7 Best Sales Funnel Builders for WordPress in 2023

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Accept the fact that conversion-optimized funnels take your business to the next level, skyrocketing your sales.

When it comes to selecting funnel-building software, I tend to choose WordPress-based funnel builders because I dislike the rigidity imposed by SaaS-based funnel builders.

Needless to say, the best funnel plugins should have features like automation, funnel simulation, dynamic offers, CRM, abandoned cart recovery, integration with Google Analytics and Facebook Pixels for customers’ retargeting, etc.

If you are a WordPress user looking for a funnel-building plugin, weighing the features can be a bit challenging.

Stop here if you are hunting for the best sales funnel builder WordPress plugin. I have researched and condensed my list to the top 7. I have tried and tested these live on my site.

Let’s review these plugins and know which one would be the ideal solution for you.


CartFlows is one of the highly conversion-focused funnel-building plugins for WordPress. This plugin is built in collaboration with Sujay Pawar (Brainstorm Force) and Adam Preiser (WPCrafter, a well-known ​​WordPress YouTube channel).

CartFlows flows

CartFlows has tight integration with WooCommerce (for various features like product management, coupons, payment gateways), and also various page builder plugins like Elementor.

CartFlows calls its funnels as flows. Each funnel page is a step that can be designed with your favorite page builders. You can have multiple upsells and downsells. CartFlows has also recently introduced an opt-in step that helps you collect more leads and build your email list.

CartFlows checkout

It offers many customization options to design the checkout pages in the backend of WordPress. You can even use your page builder to design the pages if you wish.

CartFlows flow steps

You can split the test funnels for CRO, integrate CartFlows with Google Analytics or Facebook Pixels by adding a custom script, and analyze how your funnels are performing.

CartFlows canvas

CartFlows also released dynamic offers and canvas mode features in its beta version. These two features are a real game changer. Maybe when you read this post, you will have them live on your CartFlows Pro.

CartFlows canvas builder

Canvas mode feature helps you visualize the funnels as flowchart. This feature eliminates the need for external funnel simulation softwares like Funnelytics.

CartFlows also comes with dynamic or conditional offers features.

CartFlows flow conditional offers

With the dynamic offer you can display the products depending on their purchase history, behavior on the site, shipping method and location, and much more.

The downside with CartFlows is it lacks advanced automation, CRM, and email marketing features. For these, you need to make use of external integrations at an additional cost.

CartFlows analytics

CartFlows come with inbuilt analytics where you will get the data and insights on your conversions and revenue.

CartFlows pricing

CartFlows has annual and lifetime plans available. The annual license costs $299/year, while the lifetime fee costs $999/lifetime. With both plans, you can use CartFlows on up to 30 websites.


  • Conversion optimized checkout pages with multiple order bumps upsell and downsells to increase average order value.
  • Integrates with Google Analytics and Facebook pixels for you to re-target the visitors.
  • As it sits on top of commerce, it integrates well with all WooCommerce tools and plugins extending the flexibility.
  • Its dynamic offers feature helps you offer products based on customers’ behavior and interest.


  • Lacks automation, messaging, and CRM features, unlike FunnelKit.
  • A very less number of integrations are available.

Bottom line: If you want a seamless checkout experience and want to replace WooCommerce checkouts with highly conversion optimized checkouts, CartFlows is the way to go.


FunnelKit is one of the best funnel builders for WordPress and WooCommerce that also comes with a dedicated WordPress automation plugin called FunnelKit Automations.

Like CartFlows, FunnelKit focuses on optimizing the checkout pages for a friction-free experience resulting in higher conversions. It helps you maximize sales with order bumps, 1-click upsells & downsells, product-specific checkouts, coupons, etc.

FunnelKit dashboard
FunnelKit funnels

With FunnelKit, you can create any type of sales funnel. You can choose the templates that work with your page builder. FunnelKit integrates natively with Oxygen builder, while CartFlows doesn’t.

FunnelKit funnels include these steps – Optin, landing page, checkout page, upsell, and thank you page. The best thing is FunnelKit allows you to link one or more WooCommerce products in funnel pages, while CartFlows allows you to link only 1 product.

With its premium plans, you can add custom form fields on the checkout page and collect all the data you need. Using the data, you can conduct surveys, collect users’ feedback, and pitch the offers aligning with their needs.

To increase conversions, it has some optimization features built-in like:

  • Google Address Autocomplete
  • Prefill form for abandoned users
  • Time checkout expiry
  • A multistep field preview helps users see their entered values at the next step
  • Show smart buttons for Stripe Apple Pay, Stripe Google Pay, and Amazon Pay for express checkout
  • Much more.

Let’s look at FunnelKit Automations.

It is like FunnelKit’ internal Zapier, where you can create automation with triggers and actions.

FunnelKit autonami
FunnelKit automation builder

Here I have created cart abandonment automation. To begin with, you need to select an event; in this case, it is cart abandoned.

Then you need to build the automation by adding actions or conditional rules to the blank canvas. Its rules engine is quite similar to CartFlows. You can customize the emails with the default WordPress editor.

To increase your cart AOV (average order value), you can create rule-based order bumps and show or skip the bumps based on the cart items, coupons used, cart value, & more. You can similarly do this for adding upsells, too.

FunnelKit also has built-in split testing, SMS messaging, analytics, and broadcasts tools.

FunnelKit pricing

FunnelKit has solopreneur (for one site usage) and agency (up to 30 sites) plans. With agency plans, you have the option to get their lifetime deal.

If you need only a funnel builder tool to use on only one site, it costs you $199/year. On the other hand, if you need Funnel Builder+FunnelKit Automations, it costs $299/year.


  • It has a powerful automation engine.
  • Comes with an in-built messaging tool. You can send messages to contacts right from WordPress.
  • It has a lightweight CRM to monitor and nurture contacts.
  • A good number of integrations are available.
  • Compatible with Oxygen builder, which most of its competitors lack.
  • In-depth analytics with visual representation in the form of charts.


  • Its automation rule engine is very limited in conditions.
  • Lacks customization options, unlike CartFlows, with no product highlight options, and limited design options for checkout pages.
  • Unlike tools like Geru or Funnelytics, it lacks canvas mode features, which helps to view and build the funnels visually.

Bottom line: If you want a powerful funnel builder along with an automation engine and CRM tool, FunnelKit is the way to go.


Studiocart is a WordPress plugin to build sales funnels and highly converting checkout pages with multiple payment options.

Studiocart templates

It offers a variety of templates for sales pages, checkout pages, and upsell pages that are compatible with page builders like Elementor, Divi, Gutenberg, Qubely Blocks.

If you’re using Studiocart templates, make sure you use any one of these page builders so you can customize them as needed.

Studiocart allows you to customize the form fields you use on the order form if you are on the premium plan. These form fields let you collect as much information as you need from customers.

Studiocart product settings

The best feature with Studiocart is you can create multiple payment plans like one-time payment, subscription plans, and installment plans. Customers who cannot afford to pay at once can choose the installment plan, so offering multiple payment plans reduces cart abandonments.

To increase conversions, you can offer coupons or discounts that can be applied using a unique URL or using a coupon code, and you can set an expiration date.

Like other sales funnel builders on this list, you can offer order bumps and upsells to increase sales.

Studiocart integrations

You can integrate Studiocart with external platforms like ActiveCampaign, MailChimp, ConvertKit, Kajabi, Teachable, Wishlist Member, and Zapier. Studiocart lacks built-in automation features. So you need to use the above integrations to automate the tasks.

The downside with Studiocart is it lacks conditional rules and canvas mode features that most of the funnel plugins are offering nowadays. If these features matter the most, you may need to go with CartFlows or WPFunnels.

Studiocart pricing

With Studiocart, you have two pricing plans – annual and lifetime. The lowest yearly plan costs $149/year for one site. If you have an agency and want more site usage, go with an agency plan at $349/year.


  • You can set multiple pricing plans, which in turn reduces cart abandonment.
  • A good number of native integrations are available.
  • Supports webhooks


  • Lacks automation features. It doesn’t even support basic conditional rules.
  • There is no canvas mode feature to visually represent the funnels.

Bottomline: If you need a simple funnel builder with the ability to set multiple prices for your products, Studiocart is the way to go.


WPFunnels is a drag-and-drop sales funnel builder for WordPress that helps visualize the funnels on a blank canvas.

WPFunnels dashboard

This plugin integrates only with page builders like Gutenberg and Elementor. It lacks integration with other popular page builders like Divi or Beaver Builder, unlike CartFlows or FunnelKit.

FunnelKit templates
Studiocart funnel templates

WPFunnels has a limited number of templates for you to choose from. As it is relatively a new plugin, you can expect more to come in the future. Note that all the templates available in the free plan have only three steps; you won’t get upsells and downsells step templates in the free plugin.

FunnelKit funnel steps

When you import a funnel, it will load the canvas for you to visually build your funnel steps.

FunnelKit funnel conditions

As you see in the screenshot, I have built a 3 step eBook funnel. If you are on the pro plan, you can add multiple upsell and downsell steps. Similar to other funnel builder plugins like CartFlows or FunnelKit, can set conditional rules to sell more based on the customer’s purchase history.

You can customize the checkout fields to collect more data from the users and run campaigns to nurture them, know their desires and interests, conduct surveys, and pitch them the right products to increase sales. You can integrate WPFunnels with CRM tools like FluentCRM to set up the automation based on the triggers.

For cart abandonment recovery, WPFunnels suggests the Cart Lift plugin. It works nicely with WooCommerce or Easy Digital download shopping carts. This plugin gives analytics on abandoned carts and the revenue recovered.

FunnelKit canvas builder
FunnelKit funnel settings

The great thing is you can view the analytics of the funnel pages right inside the canvas without leaving the dashboard. You can also integrate WPFunnels with Facebook Pixels to track your conversions from Facebook ads and retarget the visitors based on the insights. Also, you can integrate with Google Tag Manager to track your conversions.

FunnelKit pricing

FunnelKit has both annual and lifetime plans. Annual pricing starts at $97/year, while the lifetime plan starts at $237/year. Its highest pricing plan supports unlimited websites. If you have an agency, this is the best plugin you can use on client websites. You can help your client to build funnels and charge for them.


  • Has canvas mode feature
  • You can use conditional AND & OR logic to automate the purchases.
  • Integrates with Facebook Pixels and Google Tag Manager to get more insights.
  • The higher plan supports unlimited websites, which is great for agencies to use on client websites.


  • Lacks funnel split testing.
  • Integrates only with Elementor and Gutenberg page builders. No support for Divi, Beaver Builder, or Thrive Architect.
  • A very limited number of funnel templates.

Bottom line: If you have an agency, WPFunnels is an excellent choice. It is one of the very few plugins that support unlimited site usage.


Elementor is one of the top page building plugins for WordPress. It helps you create stunning landing pages, pop-ups, opt-in forms that are conversion-friendly.

You can’t build entire sales funnels with Elementor, as it is not a dedicated funnel-building tool. You need to use it along with WordPress funnel building plugins like CartFlows. I use Elementor+CartFlows on my LMS site BloggingX Pro to build funnels.

Elementor WooCommerce widgets

Elementor has WooCommerce specific widgets. With these, you can create user-friendly and conversion-optimized checkout pages for increased conversions.

Elementor popup builder

Elementor has its own pop-up builder for you to create beautiful pop-ups for lead generation.

You can create full-screen, modal, slide-in, and top/bottom bar opt-ins, etc. You can set various triggers and conditions like on-page load, on-scroll, on-click, after inactivity, and much more.

Elementor integrates with CRM and email marketing tools like Mailchimp, HubSpot, or GetResponse to manage contacts and send campaigns to keep users in touch.

Elementor pricing

Elementor Pro costs $49/year for single site usage. If you want to use on up to 25 websites, it costs you $199/year. Know more about its pricing plans here* aff.


  • Has its own popup builder.
  • Integrates well with the WordPress ecosystem, thus with funnel building tools & plugins.
  • Plenty of WooCommerce widgets are available to design conversion-friendly funnel pages.
  • Excellent integrations.


  • Lacks funnel buying functionality.
  • Lacks built-in split testing feature.
  • Need a pro plan to use its popup builder.

Bottom line: If you want excellent design and customization options, Elementor is the best choice. Integrate it with plugins like CartFlows for ultimate design and marketing flexibility.

Thrive Suite

Thrive Suite is an all-in-one toolbox of conversion-focused plugins that helps you convert leads into customers. All of its plugins integrate well with each other, giving more flexibility when it comes to usage.

Thrive Suite

With Thrive Suite, you can build conversion-optimized sales funnels. For building the landing pages, opt-ins, and funnel pages, you need to use Thrive Architect. Thrive Architect has 300+ landing page templates; you can design them with custom branding. You can split test the landing pages with Thrive Optimize.

The downside with Thrive suite is that it doesn’t have a shopping cart solution. You need to spend money on external shopping cart tools. Thrive Suite recommends ThriveCart. ThriveCart hosts all the checkout forms, and customers will make purchases through it. You need to design the checkout pages inside the ThriveCart and have the checkout link as CTA for landing pages you design with ​​Thrive Architect.

Thrive Suite has a dedicated lead generation plugin called Thrive Leads. You can use its advanced targeting rules, conditions, and build your mailing list.

Some of its unique features include:

  • Signup segue – Create one-click signup links.
  • SmartLink – avoid annoying existing subscribers by showing them the same pop-ups each time they visit.
  • Built-in asset delivery for easy lead magnets.

You can also split test the opt-ins with its built-in A/B testing feature.

There are some other plugins like:

  • Thrive Ultimatum to add evergreen or time-specific countdown campaigns for scarcity marketing
  • Thrive Quiz builder – Create highly engaging quizzes to know your audience before offering the product.
  • Thrive Automator – Create smart automation connecting your marketing tools and plugins. It acts like a Zapier for WordPress.
  • Thrive Apprentice – A lightweight LMS platform for WordPress.
Thrive Suite pricing

Thrive Suite costs $90/qtly billed every three months, whereas the annual plan costs $228/yearly. You can use Thrive Suite on up to 25 sites.


  • It has all the tools needed to run a successful business, limiting the need for 3rd party tools.
  • Affordable cost for the advanced marketing features it offers.
  • Comes with great marketing features like countdown timers, gamification, asset delivery, smart links, signup segue, split testing, etc.
  • Great integration of its plugins, extending the flexibility.


  • These plugins may slow down your site, affecting page speed. Some plugins like ​​Thrive Leads feel pretty bloated.
  • You can’t buy individual addons. You need to purchase the entire suite.
  • It lacks its own shopping cart, you need to use external shopping cart softwares like ThriveCart.

Bottomline: If you need conversion-focused plugins with excellent marketing features, go with Thrive Suite. For checkouts, make use of external shopping cart platforms.


LaunchFlows is a WordPress plugin that acts as an addon for WooCommerce. It converts WooCommerce product pages into funnel pages.

It functions quite differently compared to tools like CartFlows or FunnelKit. The “flows” that CartFlows creates will include the steps, i.e. funnel pages, and you will customize them as needed. Whereas LaunchFlows doesn’t have funnels that are ready to import with steps in them.


LaunchFlows depends on the WooCommerce product pages entirely to create the funnels. You need to have all the products created like the main offer, order bumps, and upsells with WooCommerce.

LaunchFlows checkout

This is the product I am offering on my checkout page. I can build the funnel by adding upsell and thank you pages under LaunchFlows backend settings, as you can see in the screenshot. This is very super quick to create the funnels.

LaunchFlows’ main selling point is its ease of use and simplicity. Unlike other plugins, it doesn’t make the funnel pages heavy with too much content, i.e., it adds only the content that matters to the user, making the funnel pages distraction-free.

LaunchFlows upsell page

Here is an example of their upsell page. You can see that this upsell page is very neat and minimal.

LaunchFlows with Elementor

Moreover, you can design the pages with page builder tools like Elementor. LaunchFlows provides you with plenty of widgets to make your pages more attractive. The downside is that these native widgets are available only for Elementor as of now. If you are working with other page builders, you need to use short codes.

LaunchFlows funnel settings

Here are some of the noticeable features.

LaunchFlows popup
  • Instant registration: If you enable this, LaunchFlows converts this free product page into an opt-in form and adds fields like first name and email. So users directly register on your website.
  • Solo checkout: All other products will be removed when enabled, except this. So the user sees only this product on the checkout page.
  • Instant clean sales page: This hides all the related posts, breadcrumbs, metadata, etc, making the checkout page minimal and distraction-free.
LaunchFlows forms
LaunchFlows donations and pay what you want feature

Note that LaunchFlows also has donations and pay what you want feature similar to tools like Gumroad, making it easy for donors to pay using WooCommerce payment gateways.

LaunchFlows pricing

For a single site, LaunchFlows costs $50/year. To use on unlimited sites go with the higher plan at $150/year. For a lifetime it costs $300/lifetime/unlimited sites.


  • It makes it easy for donors to pay with a single-click. You can manage all donations and invoices in one place.
  • You can offer a variety of products before or at the checkout, increasing conversions.
  • Its instant registration makes it easy to collect emails for lead generation.


  • Native widgets are available only for Elementor. You need to use shortcodes if you are using other page builders.
  • Some learning curve is needed for beginners.
  • For first-time funnel plugin users, this process of linking and setting up the funnels is confusing and complex.

Bottom line: If you want to enhance your WooCommerce functionality and want to sell more with an easy-to-use plugin, LaunchFlows is the best choice.


If you are a fan of Elementor and use it to create your websites, integrating it with CartFlows or FunnelKit to skyrocket your sales with optimized funnels is a no-brainer. You can’t use Elementor alone to build an entire funnel. CartFlows integrates nicely and works well with Elementor.

If you want automation CRM tools to manage and automate the tasks for your contacts, FunnelKit along with FunnelKit Automations is the ideal solution.

If you need an all-in-one marketing tool that has the most advanced marketing features, go with Thrive Suite. With this, you can build smart automation between the plugins, implement scarcity marketing, incorporate advanced lead capture mechanisms, use quizzes for gamification, and what else?

If you want a simple yet effective plugin and want to increase sales with multiple pricing offers, Studiocart would be the best bet.

I hope you find this post on WordPress sales funnel builders helpful.

Akshay HallurAbout me

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