Conversion-optimized funnels can take your business to the next level, skyrocketing your sales.

When selecting funnel-building software, I tend to choose WordPress-based builders because I’m not too fond of the rigidity imposed by SaaS-based builders.

Since there are so many funnel builders for WordPress, finding the right one can be challenging. So, I have researched and condensed my list to the 10 best WordPress funnel builders.

Let’s check them out.

#	Plugin	Starting price	Explore
1	CartFlows	$129/Year	Explore
2	FunnelKit	$129/Year	Explore
3	WPFunnels	$237/Year	Explore
4	OptimizePress	$179/Year	Explore
5	Elementor	$14.99/Mo	Explore
6	Thrive Suite	$599/Year	Explore
7	SeedProd	$79/Year	Explore
8	LeadPages	$49/Mo	Explore
9	LaunchFlows	$97/Year	Explore
10	Studiocart	$499/Lifetime/1 Site	Explore

Quick decision section

After years of testing, here are my top three picks for WordPress sales funnel builders:

CartFlows: This funnel builder is simple, feature-rich, and affordable. Its conversion-optimized checkouts can replace the default WooCommerce checkouts and increase conversion. Although it does not include native CRM and email marketing tools, the SureTriggers integration (a web-based automation platform) helps you connect with several third-party tools to automate your workflows. It is best suited for small agencies, course creators, and digital marketers.

FunnelKit: In terms of flexibility and control to build sales funnels, FunnelKit is the best option. It has a feature-rich canvas mode and visual analytics that CartFlows does not match. Besides, its built-in automation tool offers advanced features like in-depth contact profiles, automated emails and SMS campaigns, segmented broadcast campaigns, etc. It is ideal for large agencies, course creators, and eCommerce businesses who want to build complex funnels and set up automations.

WPFunnels: One of the best things about WPFunnel is its canvas-based interface which allows you to build and manage your sales funnels visually. You can control everything — from planning your funnel to launching a sales campaign from a single interface. Besides that, its top-tier plan offers up to 50 sites usage, making it a perfect option for large agencies and business owners.

Why use sales funnel builders?

Put simply, the main purpose of a sales funnel builder is to convert potential customers into paying customers by building an effective funnel.

Other benefits include:

• Understand your customers’ journey.
• Increase conversion rate.
• Manage your leads at scale.
• Optimize your marketing campaigns.
• Manage and segment your audience.

10 best WordPress funnel builders

CartFlows – Best overall WordPress funnel builder

CartFlows (read my review) is arguably the best conversion-focused funnel builder for WordPress.

It offers tight integration with WooCommerce to help you optimize your checkout process. You can add multiple upsells/downsells and order bumps at checkout to increase the cart value.

In CartFlows, you can build every funnel step by importing the pre-built templates or using the integrated page builders (it integrates with Elementor and Divi).

Recently, it has integrated with the SureTrigger platform to help automate all of your workflows visually by dragging and dropping actions and triggers onto its canvas editor. Besides that, it offers advanced features like dynamic offers, canvas mode, A/B split testing, modern checkout, etc.

On the downside, it lacks CRM integrations and email marketing features. You’ll have to rely on third-party plugins like WP Fusion to access these features.

Key features for CartFlows:

• It integrates with the SureTrigger platform, which seamlessly connects with over 100 plugins to help you automate your workflows.
• Dynamic offers display the most relevant pre and post-purchase offers.
• Canvas mode makes complex funnels easy to understand with interactive visualizations.
• It has conversion-focused Modern Checkout, packed with powerful features to help you design an intuitive checkout page.

Pricing:

CartFlows has a free plugin with basic features to help you create and customize simple sales funnels. Its premium plans start at $129 per year if you want to access advanced features.

Bottomline: CartFlows is an excellent option for agencies and businesses who want to replace WooCommerce checkouts with highly conversion-optimized checkouts. It is the best overall funnel builder for WordPress, considering its ease of use, rich features, and affordability.

FunnelKit – Powerful builder with a dedicated automation engine

FunnelKit is an excellent funnel builder for WordPress and WooCommerce. Unlike CartFlows, it comes with a dedicated automation tool called FunnelKit Automations.

With this all-in-one automation platform, you can manage contact profiles, build automated campaigns, create segmented broadcasts, etc. Refer to my FunnelKit review post to know more about this.

You can create different types of sales funnels with this plugin. It has pre-made templates for funnels and automations to help you get started.

Besides that, it integrates with several page builders, email marketing tools, CRM applications, and LMS platforms (major ones include Elementor, ActiveCampaign, Drip, LearnDash, etc.).

Compared to CartFlows, I liked the feature-rich canvas mode of FunnelKit. It allows you to visualize the entire sales funnel on a single screen. Moreover, you can also access powerful stats, like views, revenues, conversions, etc., for each step in your funnel.

Key features for FunnelKit:

• It has a powerful automation engine with FunnelKit Automations to create broadcasts, build marketing campaigns, and automate workflows.
• Unlike CartFlows, FunnelKit provides in-depth analytics with visual data in the form of charts.
• It offers optimized WooCommerce checkout with order bumps and one-click upsells to maximize conversions.
• It has a built-in split-testing experience, allowing you to test page layout, product price, messaging, etc.

Pricing:

Like CartFlows, FunnelKit offers a free plugin with limited features. It has four pricing plans, starting from $129 up to $599 per year. The two low-tier plans do not include FunnelKit Automations. You’ll have to pay an extra $199 for automations for these plans.

Bottomline: FunnelKit is the best option for agencies looking for a powerful WordPress funnel builder. Unlike CartFlows, this funnel builder comes with an in-house automation engine and CRM tools to set up automation

WPFunnels – Best canvas-based sales funnel builder

WPFunnels is a top-notch WordPress funnel builder for creating high-converting sales funnels, landing pages, and checkout flows. Its canvas-based interface allows you to add and organize every funnel step visually.

It has niche-specific templates and supports popular page builders like Elementor, Divi, Oxygen, and Gutenberg. Moreover, you can integrate WPFunnels with CRM tools like FluentCRM to set up automation.

You can create custom checkout pages based on your funnel type to enhance the process. Besides, you can add exclusive checkout offers like order bumps, upsells/downsells, and coupons.

Another great thing about this funnel builder is its seamless integration with Mail Mint for email automation.

Key features for WPFunnels:

• It has a drag-and-drop canvas for adding and organizing every step in the funnel.
• Unlike CartFlows, WPFunnels offers detailed funnel analytics with performance reports, visualized graphs, and comparison pie charts to help you understand your funnel success rate.
• You can use its single global checkout funnel to make conditional offers based on tag, cart total, category, etc., to boost your revenue.
• You can integrate WPFunnels with Facebook Pixel, Google Tag Manager, and UTM Parameters to help you track the performance of your marketing campaigns.

Pricing:

WPFunnels has three annual pricing plans ranging from $97 to $237. If you buy the WPFunnels + Mail Mint bundle, the price ranges from $239.99 to $626.99 per year.

Bottomline: If you own a large business or a marketing agency, WPFunnels’ Large Annual plan is the right choice for you. It is one of the few WordPress funnel builders supporting up to 50 websites.

OptimizePress

OptimizePress is an all-in-one WordPress platform for marketers.

It helps online entrepreneurs increase leads and conversions by creating different marketing funnels. Its built-in checkout plugin supports order bumps, one-click upsells, and coupons to help you create seamless checkout flows.

Moreover, OptimizePress integrations connect with over 60 popular applications for email marketing, payments, website analytics, and affiliate tracking.

Key features for OptimizePress:

• It has an extensive library of more than 400 conversion-optimized landing pages and marketing elements.
• Its built-in checkout and payment plugin ensures a seamless checkout experience for your users.
• It allows you to connect with your favorite email marketing and CRM platforms, including ActiveCampaign, Drip, AWeber, ConvertKit, Drip, GetResponse, Constant Contact, MailChimp, FluentCRM, etc.
• Funnels for different scenarios, including product launches, lead magnets, coupons, webinar funnels, etc.

Pricing:

The pricing plan of OptimizePress starts at $179 per year with a 30-day money-back guarantee. However, it does not offer a free trial.

Bottomline: With various funnel types at its disposal, OptimizePress is an all-in-one platform for creators, entrepreneurs, and digital marketers to get more leads and sales.

Elementor

Although Elementor (read complete review) is not a dedicated funnel-building platform, it helps create stunning landing pages, pop-ups, and opt-in forms for your website. To build sales funnels with Elementor, connect it with other WordPress funnel-building plugins like CartFlows and FunnelKit.

Personally, I use Elementor + CartFlows on my site BloggingX Pro to build funnels.

Elementor comes with WooCommerce-specific widgets that allow you to create checkout pages for increased conversions. Moreover, you can connect Elementor with several email marketing and CRM platforms like HubSpot, ActiveCampaign, Zapier, ConvertKit, GetResponse, MailChimp, Drip, etc., to manage contacts and build marketing campaigns.

Key features for Elementor:

• It offers seamless integration with the WordPress ecosystem — including funnel-building plugins.
• It has over 90 content modules and over 100 widgets to help you design every section of your page effortlessly.
• With Elementor Pro, you can access several eCommerce-related features such as cart customization, payment processing integration, dynamic WooCommerce tags, checkout customization, etc.
• Its massive library of more than 300 website templates help you build websites and pages for every industry.

Pricing:

For single-site usage, the Elementor Pro costs $14.99 per month. If you want to use up to 10 websites, you’ll have to pay a monthly price of $59.99.

Bottomline: Elementor is the best choice for marketers who want top-notch design and customization options. Integrate it with plugins like CartFlows for ultimate design and marketing flexibility.

Thrive Suite

Thrive Suite is an all-in-one toolbox of conversion-focused plugins for building websites, sales funnels, email lists, etc. All the Thrive plugins (you can refer to the screenshot below!) integrate seamlessly with one another, giving you more flexibility to grow your online business.

You can build landing pages and funnels using the Thrive Architect plugin. It has over 250 landing page templates that serve all business needs.

You can use smart landing page technology to customize the color palette, add page elements, and change the typography settings of your page in just a single click.

Key features for Thrive Suite:

• It offers seamless integration with several marketing tools and WordPress plugins, including ActiveCampaign, Amazon SES, AWeber, ConvertKit, Drip, FluentCRM, GetResponse, HubSpot, MailerLite, etc.
• It has a dedicated automation plugin called Thrive Automator to help you automate your actions using webhooks, email marketing campaigns, mailing lists, post-quiz actions, etc.
• It comes with a dedicated lead generation plugin called Thrive Lead. This list-building solution allows you to design opt-in forms, conduct A/B testing, analyze the metrics, and build hyper-targeted email lists.
• Thrive Suite’s exclusive scarcity campaigns feature allows you to set up date-specific, evergreen, and recurring campaigns to boost conversions.

Pricing:

Currently, Thrive Suite has two pricing plans — Quarterly and Yearly. The Quarterly plan costs $149 per quarter, and the Yearly plan costs $599 per year.

Bottomline: Thrive Suite is an all-in-one marketing platform that combines different plugins in a single interface. From building an entire website to designing a highly relevant sales funnel, it offers quite a bit for every industry. Overall, it is an excellent platform for marketers who need conversion-focused plugins with top-notch marketing features.

SeedProd

SeedProd is an intuitive drag-and-drop funnel builder for WordPress. It has over 150 landing page templates, including sales, opt-in, webinar, login, and thank you pages.

It offers full WooCommerce support to help you create custom checkout, product grids, carts, and more. You can also boost lead generation using the opt-in form block on your website.

Besides that, SeedProd integrates with automation and email marketing platforms like ActiveCampaign, ConvertKit, Constant Contact, Drip, GetResponse, etc. With this, you can easily create email campaigns and manage contact profiles.

Key features for SeedProd:

• All the landing pages created in SeedProd are responsive and mobile-ready.
• With SeedProd, you can protect your landing pages from bots, spam, and fraudulent submissions using ReCaptcha.
• It offers WooCommerce integration to help you create and customize your online store.
• Its Subscriber Management tool helps you track all your subscribers and get visual data on subscriber counts.

Pricing:

SeedProd has a forever-free plan for building high-converting sales and landing pages. To access the WooCommerce block, you must purchase the premium plans starting at $79 per year.

Bottomline: SeedProd’s Elite plan best suits large agencies and marketing companies. Unlike other funnel builders, it is amongst the few premium plans that offer unlimited site usage.

LeadPages

LeadPages is a lead-generation platform for building landing pages, opt-ins, alert bars, etc.

With over 250 customizable templates and a dedicated landing page builder, you can create landing pages for any industry or use case. It has a collection of conversion tools for split testing, real-time analytics, campaign ROI, data-powered conversion tips, etc.

Moreover, LeadPages integrates with several CRMs and marketing platforms to help you build perfect sales funnels.

Key features for LeadPages:

• It has a built-in Leads Library to help you search, manage, and filter your leads instantly. If the native tool is not enough, you can even integrate your LeadPages account with any CRM tools to add more lead management features.
• The Leadpages Checkouts allow you to make reliable payment processing from any landing page or pop-up.
• It includes an ultimate conversion toolkit with A/B testing and real-time analytics features to help you optimize your landing pages, promote special offers, and analyze results.
• You can create unlimited pop-ups and alert bars to capture contact details on any landing page.

Pricing:

LeadPages offers two premium plans costing $49 and $99 per month. However, you can test the plugin with its 14-day free trial.

Bottomline: If you want a funnel-building platform with great CRM and marketing integrations, go with LeadPages. With its exclusive Leads Library, you can easily organize and filter your leads and eliminate the hassle of creating clunky spreadsheets.

LaunchFlows

LaunchFlows is a WordPress plugin for building dynamic sales funnels. It converts WooCommerce product pages into funnel pages. You can add order bumps, upsells, and downsells on any checkout page to boost your sales.

LaunchFlows’ main selling point is its ease of use and simplicity. Unlike other plugins, it doesn’t make the funnel pages heavy with too much content, making them distraction-free.

Key features for LaunchFlows:

• It strives for simplicity.
• It offers instant registration to collect emails for lead generation easily.
• You can add a variety of products before or at the checkout to boost purchases and increase conversions.
• It integrates with several CRM and marketing tools like Elementor, WooCommerce, WPFusion, LearnDash, and LifterLMS.

Pricing:

The monthly plan of LaunchFlows costs $9 per month, while the yearly plan costs $97 annually.

Bottomline: I highly recommend you go with LaunchFlows if you want an easy-to-use plugin to enhance your WooCommerce functionality.

Studiocart

Studiocart is a WordPress plugin designed to build optimized checkout pages and sales funnel. It comes with a few advanced features, like adding order bumps, upsell offers, multiple pay options, cart abandonment campaigns, and coupons.

Likewise, Studiocart includes a robust product control panel to automate your funnels and tasks. It integrates landing page builders, email marketing tools, LMS platforms, affiliate marketing plugins, and other third-party services.

Key features for Studiocart:

• It includes an in-house product control panel to launch automation.
• You can trigger cart abandonment campaigns with a two-step order form.
• It offers multiple pay options to let customers choose the pay arrangement.
• It allows you to add order bumps, upsells, and coupons to boost your sales.

Pricing:

Studiocart offers a free plugin with limited features and integrations. Its yearly premium plan ranges from $199 to $399, while its lifetime plan ranges from $499 to $899.

Bottomline: If you need a simple funnel builder with the ability to set multiple prices for your products, Studiocart is the way to go. Unlike other funnel builders on the list, Studiocart offers lifetime deals for creators who do not want the hassle of recurring payments.

Conclusion

A conversion-optimized funnel can take your business to a new level with more leads and conversions.

If you’re already an Elementor user, you can integrate it with CartFlows to build optimized funnels, as it works well with Elementor.

But, if you’re opting for a funnel builder with a dedicated automated engine to automate the tasks for your contacts, FunnelKit is your ideal solution.

For large marketing agencies, WPFunnels offers a massive 50 site usage, and its canvas-based builder makes it easy to build funnel steps with a visual interface.

Make sure to compare the features and functionality of each plugin before choosing your funnel builder. I hope this article helps you find the best WordPress funnel builder to match your needs.