3 Reliable GetResponse Alternatives for Better Deliverability in 2020

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GetResponse has been one of the most popular email marketing software out there. But due to advancements in email marketing technologies, there are better alternatives to GetResponse that you may need to consider.

Along with this, there are some problems that people report and I also experienced with GetResponse:

  1. The deliverability issues make your emails to land on the Gmail spam folder.
  2. If you want to improve deliverability, you need to get DKIM authentication which is only available in higher plans.
  3. The flexibility in data capture fields are a little bit lacking

However, for some people, these tradeoffs can be quite managing considering the affordable pricing of GetResponse.

Whatever your reason may be, if you are looking for good reliable GetResponse alternatives, make sure you go through this post.

Our Top 3 Alternatives to GetResponse

In this section, we’ve picked the top 3 email marketing alternatives to GetResponse and discussed several aspects like features, deliverability, automation builders, and also pricing.

If you stay till the end of this post, hopefully, you’ll be able to make the right decision.

#1. ConvertKit


ConvertKit(review) is a simple yet highly powerful email marketing and marketing automation software keeping bloggers, course, and other creators in mind. Many top affiliates and creators like Pat Flynn, Ramit Sethi make use of ConvertKit to grow their online business.

ConvertKit account consists of three ways to segment the audience

  • Forms
  • Segments
  • Tags
Convertkit segments

You don’t need to create and manage lists.

I particularly found the tags functionality provided by ConvertKit very helpful. It helps you hyper-target your audience when it comes to marketing automation.

Landing page builder

It also comes with a landing page builder, that’s fairly flexible. It has all the essential customization options, but we can’t expect it to be as powerful as other WordPress WYSIWYG page builders.

Optin forms

You also have the option to create various opt-in forms like popups, slide-ins, and also inline. But, I would still use a good plugin like Thrive Leads or any other lead generation plugins similar to Optinmonster.

Even without using any of the WordPress plugins, there are enough customization and trigger options for you to play with.

A/B split testing between the email subject lines

It comes with the ability for you to conduct A/B split testing between the email subject lines.

If you are looking to migrate from your existing email marketing software to ConvertKit, they offer free concierge migration options.

And unlike ActiveCampaign they allow affiliate marketing although they’ve strict policies.

Pricing plans of ConvetKit

They have plans based on the number of subscribers you have. All the plans come with all the features they have got to offer.

However, free concierge migration is available if you have a 7,500+ bigger list.


  • Super-easy to learn – built with simplicity in mind
  • Very refined and fluid UI and UX
  • It comes with a dedicated WordPress plugin that allows you to integrate ConvertKit with your WordPress site without touching a line of code
  • Support of tagging and segmentation for powerful personalization
  • Good deliverability than GetResponse
  • Powerful integrations


  • You can A/B test only the email subject lines not the entire emails
  • It does not come with fancy email templates (it has its own upside as well – more deliverability)
  • Comes at a premium price

#2. ActiveCampaign


ActiveCampaign is an email marketing platform built keeping CRM and sales in mind. If you’re into agency business or lead generation, ActiveCampaign is a no-brainer for you.

In ActiveCampaign, the subscribers are called as “contacts”.

You can segment your contacts as,

  • Segments
  • Tags

Similar to ConvertKit, the tags are one of the most powerful features offered by ActiveCampaign.

Building a deal pipeline

With ActiveCampaign you can build a deal pipeline which helps you easily visualize the sales process rather than a complex process. You can build multiple pipelines to your various audience segments.

Automation builder

When it comes to automation builder, it has a very powerful automation builder – even better than Drip and ConvertKit. The split testing is available even in the automation emails.

Another powerful feature that ActiveCampaign announced lately is its goals. You can add goals inside the automation sequences and the reports section lets you analyze how much time a subscriber took to achieve a goal.

These goals can be people taking a certain action on your site, signing up for a trial, attending a webinar, etc.

However, the major downside with ActiveCampaign is that according to their terms and conditions affiliate marketing is not allowed in their platform.

ActiveCampaign pricing plans

ActiveCampaign comes with three different plans. The Lite plan comes with all the essential features with basic automation builder.

However, the Plus plan which is the most popular comes with features like CRM, Lead Scoring, Deep Data Integrations, and others.

Whereas, the professional plans come with site messaging, and machine learning features like predictive sending and win probability.

When you choose any of these plans, the pricing depends upon the number of contacts you have.


  • Extremely powerful automator
  • Site tracking – that allows you to track the behaviors of contacts on your site
  • Flexible plans if you don’t want some features (like say lead scoring)
  • Powerful integrations
  • Good deliverability


  • Messy interface and email builder is quite slow with less-refined UI and UX
  • Does not allow affiliate marketing
  • No landing page creator
  • Comes at a premium price

#3. Drip


Drip(review) is an email marketing software specially geared towards eCommerce owners. It helps you understand the whole story of user interactions on your store, and helps you tailor your emails to them.

This platform was recently acquired by the guys behind Leadpages.

Similar to that of ConvertKit and ActiveCampaign, it also comes with a tag-based system.

Email builder

It comes with Visual Builder and HTML Builder.

Drip does not come with a landing page builder like that of ConvertKit. It comes with a form builder that’s lacking some design customization options. However, if you are using any 3rd party plugins for lead generation, that won’t be an issue.

Drip A/B testing

When it comes to A/B testing, you have the ability to test the subject lines, from the name and also the delivery timings.

However, similar to ConvertKit, you can’t split test the content of the emails.

Integration with eCommerce platforms

Drip also integrates with popular eCommerce platforms like Shopify, WooCommerce, and others and enable you to create automation rules containing cross-platform triggers and actions.

You can trigger the automation emails when a new checkout is created or the customer added to the cart and didn’t make a purchase.

Drip automation workflow templates

Added to this, they have got a dozen of automation workflow templates that you can customize and use.

Drip automation builder

Their automation builder is very fluid and powerful and doesn't feel like barebones. The automation builder of Drip is as powerful as ActiveCampaign.

Drip pricing plans

Drip has plans for you based on the number of subscribers you have similar to ConvertKit. All their plans come with all the features they’ve got to offer.


  • Site tracking
  • Advanced automation
  • Native integration with FB lead ads (in others you need Zapier)
  • eCommerce CRM
  • Integrations with WooCommerce, Shopify, ThriveCart, etc.


  • Cost is high
  • It has a steeper learning curve
  • No email composer inside the automation builder

Deliverability tests of top email marketing software

The below test is performed with the same variables, using the same tool, and with a mixture of plain text emails, and emails with hyperlinks.

Know more about the deliverability experiment here.



















































In the above test, ConvertKit didn’t participate as they offer SPF/DKIM certificates only for higher plans.

As you can see the GetResponse has really bad spam rates.

Although Drip has great deliverability, it’s most suited for eCommerce and priced really high to consider it a GetResponse alternative. On the other hand, Aweber lacks a lot of features.

Akshay recommends:
1. MailChimp vs Drip: An In-Depth Email Marketing Showdown
2. Moosend vs ConvertKit: 12 Aspects Compared In-Detail
3. MailChimp vs ConvertKit: 12 Aspects Compared
4. Ontraport vs ActiveCampaign: 13 Aspects Compared In Detail

Wrapping up

These are some of the good alternatives to GetResponse.

If you are a creator and also don’t want to worry about technicalities, consider going with ConvertKit. If you are an agency owner or a marketer, you can go with ActiveCampaign. If you’re into eCommerce go with Drip.

Again, I would say that none of the above tools is the winner. It depends upon personal preference.

Hope you loved this post. If you have any doubts, feel free to leave them in the comments.

Disclosure: This post may contain affiliate links, which means that if you click on one of the product links, I’ll receive a small commission with no additional cost incurred to you. We test each product thoroughly and give high marks to only the best. We are independently owned and the opinions expressed here are our own.

Akshay HallurAbout me

Hi, I’m Akshay Hallur. The founder of this blog BloggingX and many other online ventures.

I’m a professional full-time blogger, a digital marketer, and a trainer. I’m here to help bloggers like you to create an outstanding blog and earn money from it.

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