CartFlows is one of the most popular funnel-building plugins among WordPress users. Sujay Pawar from Brainstorm Force and Adam Preiser of WPCrafter built this plugin to power up WooCommerce, giving it advanced funnel-building superpowers.

But is CartFlows worth the hype it is getting?

I extensively tested the product over a few months to find the answer.

In this article, I will share everything I’ve learned about this WordPress funnel builder, including its features, integrations, and pricing.

Moreover, I will compare CartFlows to its competitors like ClickFunnels, FunnelKit, and ThriveCart.

By the end, you’ll be able to decide whether to go with this funnel builder or choose among other alternatives.

Let’s get started with the review.

Features	CartFlows
Pricing	Starts at $129/year
Free version	Available. But it only offers basic features to create funnels.
Lifetime deal	CartFlows does not include lifetime deals.
A/B split testing	✔
Funnel templates	CartFlows has several ready-to-use templates for funnel pages only.
Cart abandonment	It includes a decent abandoned cart recovery feature. But you must install a free plugin to access the feature.
Built-in analytics	It offers a decent insight feature to track revenue and conversion rates. But it does not offer a visual presentation of the data.
One-click upsells	CartFlows comes with dynamic offers for upsells to display the most relevant product to your customers.
Built-in CRM integration	It is not integrated with any CRM tools out of the box. You’ll have to use third-party plugins to integrate CRM with CartFlows.
Email and SMS marketing	It does not include native email and SMS marketing features. You must rely on third-party email marketing tools to create email and SMS campaigns.
Explore	Explore CartFlows

What do we like about CartFlows?

• It offers a free version to help you get started. Although it limits most advanced features, the free version supports cart abandonment, dynamic linking, two-column checkout, and Facebook Pixel integration.
• It offers top-notch customization features for designing upsells, downsells, and order bump pages before checkout. Besides, it allows you to add multiple upsells, downsells, and order bumps to increase the average order value of the cart.
• It has built-in sales funnel templates rigorously designed for course creators, eCommerce sites, eBook stores, and other businesses. To customize the templates, it also integrates with popular page builders such as Elementor, Gutenberg, Divi Builder, Beaver Builder, etc.
• It has released a dynamic offer that uses multiple data points and conditions of your customers to display the most relevant pre and post-purchase offers. This feature also generates a visual flowchart of your checkout flows, allowing you to see the customer’s end-to-end journey.
• It supports A/B split testing, allowing you to add multiple variations of offers and landing pages within your sales funnels to single out the best-performing page.
• It includes a cart abandonment feature. If your customers do not complete the purchase, it automatically passes their details to your CRM, allowing you to trigger personalized email alerts to remind them to finish the checkout.
• It has recently integrated with SureTriggers cross-platform automation (available for Pro users only). With this, you can automate your workflows and business processes.
• It is exclusively designed for WooCommerce. So, it integrates with all the WooCommerce tools and plugins, including WooCommerce payment gateways such as PayPal, Stripe, Authorize.Net, Mollie, WooCommerce Payments, Cash on Delivery, etc.

What we don’t like about CartFlows?

• Although CartFlows offers detailed funnel analytics, it lacks the visual representation of the data.
• It lacks a funnel-sharing feature. You cannot share your funnels with your team members.
• It does not include in-house email marketing features, unlike some of its competitors like FunnelKit and ClickFunnels.
• As of now, it offers limited integrations. It does not offer integration with CRMs, page builders, and LMS platforms to match its competitors, like FunnelKit.

Upfront bottomline

CartFlows is a highly affordable WordPress funnel builder. It best suits small agencies, course creators, and eCommerce businesses. CartFlows makes building and managing funnels a breeze with pre-made templates and integrated page builders.

In addition, since it runs on top of WooCommerce, all its features and plugins will work with Cartflows as well.

Choose CartFlows if you:
✔ Are looking for a versatile and feature-rich WooCommerce checkout and funnel builder.
✔ Want to add enticing order bumps, upsells, and downsells to enhance cart value? After all, the plugin is built by marketers!
✔ Are looking for an affordable platform to build and manage funnels.
✔ Can manage with limited integrations — as it is not integrated with CRM tools and email marketing applications. Needless to say, you can always use Zapier or Make.com. Also, WooCommerce has countless integration plugins as well.
✔ Don’t require advanced analytics features. Unlike FunnelKit, CartFlows does not provide insights with visual interpretation.

CartFlows latest updates

CartFlows has been consistently rolling out new updates and features to improve the plugin.

Some of its latest product updates are:

• SureTriggers cross-platform integration to help you connect your favorite sites and plugins for automating workflows.
• Multi-step checkout layout style to improve the checkout process for the users.
• It has added integration with WooCommerce Payment gateway support and Paypal Payments for WooCommerce for upsell and downsell.
• It has launched Gutenberg Blocks to provide more flexibility and control in designing funnel pages.
• It has released the Modern Cart add-on to enhance users’ buying experience.

CartFlows free vs. pro

CartFlows has a free plugin with limited features.

Although the advanced features are restricted, you can still create and customize simple sales funnels with landing pages, thank you pages, and checkout pages on the free version.

Moreover, it supports features like cart abandonment, checkout field editor, dynamic linking, two-column checkout, and Facebook Pixel integration, which is great for startups.

However, if you’re an established business, you should consider purchasing CartFlows Pro. The Pro version comes with loads of advanced features to boost conversions.

Here’s what CartFlows Pro offers that the free version does not:

• One-click upsells, downsells, and order bumps
• Premium page templates and unlimited funnels
• A/B split testing
• Dynamic offers
• Canvas mode
• Multi-step checkout
• SureTriggers integration

Bottomline: Although CartFlows’ free plugin offers limited features, it is a great place to start for small businesses that can manage with basic funnel building. However, if you own a business with a decent sales record, you should consider investing in the CartFlow Pro version.

Funnel building in CartFlows

In CartFlows, funnels are called flows. You can build funnels either manually or by importing pre-designed funnel templates.

Both free and pro versions offer loads of conversion-optimized flow templates for all the pages. The free version provides limited templates for landing, checkout, thank you, and upsell pages.

If you upgrade to the pro version, you’ll have access to even more templates, including ones for opt-ins and downsell pages. Besides that, the pro templates are tailored for specific use cases, i.e., online stores selling physical products, eBooks, business consultancies, online courses, etc.

You can import or export the funnels in CartFlows. However, it does not allow you to share your funnels with your team members, which is disappointing.

It integrates with popular page builders such as Elementor, Divi Builder, Beaver Builder, and Thrive Architect. Hence, you can customize your funnel page with either of these page builders.

Besides its extensive template library, the built-in features and flexibility of this WordPress funnel builder allow you to create a variety of funnels as per your business needs.

Here’s a list of flows that you can create with CartFlows:

• Lead magnets
• eBook marketing and online course funnel
• Webinars and events funnel
• Product launch funnel
• Online coaching and consultancy funnel
• Membership subscription
• Live product demo funnel
• Tripwire funnel
• Cancellation funnel

Adding one-click order bumps, upsells, and downsells (in funnels)

With CartFlows, you can display single or multiple one-click order bumps on the checkout page to encourage your customers to add more products to their carts. You can edit the order bumps to suit your business needs.

When adding an order bump to your checkout page, you can select the product, specify the quantity, set the discount type, and add the original and selling prices.

Furthermore, you can customize the appearance of the order bump. You can choose different skin types, change their width, text color, background color, etc.

You can also change the placement of the order bump to determine where it will appear on the cart screen. Likewise, you can also add a product description and highlight text to grab users’ attention.

CartFlows also offer a one-click upsell and downsell feature to increase the average order value and maximize revenue from your online store.

Once the customers purchase the order bumps, you can further set conditional offers to redirect them to upsell and downsell pages. You can use CartFlows’ ready-made templates to design high-converting upsell/downsell pages.

Moreover, you can further customize the templates using the integrated drag-and-drop page builders.

Dynamic offers for order bumps, upsells, and more

CartFlows has introduced dynamic offers for order bumps and upsells.

Now, you can display pre and post-purchase offers using conditions such as products in the cart, product categories, tags, coupons, shipping country, shipping methods, etc. With this, you can narrow down the preferences of your customers and create an offer they can’t resist.

You can use AND or OR logic to group the multiple conditions together. You can easily reorder the conditions with drag and drop and prioritize the conditions set.

A/B testing

Out of the box, CartFlows offers a solid A/B split testing feature. You can split-test every step in the funnel by creating multiple variations, including landing pages, checkout, upsells, order bumps, opt-in, and thank you pages.

By default, it splits the traffic for both test variants equally. However, you also have the option to change it manually. Once the split testing ends, CartFlows provides in-depth test metrics of both variants, including total visits, conversion, conversion rate, and total revenue.

You need to select the winner manually.

Cart abandonment tracking and recovery

CartFlows includes a free WooCommerce Cart Abandonment Recovery plugin to help you track and recover abandoned carts.

To recover the lost sales, you can schedule an automated series of follow-up emails and limited-time coupon codes. You can even send personalized emails and unique checkout links to your customers to take them exactly where they left off.

This plugin comes with a handful of ready-to-use email templates you can customize. Besides that, you also get an in-depth report of –

• Recoverable orders
• Lost orders
• Recovered revenue
• Recoverable revenue
• Recovery rate.

Canvas mode

CartFlows recently released an intuitive funnel interface called Canvas Mode. It displays each step of your funnel as interactive visualizations. It is a great feature for those who prefer to design a complex funnel with multiple upsells and downsells.

Besides that, Canvas Mode allows you to see the end-to-end journey of each customer. You can see your customers’ actions at each funnel step and analyze their behavior.

However, there’s plenty of room for improvement in this department. If you compare this to FunnelKit’s canvas builder, this still lacks in a few areas, such as visual analytics, detailed analytics breakdown, etc.

Bottomline: Overall, CartFlows serves as one of the most powerful funnel builders in the market. With the combination of conversion-optimized flow templates and integrated page builders, you can build different types of funnels with ease. Moreover, its advanced features, like dynamic offers, A/B split testing, canvas mode, abandoned cart recovery, etc., add much-needed control and flexibility for funnel building.

Funnel analytics

CartFlows comes with a built-in funnel insight module in the dashboard. It displays metrics for every step in the funnel to help you get real-time data for your funnels, optimize them for funnel leaks, and boost overall conversion.

In this section, you can view metrics like:

• Total revenue
• Conversions
• Total visits
• Conversion rate
• Average order value
• Bump offer value
• Gross sales

You can also see the metrics for today, last week, and last month in just a single click. Moreover, it has a custom filter to view the insight for a custom time range.

Besides that, CartFlows integrates with Google Analytics and Facebook Pixel to understand your user’s behavior and track necessary actions.

Bottomline: CartFlows offers a decent in-house insight feature. With this, you can track the performance of each step in your flows, optimize them, and enhance the overall conversion. Besides that, it has an easy-to-understand analytics section that displays all the necessary metrics. The only thing CartFlows’ insight feature lacks is the visual metrics.

Integrations

Out of the box, CartFlows offer limited integration with other WordPress plugins.

Since this funnel builder is exclusively designed for WooCommerce, it seamlessly integrates with just about every plugin supported by WooCommerce. It includes WooCommerce payment gateways such as Authorize.Net, PayPal, Stripe, Mollie, Square Payment, Cash on Delivery, etc., and WooCommerce dropshipping plugin — AliDropShip.

Besides that, CartFlows fully supports popular page builders like Elementor, Thrive Architect, Divi Builder, and Beaver Builder. You can use these drag-and-drop builders to design your funnels from scratch or customize ready-made templates.

For automation, CartFlows integrates with the SureTriggers plugin, which supports over 100 tools to help you start automating your workflows. It integrates with LearnDash to help course creators create their course funnels.

However, it needs more integration with LMS tools to stay competitive in today’s market.

Another massive drawback of CartFlows is that it currently does not support CRM and email marketing tools.

Bottomline: CartFlows offer limited integrations with plugins such as WooCommerce, Elementor, Divi Builder, Beaver Builder, SureTriggers, LearnDash, AliDropShip, etc. For small businesses and course creators, these integrations serve great. However, CartFlows still needs improvement in this department by adding integrations with LMS tools, CRM platforms, and email marketing tools.

CartFlows + Elementor integration

One feature I love most about CartFlows is its integration with Elementor. It has several ready-made Elementor templates you can import with a single click. If the funnel template does not meet your business needs, you can customize each funnel page template using the drag-and-drop Elementor page builder.

The best part: you don’t need to write a single line of code.

You can also use the Elementor page builder while building the funnel pages from scratch. CartFlows’ Elementor widgets offer a host of editing options to add more control and flexibility to design the pages. It includes widgets for different pages that only appear while designing or customizing the respective pages.

For instance, creating an upsell page for your funnel will display widgets like offer product description, product title, product variation, product image, etc.

CartFlows pricing – Is it the most affordable sales funnel builder for WordPress?

When it comes to pricing, CartFlows offers both free and paid plans. Nonetheless, there is no pricing plan for the CartFlows lifetime deal as of now.

The free versions only offer basic features to create simple funnels and limited customization options.

With the paid version, you get three pricing plans for CartFlows — Starter, Plus, and Pro.

The Starter plan is designed for single-site usage, costing $129 annually. Besides that, it only adds a few features to improve your checkout pages.

The annual license of the Plus plan costs $249. It is more suited for small agencies and eCommerce sites that sell physical products and services as it supports ten websites and enables a few advanced features such as upselling, downselling, and order bumps.

If you want to go all in and access the most advanced features of CartFlows, such as automation, split testing, canvas mode, analytics, etc., you should opt for their Pro plan. The Pro plan costs $449 annually and supports up to 30 websites.

While comparing this pricing plan with its competitors like FunnelKit and ClickFunnels, CartFlows is relatively cheaper. Currently, the pricing model of other funnel builders in the market ranges between $129 per year to even $208 per month.

Bottomline: Compared to other funnel builders in the market, the pricing of CartFlows is reasonably cheap. Even for such affordable plans, CartFlows brings a top-class funnel-building system with ready-made templates, page builder integration, a built-in analytics module, dynamic offers, one-click order bumps, etc.

CartFlows alternatives

Although CartFlows is one of the most popular WordPress funnel builders in the market, it is not immaculate in every department. I will briefly review other popular CartFlows alternatives in this section to help you determine which suits your business more.

CartFlows vs. ClickFunnels

ClickFunnels is one of the best platforms for building high-converting sales funnels.

With the release of ClickFunnels 2.0, this plugin has added brand new features like funnel flows, funnel hub, blog builder, shopping cart, customer center, etc.

But how does ClickFunnels perform in comparison with CartFlows?

Let’s take a look at the major differences between the two funnel builders:

• ClickFunnels is a dedicated cloud funnel-building software that can create highly converting sales funnels, online courses, webinar websites, and membership sites. CartFlows, on the other hand, is exclusively designed for WooCommerce users.
• Unlike CartFlows, ClickFunnels has an in-house email marketing tool that lets you send automated emails, broadcasts, promotions, and new offers. If you’re an online marketer looking to automate your emails and SMSs, you should go with ClickFunnels.
• ClickFunnels has a dedicated builder called ClickFunnels Editor. With this drag-and-drop builder, you can build sites, funnels, blogs, and landing pages. CartFlows, on the other hand, is integrated with several third-party page builders.
• ClickFunnels Analytics is more advanced compared to the CartFlows’ insight feature. With ClickFunnels Analytics, you can track immediate and long-term results, monitor customers’ progress and proficiency, review critical metrics of your funnels, and track historical data and trends to predict future performance.
• There’s a considerable price difference between CartFlows and ClickFunnels. The CartFlows Starter plan costs $129 annually, while the Basic plan of ClickFunnels costs $147 per month. If you want an affordable solution to build sale funnels, you should go with CartFlows.
• In terms of ease of use, CartFlows has an edge over ClickFunnels. ClickFunnels constantly changes its interface, making it difficult for users to keep up. Hence, if you’re a beginner with no prior funnel-building experience, you should consider CartFlows.

CartFlows vs. FunnelKit

CartFlows and FunnelKits are two of the most popular funnel builders for WordPress. Both of these plugins offer similar user interfaces and features.

Although their similarities, these platforms suit different audiences in terms of use case.

Here are some significant differences between CartFlows and FunnelKit:

• FunnelKit is the more robust platform for funnel building and automations among the two plugins. It has built-in email and SMS marketing tools for designing and automating email and SMS campaigns. With CartFlows, you’ll have to use third-party email marketing applications. Hence, FunnelKit is more suited for large agencies and marketers, while CartFlows is an ideal choice for small businesses and online creators.
• For WordPress content creators, FunnelKit offers seamless integration with several CRM and LMS platforms. On the contrary, CartFlows only integrates with one LMS tool — LearnDash, and does not offer any CRM integration. So, FunnelKit is the clear winner when it comes to plugin integrations.
• In terms of automation, CartFlows integrates with the SureTriggers cross-automation platform that connects with several third-party applications. FunnelKit, on the other hand, has a built-in marketing automation tool called the FunnelKit Automations. With this, FunnelKit replaces the need for separate plugins for workflow automation, CRM connection, abandoned carts, subscription reminders, etc.

CartFlows vs. ThriveCart

ThriveCart is an online shopping cart solution and checkout platform designed to sell online products and optimize the checkout process. Although CartFlows and ThriveCart fundamentally sound like different platforms for different use cases, they provide relatively similar features.

Let’s compare these two plugins to find out which one suits you the best:

• While CartFlows is exclusively designed for WordPress, ThriveCart can be used on any web hosting platform.
• Moreover, CartFlows offer limited integrations compared to ThriveCart. ThriveCart integrates with several email marketing platforms, membership sites, CRM tools, and page builders. Hence, ThriveCart is a much better choice for large agencies and marketers who want to automate their email campaigns.
• Unlike CartFlows, ThriveCart has various checkout types, including embedded carts, pop-ups, sales, and standalone carts.
• ThriveCart only offers a lifetime plan at $495. On the other hand, CartFlows offer yearly plans starting from $129 to $449 per year. If you’re happy to make a large one-time investment and make use of the plugin for the rest of your life, you should consider buying ThriveCart. However, if you’re a small business and do not want to risk a large amount of money at once, CartFlows’ yearly plans are the suitable option.

FAQs on CartFlows

Conclusion

In a nutshell, CartFlows is a great option for those who want to build a conversion-focused funnel and a seamless checkout experience for users.

With this funnel-building plugin, you can add multiple order bumps, upsells, and downsells before checkout to increase your cart value. Its integration with SureTriggers cross-platform automation allows you to automate your workflows and business processes.

Compared to other funnel builders in the market, CartFlows is highly affordable. Its advanced features, like canvas mode, dynamic offers, A/B split testing, multi-step checkout, and cart abandonment, make it a plugin worth investing in.