Tech is the most popular niche that blogging startups choose nowadays.
What niche will you choose for your new blog? 60% of the times the answer would be “tech”. People who are a little tech savvy, straightaway start a new tech blog. That’s not a daunting task.
Tech is an ever-growing niche, big tech giants uncover new technologies, bloggers and people go bonkers about them. More and more people are in need of new tech tutorials, guides and how to properly implement tech in daily life.
I will tell you certain things you need to consider before starting your general tech blog.
This blog post will not teach you how to set up a blog and all the technicalities. For that, refer this post.
In this guide, you'll learn
#1. Decide on your niche
When people hear about tech blog, they think just about starting yet another smartphone review site.
You need to think
Tech is a very broad niche. Even if you are not just beginning out, I highly suggest you go into a particular niche.
So what is a niche in blogging?
You have many fields in technology. You need to blog in a specific field.
Here are some examples of how narrow you need to go while starting a tech blog.
- Tech > Mobile > iOS
- Tech > Desktop > Mac
- Tech > Photography > Lenses
- Tech > Audio > Headphones
- Tech > Gadgets > IOT devices
The general tech niche (tier 1) or the tier 2 niches mainly consists of very big blogs like Techcrunch, CNET, and others.
You need to niche down. As you are a solopreneur or have a small team of content writers, establishing authority in a very big niche is quite difficult. If you are blogging in a specific field, Google trusts your content and ranks you higher in SERPs.
As technology is ever-changing, and every now and then disruptions happen, you need to have a good sense of anticipation for choosing a niche that future-proofs your site.
You can make use of Google Trends and also your intuition to determine whether the niche you’re going after is the future or not.
Here’s one of the cool tricks for you to easily find the niche that you are interested in. Head over to any of the most popular sites in the tech industry like CNET, VentureBeat, Engadget, etc.
After you select your niche, just go through some of their posts to get a glimpse of the topic. Only select the niche, if you are genuinely interested in the topic.
#2. Tech blog may need frequent updation
Depending upon the niche you choose in tech, you may need frequent
If you cover the latest tech news in all the tech fields, you need to publish 5 – 10 posts a day. You have to be one of the earliest ones to cover the news.
Here’s where passion comes into action. Without being a tech-news hungry man, you can’t sustain your tech blog.
If you are planning to cover the entire tech from programming to Android, you need at least 2-3 posts a day for your tech blog to succeed.
If you cover only niche-related things like Android, iOS
As the niche goes broader, your blog demands more posting frequency.
#2. You need to be well informed of the new trends
In order to drive massive referral traffic and get good organic rankings, you need to cover the latest trends on your blog. You should be the earlybird informer.
When a new tech is introduced initially, there will be no competition. You could easily rank for the keywords.
Coming to Google, it indexes your blog post higher. Because it has got no other content on the same to rank.
When more people are unaware of the new thing, more people click on your blog posts. It leads to more referral traffic.
So the fresh-unique content works great to drive traffic that converts to income.
For this, you need to be well informed about what’s trending.
Now, for example the Android, wearables
The IOT devices are also coming up, opening a whole new range of niches for you to create content in.
From 2017, the cryptocurrencies are also buzzing. There are many crypto-writers and bloggers who’re getting paid a great sum of money.
Whatever niche are you in, if you are a blogger you need to be an avid learner and willing to be a student for your lifetime.
#3. Decide on your monetization
You need to decide on the way by which you monetize your tech website.
Are you going to monetize your tech blog with Google AdSense or affiliates? You are the one to decide.
If you are in a high traffic niche, then running ads may be more lucrative for you. If you are interested in reviewing and promoting the products, affiliate marketing may be lucrative for you.
If you are using WordPress as your blogging platform, you can easily run both contextual ads and also affiliate content on your blog. This is what I recommend – the hybrid approach.
With this approach, you’ll not be depending upon any single monetization method – Google AdSense or Affiliates.
If you ask me, on BloggingX I mainly do affiliate marketing. Apart from that I also earn a good chunk from sponsored posts and training. In my space, the affiliate product commissions range from 20% to 70%.
If you are doing ads on your site, Google AdSense is the single best ad platform you need to sign up for.
For tech niche depending on the keywords, Adsense offers CPC anywhere around $0.1 to $0.5. The average CTR ranges from 1% to 7% today for tech blogs.
However, most of the blogs get around 2%-3% CTR.
The Adsense CPC and CTR for tech blogs have fallen drastically from the last 2 years (may be due to the prevalence of Android apps with Adsense ads).
Although driving some decent traffic to tech blogs is easier, you will not earn decent money if the Adsense CTR and CPC are low.
Assuming that your CPC is $0.15, and CTR is 3%, you can hardly get anywhere around $4 to $4.5 for every 1k visitors which is something very low.
You can clearly see that your revenue depends on the traffic you drive. You need to drive massive traffic to your blog by targeting high-traffic and viral keywords in your tech niche
#4. Keyword research is important
I would suggest you start a tech blog only if you are strong at keyword research, especially long tail one.
Simply writing some blog posts and expecting organic traffic to flow may be a bad idea.
You need to always try to rank for high-CPC keywords.
High CPC means advertisers are willing to pay more to Google for serving ads on that content, hence your revenue share will also be high.
All the blog posts you write should be about a specific idea. They should have the potential to rank for a specific keyword. Target keywords that have high CPC. It helps you earn some decent Adsense revenue.
You can easily find out the best keywords that have high Adsense CPC using SEMrush (free trial).
If your content ranks for the keywords that have high CPC, expect a huge spike in your Adsense charts.
I would say that for high CPC keywords would be difficult as there will be high competition. So, initially try to rank for high volume keywords.
#5. Blogging takes time
Tech blog needs TIME to show results. As it is directly dependent on traffic and clicks for revenue, good organic traffic is required.
For this, frequent updating is required.
You should drive good traffic; especially organic. You need to work hard and get authority for your blog.
If you are a hobby or a part-time blogger, I advise you to handle only one tech blog.
If you already have one or more blogs, I advise you to stay away from starting a general tech blog, that demands frequent content updating.
You may end up having no time for your other blogs or daily life.
Compared to this, you could get quick results with fewer efforts on niche blogs.
Blogging is not only about churning out posts. The main thing you need to do is promotion and SEO.
You need to be promoting blog posts 80% of the times and only 20% of your time should go for writing the blog posts.
Keep that in mind.
If you’re a full-time blogger, starting a Tech blog may not be a problem for you. Because you can drive great results out of your blog, as you have got time.
If you’re a part-time blogger, if you have at least 2 hours a day for blogging, with no other blogs, then you may consider starting a Tech blog.
Having 2-3 hours a day for blogging and planning to manage multiple blogs, along with tech blog, maybe a bad idea.
So I would suggest that if you are not willing to put daily efforts, it’s good to start a niche site and work towards it. When you concentrate on a particular niche, you will likely come up with unique ideas. Your focus should be streamlined.
Rather than starting another general tech blog, start a blog about a particular tech niche.
That would be my suggestion at last.