Teachable and Kajabi.

But which one is right for your online courses?

Ask yourself:

ONE QUESTION:

“Do I need a specialist course platform or an all-in-one platform that also comes with advanced marketing automation abilities?”

As a professional course creator, I’ve used both of these tools from last 2 to 3 years.

In this blog post, let’s compare Teachable vs Kajabi.

Features	Teachable	Kajabi
Type	Freemium	Premium
Pricing 💰	Starts at $59/mo	Starts at $149/mo
Transaction fees 💸	$1 + 10% per transaction on the free plan. 5% per transaction on the basic plan	0%
Mobile app 📱	Has only iOS app	Has both iOS and Android apps

Quick decision

What do I like about Kajabi vs Teachable 👍?

• All-in-one platform: Kajabi’s got everything you need under one roof – email marketing, sales funnels, automations, site builder, blogging… you name it! And trust me, these aren’t just basic features. They’ve got depth.
• Built-in funnel: You know ClickFunnels? Kajabi’s is something similar – a visual funnel builder where you can set up landing pages, automation rules, and emails.
• Deep automations: As an all-in-one platform, all its features work tightly together with triggers and actions. You can save on your Zapier bill.
• Email marketing feature: You can send one-off broadcasts and also email sequences. Quite robust! But for most people, it won’t replace your regular top-of-the-funnel email marketing software.
• Dedicated website/page builder: Their page builder comes with 25+ blocks to play with. You might not even need WordPress anymore (but depends).
• Gamified communities: It’s a game-changer! You get gamification features, challenges, assignments.
• Inbuilt livestreaming and events: Want to run live streams or coaching sessions? Kajabi’s got built-in streaming. No more juggling between Zoom or Google Meet!
• Better mobile apps – Kajabi gives you feature-packed iOS and Android apps with notifications and in-app purchases. Compare that to Teachable’s basic iOS-only app. IT MATTERS!

Explore Kajabi

What do I like about Teachable vs Kajabi 👍?

• Free plan with transaction fee: Teachable does offer a free plan, but they’ll take $1+10% from each sale. Kajabi? No free plan, but they do have this sweet 30-day trial you can check out.
• Seriously flexible lesson builder: Here’s what I love about Teachable – you can mix and match different content types in one lesson. Want to embed some code or throw in an upsell? No problem!
• Easier on your wallet: Teachable starts at $59/month (heads up: there’s a 5% transaction fee and you’re limited to 5 products). Kajabi’s entry point is $149/month. Big difference, right?

Explore Teachable

Upfront bottomline✨:

Based on my hands-on experience, Kajabi wins! 🏆

It is excellent for both online courses and automation features.

Here’s why: It’s an all-in-one platform that replaces multiple expensive tools:

• Community platform (like Skool – $99/month)
• Email marketing (like ConvertKit – $200/month for 25k subscribers)
• Website hosting ($20/month)
• Webinar platform (like Zoom Webinars – $59/month)

And these aren’t basic features – each one is robust and powerful.

The best part?

No more headaches trying to connect different tools together.

Now, about Teachable…

Things haven’t been great since Hotmart bought them in 2020:

• Feature updates are slower than ever
• Customer support quality has dropped
• They removed unlimited courses from their Beginner plan

That’s why many creators are switching from Teachable to platforms like Kajabi and Circle.

But here’s something important to consider: Kajabi’s Basic plan ($149/month) only lets you create 3 products.

👉 If you are currently hosting your training courses on Teachable, I would recommendswitching to Kajabior anyalternatives of Teachable. I believe that there won’t be significant changes in the near future for Teachable, as the CEO isheavily invested in Circle, which is a competing platform.

Supported products

Teachable offers various product types such as:

1. Courses
2. Digital downloads
3. Community feature (new and very limited)
4. Coaching

You may be thinking, “Well, Teachable is also an all-in-one platform, right?”

No, it lacks email marketing and funnel building ability, so you can’t glue all these features together like you can with Kajabi.

Let’s see Kajabi:

Key features are:

1. Courses
2. Coaching
3. Community (with gamification elements)
4. Podcasts

Here’s what makes Kajabi really special – all their features work together seamlessly through their built-in email and automation engine. No more juggling multiple tools!

You know what’s cool?

They’ve got tons of triggers and actions you can mix and match.

It’s like having Zapier right inside Kajabi (but without the extra cost!).

👉 Let me give you a real example: When someone finishes your course, then Kajabi can automatically sign them up for your next webinar or give them a special badge in your community.

Pretty neat, right?

This automation feature is really the secret sauce that makes all of Kajabi’s features work together.

Trust me, it’s been such a game-changer for my workflow!

🏆 Winner: Kajabi offers more products. Also added on top, they have automation engine to glue all of them together.

Course creation 📚

Let’s compare the course creation features of Teachable and Kajabi:

Features	Teachable	Kajabi
Course compliance	Enforce lesson order, video watching, quizzes	Enforce lesson order
Quizzes and Assessments	Multiple-choice quizzes and automated grading	+1. Various question types and advanced assessments.
Frontend experience	Ability to take time-stamped lesson notes for students	Standard course player
Certification	Yes. Various templates available	Yes. Only one default template

Course structuring

Let me show you how Teachable structures their courses:

It keeps things pretty simple with just sections and lessons.

No fancy stuff.

Here’s a cool feature I really like.

You can bulk upload videos directly into any section.

Here’s what’s cool about Kajabi.

You get modules, sub-modules, and lessons.

I’m a huge fan of those “Submodules”.

You know why?

I love breaking down course content into bite-sized chunks – it’s not just me being picky, it’s actually proven to boost course completion rates.

Also, it encourages you to be to have your lessons more atomized and helps a lot in upgradation of courses as well when time comes.

🤖 Both platforms have this fancy AI Course Outline Generator. But honestly? I stick to creating my outlines manually – it’s better for really understanding what students need.

🏆 Winner: Kajabi, as it comes with the modules and sub-modules.

Creating lesson content

You can create multiple lessons inside of modules with both of these platforms.

Here’s the deal with Kajabi lessons.

You gotta pick one specific media type per lesson.

That’s just how it works.

Sure, you can add extras like checklists and worksheets.

But having just one main content type means you’ll end up with more lessons in your course. No big deal though – I use sub-modules to keep things organized.

Now, let’s look at Teachable:

Teachable’s pretty flexible – you get these blocks you can drag and drop into your lessons.

Nice, right?

You’re not stuck with just one type of content per lesson. Mix and match however you want!

And get this – here’s what I really love:

You can actually add upsells and custom code right inside your lessons!

Want to sell some extra goodies while students are learning?

You can totally do that!

🥇 Winner: Tie! I like the feel of Kajabi. On the other hand, Teachable allows you to include multiple types of content per lesson.

Frontend experience (to the students)

When it comes to any course platform, the experience it can give for the front-end students is really important.

Let me tell you what’s awesome about Teachable’s course player!

Two features that really impressed me:

1. Mini-player that works just like YouTube’s picture-in-picture mode (super handy when you’re taking notes!)
2. Time-stamped lesson notes, similar to what you see on Udemy (trust me, your students will love this)

You won’t find these features anywhere else – they’re uniquely Teachable.

Got it?

Now, what about Kajabi?

Kajabi keeps things clean with their course player.

You get multiple layout options (nice for customization).

Here’s something I really like.

There’s a comment section under each lesson where students can chat and help each other out.

👉 As a side note, both of these platforms come with community features, but Kajabi is more comprehensive in this regard. I’ll be discussing more on this later.

🏆 Winner: Teachable wins. It has its mini-player and time-stamped notes, while Kajabi offers a cleaner interface with built-in community features. Pick based on your priority: note-taking or social learning.

Drip content and course compliance

To avoid students binge watching the lessons, you can drip-schedule the course content.

Both Kajabi and Teachable let you release your course content bit by bit.

You know what?

Personally, I would not like this feature.

Why?

Because everyone learns differently! 🧠

Some folks like to binge-watch everything at once, others prefer taking it slow.

No judgment here!

When it comes to drip scheduling, you’ve got two options to release content:

1. Specific date (like launching new modules every Monday)
2. Based on when someone enrolls (like unlocking new content every 7 days)

Besides drip content, you can actually control exactly how students move through your course material.

Let me show you what Teachable has got here:

You can make students watch videos in order (as it tracks the views), complete lessons step by step, and even pass those graded quizzes before moving on.

Kajabi keeps things simpler.

It doesn’t have fancy watch tracking abilities.

You get basic content locking and graded assessments – which honestly, is plenty for most course creators.

🥇 Winner: Teachable. It offers more comprehensive course compliance options. Kajabi’s content locking feature can still effectively, as it’s more than enough for non-academic usecases!

Quizzes and assessments

Let me tell you about the quiz features.

Both platforms have them, but Kajabi’s got some really cool stuff that surprised me.

Here’s what’s awesome about Kajabi’s quiz system.

They’ve made Quiz a separate lesson type (smart move!).

And get this – you’re not stuck with just boring multiple choice questions.

You can mix it up with checkboxes, short answers, and even file uploads!

Let me tell you what I absolutely love about Kajabi’s quiz features:

• Short answers are gold – perfect for quick surveys or checking if students really get what you’re teaching
• File uploads are a game-changer! Students can submit their coding projects or coaching assignments right there.

Here’s what’s really cool.

When you combine these quizzes with content locking and grading, you’re not just teaching – you’re creating an actual learning journey that keeps students engaged and helps them understand everything better.

You know what works better than those drip schedules?

Setting a minimum quiz score that students need to hit before moving forward.

It doesn’t let you ask open-ended questions or handle file uploads.

Kajabi does both!

And you know what?

Kajabi’s assessment features work seamlessly with their automation engine. This opens up so many cool possibilities!

Let me show you what happens when someone completes an assessment.

You can set up triggers to:

1. Fire off a quick congratulations email
2. Get them started on an email sequence
3. Add a tag like “[quiz_name] taken”
4. And lots more (seriously, the higher-tier plans have some really powerful automation options)

Theis makes every feature work even better!

🥇 Winner: Kajabi. You can ask open-ended questions, ask for file uploads (assignments) and also has integration with their automation engine which makes it 10x effective.

Certification 🏅 (to reward the students)

Teachable and Kajabi come with built-in course completion certificates.

Let’s compare them.

Here’s what you get with Teachable.

Three certificate templates ready to go, plus you can create your own custom ones if you know HTML/Liquid templating.

Pretty cool, right?

But heads up – you’ll need at least their Pro plan to use this feature.

Now, Kajabi keeps it simple with just one default certificate template.

When students finish your course, they’ll automatically get an email to download their certificate.

But here’s where it gets really interesting:

Kajabi’s automation engine lets you get creative with when and how you hand out certificates.

You’re not stuck with the usual “finish course, get certificate” workflow.

Check out their help docs video above – if you’re on one of their higher plans, you can set up some pretty smart conditions.

Want students to pass certain assessments before getting their certificate?

You can totally do that!

🏆 Winner: Tie. Teachable offers three different templates. On the other hand, Kajabi has only one, but you can trigger certificate delivery whenever you want using it’s automation engine.

Analytics and reporting

Let’s dive into how these platforms track your course performance.

Trust me – these analytics are gold!

Here’s what you’ll discover with BOTH platforms:

• Student comprehension – see if they’re actually learning what you’re teaching
• Video engagement metrics – track how your content performs (especially important for those videos you spent hours creating)
• Drop-off points – identify exactly where students lose interest and where they’re most engaged

I’m a bit of a data nerd when it comes to course performance.

These insights help me constantly improve my content.

But here’s what’s really exciting:

When you start using these analytics to fine-tune your content, you’ll see a dramatic improvement in student success rates.

You also have student-level reports.

See Teachable:

You’ll see exactly how your students are doing! 🎯

Kajabi does pretty much the same thing.

You get to see completion percentages, which lessons students have finished, when they last logged in, and what they’ve been up to.

Really handy stuff when you’re trying to help your students succeed!

You can even segment reports based on tags.

🏷️ Pretty neat, right?

• You’ll see exactly which types of students are crushing your courses
• And get this – you can track which traffic sources or ads are bringing in your best students

Trust me, this data is gold! 💎

When you know what’s working, you can double down on it and help even more students succeed.

Video analytics

Both platforms give video analytics reports for you to analyze which part of the video students are engaging in and where they are dropping.

Based on the graph results, you can create strategies to improve your content creation.

Hey, here’s something cool – both platforms create these awesome heatmaps for your videos! 🔥

Let me break down how Kajabi’s color-coding works (it’s pretty neat):

• White – Nobody watched this part (they skipped it)
• Green – Watched once
• Yellow – Watched twice
• Orange/light red/dark red – These are your golden spots – watched three, four, or five+ times!

Teachable has heatmaps too, but I’ve got to say – Kajabi’s are way easier to understand at a glance 👀

🥇 Winner: Kajabi. Teachable used to excel when it comes to analytics and tracking, but no more!

Coaching

Let me show you how Kajabi and Teachable handle coaching! 🎯

Kajabi is the clear winner here.

It’s got everything built right in:

• Calendar appointments sync automatically
• Meeting setup happens right in the platform
• Smart notifications keep everyone on track
• Group coaching works smoothly with community features

Teachable keeps things simple (maybe too simple).

While you can do one-on-one coaching, you’ll need to use other tools for:

• Calendar management
• Meeting scheduling
• Client communications

Both platforms work with Zoom and Google Calendar.

But here’s the thing – Kajabi has most of these features built-in. With Teachable, you’ll be juggling multiple tools.

🏆 Winner: If coaching is a big part of your business, Kajabi is your best bet. It’s got all the automation and features you need to run coaching sessions smoothly.

Digital products (downloads)

Both platforms let you host and sell digital downloads.

Kajabi offers a more integrated approach with better flexibility.

But here’s the catch:

Neither platform handles physical products well. You’ll need third-party tools like Shopify or manual workarounds for that.

Community and gamification

Kajabi just bought Vibely, a super cool community platform with gamification built-in! 🎮

Now you get awesome features like challenges and badges that make learning way more fun.

Setting up your community is pretty straightforward – you’ll create different groups for different purposes.

And here’s the really smart part.

You can create different offers for each group and control who gets access to what spaces based on their membership level.

Pretty neat, right? 🔒

Here’s what’s really cool about the community.

When your students log in, they’ll see three super-organized tabs.

1. Feeds
2. Challenges
3. Meetups.

Simple, right? 🎯

But wait, there’s more!

You get tons of awesome features like newsfeed (to keep everyone connected), chat and DMs (for those quick questions), live video calls (perfect for group sessions), and some really neat accountability tools to keep everyone on track.

Plus, there’s a whole bunch of other goodies – resources, events with RSVPs, admin controls, member directory, and (my favorite) a leaderboard! 🏆

You know what’s really impressive?

Kajabi has gone all-in-one gamification.

Every community member gets their own profile that shows off how active they are – kind of like a gaming achievement board!

Trust me, this really gets people engaged. 🎮

Now, let’s talk about Teachable.

They were pretty late to the community game!

They’ve finally rolled out their community feature.

You can create your community and grant access based on course enrollments.

Inside your community space, you can set up different topics to organize discussions and add tags.

Super simple stuff!

But here’s the thing – it’s pretty basic compared to other dedicated community platforms.

You don’t get much flexibility to customize things the way you might want.

Need more community features?

No worries!

You can hook up Circle.so with Teachable – this lets your students use the same login for both platforms.

🙂 Fun fact: Circle.so actually comes from the same team that created Teachable. They sold Teachable to Hotmart and then launched Circle.

🏆 Winner: Kajabi. Teachable has a really basic community feature, while Kajabi has a feature-rich community that includes events, gamification, challenges, points, and badges (with automation on top of it).

Design and customization

Features	Teachable	Kajabi
Site builder	Not available	Yes
Page builder	Just has 6+ blocks to design the pages	Has page builder with over 40+ blocks
Themes	No	10+ built-in themes available
Blog	No	Yes
Support for custom domain and subdomain	Yes	Yes

But to start with your site. Kajabi has a template store with over 15+ site templates (including 6 legacy templates).

Let me tell you about the page builders – because this is where things get interesting! 🎨

Kajabi comes with a seriously powerful page builder that can do everything WordPress + Elementor can do (and maybe even more).

It’s super easy to use – just drag and drop what you need.

Think of sections as your building blocks, and inside each one, you can add different elements.

45+ pre-made sections ready to go!

Now, Teachable?

Well… they keep things pretty basic.

You’re pretty limited here – you can only tweak the logo, branding, add school thumbnails, play with the favicon, and adjust fonts and colors.

That’s literally all you get.

No fancy page building, no custom layouts.

Just the basics.

🏆 Winner: Kajabi. It comes with multiple themes and a page builder that allows you to design your website, landing pages, checkout pages, and even your blog. But with Teachable, people tend to still use WordPress for their page building needs.

Sales and marketing

Funnels

Kajabi has built-in funnels. You can create them from scratch or use pre-made funnel templates. Some of the templates include:

These templates will deploy the pages and email sequences that you can customize as needed.

Kajabi’s funnels consist of pages, emails, opt-ins, and automations.

👎 On the other hand, Teachabledoesn’tcome with any funnel-building abilities.

Checkout page and OTOs (like upsells, and order bumps)

Both platforms offer excellent marketing tools, including customizable checkout pages with one-time offers for improved conversions.

Let’s talk about Kajabi first.

Kajabi allows you to create different product offers.

Creating offers in Kajabi is powerful and flexible.

You can:

• Bundle multiple products
• Add upsells
• Customize checkout pages with one click
• Include custom fields to gather buyer data

👉 Here’s a practical tip: Add a “Where did you hear about us?” field on your checkout page. It’s much simpler than using tracking links to monitor your traffic sources.

Also Order Bumps

When someone’s buying my main course, BloggingX Pro, I offer them my AI-based blogging automation course as an order bump.

It’s a great way to increase cart value without being pushy.

Now let’s check out what Teachable brings to the table.

They’ve got upsells and order bumps too!

You can add upsells in two places:

1. Right inside your lessons (just use the upsell content type)
2. On your thank you pages (with the upsell page block).

Pretty flexible, right? 🎯

And just like Kajabi, Teachable lets you add an order bump at the bottom of the checkout page.

Quick heads up though – you can only add one order bump at checkout.

But honestly?

I’ve found that’s usually enough to get the job done. 💪

Email marketing and automations

Kajabi comes with its own email marketing tool built right in!

You can send both one-off broadcasts and email sequences.

Email templates?

Kajabi makes it super easy to get started with ready-to-use templates that you can tweak however you want. 🎯

Some of the available templates include:

And hey, if none of these templates fit your style, no worries!

You can create your own custom templates right inside Kajabi.

Now.

As I told you, Kajabi also comes with email sequences for those 30 or 90 day courses.

Here’s where Kajabi’s email system really shines, especially when you mix in some automation magic.

Check this out:

• WHEN: Someone opens your email, clicks a link, or finishes a sequence
• THEN: You can do all sorts of cool stuff – give them access to new content, sign them up for events, add tags… you name it! 🚀

And if you’re on Kajabi’s Pro plan?

You get advanced automations with conditional filters – basically, you can get super specific with who gets what and when.

Here’s the thing about Teachable – it’s got ZERO built-in email marketing or automation features.

You’ll need to hook it up to something like Mailchimp or ConvertKit.

🏆 Winner: Kajabi. While Teachable makes you rely on external email tools (and possibly Zapier), Kajabi gives you everything built right in – email marketing, automations, and sequences. It’s like having your whole email marketing toolkit under one roof!

Payment processing

Let’s talk about payments!

Both platforms work with PayPal and Stripe (you know, the usual).

They’ve also got their own payment systems – Teachable Pay and Kajabi Pay – but heads up, these only work in the US right now.

Here’s something cool: Both platforms handle all the boring tax stuff for you!

They’ll calculate, collect, and deal with taxes automatically.

Pretty neat, right? 💪

One thing to note: Teachable has “Backoffice” for handling complex payouts and affiliate stuff (something Kajabi doesn’t have).

When it comes to payouts, Kajabi sends it to you right away.

Teachable?

You need to choose – daily, weekly, or monthly payouts.

🏆 Winner: Kajabi

Affiliate marketing

Teachable keeps their affiliate system straightforward yet effective.

You can easily convert your existing users into affiliates and customize cookie periods to track their performance.

They also let you get specific by assigning affiliates to particular courses and allowing them to combine affiliate codes with coupons.

Kajabi takes affiliate marketing up a notch with more sophisticated features.

Their system lets you screen potential affiliates through questionnaires and reward top performers with special commission rates.

You get comprehensive insights into affiliate performance, from clicks to conversion rates, with easy one-click data exports.

However, these advanced features are only available on their Growth or Pro plan, starting at $199/month.

🏆 Winner: Kajabi. While Kajabi offers more sophisticated tracking and management tools, they come at a premium price. Teachable’s simpler system is budget-friendly and gets the job done effectively.

Mobile apps

Features	Teachable	Kajabi
Apps	Only iOS app	Both Android and iOS (for users) – Creator-centric apps
Support push notifications?	No	Yes
In-app purchases?	Yes	Yes
Are apps completely white labeled?	No	No

Teachable has an iOS app, while Kajabi has both iOS and Android apps.

Teachable’s mobile app is pretty straightforward. Students will be only able to access the course content and nothing much.

On the other hand, Kajabi’s mobile apps are feature-rich, considering that it is an all-in-one platform.

🏆 Winner: Kajabi (cross-platform and feature-rich)

Integrations

Kajabi comes packed with way more native integrations than Teachable.

Teachable, on the other hand has very few native integrations.

For example, if you’re into email marketing, you’re limited to just MailChimp and ConvertKit.

That’s it!

🏆 Winner: Kajabi. As it is an all-in-one platform that also comes with built-in email marketing abilities, you may not be reliant on their integrations much.

Pricing and support

Let’s talk pricing!

Kajabi has four plans – Kickstarter, Basic, Growth, and Pro.

Their Basic plan is $149/month, but it only lets you create 3 products. Also, it has limitations on the number of contacts/students you can have.

Not great, right?

👉 The Kickstarter plan feels like a clever trick to push you towards their Growth plan.

And honestly?

Most people end up going for the Growth plan anyway since it gives you 15 products for $199/month.

Looking for something easier on your wallet? I get it!

Check out some of these alternatives that won’t break the bank but still give you that all-in-one solution.

And Teachable:

Their basic plan at $39/month comes with a sneaky 5% transaction fee.

Want to get rid of those fees?

You’ll need to upgrade to their Pro plan at $119/month.

And get this – Teachable used to let you create as many courses as you wanted.

But recently, they changed things up.

👉 Kajabi provides 24/7 support, whereas Teachable only offers weekday support from 10am to 5pm EST.

🏆 Winner: Tie. Kajabi is better value for money though.

Conclusion

I highly recommend Kajabi over Teachable.

Here’s the deal: Kajabi isn’t just matching Teachable feature-for-feature – it’s giving you a complete toolkit that replaces all those separate apps you’re juggling right now.

It also comes with a solid automation engine built right in.

Think Zapier, but it’s all happening inside Kajabi.

No more jumping between apps – you can focus on growing your business instead of playing tech support.

On the other hand, Teachable’s pace of implementing new features has slowed down since its acquisition by Hotmart in 2020, while Kajabi keeps rolling out new features. The initial founders of Teachable have also shifted their focus to Circle.so.

If you want a platform that’s both powerful and easy to use, Kajabi is your best bet.