ThriveCart is one of the most powerful cart platforms you can use to market your products and services.

ThriveCart comes with almost all the features you need to successfully run and grow your business.

Let’s review ThriveCart in-depth and let me help you decide whether you need to go with this cart platform or not.


Checkout platform
Price$495 [Lifetime deal]
FeaturesDigital product selling
Upsells and order bumps
Built-in affiliate program
Built-in A/B split testing
Built-in sales tax calculation system

Are Zapier and Webhooks integration available?


Bump offers available?


What do I like about ThriveCart?

  • ThriveCart comes with features like upsells, bump offers, coupons, and discounts to increase your sales.
  • It comes with a unique coupon copy URL option with which your customers will convert well as they will see the discount automatically applied on the checkout page. This is a special feature where ThriveCart excels over other checkout platforms.
  • ThriveCart’s A/B split testing is really advanced and you can split the test up to 14+ various aspects which is not possible with SamCart.
  • You are free to set either the first click attribution or the last click attribution for tracking your affiliates. But this is not the case with other platforms as you have only one attribution set by default and you cannot change it.
  • ThriveCart offers more flexibility in setting up the cookie period. You can choose from a minimum of 7 days upto a lifetime.
  • You can set up multiple target URLs for each of the affiliate products.
  • Supports both webhooks and Zapier integration to connect with third-party apps and services.
  • Unlike SamCart, ThriveCart integrates with a wide range of payment processors including Stripe, PayPal, Google Pay, Apple Pay, etc.
  • ThriveCart provides 30 days money-back guarantee. If you don’t like the platform, you will get a money refund with no questions asked.

What I don’t like about ThriveCart?

  • ThriveCart is not suitable to sell services and you cannot use it as a membership site platform.
  • ThriveCart lacks when it comes to customization options. There is no intuitive drag and drop builder for you to design highly attractive checkout pages.
  • ThriveCart provides a limited number of checkout templates. These are not fully customizable.
  • Unlike Kartra or ClickFunnels, with ThriveCart you cannot create sales funnels.

ThriveCart features


New product creation

ThriveCart allows you to create both digital and physical products. While creating a new product you need to choose the type of product you are creating. You can change the product type at any time.

Product details

The next step is you need to fill in all the product details like its name, checkout page URL, product status, etc.

Similar to SamCart and Kartra, with ThriveCart also you can add upsells,downsells, and also bump offers for each of your products to increase the sales.

Adding bump offer

While adding a bump offer, it will ask you the type of product you need to add either digital or physical.

Product fulfillment

If you are creating a physical product or providing it as a bump offer, you will get the shipping and the product fulfillment options under the fulfillment tab.


Offering coupons during promotions or seasonal events is a great way to boost your revenue.

You can even reward your long time customers by providing them coupons.

This is a great way to keep them motivated and engaged with your products.

Coupons creation

For creating the coupons you just need to head over to products -> coupons.

You can search the existing coupons, or edit them, and also create new coupons.

Coupon Options

As you see in the screenshot, there are two options available for each coupon, copy URL and copy code.

Whenever the visitors land on your checkout page, the “copy URL” option will automatically add the coupon on the checkout page so that the visitors always see the discounted price.

So it increases the chances of them converting and is a great option that you can’t find in any of its rivals like SamCart or ClickFunnels.

If you are promoting your products on social media or sharing them with your friends, by just clicking on the “copy code” you will get the code copied to your clipboard which you can easily paste when needed. This is a handy feature that saves a lot of time in going back to the dashboard for copying the code.

Let me show you how to create a new coupon in ThriveCart.

Creating new coupon

For creating a new coupon, you need to enter the name and click on to create a new coupon. It will take you to the coupon info window where you need to enter the coupon name, coupon code and the coupon details.

Setting up a coupon code is left to you but remember that the code should have at least 3 characters.

Coupon status allows you to enable or disable the coupon for a specific period of time. For example, if you are running promotions during Black Friday you can enable the coupons only when Black Friday is running.

After that, you can disable them without the need to delete them. You can use them during the next Black Friday. This is really a great feature for those who often run promotions for a specified time period.

Coupon discount types

When it comes to the discount type you can offer 3 options:

  1. Free shipping
  2. Fixed price discount
  3. Percentage discount
Coupon discount for selected product

You can apply the percentage discount to the entire funnel, main product, or the main product with a bump offer.

Discount for recurring/future payments

If you are offering a percentage based coupon you can also select the option to provide the discount for recurring/future payments.

The next step is you need to set the settings on how to use your coupons and choose the products for which you need to have the coupon activated.

Under the behavior section, you can connect ThriveCart with your various services, add the customer’s emails to the lists and send them behavior-based emails to keep them warmed up.

Page design

ThriveCart page design

ThriveCart provides various types of checkout pages like:

Embeddable checkouts:

Checkout page

Embeddable checkout pages allow customers to make transactions easily without leaving the page.

It is a great way to turn your existing website into an E-Commerce site thus generating more leads.

You can even embed these checkout pages on your Facebook pages so that you can reach out a wider range of audience.

Popup checkouts:

With popup checkouts you can create highly engaging modal popups and let your customers complete the transaction process on the modal window without the need for leaving your current web page.

Single step payment


Single step checkout

Single step checkout pages provide a convenient and simpler shopping experience thus chances of visitors buying your products is more compared to the multistep checkout pages.

Also, the cart abandonment rates are less with single step checkout pages as they have less steps to complete. Customers can make the transactions quickly without friction.


Multi-step checkout
Multi-step checkout

With the multi-step checkout pages, the customers feel more secured as they fill-in the details in multiple pages. These checkout pages look quite clean and professional as the fields are across separate pages.

Sales cart checkout pages:

With sales cart checkout pages you can create highly attractive pages and add testimonials, videos, or the customer reviews as they act as a social proof thus generating more revenue by converting your visitors.

Page customization options:

Page customization

ThriveCart comes with powerful customization options like:

  1. You can edit the cart header and add images or the logo to reflect your brand.
  2. Add countdown timers for quick conversions
  3. Include the box shot images of the products you promote
  4. Give the product information in bullet points for improved readability
  5. Add videos and testimonials as a social proof
  6. Options to customize buttons, custom field, and much more

Compared to Kartra or ClickFunnels, the customization features that ThriveCart comes with are less.

Automating product behaviors

Product behaviors

With ThriveCart, you can add behaviour rules to trigger the events based on the customers behavior.

To send the emails and follow up sequences, you can integrate ThriveCart with any of the email marketing softwares.

For adding the behaviour rule first you need to click on “Add rule” and set the rule. Next you can make use of custom html or your autoresponder to perform the required action.

Behavior rule

If you already have integration with autoresponder then it will show up in the window and also provides you the lists you have so that you can add them to the respective groups.

Sales funnels

With ThriveCart, you can create beautiful sales funnels with a maximum of 5 upsells and 5 downsells.

Funnel creation

For this, you need to just head over to the product for which you need to create a funnel and then click on enable sales to funnel for the product you choose.

Next, you need to configure the upsells or the downsells that you want to add to a funnel. Select the upsell, then edit and customize the upsell page as per your needs.

Creating funnel

The good thing is you can use the same upsell across multiple funnels and if you want to use the same page setup and the content, you need to just click on the “copy design” option while launching the editor.

Creating checkout page using editor

The upsell editor is a simple drag and drop editor same as that you use to create checkout pages.

You can edit the page design for both mobile and desktop views.

As you can see ThriveCart is more popular as a shopping cart platform it cannot replace the big brands like ClickFunnels when it comes to the funnel feature.

A/B testing of landing pages

A/B split testing feature

To create A/B split testing, you need to go to Products -> A/B tests. ThriveCart allows you to split test various options like:

  • Different prices
  • Pricing options like the recurring fee, one-time fee, or pay as you wish.
  • Payment options (PayPal & Stripe vs. just Stripe)
  • Payment button color
  • Countdown timer vs. no countdown
  • Logo vs. no logo on top
  • Test which testimonials work best
  • Testimonials vs. no testimonials
  • Checkout overall design (2-step vs. 1-step, etc.)
  • Test which bullet points work best on the checkout page
  • Test two bump offers against each other
  • Two boxes shot images testing against each other
  • Which fields you should collect on the checkout
  • Custom fields on checkout vs. none

Unlike other checkout platforms, ThriveCart gives so much flexibility by allowing you to test each and every aspect.

AB Split Testing

To begin with split testing, you need to choose the two products for which you need to do split testing and name the test for you to identify.

Then you need to select the goal of your split testing. There are 3 goals for you to choose from.

  1. Highest income [across entire funnel]
  2. Highest cart conversion
  3. Lowest cart abandonment

Like most of the checkout platforms, ThriveCart asks you to choose the end date for the split test to run. After this, you need to specify the checkout page URL of this split testing.

Setup own affiliate program

ThriveCart comes with an in-built affiliate platform with which you can encourage your fans and audience to promote your products and get paid for their work.

The good thing is ThriveCart allows you to enable or disable the affiliate feature for individual products.

Affiliate feature

Then you need to set up the affiliate commissions and the payment options.

Affiliate commissions

You can choose the commission type to either fixed or percentage-based and then enter the fixed commission or the commission percentage.

You can pay your affiliates either manually or by using any of the payment gateways like PayPal or Stripe and set the time period after which the commission needs to be paid.

You are free to edit these commission settings at any time you need it.

Next, you need to set up the affiliate options for the promotion of the product.

Affiliate options

You can auto approve or manually approve the affiliates sign-up.

For tracking the affiliate links you can set up either the first click attribution or the last click attribution.

The good thing with ThriveCart is it allows you to set up the first click or last click attributions on your own. But this is not the case with other checkout platforms as they have one of these attributions by default and you can’t change them as you wish.

Cookie period

The next is you need to set up the cookie period. With ThriveCart, you can choose the cookie period for a minimum of 7 days and a maximum of lifetime period.

This is the best feature of ThriveCart which made it excel over SamCart or Kartra. With most of the checkout platforms, you can’t find this much flexibility. You can set this period depending on your niche.

Affiliate link target URL is the destination page where the leads sent by your affiliates will land on. You can specify this link if you have any special pages or else by default ThriveCart will redirect the leads to the checkout page.

Setting up multiple target URLs

Also, by clicking on “add more URLs” you can set up multiple target URLs for a single product.

Let’s say if I am promoting any Saas product, I can have multiple pages like the trial page, features page, discount page, etc. In the multiple target URLs, I can specify these page URLs by naming them individually.

Here you need to provide an email or the support URLs like knowledge-base

Providing Email Or URL Support

 URL or helpdesk URL so that your customers can use it in case they need any support.

Affiliates dashboard

If you want to know how your affiliates are performing, commissions they earn, the number of active affiliates you have, the number of sales generated, you can find all these details under the overview tab of your affiliates dashboard.

Affiliate dashboard

If you want to analyze the sales generated for a specific product, or during a specific period of time, you can do this by applying appropriate filters.

Payment details

Under the payments tab, you can get all the details regarding the automatic and manual payments, failed payments, and much more.

You can see in the screenshot that the manual payment is due.

If you are using any 3rd party payment gateways or if you pay outside the ThriveCart, that will be considered as the manual payment.

ThriveCart allows you to download all these data and transaction reports as a CSV file.

Affiliates details

Under the “my affiliates” tab, you will get all the details regarding the number of affiliates you have approved, pending affiliates for approval, number of the incomplete applications, and much more.

You can filter the affiliates based on their earnings, products they are promoting, the date they have signed up, etc.

ThriveCart also gives you the details like the number of clicks made by the affiliate, sales done, conversion rate and also the refund rates for each affiliate.

Product details

The next is the product options tab, with this you will see the listing of all the products that are open for affiliates to promote. Under each of the products, you will see various options to edit as per your convenience.

Tracking rules

With rules tab, you can add triggers like adding affiliates to autoresponder after they sign-up, redirect them to any particular page when action is taken, etc.


ThriveCart integrations

ThriveCart has native integrations with most of the popular webinar platforms, email marketing softwares, membership site platforms, payment gateways, CRMs, automation softwares, and also allows you to connect with your favorite third-party apps using Zapier and webhook integration.

By integrating ThriveCart with Zapier you can connect with ClickFunnels, Trello, WooCommerce, Kajabi, Slack, Twitter, Evernote, and much more. What else is needed?

ThriveCart supports various payment gateways like Stripe, PayPal, GooglePay,, and Apple Pay.

ClickFunnels excels over ThriveCart in this case as it has good number of integrations with payment processors like

  1. Apple/Android Pay
  3. EasyPayDirect
  4. Keap
  5. NMI
  6. PayPal
  7. Stripe
  8. Recurly


ThriveCart  pricing

ThriveCart is running its lifetime deal for a long time. At $495 you will get lifetime access to ThriveCart.

Usually, it costs $95/mo and $1950/year. If you want to save huge I highly suggest you get the lifetime deal.

They do not disclose the lifetime pricing details on their page. To get the ThriveCart at a one-off fee, you can consider using this link.

If you need all these features you must go with its highest plan costing $199/mo and is not affordable.

Compared to ThriveCart, SamCart costs more because the lowest plan starting at $49/mo really is not worth the money as it lacks most of the important features as I mentioned previously.

On the other hand, ThriveCart provides lifetime access to all its features at just $495 and comes with excellent features compared to SamCart.

ThriveCart comes with a 30 days money-back guarantee. So if you don’t like the platform you will get the money refund.

The area where ClickFunnels excels over ThriveCart is, ClickFunnels acts as a membership site platform by providing provision for its users to host the content and provide access for its customers. You can’t do this with ThriveCart.

For me, ClickFunnels is the best choice over ThriveCart as ClickFunnels offers more control over your entire sales funnel.

ThriveCart and its competitors

ThriveCart vs SamCart

Samcart 1

SamCart is also the best checkout platform for selling your products and services.

Compared to ThriveCart, the features offered by SamCart are less and SamCart costs more than the ThriveCart.

With SamCart, the most needed features like affiliate management system, A/B split testing, cart abandonments are available only in its highest plan which costs $199/mo.

On the other hand, ThriveCart offers all its features for just $95/mo or a special lifetime deal. If you ask me, ThriveCart is the best bang for your buck. Click here to read the full comparison of SamCart vs ThriveCart.

Akshay recommends:
SamCart vs ClickFunnels: 10 Crucial Differences
Excellent SamCart Alternatives (Bank-Friendly)
SamCart Discount: Get 14 Days Free Trial on All Pricing Plans

ThriveCart vs CartFlows

Cartflows Logo

As ThriveCart is a cloud app, you can embed its checkout pages on any of the sites you wish whereas CartFlows works only for WordPress pages. This is the major deal-breaker.

When it comes to design flexibility, CartFlows (review) excels over ThriveCart, as with CartFlows you can have more customization options and you can use page builders for designing the pages. But this is not the case with ThriveCart.

When it comes to pricing, ThriveCart is the winner, as you can get its lifetime deal at just $495. With CartFlows, you need to pay $299/year on its pro plan.

ThriveCart vs ClickFunnels

Click Funnels Logo

ThriveCart is a checkout platform that helps you create highly converting checkout pages whereas ClickFunnels is a sales funnel builder.

With ThriveCart you cannot create your sales funnel and it cannot replace ClickFunnels in this aspect.

ClickFunnels offers a large number of pre-made templates for you to choose from whereas ThriveCart has only four templates.

Akshay recommends:
Builderall vs ClickFunnels – Let’s Get Real (No Fluff!)
Kartra vs ClickFunnels: 13 Differences and 5 Similarities
Ontraport vs ClickFunnels: An Unbiased Review
ClickFunnels vs GrooveFunnels: Things are Changing 
Convertri vs. ClickFunnels – Which is Best for Funnels? (Let’s Talk Reality!)

FAQs on ThriveCart

What is ThriveCart?

ThriveCart is an all in one shopping cart software that comes with a funnel builder, affiliate management system, in-built sales tax calculation system and much more.

Does ThriveCart provide integration with the third-party apps?

Yes. ThriveCart has a good number of native integrations with various platforms along with Zapier and Webhooks integration.

Does ThriveCart refund the money in case I dislike the platform?

Yes. ThriveCart comes with a 30 days money-back guarantee. They will refund the money in case you are not satisfied with the platform.

How flexible is ThriveCart’s affiliate platform?

ThriveCart’s affiliate system is super flexible. I have covered in-depth on the features it offers and how flexible it is compared to other checkout platforms. Make sure you read the review completely to know more about this.

What type of checkout pages templates do I get with ThriveCart?

ThriveCart provides various checkout page templates like a single step and multi-step pages, embeddable forms, and popups.


ThriveCart is the best checkout platform you can consider for selling your products and services.

ThriveCart is really worth the money you spend on the features it offers. When it comes to flexibility it excels over SamCart, Kartra, and ClickFunnels.

If you want to save huge amounts, then ThriveCart’s lifetime deal is the way to go.

I hope you loved this ThriveCart review.