Teachable vs. Kajabi: Literally A No-Brainer Choice in 2023

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Teachable and Kajabi are big names when it comes to creating your expert business online.

If you have any ebooks, courses, or videos you can sell them as digital products on both of these platforms.

Although these two platforms are meant for a different sets of audiences, you may be a dilemma to choose between them.

In this post, it’s gonna be Teachable vs Kajabi, and how they stack up with each other. 👇

Teachable is a freemium LMS platform best for beginner course creators. Its premium pricing plans are affordable. It has a decent number of features to create, market, and sell your courses.

On the other hand, Kajabi is best for advanced course creators. It is highly-priced and but worth the money you spend. Kajabi comes with its own funnels called pipelines and is a game-changer 🙌.

Pricing 💰Starts at $29/mo
See pricing plans comparison
Starts at $119/mo
See the pricing plans
Trial NA It has 14 days free trial. But you can
Claim for 30 days free trial
Transaction fees 💸$1 + 10% per transaction on the free plan
5% per transaction on the basic plan
0% Transaction Fee
Mobile app 📱Has only iOS appHas both iOS and Android apps
See Kajabi app features and watch the demo
Live examplesView 30+ sites built with Teachable View 6 live sites built with Kajabi
Communities 👨‍👩‍👦It just comes with a comments feature, lacks a dedicated community
Join the Teachable community
It has a dedicated community feature
Join the Kajabi community
Free, subscription, one-time purchase, and payment plan

Free, one-time payment, multiple payments, and recurring payments.

QuickstartersRegister for Teachable’s webinar to learn setting up your first courseYou can join Kajabi’s live Q&A webinars to clarify your queries and get assistance from experts.
Quizzes & assessmentsTeachable has a built-in quiz feature. You can create both graded and non-graded quizzes. With Kajabi you can create assessments and automatically grade them.
Also, you can automate the assessment completion tasks.
Explore more on Kajabi assessments


You can set store-wide or single course coupons, set the coupon name, expiry date, and also the quantities

You can either choose single or bulk coupon codes. You can set the coupon code, expiry date, and no ability to set the usage limit.

Announcements 🔊

For announcements, you may need to add the filters and send emails to all the students of a course

There is a separate option for every course to create announcements and you can also notify the students

Cart abandonment


No option

You can set to send emails to people who abandoned the carts.

Course compliance

Many options like enforce lecture order, enforce video watching, and enforce graded quiz completion.

With Kajabi, you only have the ability to lock the category until a specific lecture is completed.


Teachable has various certificate templates and also the ability to create your own coded certificates

Kajabi has no inbuilt certification feature.

Drip content💧

You can make the sections unlock as students go through your courseYou can click on the category, select drip, and set the time after which the section should be unlocked.

Before we dive in, it’s essential to know the key market differences between the two.

Upfront bottomline✨:

Teachable is for you if you are a beginner and you need an affordable course creation platform to get started. Its main USPs include –
➡ Excellent course compliance features to maximize students learning.
➡ Ability to create and sell unlimited products.
➡ Built-in EU/VAT tax calculation.
➡ Advanced theme customization features.

Kajabi is for advanced course creators for whom money is not a concern and who need excellent marketing features. Its main USPs include –
➡ Sales funnels (nothing but pipelines)
➡ Mobile apps
➡ Powerful email marketing
➡ Advanced coaching programs
➡ Built-in podcasts


Teachable is mainly an online course creation platform, in which you can also create memberships. It is specialized in online course creation, and it does it exceptionally well.

On the other hand, Kajabi aims to be an all-in-one platform. It comes with features like course creation, memberships, blogs, email marketing, webinars, pipelines, landing page builders, and many more. It’s aimed at people who like to house their whole business under one umbrella.

What do I like about Teachable vs Kajabi 👍?

  • Teachable offers you to create unlimited courses in all their plans. You can also have unlimited students enroll in your courses. Whereas, with Kajabi you have limitations for a number of students and courses even in their higher plans.
  • Teachable has a free plan, but it does come with a 10% transaction fee. Whereas, Kajabi has no free plans.
  • It comes at a much cheaper price (almost 3x cheap) than Kajabi, making it more attractive for beginners. You can see the plans here.
  • It has better course compliance and certification courses making it the best to host academic courses. Also, you can host courses related to niches like arts, health, business, etc. You can view 30+ live examples of the sites built with Teachable in various niches.
  • Teachable has an iOS app, whereas Kajabi has both iOS and Android apps.

What do I like about Kajabi vs Teachable 👍?

  • Kajabi comes with its own marketplaces like that of Udemy or Skillshare, but I wonder if people gonna browse and buy there directly. However, Teachable doesn’t come with a marketplace.
  • It is an all-in-one platform having all the features you ever need to run a business. You don’t need to worry about integrating other tools with Kajabi, you have all the essential features right inside it.
  • It offers great engagement tools like communities, assignments, assessments, etc. Although Teachable has a comments feature, I would give Kajabi a thumbs up in this area.
  • Kajabi charges you no transaction fee, but the price itself is high.
  • kajabi comes with a website builder, and offers you 10+ themes and plenty of customization options. However, with Teachable design flexibility is pretty much limited unless you use their geeky power editor.
  • Kajabi offers lecture-specific automation, but Teachable lacks these features. For example, you can apply a tag or send an email to the student once they finish a particular lesson say a promotional video.

Latest product updates:

Teachable has recently revamped its free plan. Now this plan allows you to publish only one course that too limited with just 10 video lectures in it. To help its clients build successful online course businesses, it also has released group coaching and accelerator programs. 

Kajabi has recently released –

  • For coaching, there is a native live streaming feature that eliminates the need for external integrations like Zoom.
  • One-click theme updates – always have the latest version of your theme.
  • The preview feature is available for contacts. With just one click, you can view all the contact details.


Both these tools are designed with ease of use and a rich user experience in mind.

In Teachable, you can access all the features that Teachable has got to offer in their sidebar. Each of the items in the sidebar also has sub-items to explore more features.

Teachable Features

In Kajabi too, there’s a sidebar where you can access almost all your features.

Kajabi Features

I would say that there’s not much difference when it comes to interface. Both are very easy to use.

Almost all the features offered by these platforms can be quite easily accessed.

However, as Kajabi’s UI/UX is quite more nested and complex, the Kajabi assistant comes in quite handy.

Kajabi Assistant

You can type anything in the search bar, and the assistant will hunt down the relevant options for you.

Bottom line: When it comes to interface and UX, I would give both Teachable and Kajabi a thumbs up. Without the Kajabi assistant, Kajabi would be lagging behind when it comes to UX as some features are quite deeply nested.

Course creation 📚

When you create a new course in Teachable, it asks you for some details and lets you fill in the curriculum.

New Sections And Lectures

You can create sections, and inside each of the sections, you can have lectures. By making use of these, you can clearly lay out your course structure.

Content To Embed

When you are creating a new lecture, you can embed almost any type of content like video, files, text, quiz, or custom code (if you want to embed something).

Teachable pricing

Now let’s discuss Kajabi.

In Kajabi, you can build three types of courses – mini-course, online courses, and evergreen training (drip content). When you click on the “create course” button, it takes some minutes for Kajabi to create your product.

Creating course in Kajabi

In Kajabi the module/section is called a category. Inside each category, you can have subcategories as well. Inside these categories and subcategories, you can have multiple posts.

Think of categories and posts as similar to that of WordPress architecture.

video and assessment (quizzes)

Here you can see there are two types of content formats; video and assessment (quizzes).

You can also add the course details and the body. There are also options for you to add the downloads and resources for the lecture.

Automation For Each Lectures

There’s also an automation option for each lecture which enables you to add certain actions to the student profile once they complete the lecture. This is something that is very unique to Kajabi.

Bottom line: Overall, I would say when it comes to course creation both platforms have their own strengths. Teachable is good at course compliance, certificates, and coupons. Whereas, Kajabi is better at automation and managing cart abandonment helping you save sales. Choose the one that has the features you require.

Membership creation

With both platforms, you can create membership packages and build your stream of recurring income.

In the case of Teachable, you need to make use of course bundles and subscription pricing to hack your way to create memberships.

Membership creation in Teachable

For each of the membership plans, you need to create separate course bundles, add subscription pricing and sell them. You have access to all the options of courses for memberships too.

In the case of Kajabi, you have a separate option to create a membership. Here, you need to create separate products for each membership plan.

Creating Memberships

I don’t know why they named it membership, it has the same options as that of “Online course”.


Now, you need to head over to the offers section and create pricing plans for the products.

Here you can also create an offer with a bundle of products. This is very useful in creating membership plans.

Except for their name -” membership”, all the features are completely the same as that of course creation.

So whatever updates they roll out for their course platform, they should also be rolled out for memberships as well.

Both the platforms come with options for you to duplicate/clone the products to make membership creation a breeze.

Bottom line: Both Teachable and Kajabi allow you to create memberships. They both have almost the same features for course creation and for membership creation as well.

Design and Customization 🎨

In this section, I’ll discuss the design and customization options offered by Teachable and Kajabi on course and also site levels.

Site-level customization

Teachable has quite good site-level customization features.

Teachable Customization Options

You have the ability to customize the default theme, and navigation, create pages, change the custom text used by the platform in various places, add code snippets (for retargeting and other scripts), and also access to the power editor.

Custom Text

The “custom text” feature enables you to change the text that’s otherwise not possible. This feature is not present in Kajabi.

For example, you can change the default message of “The card was declined” to something like “Card declined, please try a different card or email us at abc@abc.com for alternative payments”

Power Editor

The Power Editor that’s available in the Teachable professional plan really is a very robust editor, that enables you to alter every aspect of your site with coding knowledge.

There’s no true visual builder with Teachable like that of Kajabi.

Kajabi visual builder
Kajabi Themes

You also have a couple of themes to play with.

When you start customizing any landing page, Kajabi will load the visual builder.

Kajabi visual builder

The builder is very versatile and there are dozens of elements for you to use. Like countdown timers, accordions, videos, optin form, and much more.

Along with this, with Kajabi you can also create your own landing pages using the power of the visual builder.

Course-level customization

In Teachable for customizing the design and layout of the course, you can edit the sales page, checkout page, and thank you page.

Modules Available

In all the three pages you can customize, you’ve got dozens of modules to use and reorder.

Apart from these modules and text customization options, there are really no options for you to change the design/themes at the course level.

Now let’s look at Kajabi.

Customization Options With Kajabi
Customizing the product

You can customize the product-specific pages with their landing page builder.

However, the modules available in their landing page builder are not available while customizing your product pages. This is quite a limitation.

Bottom line: The main strength of Teachable is the power editor, but it’s only applicable if you’re a developer. Kajabi easily has an edge in design customization. They’ve got plenty of different themes and also visual builders to edit your default pages, create your landing pages and also edit your product pages.

Analytics and reporting 📈

Teachable has got really good analytics and reporting mechanism.

Teachable Reports Section

For every course, there are different reports like Lecture Completion, Video stats, Quiz scores, Leaderboards, and also video engagement.

student break down completion rate

This is an example of a student breakdown, that gives you an overview of the completion rate.

You can also head over to the individual user profile page and look for their completion rates.

When it comes to sales analytics, these are the options.

Sales Analytics Teachable

You can view the transactions, statements, breakdown for a more thorough analysis, upsells report (to know if your upselling is working), and also reserves of your funds.

Now let’s look at Kajabi.

Kajabi video stats

With Kajabi too, you can view the average engagement, total plays, play rate, and also a visual graph of drop-off over the video itself (which is quite unique).

You can also see how your product members are watching your videos. Are they repeatedly watching the videos or where they are dropping off?

Kajabi Analytics Section

When you head over to the Analytics section of your site, you can display your sales report.

You can integrate both these platforms with Google Analytics for traffic and conversion tracking.

Bottom line: Both Teachable and Kajabi have great reporting and analytics mechanisms. When it comes to course engagement reports, Teachable has more metrics like course-level analytics. When it comes to sales, both these platforms offer similar reports.

Marketing 💰

When it comes to marketing, both these platforms offer great marketing tools and integrations.

Let’s compare these tools with some marketing aspects.


With Teachable, you need to add upselling functionality in the thank you page of your course page.

Upsell Feature

The moment your students complete the payment, the upsell offer will be pitched to them.

Choose The Course To Offer

While creating the upsell, you need to choose the course you want to offer and also the pricing plan you want to pitch as an upsell.

It’s a one-click upsell functionality. Teachable uses the previously used card details of the users to complete the payment.

Now, let’s take a look at what Upsell options Kajabi offers.

First, you need to head over to the “offers” section and create an offer you are looking to use as an upsell.

Upsell Feature In Kajabi

Now, you need to head over to the offer for which you want to add an upsell you created previously.

Email marketing ✉

With Teachable, you have good basic email marketing features.

Email Section In Teachable

You need to head over to the “emails” section and compose an email to your audience.

You can also send emails to segmented students using the “users” section.

Filters Available

You need to add necessary filters here, and “Email students” that are in that segment. There are plenty of filters for you to play with.

When it comes to Kajabi, you have options to create email broadcasts as well as sequences.

Kajabi Email Campaigns

An email sequence is one of the features that Teachable is lacking.

Kajabi Forms

Like this, you can send your subscribers a drip campaign over a period of time.

You can also add actions to each of the emails so that whenever an email is sent, opened, or clicked an action would occur. What actions? Let me discuss this in the next section – automation.

Kajabi also comes with a form feature.

forms feature in kajabi

You can create forms, that can be embedded inside your Kajabi or any site.

The people who opt-in through the form will be added as people/subscribers and you can immediately add them tags based on the automation you set.

The events feature lets you schedule any event or webinar within Kajabi and send emails and notifications to your people.


Teachable doesn’t provide many automation features, except that of integrations and webhooks. It also doesn’t have email sequence functionality as I discussed earlier.

However, Teachable has Zapier and also a more robust webhook system in place.

Teachable Webhooks Integration

With this, the automation features of Teachable are comparable to Kajabi. But, you certainly need to have some technical know-how.

On the other hand, Kajabi comes with automation functions.

You can add triggers and actions to:

  • Emails: Here you can choose what should happen when users receive, open or click the emails you send them.
  • Offers: Here you can add actions when users make the payment, subscription canceled, subscription successful or failed.
  • Forms: You can add actions when the form is submitted.
Triggering actions

These are some of the actions you can execute whenever people trigger any behavior. I especially liked the ability for you to send them a coupon code when they take certain actions on your site.

Kajabi has a full-fledged email marketing platform compared to Teachable. In this area, Kajabi is a clear winner as it’s an all-in-one selling platform.


Teachable doesn’t have the ability to build your pipelines in a visual way.

On the other hand, as Kajabi is a complete platform, it comes with a pipeline builder.

Kajabi Pipeline Builder

There are several pipelines already built-in for you to implement. You can choose a blank pipeline by scrolling down.

Generating A Pipeline

Now when you are generating a pipeline, it’ll ask the course you want to sell to set the objective.

When you click “Generate”, Kajabi will automatically create the various pages for the pipeline and redirect you to the pipeline builder with the workflow in place.

Pipeline builder

Now you click on the customize button for each of the modules and load the page builder interface.

Pipeline Pages

In the page builder, you can just click on any page present in the pipeline and customize it.

With this feature, there is no need for you to separate landing builders and tools like Leadpages or Unbounce.

On the contrary, if you already have a complete funnel in place, this feature may be redundant for you.

Affiliate marketing

Both platforms come with really good features to create your own affiliate programs. Here you can sign up your online course promoters and offer them commission whenever they drive sales to your products.

Let’s look at Teachable.

Teachable Affiliates

In Teachable, you need to head over to users >affiliates and add in the affiliate users.

Affiliate Dashboard

Once they get signed up, they can login to their affiliate portal for link generation and for statistics.

You have other options like setting cookie durations, commission rates (overall or individual courses), sending notifications, and management of your affiliates.

When it comes to Kajabi, you can access the affiliates feature under People > Affiliates.

Kajabi Affiliates

Here you can supply your affiliates the signup link and also the registration link. Once your affiliate signs up, they can login to their affiliate portal and start promoting your products.

You can see all the users and also the transactions they generated. You can also send them any affiliate announcements.

In settings, you can enable/disable the affiliate program and also customize the affiliate onboarding experience.

Compared to Teachable, the affiliate feature of Kajabi is more robust.

Bottom line: When it comes to marketing tools, Kajabi is clearly a winner. With it’s robust email marketing and automation features, you can’t really go wrong with Kajabi when it comes to marketing.

On the other hand, as Teachable is only meant to be an online course platform, they don’t have extensive marketing features. If you go with Teachable, I strongly recommend you to use a dedicated email automation platform along with Teachable.


Teachable comes with integration with plenty of email marketing software and Google Analytics.

Teachable Integrations

They also have integration with Zapier and webhooks support.

Webhhok Integration Of Kajabi

The webhook functionality of Teachable is quite robust with extensive options.

When it comes to Kajabi, similar to Teachable you can access integrations under settings.

Kajabi Integrations

It also has integration with major email marketing software and other apps.

They also have Zapier integration to let you integrate with 1000s of other tools.

Kajabi Webhooks

In order to access webhooks, you need to visit the edit page of relevant offers and there you can get access to both inbound and outbound webhook URLs.

Compared to Teachable, Kajabi has really fewer “scenarios” for triggering webhooks.

However, the presence of inbound webhooks is really a great feature that is lacking in Teachable. It enables you to pass the data from any other app to Kajabi without the help of Zapier.

If you want to know more about Teachable integrations and their features read my Teachable review.

This feature is very helpful in integrating country-specific payment gateways that do not support Zapier but support the outbound webhooks feature

Teachable vs Kajabi: Pricing

Teachable comes with three paid plans.

Teachable pricing
  1. Basic plan
  2. Professional plan
  3. Business plan

In all their plans, they offer unlimited courses and students. This is one of the huge advantages of Teachable as compared to Kajabi.

Teachable also has a free plan, that enables you to access the basic features and charges you 10% transaction fee.

On the other hand, Kajabi comes at a very premium price.

Kajabi pricing

Their basic plan comes at $119/month. As you can see, there’s quite a serious limitation when it comes to creating products and pipelines in case of a basic plan.

They seem to have adopted the decoy pricing model, especially with three product limits in the basic plan; so that people go with the Growth or Pro plan.

Considering the fact that Kajabi is an all-in-one platform, it may justify the price for some people.

If you need almost all the features under one platform, Kajabi may be best suited for you.

Unlike Teachable, Kajabi doesn’t come with a free plan. But you can sign up for a 14-day free trial to try out the platform.

On the other hand, Teachable comes at a cheaper price and also has a free plan.

Bottomline: If you have a full-fledged autoresponder, landing page, and funnel set up already, you may feel like you are wasting some money with Kajabi.

Customer support

Teachable comes with email-online support if you are a free or beginner plan holder. For live chat, you need to get Teachable’s professional plan or above.

With Kajabi, you get email support and also 24/7 chat support with all their paid plans.

Both Teachable and Kajabi come with good documentation and support tutorials to make sure you get solutions to your problems right away.

Bottomline: I would say Kajabi has better professional customer support experience. Their live chat support for all their customers is something that Teachable lacks.

Akshay recommends:
How to Find and Validate Online Course Ideas? (with Real-Life Examples)

FAQs on Teachable vs Kajabi

Do these platforms offer a free plan?

Yes both of them have a generous free plan with some limitations.

Are there any limitations for courses to host and student enrollments?

With Teachable there are no limitations. You can create unlimited online courses and enroll an unlimited number of students. But Kajabi has more limitations on hosting and student enrollment.

Do they come with automation features?

Yes. But the automation features are not as great as you saw in the blog post.

Can I build my own pipelines or funnels?

You can do this with Kajabi. Kajabi comes with its own pipeline builder. It also has inbuilt pipelines for making the implementation easier. This is not possible with Teachable.

Is Kajabi worth the price?

Kajabi is quite on the higher end. You need to ask yourself, are the extra features and ease of use I’ve discussed worth it for you.

Which is right for you?: Winner🏆

As I told you right at the beginning of this blog post, Kajabi is an all-in-one platform with a premium price.

However, Teachable is only focused on online courses and memberships.

The main deciding factor should be the price. Kajabi costs you around 2.5x the price of Teachable. Honestly, if you ask me it isn’t the value for money.

If you have a system set up for landing pages and autoresponders already, go with Teachable and save money. For example, as I already have WordPress based funnel and also own autoresponder, I would go with Teachable.

Do you want a more affordable all-in-one selling platform other than Kajabi?

Then you may have to give Podia a try. I reviewed it previously on my blog. It comes with additional features like digital products selling (Kajabi doesn’t have this) and also drip emails. In case you want to sell digital products as well along with your courses and memberships, you need to surely consider this.

Podia is a great value for money, a perfect alternative to Kajabi, and costs even less than Teachable.

Yes, for real.

Hope you guys found this comparison post helpful.

If you still have doubts about choosing between Teachable and Kajabi, let me know in the comments section below.

Akshay HallurAbout me

Hi, I’m Akshay Hallur. The founder of this blog BloggingX and many other online ventures.

I’m a professional full-time blogger, a digital marketer, and a trainer. I’m here to help bloggers like you to create an outstanding blog and earn money from it.

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