Thrive Content Builder is now Thrive Architect. It’s more powerful than ever. Why my review is different than the rest on the internet? I’ve tried and tested Thrive Architect for months since it’s released and compared it deeply with other plugins in WordPress market.

Read the review mindfully, and you will thank me later.

In this post, I’m presenting you my review on Thrive Architect, the plugin I’m using on my blog.

Previously the when I bought it, Thrive Architect was Thrive Content Builder. I even reviewed it a few months ago.

At the end of August 2017, the version 2.0 of the plugin was released and the Thrive team named it as Thrive Architect for branding purposes. The new name is great and also the new version of the plugin is loaded with great features and is faster than ever.

In this review, let me walk you through Thrive Architect, and also I will add some few notes regarding how their new plugin is different than the older Thrive Content Builder.

Is Thrive Architect still breaking pages?If you scroll down to the comments section of this post, you can see people complaining that Thrive Architect when it was released initially used to break pages i.e during the transition from Thrive Content Builder to Thrive Architect.

I also experienced this first-hand where it broke some of the elements on my landing pages.

But trust me, not now!

Thrive Architect has been improved from the ground-up, by Shane Malaugh and the Thrive Themes team. It’s now more reliable than ever. It has been refined a lot and is now crazy-stable that new features have been released week after week!

Am I using Thrive Architect? I have Thrive Architect installed on this site and also all my other affiliate sites, Here at this blog, I’m using it along with Elementor (theme builder) for the pages where I need to use native A/B split testing, Thrive Leads and other Thrive-only functionalities.

  • The main strength of Thrive Architect is its integration with a dozen of other email marketing, webinar, and digital marketing tools.
  • It also integrates natively with other Thrive Themes products like Thrive Optimize, Thrive Leads, Thrive Ultimatum, Thrive Quiz Builder, etc.
  • Thrive Themes allows you to have a complete sales funnel setup right under your WordPress site.

These are the main reasons why the other WordPress page builders can’t replace Thrive Architect!

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Thrive Architect review

Thrive Architect is a powerful, and a standalone drag and drop WYSIWYG WordPress page builder.

It’s the next version Thrive Content Builder (first ever front end page builder for WordPress) as I told you earlier and comes with various powerful features.

Thrive Architect White Symbol

User interface

The UI is clean and simplified than the interface of the older version. The user experience is totally reconsidered and the design is totally revamped.

Thrive Architect vs Thrive Content Builder
Thrive Architect vs Thrive Content Builder interface

The user experience is swift and feels fluid when compared to their older plugin.

The new organization of the drag and drop elements allows you to easily find the element you need to use as opposed to Thrive Content Builder in which you needed to scroll down the list to find the element you are looking for.

In case of Thrive Content Builder, the element options were floating over the actual element you dragged in the page itself sometimes blocking the complete view.

But in case of Thrive Architect, the element options can be modified in the sidebar itself.

Thrive Architect element options

Getting the element customization options in the sidebar rather than as an overlay on the writing area is a great improvement.

Design elements of Thrive Architect

All the Thrive Architect elements come with extensive options.

You can alter every aspect of the element, whether it be color, border, margin, padding, tweak how it appears in mobile devices, spacing, animation, typefocus, shadow, alignment, background, and much more depending upon the element.

There’s simply no aspect of the element that can’t be altered in Thrive Architect.

This blog post would be too long if I start listing each and every option of each of the 34 elements.

The design elements are categorized as the foundation and building blocks. The foundation section includes some of the most used elements like text box, image, button, columns, headings, etc.

Thrive Architect foundation elements

The foundation section includes some of the most used elements like text box, image, button, columns, headings, etc.

The next section of elements is called as building blocks. This section has the most elements in Thrive Architect.

Building Blocks of Thrive Architect

Foundation elements

  • Paragraph
  • Heading
  • Image
  • Button
  • Columns
  • Background section
  • Content box
  • Content template and symbols (similar to Elementor’s Global widgets)

Building block elements​​​​​​​​​​

  • Click to Tweet
  • Table
  • Content Reveal
  • Countdown
  • Countdown Evergreen
  • Credit Card
  • Custom HTML 
  • Custom Menu
  • Disqus Comments
  • Star Rating
  • Tabs
  • Testimonial
  • Toggle
  • Pricing table

  • Divider
  • Facebook Comments
  • Fill Counter
  • Google Map
  • Icon
  • Lead Generation
  • Post Grid​
  • Progress Bar
  • Styled List
  • Table of Contents
  • Video
  • WordPress content
  • Thrive Leads integration

Lesser-known Thrive Architect tip: In order to duplicate the element, you just need to hold Option/Alt key and drag the element. Automatically, the duplicate of the element is created.

Settings and template setup

Here’s the section that matters the most to you!

By clicking the gear icon at the top left corner of the Thrive Architect you can access the settings and template setup section.

In the settings section, You can setup page events on exit intent or timer. After it is triggered, you can display a Thrive Lightbox or a LeadBox if you are using Thrive Leads along with Thrive Architect.

Thrive Architect settings and template setup

The Edit HTML section allows you to display the code behind the page built by Thrive Architect. This code will be very helpful in doing search and replace to edit the content after the page is built and also to make HTML specific alterations to the page if you are a developer. No other WordPress page builder displays you the landing page’s source code.

Custom CSS allows you to add CSS that will be applied to the page you are designing.

Turning off/on the reminders that remind you to save the work periodically while building the page can also be done on this settings page.

You can also switch editor side – left or right in this page. I personally like the editor to be on the left side! The default one.

You do also need to note that the landing page templates are visible only if you are building WordPress pages but not posts.

Landing page templates

Landing page settings allows you to modify the settings of the landing page like the background of the landing page, scripts to be loaded in the landing page (like a retargeting pixel), and some other settings that apply to the whole landing page as opposed to individual elements.

You can save the landing page to use it again and again, in case you are designing multiple landing pages of the same kind. This one is a huge time-saver for me!

You can also export or import a landing page. The landing page will be exported in a zip format containing HTML files and scripts. This option is very handy to transfer landing pages between your different sites or even to backup the landing pages.

There is also an option to allow you to revert back to the theme look from landing page look using the settings.

Hundreds of pre-designed landing pages to choose from

Imagine what it would be like if you have 100s of landing page templates at your disposal ready to be modified and tweaked to any extent rather than shelling out huge money on developers.

It’s a dream of every digital marketer right?

Thrive Architect also comes with hundreds of landing page templates you can choose to suit your needs. In Thrive Architect, the templates are beautifully presented and categorised neatly.

Landing page templates

I’m planning to use “review” category templates extensively for my affiliate niche sites as these templates are designed extensively keeping conversion optimization in mind.

Here’s the kicker boys and girls!

Weeks after writing this blog post, Thrive Themes released a new set of landing pages called “Bright”. They are also known as “rapidly customizable landing pages”. Constantly adding value to the existing customers is the strategy that Thrive Themes use to wow you!

Thrive architect bright pages

As you can see in the above image. You can alter every element in the landing pages.

The above screenshot shows how you can edit the eBook cover image as an example without using Photoshop and other tools.

You don’t need to pay hundreds of dollars to get your landing page developed by a developer. With Thrive Architect you can design any landing page you imagine and can modify every bit of it as per your wish.

More focus on responsiveness

Here’s one more!

Would you like to build landing pages especially for mobile devices? Now you can do that.

A conversion friendly and responsive page builder should give you complete control on how your page should appear in mobile and tablet devices. The Thrive Architect comes with dedicated ‘responsive’ section for every element as you can see in the below screenshot.

Responsive options

As you can see in the above screenshot, you can toggle the elements to be displayed on various devices. For example in the above screenshot, I’ve set an image to be displayed on all devices.

Mobile preview

Some changes that are done (like font size changes) while in the mobile/tablet view will be only saved for mobile/tablet devices but not on desktop screens.

This is a much-needed addition. It is very helpful especially in case of light boxes. Previously, the Thrive Content Builder had no options for this, the Thrive Lightbox would gobble up mobile’s small display. But no more with Thrive Architect.

Still, there’s a room for improvement

Let me don’t even try to deny it!

Every product has its own downsides.

Although most of the annoyances of Thrive Content Builder are fixed in Thrive Architect, there are some of the things that need to be addressed.

  • No autosave feature. Although Thrive Architect does a good job of reminding you periodically to save your work, for page builder ninjas like me, having an autosave feature would be great to have.
  • I paste the content from WordPress visual editor in Thrive Architect, the entire content (even images) will be listed under “text” element. In simple words, if you are looking to paste the content from somewhere else to Thrive Architect, it’s not completely supported by Thrive Architect. Manually assigning elements to the pasted content takes some time.

A/B Split Testing with Thrive Architect

In order to do A/B split testing with Thrive Architect, you need to have access to Thrive Optimize as well along with Thrive Architect.

This adds split testing functionality to WordPress.

Thrive Architect Split Testing

Here you can create variations of the original landing page, distribute traffic to them.

Thrive Optimize

Here you need to select the goal of the test, and when the goal is satisfied, you can decide the winner of the A/B split testings.

This is a great way to boost the ROI with yoiur ad campaign.


Good news!

If you are a previous Thrive Content Builder member, you’ll get Thrive Architect as a free upgrade. Stop waiting here, go to your update core and get the free Thrive Content Builder version 2.0 upgrade. There isn’t even a small upgrade fee.

Bad news.

Thrive Architect isn’t free.

If you don’t have a license of Thrive Content Builder, then you need to obviously purchase Thrive Architect.

Thrive architect price

Akshay’s note: Thrive Architect is a great frontend visual editor plugin for WordPress. I absolutely love the simplicity, swiftness of the new plugin. I highly suggest you try this plugin out to create beautiful looking content on the fly.

I suggest you get it along with Thrive Optimize in a bundled package if you want split testing functionality.

While researching for some great WYSIWYG editors for WordPress, I finally settled with Thrive Architect. The integration of the plugin with various other Thrive Themes products is phenomenal.

Final words

The Thrive Architect is marketed towards serious internet entrepreneurs and has many features and elements that makes you possible to accomplish any kind  of marketing imagination on your blog.

If you are a marketer, hands down, it’s the best page builder plugin for marketers.

PS: If you are buying Thrive Architect, please buy me a coffee purchasing through my link. Let’s connect!

Akshay Hallur

About me

Hi, I’m Akshay Hallur. The founder of this blog BloggingX. I’m a professional full-time blogger, an internet marketer, and a trainer. I’m here to help bloggers like YOU to create an outstanding blog and earn money from it.

One request?

I’ve put so much effort writing this blog post to provide value to the blogging community. It’ll be very helpful for me, if you consider sharing it on social media networks.

9 thoughts on “Thrive Architect Review (March 2019): Is it Still Breaking Pages?”

  1. Thanks so much for the review. I didn’t even know something like thrive architect was available. There are some cool features and so glad it’s mobile responsive.

  2. Hi Herman, I can understand your concerns. Thrive Architect was previously Thrive Content Builder. The Thrive Content Builder was awesome. Period. But, I don’t know why on earth they released Thrive Architect with full of bugs. But. Trust me, I’m 100% sure that the Thrive Architect will be the best in the WP industry within a few weeks. The majority of bugs are fixed already. Yesterday, version 2.0.11 is released. They are releasing updates every 5 days or so. The last update got rid of most of the bugs. It’s now the matter of refinement. I’m personally using Thrive Architect on almost all my sites, even this post is built with it.

    I’ve said – “Considering this plugin to be released recently, some bugs are normal”. I would like my review to be evergreen. As the Thrive Architect will mature in a matter a week.

    I can say you that their team is working very hard, as they also need to keep an eye on Thrive Architect’s integration with their other plugins like Thrive Leads, Thrive Apprentice, and Thrive Ultimatum.

    But I’m still confused why they experimented it on live sites.


    1. I love it. I’m not sure how any visual-centric designers could not enjoy how easy Thrive is. One 10 minute tutorial and I was off to the races with it.

      Cheers on review! I enjoyed it and agree

  3. I was one of the early adopters of Thrive Architect. It costed me a lot of time some content were just sticky so that I needed to create new page. But now it’s very stable, they are releasing new features every week or so. Thanks for your really in-depth review on Thrive Architect.

  4. Hi Tiff, thanks for your insightful comment.

    Thrive Architect still have some bugs. They are fixing it only to make new bugs appear again. I’m using Thrive Architect on all my sites, I mean ALL MY SITES. Yes, some bugs are there. I’m, not facing any loading issues. But sometimes, the content gets locked in/ uneditable. I need to pull up the edit HTML option and remove hardwired code.

    Some bugs have a workaround. But for a newbie without some hands-on experience, it’s still a challenging task.

    Coming to support, I’m sure their support requests have increased 10x or even 20x who knows? They’re working hard to cope up with support, as I read their recent blog post. It is just a matter of time.

    They at least could have offered an option to downgrade to Thrive Content Builder in one click.

    Anyways, I firmly believe the issues will all be sorted in coming months. It’s already pretty stable now than when it was released.


    I can say that it’s still the best when it comes to building marketing landing pages, as it is now.

    Thanks for dropping by.

    This plugin deserves some time, as they are making a huge shift, and integration with other plugins in their suite is no joke. They also need to take care of the upcoming WordPress Gutenberg update. They seem to tackle Gutenberg update very easily.

  5. Monica Shreeves

    Good review on Thrive Architect, Akshay. Keep up the good work.

    I was finding it hard to choose between Thrive Themes and Elementor pro. But now, as I’m mainly a marketer and looking to build conversion friendly landing pages, Thrive Architect makes absolute sense. Elementor seems to be web designer-centric.

  6. Loving Thrive Architect but can’t work out how you delete items you don’t want in template I am sure it has to be so simple but it’s bugging the hell out of me. Please help!!

  7. Hi Akshay, I was reading through your comments and noticed you had a problem you mentioned which I also have but I don’t seem to have found a solution, even thrive support have not been much help which is very disappointing.

    You mentioned that “the content gets locked in/ uneditable. I need to pull up the edit HTML option and remove hardwired code.”

    I have the same problem, on most of my older articles, over 300 of them, some of the content is uneditable and cannot be updated, worst on one article the links were not even clickable. I cannot even delete it so I can just add it again, worst still, I cannot even copy and past it. If you have time, can you send a quick reply and explain how you remove the hard code? and if there is a section you can remove to at least make it editable. Thanks in advise, only just discovered your blog thanks to google, good work.

    Regards John
    Fellow blogger

  8. Hi Akshay,

    We have just stripped thrive from our site. What a pain! We were getting locked into sections when trying to edit, it would crash pages and lose edits, it was a nightmare!

    Removing it, i.e. uninstalling the plugin was fine, but it made a right mess of the articles, we had to manually edit over 100 articles just to try to get them looking half decent.

    We have looked at Elementor but are worried if the same happens a similar issue, so we are now looking at Gutenberg to keep it native. I will keep you posted.

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