When you are looking for the best course platform you may come across Teachable and Kajabi.

But which one is right for you?

Before you decide, you need to first ask yourself, “Do I need a specialist course platform or an all-in-one platform that also comes with advanced marketing automation abilities?”

However, don’t make your decision just yet.

It’s the details that matter.

I’ve used both of these tools from last 2 to 3 years as a professional course creator with instructional design experience.

In this blog post, it’ll be all about Teachable vs Kajabi.

FeaturesTeachableKajabi
TypeFreemiumPremium
Pricing 💰Starts at $59/moStarts at $149/mo
Transaction fees 💸$1 + 10% per transaction on the free plan. 5% per transaction on the basic plan0%
Mobile app 📱Has only iOS appHas both iOS and Android apps

Quick decision

Upfront bottomline✨:

Based on my personal experience, I have to give a big thumbs up to Kajabi!

It’s a fantastic all-in-one digital platform that offers a whole array of features.

It comes with courses, coaching, communities, podcasts, events, and even email marketing.

And also, there is a real, good depth to all its features.

It replaces various platforms like:

  • Community platform (say Circle.so at $99/month),
  • Email marketing platform (say ConvertKit that costs around $200/month for 25k Kajabi plan).
  • Website host ($20/month for decent hosting)
  • Webinar platform like Zoom Webinars or Demio (starts at $59/month).

You don’t need to make use of separate, specialized applications and worry about gluing them together.

On the other hand, Teachable has had a few setbacks. Ever since its acquisition by Hotmart in 2020, both the speed of implementing new features and their customer support have been noticeably impacted.

Moreover, Teachable recently revised its pricing structure, removing the unlimited course feature from its beginner plan. This change wasn’t well-received by existing users, causing an exodus of users migrating their courses to other platforms, including Kajabi and Circle.

Teachable’s limited community features and iOS-only app is a significant disadvantage.

All al all, if you’re on the look for a platform that provides a tad more freedom when it comes to marketing automation and built-in community features, Kajabi might just be your best pick compared to Teachable.

But, here’s a catch?

The downside with Kajabi is the cap on product creation.

Even with the Growth plan, which is priced at $199 a month, you can only create up to 15 products. This could be a limitation if you have numerous atomic courses to offer.

👉 If you are currently hosting your training courses on Teachable, I would recommendswitching to Kajabi or anyalternatives of Teachable. I believe that there won’t be significant changes in the near future for Teachable, as the CEO isheavily invested in Circle, which is a competing platform.

Explore Kajabi

Explore Teachable

What do I like about Kajabi vs Teachable 👍?

  • All-in-one platform: Kajabi has all the features including email marketing, sales funnels, automations, site builder, blogging, and much more, with real depth to features!
  • Built-in funnel: Kajabi has a built-in visual funnel builder. Inside the builder, you can configure landing pages (opt-in, thank you, upsell), automation rules, and emails. You don’t need WordPress or ClickFunnels!
  • Advanced automations: All their features work in an integrated manner with an automation layer on top of it, which can reduce your Zapier bill. For instance, you can create a rule that enrolls a student in a community when they sign up for a course.
  • Email marketing feature: Kajabi has an advanced email marketing tool that supports both broadcasts and sequences. You don’t need a separate email marketing app.
  • Dedicated website/page builder: Kajabi has a more powerful and feature-rich page builder with over 25+ blocks. Most people again don’t need WordPress.
  • Ability to create gamified communities: Kajabi’s community is one of its strongest features (non-negotiable in 2024!). It comes with gamification like points, badges, leaderboards, challenges and integration with its live events or in-built webinar feature.
  • Events feature: Kajabi comes with inbuilt live streaming abilities for community livestreams and also coaching session needs. No need of Zoom or Google Meet.
  • Mobile apps – Kajabi offers feature-rich iOS and Android apps with notifications and offer in-app purchases. In contrast, Teachable provides a fairly basic app iOS app. Mobile experience really matters!

What do I like about Teachable vs Kajabi 👍?

  • Free plan with transaction fee: Teachable offers a free plan but with a $1+10% transaction fee. Kajabi does not offer any free plans (but there’s a 30-day exclusive free trial).
  • Better lesson builder: In Teachable, you can include different formats of content within a specific lesson (I found it really flexible). This includes the ability to embed code or include upsells.
  • Cheaper than Kajabi: Teachable’s lowest monthly plan costs $59 (although with 5% transaction fee and 5 product limitation), while Kajabi’s price starts at $149.

Supported products

Teachable offers various product types such as:

  1. Courses
  2. Digital downloads
  3. Community feature (new and very limited)
  4. Coaching

On the other hand, Kajabi offers a lot of features, but the key features are:

  1. Courses
  2. Coaching
  3. Events (Webinars)
  4. Community (with gamification elements)
  5. Podcasts

The best part about Kajabi is that all their features can be tightly integrated with each other, thanks to its in-platform automation engine.

This I liked the most!

They have dozens of different triggers and actions. It’s like having Zapier built right inside Kajabi.

For instance, whenever a person completes a course in Kajabi, you can automatically enroll them in a webinar or assign them a badge in the community!

This feature is the one that glues all the features offered by Kajabi.

Such a time-saver for me!

Course creation 📚

Here’s a quick overview on how both of these platforms compare when it comes to course creation features.:

FeaturesTeachableKajabi
Course complianceEnforce lesson order, video watching, quizzesEnforce lesson order
Quizzes and AssessmentsMultiple-choice quizzes and automated grading+1. Various question types and advanced assessments.
Frontend experienceAbility to take time-stamped lesson notes for studentsStandard course player
CertificationYes. Various templates availableYes. Only one default template

Course structuring

Let’s discuss about Teachable:

Teachable course curriculum

Teachable’s course curriculum consists of sections and lessons.

Also, you have the ability to bulk upload the videos in any particular section, which is quite convenient.

While Kajabi has modules, sub-modules, and lessons.

I really liked the “Submodules” feature.

Because I tend to divide the course content into chunks which is really good instructional design practice for increasing the course completion rate.

Additionally, it offers the ability to upload multiple videos at the course level, which is more productive compared to the Teachable which allows uploading videos in bulk at the module level.

As a productivity freak, I liked these!

🤖 Both platforms offer an AI Course Outline Generator for curriculum design. However, I personally prefer manual curriculum creation, prioritizing instructional design and empathy.

Creating lesson content

You can create multiple lessons inside of modules with both of these platforms.

Kajabi lesson creation page
Kajabi’s lesson editor

In Kajabi, you need to assign a specific format of media to each lesson.

You can supplement the lesson by uploading relevant materials such as checklists, worksheets, or templates.

However, in my opinion, the restriction of only one content type per lesson leads to a a lot of lessons in the curriculum, which again I mitigate with the help of sub-modules.

Compare it with Teachable:

Teachable lesson content
Teachable’s lesson editor

When creating content in a Teachable lesson, you have access to various blocks that you can drag and drop into the lesson.

You can have multiple types of content for each lesson.

You are not limited to only one format per lesson.

And its ability to add upsells, like digital products or custom code within the lesson content, is impressive.

I’m now thinking of a way by which I can sell related digital products right within the course content!

Frontend experience (to the students)

When it comes to any course platform, the experience it can give for the front-end students is really important.

untitled 29
Teachable’s course experience

Teachable is good here:

Its two featuresI liked are:

  1. Mini-player like YouTube’s picture-in-picture mode.
  2. Time-stamped lesson notes, similar to Udemy.

These features are among Teachable’s most unique features.

And Kajabi:

kajabi course player
Kajabi’s course experience

In contrast, Kajabi’s course player and page are fairly straightforward.

They host all their videos on Wistia and provide standard options such as controlling playback speed and quality, full-screen mode, etc.

Comment sections are located below the lesson videos, which I find really helpful for sparking interactions, vs. say Thinkific, which offers the discussion area in the sidebar which is quite unintuitive.

Drip content and course compliance

To avoid students binge watching the lessons, you can drip-schedule the course content.

Kajabi’s drip scheduling abilities

Kajabi and Teachable both offer drip-scheduling of sections/modules.

While I personally don’t use this feature because I don’t want to dictate how people consume the content (because not all brains 🧠 are the same), it’s something that has real creative use cases.

Teachable drip
Teachable’s drip scheduling abilities

You can drip schedule either:

  1. On a specific date.
  2. Days after student enrollment.

Along with drip content, you can control how content is delivered to students and enforce them to complete courses in a specific way.

Let’s see what features Teachable has got here:

course compliance features in teachable
Teachable course compliance features in Professional plan and above

Teachable comes with the ability to enforce lecture order, video watching (as it has automated video watch tracking), and also enforce graded quiz completion.

content locking in kajabi
Kajabi content locking

On the other hand, Kajabi has content locking and graded assessment features that you can use.

While Teachable offers more comprehensive course compliance options. Kajabi’s content locking feature can still effectively guide students to consume the content as intended. It’s more than enough for non-academic usecases!

Quizzes and assessments

Both of these platforms offer a quiz and assessment feature.

Compared to Teachable, Kajabi surprisingly offers more assessment features.

First about Kajabi.

Kajabi create quiz
In Kajabi, quiz is a lesson.

In Kajabi, Quiz is a separate lesson type.

When creating a quiz in Kajabi, you have various types to choose from, such as multiple choice, check boxes, short answer, and file upload.

Untitled 3
Kajabi has multiple quiz types

Personally, I found Kajabi’s short answers and file uploads to be the most helpful:

  • Short answers can be used as surveys or to assess students’ understanding of the course content.
  • File uploads allow people to submit their projects or assignments, which is particularly useful for coding-related courses or even for better accountability in transformational coaching setup.

By combining this quiz feature with the enforcing features content locking functionality and grading feature, you can greatly enhance student engagement and comprehension while they’re taking your course.

Kajabi quiz grading and emails
Kajabi’s content grading feature

You can set a minimum quiz score and prevent members from progressing to the next lesson until they pass (I found this helpful than setting those drip schedules).

It gives a meaning to the certificates you’ll be issuing the students!

On the other hand, let’s see Teachable:

teachable quizzes
With Teachable, can only create multiple-choice quiz questions.

Teachable doesn’t come with the ability to ask open-ended questions, or file uploads. – which Kajabi has! This I really like in Kajabi as it takes accountability to the next level!

And also as Kajabi’s course assessment features also play well with their automation engine. It leads to a lot of emergent use cases.

Kajabi automation rules

For example, you can set a Trigger called “When the assessment is completed” THEN you can:

In fact, this feature of automation rules is the one that enriches almost all the features of Kajabi.

Certification 🏅 (to reward the students)

Teachable and Kajabi come with built-in course completion certificates.

Let’s compare them.

teachable certificate templates
Teachable certificates

Teachable offers three certification templates for creating completion certificates, and users can create custom certificates using HTML/Liquid templating.

However, certificates are only available on their Pro plan and up.

kajabi course completion certificates
Kajabi certificates

On the other hand, Kajabi offers a single default template for completion certificates. Which is not a big deal for me.

Upon course completion, certificates can be automatically issued to students, with an email containing a link to download the certificate.

But, here’s the kicker: Due to Kajabi’s automation engine, you can trigger certificate issuance at any point using its automation feature.

For example, in the above video of Kajabi’s help docs, you can see that in their higher plans, you are able to add conditions. These conditions specify that the certificate will only be issued if the person has passed certain assessments.

🏆 Winner: When it comes to course creation, Teachable has long been the preferred choice due to its specialized course creation features. However, Kajabi has made significant improvements by adding features like enhanced quizzes, assessments, and a certification feature with automation workflows on top.

Analytics and reporting

Both Kajabi and Teachable provide detailed analytics to help you analyze:

  • Are your courses easy to understand?
  • How are the course videos performing?
  • What is the average video watch duration, at what point students are dropping, and where are they engaging?

As someone who’s into instructional design and course completion optimization, I ask these questions whenever I need to evaluate my course’s performance.

After all, these are the key performance indicators that you need to track in order to achieve good results for your students, right?

By analyzing these data, you can improve the quality of your content.

Student level reports

teachable lecture progress reports
Teachable student-level completion reports

These advanced reports are available on Teachable’s Pro plan and higher. Its student progress reports give data on:

See how many and which lessons students have completed.

On behalf of the students, you can mark the lessons as completed or reset the lesson progress.

kajabi student progress reports
Kajabi student level reports

Similar is the case with Kajabi. It displays the course completion percentage, individual lesson completion, login date, and the last activity.

kajabi course reports
Kajabi course progress by students, and also can be filtered by segments

The best thing here with Kajabi is you can segment the reports based on the tags you have added.

With Kajabi, you can easily identify which segment of your audience is actually completing the course.

For instance, you can assess the effectiveness of various traffic sources or advertising campaigns by looking at their respective course completion rates.

This functionality enables you to concentrate your efforts more effectively, leading to improved results for committed students.

Video analytics

Both Teachable and Kajabi give video analytics reports for you to analyze which part of the video students are engaging in and where they are dropping.

kajabi video analytics
Kajabi video retention graph
kajabi video reports
Teachable video retention graph

Based on the graph results, you can create strategies to improve your content creation.

video heatmaps in kajabi
Video heatmaps in Kajabi

Also both of these platforms generate heatmaps for each video you upload to the platform.

In Kajabi, the color code represents how many times a single viewer played your video.

  • White – Video portion not watched at all (i.e., it was skipped)
  • Green – Watched once
  • Yellow – Watched twice
  • Orange/light red/dark red – Watched three, four, or five+ times, respectively.

Note: Kajabi generates a video heatmap for every watching session, which means that a video can have more than one heatmap. This feature is only available for videos uploaded through the file uploader and not for video embeds.

Untitled 4

Similar to Kajabi, Teachable also comes with a video heatmap, but I personally liked Kajabi’s heatmaps more intuitive to read and understand.

Community and gamification

Kajabi recently acquired a gamified community platform called Vibely. This acquisition takes their community component to a whole new level by incorporating gamification features such as challenges, badges, and more.

kajabi community features

Once you create a community, you need to create various groups inside it.

You can create different offers for your different community groups, and based on the students’ memberships, you can restrict access to certain spaces in your community.

kajabi communities

After logging in to the community, your students will see three main tabs: Feeds, Challenges, and Meetups.

It also comes with additional features like: newsfeed, chats, and DMs, live video calls, accountability tools and progress tracking, challenges, resources, events and RSVPs, admins, member directory, and leaderboard, etc.

adding points in kajabi

Also Kajabi have really taken gamification to the next level. Community members have their own public facing profiles that feature their engagement in the community (they have a leaderboard feature).

Now, when it comes to Teachable, it didn’t have a community for a long time. However, more recently, they have introduced a community feature, which is still in the beta phase.

Teachable Community Access

You can create your community and grant access to only those students who are enrolled in specific courses.

Teachable community categories

Afterwards, inside your community, you can create multiple topics, which serve as discussion areas to organize the content and also tags!

There isn’t much more to this, unlike other dedicated community builders. It’s very basic and lacks flexibility.

If you need to more community features, you can integrate Circle.so with Teachable to enable students to login to Circle with the same login credentials (SSO).

On a side note, Circle.so is from the same team behind Teachable, who sold Teachable off to Hotmart and started Circle.

Winner: Kajabi. Teachable comes with a really basic community feature, while Kajabi has a feature-rich community that includes events, gamification, challenges, points, and badges (with automation on top of it). They all work together in an integrated fashion.

Design and customization

FeaturesTeachableKajabi
Site builderNot availableYes
Page builderJust has 6+ blocks to design the pagesHas page builder with over 40+ blocks
ThemesNo10+ built-in themes available
BlogNoYes
Support for custom domain and subdomainYesYes
kajabi theme store

But to start with your site. Kajabi has a template store with over 15+ site templates (including 6 legacy templates).

kajabi website customizer

When it comes to design and customization, Kajabi comes with a fully-fledged page builder that can replace the likes of WordPress with Elementor. It is a drag-and-drop page builder.

It’s page builder consist of blocks and sections.

Each section is made up of multiple blocks. To speed up page creation, Kajabi gives over 45+ preset sections.

kajabi website builder

On the other hand, with Teachable, you do not have the ability to create your own website.

You can customize the logo, branding, add school thumbnails, favicon images, customize the theme fonts and colors. That’s it.

Winner: Kajabi. It comes with a really powerful page builder that allows you to design your website, landing pages, checkout pages, and even your blog. It’s not uncommon to see Kajabi users hosting their entire websites right inside of Kajabi. But with Teachable, people tend to still use WordPress for their page building needs.

Sales and marketing

Funnels

funnels in kajabi
Kajabi Funnel Templates

Kajabi has built-in funnels. You can create them from scratch or use pre-made funnel templates. Some of the templates include:

kajabi funnel canvas
Kajabi Funnel Workflow

These templates will deploy the pages and email sequences that you can customize as needed.

Kajabi’s funnels consist of pages, emails, opt-ins, and automations.

On the other hand, Teachabledoesn’t come with any funnel-building abilities.

Winner: Kajabi, as it has got dedicated funnels feature with inbuilt page builder, email marketing, and automation engine.

Checkout page and OTOs (like upsells, and order bumps)

Both platforms offer excellent marketing tools, including customizable checkout pages with one-time offers for improved conversions.

Let’s talk about Kajabi first.

Kajabi allows you to create different product offers.

Untitled 5
Creating a Kajabi Offer

When creating an offer, you have the ability to associate it with various products and upsells, and you can also modify its checkout page.

Each offer comes with a unique checkout page that can be modified with just a click of a button.

kajabi checkout page customization
Kajabi checkout page editor

On the checkout page, in addition to standard fields like coupon code and email, you can add custom fields for more buyer information.

I always include a field called “Where did you hear about my product?” to simplify sales tracking across multiple channels than using tracking links.

Furthermore, setting an order bump can maximize profits.

For instance, when selling my main course, BloggingX Pro, I offer a supplementary AI-based blogging automation course as an order bump to increase cart value.

Now let us look at Teachable.

It also supports both upsells and order bumps.

Teachable upsell
Setting upsells in Teachable

You can add upsells either inside the lessons (using the upsell content type) or on the thank you pages (using the upsell page block).

Also, similar to Kajabi, Teachable also allows you to add an order bump at the bottom of the page.

Teachable order bump
Order bumps in Teachable checkout

Currently, with Teachable you can only add one order bump at checkout, which I found enough for my usecases.

Email marketing and automations

Unlike Teachable, Kajabi has a built-in email marketing tool that supports both email broadcasts and sequences (series of emails).

kajabi email campaigns
Kajabi’s email marketing features

It makes your job easier with its email templates. You can customize them as needed.

Some of the available templates include:

Untitled 6
Kajabi email templates

Furthermore, you can also create your own email templates right inside of Kajabi.

email tool enhancements product update gtm brief google docs 2

Now, let’s look at email sequences that are highly beneficial for nurturing and adding value to your students in 30 or 90-day courses.

You’ll see how powerful Kajabi emails are when you combine them with automation rules.

You can automate email sequences like:

  • WHEN: An email sequence is sent, opened, or clicked
  • THEN: You can trigger the actions like – grant an offer, register to an event, add a tag, and much more.

With Kajabi’s Pro plan, you’ll have access to advanced automations. They go a step further by allowing you to add conditional filters.

Teachable doesn’t come with any email marketing and automation abilities. You need to use default integrations like Mailchimp or ConvertKit. Or if you are using other email marketing platforms, you end up using Zapier adding up the cost.

Payment processing

Both Teachable and Kajabi integrate with PayPal and Stripe for payments. They also offer their own proprietary payment gateway solutions, Teachable Pay and Kajabi Pay, which are currently only available in the US.

These platforms provide additional features such as automatic calculation, collection, and remittance of taxes.

A standout feature of Teachable is its handling of EU/VAT tax, eliminating your need to worry about remitting these taxes. For complex and affiliate payouts, Teachable uses a service called “Backoffice”, which is not available in Kajabi.

In terms of payouts, Kajabi provides instant payment upon transaction completion, while Teachable offers the flexibility to receive payments on a daily, weekly, or monthly basis.

Mobile apps

FeaturesTeachableKajabi
AppsOnly iOS appBoth Android and iOS (for users)Have Creator apps as well for creators like you.
Support push notifications?NoYes
In-app purchases?YesYes
Are apps completely white labeled?NoNo

Teachable has an iOS app, while Kajabi has both iOS and Android apps.

teachable ios app screenshot

Teachable’s mobile app is pretty straightforward. Students will be only able to access the course content and nothing much.

On the other hand, Kajabi’s mobile apps are feature-rich, considering that it is an all-in-one platform.

kajabi ios app
Kajabi comes with both iOS and Android apps.

Winner: Kajabi. Because Kajabi comes with both iOS and Android apps, which are feature-rich, and come with the ability to send push notifications, as well as allowing students to interact in the community.

Integrations

kajabi integrations
Kajabi’s integrations

Kajabi has more native integrations than Teachable.

On the other hand, Teachable has very few native integrations.

For example, it integrates with only MailChimp and ConvertKit for email automations.

Nevertheless, both of these platforms integrate with Zapier and also comes with Webhooks functionality.

As Kajabi is an all-in-one platform that also comes with built-in email marketing abilities, you may not be reliant on their integrations much.

Pricing

pricing kajabi
Kajabi’s pricing

When it comes to pricing, Kajabi offers two plans: Basic, Growth and Pro plans.

The Basic Plan, priced at $149 per month, limits you to creating only 3 products.

This is a significant drawback, making the basic plan feel like a decoy.

As a result, most people end up choosing the Growth plan, priced at $199 per month, which allows you to create up to 15 products.

If you are looking for a cheaper solution all-in-one solution to Kajabi, you can take a look at some of the alternatives.

Teachable pricing plans
Teachable’s pricing

On the other hand, with Teachable, even on their basic plan that costs $39 per month, there’s a 5% transaction fee. If you want to waive off all the transaction fees, you want to go with their Pro plan that costs $119 per month.

Previously, Teachable had a plan where you could create unlimited courses, but more recently, they started offering this ability only in their Business plan (at $499/month).

This change led to backlash from many course creators who had previously relied on the unlimited course option.

Kajabi provides 24/7 support, whereas Teachable only offers weekday support from 10am to 5pm EST. This could be a drawback for those needing round-the-clock assistance. Additionally, several users have reported problems with Teachable’s technical support following a recent layoff.

Conclusion

I highly recommend Kajabi over Teachable.

Kajabi not only includes all the features of Teachable, but it is also an all-in-one tool, replacing various specialized tools that you may be using.

On top of this, it comes with a solid automation engine to enable Zapier-like integration right within the platform. This allows you to focus on marketing rather than managing the technicalities of different specialist apps.

On the other hand, Teachable’s pace of implementing new features has slowed down since its acquisition by Hotmart in 2020, while Kajabi maintains a good pace in introducing new features. The initial founders of Teachable have also shifted their focus to Circle.so.

Overall, Kajabi offers a more comprehensive and user-friendly experience compared to Teachable.