FunnelKit is one of the most popular funnel-building plugins for WordPress. With a combination of two separate plugins — Funnel Builder and FunnelKit Automations, this funnel builder has the capability to replace your WordPress automation builder, email marketing, and CRM tool.

But is FunnelKit genuinely as good as they claim?

I’ve been testing this plugin for a few months. So, I will give you a hands-on review of this funnel builder and its features, automations, integrations, and pricing.

By the end, you can decide whether FunnelKit is the best funnel-building plugin for you.

Let’s get started with the FunnelKit review.

FeaturesFunnelKit
PricingStarts at $129/year
Free versionAvailable.
But it limits advanced features such as store checkout, split testing, automations, etc.
Lifetime dealIt offers a decent insight feature to track revenue and conversion rates. But it does not provide a visual presentation of the data.
A/B split testing
Funnel templatesFunnelKit offers hundreds of pre-designed templates for funnel pages and automation.
Cart abandonmentIt lets you set up an abandoned cart recovery sequence right out of the box to persuade your customers to purchase the product.
Built-in analyticsIt offers an in-depth analytics feature to track how a specific funnel, order bump, or upsell performs in real-time. 
One-click upsellsFunnelKit allows you to build multiple upsells on a single page based on your customer’s past actions.
Built-in CRM integrationIt is integrated with several CRM tools like Hubspot, ActiveCampaign, ConvertKit, Drip, GetResponse, etc.
Email and SMS marketingIt offers native email and SMS marketing features to help you design impactful campaigns.
ExploreExplore FunnelKit

What do we like about FunnelKit?

  • FunnelKit offers a free plugin to help you create simple funnels and WooCommerce checkout pages.
  • With its in-house automated plugin — FunnelKit Automations, you can create automated campaigns, build broadcasts, and organize your contacts from a single interface.
  • It has an extensive library of automation and funnel page templates that you can import with a single click.
  • Its feature-rich canvas builder helps you to build and manage your funnel visually. You can also go through the detailed analytics of each step in your funnel from a single interface.
  • You can display multiple upsells, downsells, and order bumps with FunnelKit to boost your sales.
  • FunnelKit has a built-in A/B testing experience with live tracking. With this, you can add a variation on funnel pages, email campaigns, and SMS broadcasts to determine what performs better.
  • The cart abandonment tracking feature allows you to track recoverable, recovered, and lost sales. Later, you can create automated campaigns and trigger personalized emails to recover lost revenue.
  • Its optimized checkout page plugin — FunnelKit Checkout, is built to maximize conversions and replace the default WooCommerce checkout.
  • With its Action Filters, you can set up conditional actions in the automation that triggers when your customers meet the specified condition.
  • It offers deep integrations with several page builders, CRM applications, email marketing tools, and LMS plugins.

What we don’t like about FunnelKit?

  • The pricing of FunnelKit is relatively higher than its competitors, like WPFunnels and CartFlows.
  • FunnelKit does not offer built-in affiliate programs or membership.
  • You’ll require fast and reliable web hosting to run FunnelKit Automations and sales funnel. After all, it’s a WordPress plugin!
  • It doesn’t have the option to share your funnels with your team members.

Latest product updates

FunnelKit released FunnelKit Automations version 2.5 a couple of months ago. The updated version was packed with new features, integrations, and improvements.

Let’s check out some of the latest product updates of FunnelKit:

  • Automated birthday reminders – You can configure a birthday reminder event to send your contacts birthday emails on their special day to offer personal attention.
  • Event variable delay – You can now set the delay to your automation by choosing from a field value of an event to send well-timed order shipping notifications, follow-up emails, etc.
  • Conditional webhooks – It allows you to set condition-based automation on the data received from the webhook.
  • FunnelKit has added its integration with Formidable Forms and Advanced Coupons.
  • With their latest update, FunnelKit has added a product selection option for WooCommerce order-related events to set up automation for a specific product.

Upfront bottomline

FunnelKit is one of the most robust WordPress funnel builders. It is best suited for large agencies, eCommerce businesses, and course creators who want to build compelling funnels, set up automations, and create email and SMS campaigns.

Choose FunnelKit if you:
✔ Are looking for a feature-rich funnel builder with a frictionless WooCommerce checkout process.
✔ Want to create rule-based order bumps, upsells, and downsells to increase your cart value.
✔ Are willing to eliminate the need for a third-party automation builder, CRM tool, and email service provider.
✔ Want to boost the ability of your marketing automation platform by connecting with plugins and applications you love.
✔ Require advanced analytics features with visual data representation.

FunnelKit free vs. pro (plugins compared)

FunnelKit comes with both free and premium funnel-building plugins. The free version is excellent for individuals who want to build simple funnels and deliver a top-notch checkout experience.

It allows you to create and customize sales, opt-in, checkout, and thank you pages. It offers ready-to-use templates for each step in the funnel. Besides that, the free version of FunnelKit includes a checkout field editor, in-depth customer insights, and a performance dashboard.

FunnelKit funnel builder

If you’re an established business or course creator willing to boost your sales with automated marketing campaigns and optimized sales funnels, you should consider investing in FunnelKit Pro.

Here’s what FunnelKit Pro offers that the free version does not:

  • Premium templates for funnel pages and automation
  • One-click upsells and downsells
  • AOV-boosting order bumps
  • FunnelKit Automations
  • A/B split testing
  • Feature-rich canvas mode
  • Multi-step checkout form for your funnel
  • Cart abandonment tracking
  • In-depth analytics
  • Contacts reporting

Bottomline: FunnelKit’s free plugin offers enough features to build and manage simple funnels for small agencies. Compared to CartFlows’ free plugin, FunnelKit lacks a few features like dynamic linking, cart abandonment, and Facebook Pixel integration. When your business starts making decent sales, consider purchasing a suitable paid plan. It offers advanced features to capture more leads and boost conversion.

Funnel building in FunnelKit

Building a funnel in FunnelKit is quite a breeze. You can either import pre-designed funnel templates or start building one from scratch. Both free and paid versions of FunnelKit offer conversion-optimized templates for each funnel page.

You can customize the funnel pages with integrated page builders like Elementor, Gutenberg, Divi Builder, and Oxygen. With this, you can design sales pages, checkouts, opt-in pages, order bumps, upsells, and thank you pages to create funnels.

Funnel building in FunnelKit

Besides that, you get the option to import, export, and duplicate the funnels in FunnelKit. However, it does not offer the option to share funnels with your team members.

You can build different types of funnels to suit your business needs using FunnelKit. They are:

  • Product launch funnel
  • Lead magnet funnel
  • Content funnel
  • Online course and eBook marketing funnel
  • Webinar and event funnel
  • Live product demo funnel
  • Online consultancy and coaching funnel
  • Limited-time offer sales funnel
  • Cancellation funnel

Adding one-click order bumps, upsells, and downsells

FunnelKit allows you to add multiple order bumps on a single checkout page. While setting up the order bump, you’ll get the option to add the product, set a discount percentage, and add the product quantity.

Adding one-click order bumps, upsells, and downsells

You can even change the display position of your order bumps. It allows displaying your order bump above/below the order summary, above/below the payment gateway, inside the mini cart, or above the checkout form.

Moreover, FunnelKit offers excellent flexibility and control to change the appearance of your order bump per your brand requirement. You can choose a bump skin, add a product image, display the offer price, add relevant content, and tweak the colors of text, buttons, backgrounds, etc.

Order bumps in FunnelKit funnels

With FunnelKit, you can add unlimited upsells and downsells to a single funnel to boost the average order value. It includes several high-converting upsell and downsell templates to help you create upsell pages right away. Furthermore, you can use shortcodes on your favorite page builder to create personalized offer pages.

Upsells and downsells in FunnelKit

Once you add an offer to the upsell page, you can set the product quantity, flat shipping rate, and offer-level discount. If you’ve more than one offer, you can further set up dynamic offer paths to display a specific offer based on the acceptance or rejection of the first upsell offer.

Additionally, you can check/uncheck other settings, like skip offer, ask confirmation, quantity selector, tracking code, etc., to make upsell and downsell pages relevant.

Dynamic offers for order bumps, upsells, and more

FunnelKit includes built-in dynamic offers for order bumps and upsells. When you set up these dynamic rules, your order bump or upsell will appear only when the rules are met on the checkout page.

You can create conditional bumps based on the purchase history, cart items, cart total, shipping country, shipping method, etc., to make your suggestion more relevant. Likewise, you can display different upsell/downsell offers to your customers based on the product they bought, the amount they spent, the payment gateway used, and 20 other conditions.

Dynamic offers for order bumps and upsells in FunnelKit

Compared to CartFlows, FunnelKit offers more trigger rules to show the offers. You can add multiple AND or OR conditions to set the rules. When multiple order bumps satisfy the conditions set, the one with the highest priority will be shown.

One click upsells FunnelKit

Similarly, you can set the rules for upsell offers. You can show the products based on the product, category, and product tag.

A/B testing

With FunnelKit, you can split-test every component in your funnel, including sales pages, opt-in pages, checkout pages, order bumps, thank you pages, and one-click upsell. To start your A/B experiment, select a template from another funnel or duplicate the original variant. Then, set the traffic distribution percentages on both variants to direct traffic.

Split testing in FunnelKit

Once the A/B test ends, you can check the analytics section to determine which of the two variants achieved a higher conversion rate. The analytics section offers in-depth metrics of both variants, including views, conversions, revenue per visit, conversion rate, and total revenue.

After analyzing the numbers, you can declare the winner manually. Once you mark a variant as the winner, FunnelKit automatically transfers 100% of the future traffic to the winning variant.

Cart abandonment tracking and recovery

FunnelKit Automations has a live cart tracking feature to collect users’ email addresses on the checkout page. With this, you can reach out to the cart abandoners, even if they do not complete the checkout form.

When the cart gets abandoned, you can set up a cart recovery sequence to encourage customers to purchase the product and recover lost sales. You also get the option to add a specific wait period on the settings before marking the cart as recoverable. If the cart is not recovered within the specified time, you can mark them as a lost cart.

Cart abandonment tracking

FunnelKit Automations includes a few templates for abandoned cart recovery sequences. The template comes with an entire workflow, including multiple actions, conditions, and delays. You can change the events of the cart recovery workflow as per your business needs.

Moreover, FunnelKit Analytics has a cart analytics section that provides an in-depth report of recoverable carts, recovered carts, lost carts, potential revenue, recovered revenue, and recovery rate.

Canvas mode

Compared to CartFlows, the canvas mode of FunnelKit is robust and flexible. It allows you to visualize the entire sales funnel in a single interface and see the end-to-end journey of each customer.

FunnelKit canvas mode

Along with the flowchart, FunnelKit’s canvas mode displays powerful stats, like views, conversions, and revenues for each step in your funnel. If you click on a specific step in the funnel, you’ll get detailed analytics for that particular step.

FunnelKit split test analytics

Here, you can further toggle to the contacts section to see the list of contacts who have successfully passed through the funnel step.

Bottomline: FunnelKit is a robust funnel builder. It combines several funnel templates and popular page builders to help you build various funnels. Besides that, FunnelKit also incorporates advanced features like split testing, canvas mode, abandoned cart recovery, order bumps, one-click upsell, dynamic offers, etc., for building profitable funnels.

FunnelKit automations

The top-tier paid plans of FunnelKit have an in-house automation platform called FunnelKit Automations. It is the all-in-one marketing automation platform to manage contact profiles, set up automated email sequences, design broadcast campaigns, view analytics, track abandoned carts, etc.

FunnelKit Automations

With FunnelKit Automations, you can create email and SMS automated marketing sequences to nurture leads, boost repeat sales, and recover carts.

FunnelKit offers three different ways to build an email: drag—and—drop visual builder, text-based, and HTML email. You can even connect Twilio with FunnelKit Automations to set up compelling text and image-based SMS campaigns for your business.

FunnelKit email templates

Moreover, you can build other automation from scratch using the visual automation builder or import ready-made sequence templates. It has pre-built automation sequences for abandoned cart recovery, customer win-back campaigns, post-purchase sequences, discount coupon series, lead nurturing, etc.

Automations in FunnelKit

FunnelKit Automations offers a smart workflow to achieve your use case in automation. You’ll get six different nodes to design a powerful automation workflow, including automation actions, delays, conditions, goals, jump, and exit.

You can reach your target audience by creating segmented broadcast campaigns in FunnelKit Automations. With this, you can filter contacts based on their location, AOV, purchase history, total spending, etc., and send emails and SMSs to relevant segments for better conversion.

FunnelKit email broadcasts

In FunnelKit Automations, you can access the contact section to view all your subscribers’ details in one place. It allows you to segment your audience by adding tags or labels based on their birth date, referral, source of acquisition, etc. With its next-gen automation builder, you can track the journey of a particular contact in your automation.

Bottomline: FunnelKit Automations is an excellent platform for creating automated broadcast campaigns and email sequences. It offers several ready-to-use templates to help you design automation workflows in a single click. Besides that, FunnelKit Automation offers rich contact profiles to understand your audience better and improve your campaigns.

Funnel analytics

FunnelKit comes with top-notch funnel analytics to observe how your audience interacts with your funnel.

From the funnel analytics tab, you can view metrics, such as:

  • Visits
  • Contacts
  • Orders
  • Total revenue
  • Average order value
  • Upsells
  • Order bumps
  • Revenue per visit

You can select a desired date range to view the funnel insight from a specific period.

Moreover, you can compare the funnel performance from the previous period or year to the current date. The funnel analytics tab includes an analytics chart that displays the visual snapshot of your funnels’ performance.

FunnelKit funnel analytics

You can even see detailed metrics like views, conversions, revenue, and conversion rate for each funnel step. With this, you can get real-time data, optimize your funnel for leaks, and boost conversion.

If you’ve conducted a split test to any page in your funnel, you’ll get real-time data for both variants in the analytics tab. Once the test ends, you can analyze the data and determine which variants work best.

Google Analytics integration

In addition, FunnelKit integrates with Facebook Pixels, Pinterest, TikTok, Google Analytics, Snapchat, and Google Ads to understand your users’ behavior and get detailed insights.

Bottomline: FunnelKit offers an excellent funnel analytics feature. It allows you to track the performance of each funnel page and enhance them for better conversion. Besides that, the analytics tab is pretty straightforward, displaying all the necessary metrics. Unlike its competitor — CartFlows, FunnelKit offers an interactive chart section that shows the visual insights of your funnel.

FunnelKit Automations connectors

FunnelKit offers deep integrations with several CRM and messaging platforms like ActiveCampaign, ConvertKit, Drip, GetResponse, Hubspot, Mailerlite, Mailchimp, etc.

While you can send emails to your customers directly using FunnelKit Automations, the CRM and messaging integration adds more flexibility to set up automations. For instance, if you want to send SMS to your contacts, you can connect FunnelKit Automations with messaging platforms like Twilio and BulkGate.

FunnelKit Automations connectors

Another use case would be to connect FunnelKit Automations with Google Spreadsheets. Connecting your FunnelKit Automations with spreadsheets allows you to enter all the WooCommerce-related data into sheets and export them for manual analysis.

Since FunnelKit is exclusively built for WooCommerce, it integrates and works flawlessly with all WooCommerce plugins. The FunnelKit Checkout supports every payment gateway that WooCommerce supports, including PayPal, Square Payment, Authorize.Net, Stripe, Braintree, Mollie, Cash on Delivery, etc.

FunnelKit integrations

For course creators, FunnelKit integrates with some of the best WordPress LMS platforms like LearnDash, TutorLMS, and LifterLMS. With these platforms, you can quickly sell your online course through funnels.

As of now, FunnelKit does not offer in-house affiliate or membership features. But, it supports Wishlist Member and AffiliateWP to solve the problem. You can use the Wishlist Member to transform your WordPress website into a membership site. Likewise, you can use the AffiliateWP integration to create an affiliate program for your products.

Bottomline: FunnelKit Automation Connectors offer deep integration with several third-party CRM tools, messaging applications, LMS platforms, and payment gateways. It excels in this department when set side by side against its competitors. With these powerful integrations, you can set up automations and grow your business.

FunnelKit pricing – Is it the most affordable sales funnel builder for WordPress?

FunnelKit offers both free and paid versions when it comes to pricing. The free plugin comes with basic features to build funnels and customize checkouts.

It has four paid pricing plans — Basic, Plus, Professional, and Elite.

The Basic plan supports one website and offers a handful of store checkout features like multi-step checkout, cart editing, abandoned cart recovery, checkout optimization, etc. It costs $129 annually.

FunnelKit pricing

The Plus plan supports two websites and adds advanced features like unlimited funnels, split testing, order bumps, upsells, funnel analytics, canvas mode, etc. Its annual license costs $299.

Just like the Plus plan, the Professional plan only supports two websites. But it costs $399 per year! Why? Because it includes automation, contact profile, analytics, broadcasts, and connectors.

Both Plus and Professional plans are suitable for mid-level agencies and content creators.

However, if you run a full-fledged agency that requires multiple site usage, consider buying their Elite plan. It supports up to 30 websites and unlocks all the advanced features of the plugin. The Elite plan costs $599 annually.

FunnelKit Automations pricing

Additionally, FunnelKit has separate pricing for FunnelKit Automations if you’re a Basic or Plus user. You’ll have to pay an extra $199 to access FunnelKit Automations for a single site.

Previously, FunnelKit used to offer a lifetime deal. After the recent updates, however, the plugin only provides yearly pricing packages.

The pricing of FunnelKit is relatively higher than its competitors, like CartFlows and WPFunnels. Similar funnel builders in the market cost between $79 to $237 annually.

Bottomline: Regarding pricing, FunnelKit sits in the high-tier category of funnel builders. Although it is slightly more expensive than its competitors, it brings loads of top-notch features, including automation, contact profile, built-in analytics, email and SMS broadcast, order bumps, upsells, etc. Considering its features, FunnelKit’s higher price point is worth paying.

FunnelKit alternatives

FunnelKit vs. CartFlows

FunnelKit logo
CartFlows img

FunnelKit and CartFlows have long been the two most popular WordPress funnel builders. In terms of interface and features, both are very similar. They offer excellent funnel builders, automations, one-click upsells, order bumps, A/B split testing, and cart abandonment recovery features.

CartFlows vs FunnelKit

However, there are a few significant differences between these two funnel builders. They are:

  • FunnelKit has an in-house all-in-one marketing automation tool called FunnelKit Automations, which replaces the need for separate plugins for workflow automation, abandoned carts, subscription reminders, etc. On the other hand, CartFlows integrates with the SureTriggers cross-automation platform to connect with several third-party plugins. Hence, FunnelKit’s in-house automation platform is the clear winner in this regard.
  • In terms of integration, FunnelKit is the ultimate winner. Unlike CartFlows, FunnelKit has deep integrations with several CRM tools and LMS platforms. With CartFlows, you’ll have to rely on third-party plugins to integrate CRM platforms.
  • FunnelKit has native email and SMS marketing features that allow you to design automated campaigns. On the contrary, CartFlows does not have built-in email and SMS features. You must install third-party email marketing tools to create email and SMS campaigns in CartFlows.

FunnelKit vs. WPFunnels

FunnelKit logo
WPFunnels Logo Vertical

WPFunnels is another excellent FunnelKit alternative in the market. It is a top-notch WordPress plugin for creating high-converting sales funnels, landing pages, and checkout flows. As the first canvas-based funnel builder, WPFunnels is the ideal choice for marketers without any prior funnel-building experience.

FunnelKit vs. WPFunnels

Some of the differences between FunnelKit and WPFunnels are:

  • The annual price of WPFunnels ranges from $97 to $237, while the cost of FunnelKit ranges from $129 to $599 annually. The Large plan of WPFunnel supports up to 50 websites, whereas the Elite plan of FunnelKit only supports 30 websites. So, WPFunnels is an affordable solution compared to FunnelKit.
  • FunnelKit offers a built-in automation system with FunnelKit Automations. WPFunnels, on the other hand, does not have a native automation system. It provides deep integration with Mail Mint for setting up email sequences and automations. If you want to purchase a bundle of WPFunnels and Mail Mint, the pricing hikes up massively (ranging between $239.99 to $626.99 annually). So, FunnelKit is a much better option for automation.

FAQs on FunnelKit

What is FunnelKit?

FunnelKit is a funnel builder plugin for WordPress that works on top of WooCommerce.

What is FunnelKit Automations?

FunnelKit is an automation, email marketing, and CRM plugin all built-in one tool.

Can I use FunnelKit on my client’s websites?

Yes.

Does FunnelKit have a free trial to try the plugin?

You can try out their free plugins available in the WordPress repository.

Does FunnelKit have a money-back guarantee?

Yes. FunnelKit has 14 days money-back guarantee.

Conclusion

In a nutshell, FunnelKit is one of the most powerful and easy-to-use funnel-building plugins for WooCommerce. Its automation engine — FunnelKit Automations, eliminates the need for an automation builder, email service provider, and CRM tool.

With FunnelKit, you can build a complex funnel with multiple order bumps, upsells, and downsell offers to enhance your cart value. Although it is relatively expensive compared to CartFlows or WPFunnels, the Funnel Builder + FunnelKit Automations bundle option is worth the investment.