Are you looking to know which one is the best email marketing platform between Moosend vs ConvertKit?
Then you are at the right place.
Email marketing. Love or hate it, you’ve got to have it in your marketing stack.
Sounds intense, right?
Don’t worry, I fired up Moosend and ConvertKit to get an in-depth review.
| Features | Moosend | ConvertKit |
| Starting price | $24/mo (for 1,001 – 2,000 subscribers) | $29/mo (for 1,000 subscribers) |
| Free trial available? | Yes (upto 1000 subscribers for 30 days) | Yes, for 14-days |
| Split testing | You can test your subject line, sender, sending time, and content. | You can only do it to the subject line of your emails and only on one-off emails. |
| Automation workflows | Available | Available |
Quick decision
What I like about Moosend over ConvertKit? 👍
- Free trial: The app is free to use up to 1,000 subscribers for 30 days.
- eCommerce AI: They have an eCommerce AI that is a dream come true for online store owners.
- Real-time tracking: Real-time website tracking allows you to monitor the activities of your audience on your page creating hyper-targeted emails.
What I like about ConvertKit over Moosend? 👍
- User-friendly interface: It provides a super easy and fluid platform with no technical glitches whatsoever.
- Most feature-rich: As a more established tool, it comes with advanced features like liquid templating, global snippets, and much more.
- Tag-based segmentation: The tag-based system gives segmentation an added flexibility that allows you to create hyper-targeted and personalized emails.
- Excellent support: You get to experience A1 support with so many support channels at your disposal including Twitter, Facebook groups, and Slack channel.
Upfront bottomline
When it comes to making the decision, ConvertKit is a more established platform that offers a range of excellent features and a bit more advanced automation builder.
Moosend excels in eCommerce with advanced automation, while ConvertKit is ideal for content creators with its user-friendly interface.
You can choose Moosend for powerful personalized marketing and eCommerce features or ConvertKit for say your content marketing in a small creator business.
Interface
Moosend offers a simple, easy-to-navigate interface with all features readily visible.
While it might seem a bit crowded at first, a helpful wizard guides you through.
ConvertKit, on the other hand, embraces simplicity with a straightforward, intuitive UI.
Pages load quickly, outperforming some clunkier alternatives like ActiveCampaign.
🏆 Winner: ConvertKit. Both platforms are user-friendly, but ConvertKit’s fluid, glitch-free interface takes the cake.
List management
Both Moosend and ConvertKit offer robust list management features, but with different approaches:
Moosend:
- Multiple contact import options (CSV, Excel, copy-paste, Salesforce, Google contacts)
- Advanced segmentation based on location, behavior, purchases, and even weather conditions
- Real-time website event tracking for hyper-targeted emails (eCommerce-focused)
- WordPress plugin for syncing signup forms with lists
ConvertKit:
- Tag-based system for flexible subscriber organization
- Three ways to add contacts (fewer than Moosend)
- Segmentation with filters, but less personalized than tags
- WordPress plugin for behavior-based tagging (limited to WordPress sites)
🏆 Winner: Tie. Both platforms enable hyper-targeted emails through AI-driven list management and behavior-based segmentation.
Email broadcasts and templates
Moosend offers 40+ customizable templates and a user-friendly drag-and-drop editor.
It supports HTML creation and includes various visual elements like CTA buttons, countdown timers, and media integration.
ConvertKit, in contrast, provides only 3 basic templates.
While limited in design options, it allows for custom HTML/CSS editing and dynamic content through Variables.
🏆 Winner: Moosend. It offers significantly more design flexibility and options compared to ConvertKit’s minimalist approach.
Automation builder
Moosend boasts a powerful automation system featuring 18 pre-built “Recipes” – tried and tested workflow automations that users can easily customize.
These cover essential processes like onboarding, lead scoring, cart abandonment, and even anniversary reminders, similar to what you’d find in Ontraport.
For more advanced users, Moosend’s drag-and-drop visual builder allows creating custom automations from scratch.
You can set triggers based on various conditions, including weather (great for eCommerce), time intervals, email opens, product views, and if/else filters.
Actions can range from subscribing to a list, sending email campaigns, to even pinging the system or triggering another automation.
ConvertKit, while not as extensive, holds its own with a visual workflow builder that rivals even ActiveCampaign’s functionality – and with better performance.
It features a ‘rules builder’ with various triggers and actions, and conveniently includes an inline email composer on the right side, eliminating the need to switch between screens when creating a sequence.
While ConvertKit doesn’t offer the raw power of platforms Drip or ActiveCampaign in terms of customization and flexibility, it provides a user-friendly and efficient automation experience that’s particularly suited for bloggers and content creators.
🏆 Winner: Moosend. Its pre-built workflows, greater customization flexibility, and advanced features like weather-based triggers give it an edge over ConvertKit especially for eCommerce. However, for bloggers and marketers, ConvertKit’s offering is the best.
A/B testing
Moosend offers comprehensive A/B testing for subject lines, senders, sending times, and content.
Create split tests using HTML or the campaign editor, with winning emails (based on opens or clicks) sent to the majority of contacts.
Testing is available for both broadcasts and drip series, but not for landing pages.
ConvertKit’s A/B testing is more limited.
You can only test subject lines on one-off emails, with winners determined by open rates. No landing page testing is available.
🏆 Winner: Moosend. It provides more extensive testing options, crucial for optimizing email campaigns. ConvertKit’s limited testing capabilities may be a deal-breaker for those who rely heavily on split testing.
eCommerce CRM
Moosend boasts a dedicated eCommerce AI to boost conversions and sales, making it ideal for online stores. It offers abandoned cart emails, reminders, and product recommendations to keep customers engaged and encourage repeat business.
The platform’s product blocks enable shoppable emails, essentially creating mini-stores within your messages. Products are displayed with descriptions, enhancing the shopping experience.
Moosend’s ‘Refine’ tool suggests email subject lines based on current industry standards, adding another layer of optimization. Integration with WooCommerce, Salesforce, and other CRM platforms further enhances personalization capabilities.
👉 In contrast, ConvertKit’s eCommerce features are limited, with only Shopify integration to note.
🏆 Winner: Moosend. Hands down! The eCommerce AI is on another level. It’s not Klaviyo or Ontraport but it’s way up there.
Forms and landing pages
Moosend offers a variety of landing page templates and a powerful drag-and-drop builder.
Pages are mobile-responsive, customizable, and SSL-enabled.
The platform provides extensive customization options to match your brand and includes inbuilt anti-bot protection.
For forms, Moosend provides multiple templates and types, including inline forms, floating boxes, floating bars, and full-page forms. You can also create forms from scratch.
ConvertKit, on the other hand, has limited landing page options, requiring CSS knowledge for design and customization.
Their form offerings are better, allowing creation of inline, modal, slide-in, or sticky bar forms.
However, customization is again CSS-dependent.
🏆 Winner: Moosend. Its template variety and user-friendly drag-and-drop builder outshine ConvertKit’s limited options. The flexibility to either customize pre-made templates or create from scratch gives Moosend a clear advantage.
Reporting
Moosend has real-time reporting and analytics, providing detailed insights.
It tracks subscriber actions in real-time, offering easy-to-read reports on CTRs, opens, and bounce rates.
A standout feature is the heatmap for each sent email, pinpointing contacts’ exact location in the sales funnel.
ConvertKit, while less detailed, offers a simplified overview. It displays subscribes, unsubscribes, conversions, top clicked links, and page visitors.
The platform also shows email opens and clicks, with a handy ‘resend to unopen’ button.
🏆 Winner: Moosend. It provides more comprehensive reporting for deeper audience understanding. However, if simplicity is your preference, ConvertKit’s straightforward approach is appealing.
Deliverability
Email marketing is pointless if your contacts don’t receive your emails. Both Moosend and ConvertKit have measures in place to ensure high deliverability.
Moosend allows SPF and DKIM verifications to boost deliverability. You can also run content spam against popular spam filters to avoid the spam folder.
ConvertKit vets users strictly, resulting in decent deliverability. Their enforcement of plain text emails over flashy templates helps avoid promotional or spam folders. They also allow SPF and DKIM verifications for increased deliverability.
🏆 Winner: Tie. They both have great measures in place that ensure emails don’t end up in your contacts spam.
Integrations
Moosend has a limited but quality list of native integrations, including WooCommerce, Magento, Facebook Lead Ads, and Salesforce.
However, they don’t natively integrate with Shopify, which is disappointing compared to MailChimp at a similar price point.
ConvertKit offers a surprisingly extensive list of integrations. They provide quality options for lead generation, eCommerce, lead scoring, and CRM functions. Their native integration with Shopify, ClickFunnels, and Facebook Lead Ads is particularly noteworthy.
Both platforms also support Zapier.
🏆 Winner: ConvertKit. As a more popular app.
Support
Moosend shines in support. They offer responsive live chat, email, and phone support.
They also provide documentation and video tutorials.
ConvertKit’s support is SUPER amazing. From the super-cool welcome video to numerous articles, responsive emails, business hours live chat, and community support via Facebook and Slack, you’re well covered. I guarantee you won’t have any technical headaches.
🏆 Winner: ConvertKit. They have high-quality support that’s responsive with a wide range of support options to choose from.
Pricing
Moosend is free for up to 1000 subscribers with all core features included for 30 days.
Moosend has four plans:
- Free trial for 1,000 subscribers and Unlimited emails
- Pro plan – $88/mo (for 8,001 to 10,000 subscribers). Save 20% on annual payment
- Moosend+ plan – Custom package with add-ons of your choice
- Enterprise plan – Custom package with premium features
ConvertKit is pricier, starting at $29 per month after their free plan (for under 1000 subscribers).
Pricing increases with subscriber count: $49 for 3k, $79 for 5k, and $119 for 10k subscribers monthly.
ConvertKit doesn’t duplicate subscribers and offers free migration.
However, for budget-conscious creators and bloggers, alternatives like MailChimp or Drip might offer better value.
🏆 Winner: Moosend
Conclusion
Let’s wrap up this showdown with some key insights.
Moosend is for you if you are seeking for flexible autoresponder with advanced automation. Its unique features include on-site tracking to monitor visitor behavior and trigger actions accordingly. Great for eCommerce!
On the flip side, ConvertKit is tailor-made for content creators, coaches, and authors. It excels in email sending, list building, and creating advanced automation workflows. With its fluid interface, you won’t have to sweat the technical stuff.
Both platforms offer free trials, so why not take them for a spin?
So, which email marketing champion will you crown? The ball’s in your court!
