities when selling your products. These features are huge conversion boosters when used correctly.
It also comes with an embedded form feature that lets you add checkout forms on your site so that people can make the payment without ever leaving your site. But the kicker is that this feature is only available on their higher Shaker plan.
Podia comes with similar features to Teachable when it comes to marketing. But you need to note that as Podia or Teachable are not funnel or marketing-centric platforms like Kartra or ClickFunnels, or even Kajabi, you can’t expect advanced marketing features in them.
It also has Zapier integration to connect Podia with various other apps you may use.
As of writing this post, in Zapier, they had one trigger – “New Sale.” The Zap will be triggered whenever a new sale occurs on Podia or in any of its products.
Because along with being a course platform, it offers much more features at a low monthly fee.
They mainly have two plans, the Mover and the Shaker.
All of these plans come with unlimited everything. But the Shaker plan comes with features like the embedded checkouts I described above, affiliate marketing features, and free migration. Recently, it has also released a free plan with limited features.
But the downside is that you won’t be able to add any 3rd party code with the mover plan.
- Dozens of features for the price
- Ability to sell memberships and digital products
- Embeddable checkout forms
- Zero transaction fee even on their basic plans
- Email marketing broadcasts and drip campaigns
- Affordable pricing
- Unlimited courses even in their most basic plan unlike Kajabi
- Lacks the customer survey feature (although you can email them)
- The membership and 3rd party code feature only available on Shaker plan that costs $79/month
Teachable – Most advanced for course creation
It cannot be really treated as an all-in-one product. It’s created to do one job well – creating online courses.
If you already have a platform for list building, email marketing, have a website, and only are looking to host the courses, Teachable is the best. If this is the case, Kajabi feels like an overkill.
If you were considering Kajabi only for online course creation, you can give Teachable a try as it is, hands down, the most advanced in course creation. It comes with advanced features like course compliance, certificates, revenue sharing with other instructors, course engagement, per-student analytics, etc.
It doesn’t come with full-fledged membership or digital product downloads feature, although you can sell your courses in the form of membership by combining bundling and subscription pricing,
For online courses, it comes with features like:
- Superior course-compliance features
- Course-completion certificates
- Student feedback
- Coupons and promotions
- Own affiliate program
- Student segmentation
There are various other features that I’ll discuss in the later sections.
When it comes to online course creation, Teachable has more features than Podia. Podia comes with more features and course creation like memberships, digital product downloads, etc. But as you saw, Podia is relatively shallow in course-related features.
The interface of Teachable is very straightforward.
In the sidebar, you can see the courses section to create your new course.
After creating a new course, it’ll ask you to enter the course name and details.
Here, you need to add in the course sections and add lectures to those sections. The lectures can contain any file type.
The basic customization options provided by Teachable can be found under the “Theme” section of your site.
Here you can change the site-wide font, colors, palettes, background colors, etc.
Teachable also has a drag and drop builder to quickly build sales pages.
You can alter the items in the navigation bar in the navigation menu.
The power editor you can see in the above screenshot is only available in the professional plans of Teachable and lets you customize the HTML and CSS of your site. It’s preferably helpful for you if you are a developer.
Or else, the basic customization features offered by Teachable should be enough for you.
The customization options are really better with Teachable compared to Kajabi.
With Teachable, you can have multiple pricing options. You can make your course free, subscription-based, one-time purchase, or also have a payment plan.
Added to it, you can also create coupon codes for promotional purposes.
You can create either amount-based or percentage-based coupon codes to promote your courses. You can also set the number of coupons or set the expiry date for the coupon codes.
These coupon codes will be beneficial if you are running marketing campaigns or webinars to promote your courses.
Similar to Podia and Kajabi, Teachable also comes with an affiliate platform that lets you turn any of your course students into affiliates for promoting your courses.
Teachable has integrations with various platforms like Segment, Mailchimp, Google Analytics, Sumo, Vizia, ConvertKit, etc.
It also has Zapier integrations that enable you to integrate Teachable with any of your favorite apps.
With Teachable, there are mainly three plans.
The basic plan costs you $25/month, and you need to give 5% of your earnings as transactional fees.
However, the professional and business plans do not come with a transactional fee and come with advanced features like graded quizzes, advanced theme customization, advanced reports, course completion certificates, and others.
All the above plans support unlimited students, bandwidth, courses, similar to Podia. If you are interested, you can also refer to some of the Teachable alternatives.
- More features in course creation
- Bundling of courses and products
- Online summits every year
- Sell ebooks, services, and conferences in Teachable
- Set up your own affiliate platform
- Free plan
- Own payment gateway
- Has an iOS app
- Video compliance feature (unless a video is watched 90% it’ll not be marked as complete)
- The free and basic plan charges you 10% and 5% transaction fees respectively
- Power editor only available in professional plans
LearnWorlds – Best course-centric all-in-one alternative
LearnWorlds is a really feature-rich learning management system out there. It is an LMS-centric Kajabi alternative.
Along with the basic course creation abilities, it has good features like memberships, quizzes, certificates, course compliance, blogging, community feature, etc.
I found the interface of LearnWorlds to be quite overwhelming, with many features jammed together tightly, unlike Podia and Kajabi, which come with the best user interfaces in the industry.
Coming to the features, some outstanding features that stood out for me are the support for surveys and SCORM/HTML5 support in course content. This means migrating in/out of the platform with a click of a button will be really easy.
Unlike other Kajabi alternatives I’ve mentioned here, it also comes with a compelling community feature to create your own private social network. It comes with all the essential features like new posts, comments, polling, and also profiles for the users.
Added to this, you also get unlimited hosting and free SSL certificate features for your site. By default, the school will be under example.getlearnworlds.com. You also can host your school under a custom domain name.
You can add one-click funnels, upsells, and cross-sell offers when it comes to marketing.
One feature I really liked the most is the ability to offer free lessons of your course for helping people to decide whether the course is right for them or not similar to Udemy.
I was pleasantly surprised by looking at the sheer number of features this platform has got to offer you. But the main downside is that most of these advanced features are only reserved for higher plans.
Coming to the pricing plans, their Starter plan costs you $29/month.
Unlike Teachable, which charges you a transaction fee in the percentage of the sale, they charge you a flat fee of $5 on every sale in the beginner plan.
Their next plan is the Pro plan; it costs you $99/month or $79/month when paid annually. It doesn’t come with any transaction fee and also comes with dozens of additional features like memberships, website builder, blog, customizable checkout page, SCORM, affiliate management, etc.
You can even go with their Learning Center plan for interactive videos, Whitelabel, auto-subtitles, and much more. To explore LearnWorlds in detail, you can refer to my LearnWorlds review post.
- It comes with a dozen of advanced features across different areas like courses, memberships, blogging, and community management.
- The customer support provided by LearnWorlds is excellent but similar to Kajabi their 24/7 instant support is not available in their Starter plan.
- Their recently introduced interactive video content feature is excellent.
- It comes with white label functionality in their higher plans.
- Poor cluttered user interface
- A lot of features are held back in their Pro plan
- It lacks of some advanced marketing automation and checkout features
- Lacks many marketing features compared to Kajabi
FreshLearn is a unique all-in-one creator platform where you can not only create and sell digital products like courses, digital downloads, and live masterclasses but also build complex courses for continuing education and live cohorts.
FreshLearn comes with the following advanced inbuilt features:
- Gamification – goals, and rewards
- Advanced assessments
- Course completion certificates
- Single-use or multi-use coupons
- Own referral program
- Student tags and segmentation
- Blogging CMS
- Drag and drop sales page builder
- Mobile App
- Get testimonials and build your own wall of love
Fun fact: FreshLearn blogs are hosted on their own blogging CMS 🙂
Unlike Kajabi, FreshLearn has no limits on students, enrollments, storage, or digital product creation in any of the plans. FreshLearn also offers a very generous free plan.
Once you sign up on FreshLearn, you can see the option for a free onboarding session on any plan.
The course creation journey is self-explanatory. You can add elements like video, documents, audio, live links, assessments, and assignments to a chapter.
With FreshLearn, set different types of pricing like memberships and installments apart from regular one-time pricing plans in just a few clicks.
Unlike Kajabi, FreshLearn lets you design and automatically generate industry-compliant completion certificates for each member. Offering these certificates motivates students to complete the courses.
The Gamification feature sets FreshLearn apart from all other course creation platforms. Use it to let students get reward points for chapter completion or achieving the goals set for the course. This type of gamification is lacking in LMS tools like Teachable and Thinkific.
Add compliance to your courses with a mandatory % view of every video and assessment with a minimum passing percentage and the maximum number of retries.
To market and sell your courses, create single-use or bulk coupons with fixed amounts or a percentage of the price.
FreshLearn also lets you create Coupons that can come in handy to promote your digital products.
Like other course creation platforms, FreshLearn has an Affiliate Marketing feature, which turns your students into affiliates to promote your digital products.
Increase trust by getting testimonials from your customers with ease.
Unlike other platforms, FreshLearn makes collecting testimonials from customers super easy. You can receive and manage feedback from customers right from your landing page without any separate website hosting or a developer’s help.
FreshLearn also offers three pricing plans – one of which is a completely free plan. Plus, you pay a 0% commission on any plan you choose.
- Options to launch different digital products like digital downloads, courses, masterclasses, etc.
- Facility to generate branded and personalized completion certificates on successful completion of the course.
- No transaction fee on any plan.
- Free forever plan.
- Advanced assessments to launch industry-compliant courses.
- Unlimited courses, members, enrollments, and storage in all the plans.
- Gamification to transform the boring course journey into an exciting one and increase completion rates.
- 20/7 support on live chat, email, and on calls too.
- Less direct integrations. Zapier is available though.
- No built-in bulk email marketing feature.
- Need to add more support documentation.
Ruzuku’s course builder is pretty simple and straightforward. Its minimalist interface helps you find everything you’re looking for in one place.
You can add videos, audio, images, quizzes, and slides to the course. Remember that Ruzuku allows you to add only multiple choice quizzes; you can’t add grading quizzes or assignments for students. Also, note that the polls and quizzes feature is not available in Ruzuku’s lowest Bootstrapper plan that costs $74.75/mo.
Similar to other online course platforms on the list, with Ruzuku also you can customize the courses, landing pages, etc., to match your brand. But the customization features are not great as Kajabi.
Like Podia or Kajabi, you can host live, pre-recorded, or automated webinars with Ruzuku and promote courses.
To boost sales, you can offer coupons for the students and set the expiration date. But Ruzuku has minimal marketing options. You can’t offer upsells, course bundles, or order bumps like, say Kartra or Kajabi.
Ruzuku doesn’t charge any transaction fees for the courses you sell. You can offer the courses for free, one-time payment, set up the subscription, or the payment plans.
When it comes to integrations, Ruzuku has some severe downsides, unlike its competitors like Thinkific. It only provides three direct integrations: MailChimp (mailing list) and PayPal and Stripe (payments). That’s it. Don’t expect much.
Also, it lacks Zapier integration which is a deal-breaker if you want to integrate with your favorite platforms.
Ruzuku has limited customization options. Unlike other platforms like Kajabi or LearnWorlds, it lacks CSS/HTML customization options. Course color schemes and typography are also very much limited.
Unlike LearnWorlds or Thinkific, Ruzuku doesn’t support SCORM features. It also lacks a mobile app, in-built affiliate program, badges, and certification systems. Overall, compared to Kajabi, it lacks many marketing and advanced course features.
- Does’t charge any transaction fees
- Great UI/UX with minimal dashboard
- Assists newbie course creators with step-by-step guides
- lacks CSS/HTML customization options.
- Lacks SCORM features (if you’re into it)
- Very limited integrations not even Zapier
- Has an option for only multiple choice quizzes.
- Lacks marketing features like upsells, course bundles, or order bumps.
While Kajabi is an online course platform that primarily caters to course creators, entrepreneurs, teachers to deliver their course content. Kartra is a powerful marketing suite that is best for businesses to quickly sell their products, memberships, and services.
Kajabi has product blueprints to make course creation easy. Kartra doesn’t come with these, but you can use its membership site features for selling your products or services.
While creating the courses or memberships, bulk uploading/bulk editing saves tons of your time. Unlike Kajabi, Kartra doesn’t support features like bulk uploading and cloud import, making it difficult to add content to your memberships.
Kajabi has partnered up with Wistia and provides unlimited bandwidth. But Kartra’s lowest plan($99/mo) supports only 50GB bandwidth; if you want unlimited bandwidth, you need to go with higher plans starting from $199/month.
Kartra has pre-built membership templates that are mobile responsive. There are 6 templates, to be precise, and you can choose from one of the several color presets available on their dashboard.
If you want to create quizzes, surveys, or assignments, Kartra will disappoint you as it doesn’t offer these. But you can integrate with external services like Quiz Maker. If you want these features, Teachable is the best.
Compared to Kajabi, Kartra has good marketing features like behavioral adaptive marketing and dynamic OTOs. It helps you pitch your clients with relevant offers based on their previous behaviors on your site.
Communities are a great way to build rapport and increase the user’s engagement. With Kartra, you can’t create the communities. You need to use external platforms or create Facebook groups.
It is a good idea to have your own blog alongside courses to promote your brand. Kajabi has a built-in blogging feature but Kartra lacks this. Kartra just provides a few blog templates but it won’t replace a blog. But most people would be better off with WordPress if you’re serious about blogging.
Kartra excels over Kajabi when it comes to selling products. With Kartra, you can sell both digital and physical products. Also Kartra has a built-in sales tax calculation system. Kajabi or LearnWorlds don’t support EU VAT, and you need to rely on external services like Quaderno.
When it comes to customizing the videos, Kartra provides excellent features like:
- Add own video thumbnail, display an overlay title, social share buttons
- Embed videos on web page or in pop-ups
- Watermark branding
- Reward those sticking till the end
- Timed share-to-watch buttons
- Timed checkout buttons
- Timed opt-in forms
- Comprehensive playlists
Landing pages are great to generate leads for your business. Kartra allows you to split test the landing pages to work on the elements that convert you well.
Kartra pricing starts at $99/mo, and it comes with:
- Up to 2,500 Leads
- 1 custom domain
- 15,000 emails /mo
- 50 GB bandwidth
- Host 100 pages
- Host 50 videos
- Sell 20 products
- Build 2 membership sites
If you need unlimited bandwidth, emails, membership sites, pages, products, you can go with a silver plan that costs $199/month.
- With Kartra you can sell both digital and physical products
- Lot of marketing features available to skyrocket your business
- Good number of video customization features available
- Has a built-in sales tax calculation system
- Lacks built-in blogging tool
- Lacks community features
- Mobile app not available unlike Kajabi
- Need to pay more if you need a higher bandwidth
- No built-in support for quizzes, surveys, or assignments
- Not a dedicated course platform
Similar to Teachable, Thinkific is not an all-in-one platform. It is only meant to be an online course platform.
In Thinkific, you can create your course, create sections and add lectures.
There are options for you to create private courses, drip schedule content, cohorts, expiring content, membership sites, etc.
All of their paid plans come with access for you to create unlimited courses and have unlimited students on your platform.
You can see that the interface of Thinkific is relatively straightforward.
I personally think that interface of Thinkific is pretty dated. They certainly need to refine their UI/UX for a more premium feel.
When you first log in to your account, you can see the primary options present in the left sidebar of your screen.
Here, you need to head over to “Manage learning content” to create your courses.
Here you have the options to create several types of courses like:
- Flagship course
- Membership resource library
- Webinar replay
In this example, let me create a new flagship course.
Here you get access to the curriculum page to add the lessons inside the sections.
There are also options for you to bulk import the content, set drip content options, and set the pricing.
Under the branding section, you can add the site logo, banner, and site styles. There are also options for you to change the site colors and add a favicon to your site.
Under the theme library, you get access to three themes, which you can select and customize. In this area, Thinkific certainly takes an edge over Teachable and even Kajabi, which is relatively rigid in terms of design customization.
With Teachable, you’ll be stuck with the default theme, although you can use the power editor for editing HTML and CSS.
You can alter every aspect of the appearance of your site in this section.
It also has a great page builder that enables you to add sections to your homepage, course page, and pages.
There’s a separate section for you to access the marketing and selling options.
Here you can create a coupon, sales widgets, orders, integrations, and also set up your own affiliate programs for promoting your courses.
These options are only available in paid plans of Thinkific, not their free plan.
It also has Zapier integration to easily integrate Thinkific with various other tools in the market.
Thinkific comes with four plans – free, basic, pro, and premier. None of these plans come with a transaction fee like Teachable, which is a great upside.
The basic plan includes features like coupons, drip content, custom domain, and unlimited courses and students.
However, the pro plan includes additional features like membership, bundles, certificates, advanced pricing options, and assignments.
Considering that the free plan doesn’t come with the option to create unlimited courses, coupons, etc., you may need to go for their basic plan, which costs you $49/month compared to Teachable, which costs you $29/month.
- No transaction fee
- The free plan
- Different types of courses
- Embedding the course sales widget
- Lacks some marketing features that Kajabi and Teachable comes with
- Premium price
LearnDash – Most advanced WordPress LMS
LearnDash (review) is the most versatile learning management system for WordPress. If you already use WordPress and know the technical side of things, choosing LearnDash gives you more freedom and room for custom development.
But unlike Kajabi is not an all-in-one platform. It comes with only:
- Course creation
- Membership creation (groups feature)
It doesn’t come with email marketing, marketing automation, digital product selling, and other functionalities.
But the main strength of LearnDash is its addons that let you add more power of features to LearnDash. They can add features ranging from payment processors, enhancing customer engagement features, customization options, etc.
The web design and customization options with LearnDash are potentially endless. It is compatible perfectly with Elementor and many other popular WordPress builders and themes.
The LMS will be implemented under your own domain name, unlike other services like Teachable, where you need to bo in their premium plans to get access to custom domains.
LearnDash’s pricing starts from $199/year for 1 site license. If you want access to 10 sites, including their Propanel access for advanced analytics, it would cost you $229/year. You need to renew the plan at the complete price if you want ongoing updates and support.
Their support is really good. Along with regular customer support, they also have a highly active Facebook group to solve all your queries.
- LearnDash is extremely versatile as a WordPress plugin. Almost all the popular WordPress plugins work seamlessly with LearnDash.
- It is really a cost-effective yet powerful solution for your learning management system needs.
- It involves a lot of learning curve if you are not familiar with WordPress as a CMS.
- LearnDash involves some tech and WordPress experience.
- It doesn’t come with marketing automation, email marketing, and superior marketing features unlike Kajabi or Teachable. It lacks a lot of customization and design options right out of the box. You need to have basic HTML/CSS knowledge or you can make use of 3rd-party apps.
There are a lot of platforms for course creation and memberships.
If you don’t want memberships and only course creation – Teachable won’t disappoint you, and it also excels in the marketing side of things.
I’ve done my job of comparing the different alternatives to Kajabi; it’s up to you now to decide by weighing different features.
If you have any doubts, leave them in the comments section.