Looking for a SimilarWeb alternative?

I’ve got you covered.

SimilarWeb is a powerful competitor analysis tool that many big companies rely on.

But it lacks some features when compared to full-featured SEO tools available today.

The alternatives to SimilarWeb offer more value with link-building capabilities, competitive analysis, keyword research, and other essential features.

Before we explore the SimilarWeb alternatives in detail, let’s check out our ranking criteria.

When comparing SimilarWeb alternatives, we focus mainly on traffic estimation accuracy, competitor analysis depth, and overall data reliability.

Price is another important factor we considered.

Semrush – Affordable and feature-rich alternative

Semrush is an affordable yet feature-rich SimilarWeb competitor.

Unlike SimilarWeb (which focuses on market intelligence), Semrush is an all-in-one SEO powerhouse that’s laser-focused on actionable SEO tasks.

It overcomes SimilarWeb’s limitations with a complete package of traffic analytics, audit backlinking, and content marketing features.

Looking for an alternative to SimilarWeb with excellent traffic analytics? Semrush is your answer.

Semrush’s traffic analytics feature uses market intelligence to provide reliable estimates. This helps you build a more confident SEO strategy for your niche.

For example, you can analyze both your site and your competitors’ total traffic, unique visitors, geo-location-based traffic, audience overlap, and more.

Beyond traffic data, Semrush’s intuitive interface and robust content marketing tools help streamline your entire content process – something SimilarWeb can’t match.

Semrush houses one of the largest keyword databases available, with 26.9B keywords.

It also covers 808M domain profiles and 142 geo databases, making it ideal for marketers and smaller teams who need affordability without sacrificing power.

Read my Semrush review to discover everything it can do for your business.

Semrush main features include:

• Huge keyword database: Semrush has one of the largest keyword databases with 26.9B keywords.
• Competitive analysis: Semrush offers a complete competitive analysis suite with domain overview for traffic insights and keyword gap tool for finding valuable target keywords.
• Backlink building: Semrush has a 43T quality backlinks database, enabling you to fine-tune your backlink strategy and learn new opportunities from competitors.
• Advertising toolkit: Fine-tune your advertising strategy with the support of PPC reports, CPC Map, PLA research tool, and Ad Builder.
• Social media toolkit: Streamline social media posting across different platforms including Instagram, Facebook, Twitter, Pinterest, and YouTube.
• SEO content template: Analyze the top 10 SERP results and save time.
• Content marketing: Level up your content marketing with extensive SEO topic research, market explore, content analyzer tools, and brand marketing tools.
• Semrush App center and AI: Gain access to marketing apps such as AdClarity or AdAssistant via the Semrush app center. Moreover, it also lists AI apps such as ContentShake to help you in the content creation process.

Semrush has three plans – Pro (starts at $139/mo), Guru ($249/mo), and Business ($499/mo).

It gives you amazing value for your money with extra features like content marketing tools, advertising toolkit, and in-depth keyword research capabilities.

Pros 👍

• User experience: Easy to use, perfect for beginners.
• Value proposition: Gets you tons of features for what you pay.
• Traffic intelligence: Spot new opportunities with detailed traffic data.
• Comprehensive database: Massive collection of backlinks and keywords.
• Brand monitoring: Track brand mentions right inside Semrush.
• Content capabilities: Packed with content tools for audits, SEO templates, topic research, and more.
• Analytics depth: Deep keyword and backlink data analysis.
• Technical tools: Full technical SEO audits and content optimization.

Cons 👎

• Reporting limitations: Cheaper plans don’t have white-label reports.
• Keyword scoring: Keyword difficulty scores aren’t as accurate as some competitors.
• Free plan restrictions: Free version is very limited and only good for testing.
• Market coverage: Has less market-wide data compared to Similarweb.
• Learning requirement: Some advanced features need time to learn.

🏆 Bottom line: Semrush is a perfect SimilarWeb alternative. Its database offers deep insights into traffic estimation through organic and social channels. Also, it delivers value for money as it comes with additional SEO and marketing features.

Serpstat – Affordable alternative

Like Semrush, Serpstat offers a complete package, making it the right choice for users looking for SimilarWeb alternatives.

What makes Serpstat stand out is its budget-friendly pricing that fits perfectly for startups and small to medium businesses.

With its massive 8.62B keyword database, you can quickly find the perfect keywords to grow your site.

Unlike SimilarWeb’s broad market intelligence, Serpstat focuses on actionable SEO insights through its comprehensive competitive analysis tools.

You’ll get clear visibility into competitors’ organic traffic sources, volume, and impact.

The platform also lets you run bulk traffic analysis to directly compare your site with competitors – a huge time-saver.

Just like SimilarWeb, you can run thorough backlink checks to uncover historical data packed with growth opportunities.

But Serpstat’s real-time analysis and reliable data make these insights much more practical.

Serpstat’s main features include:

• Site audit: Impressive site audit feature lets you find on-page, technical, SEO, or speed-related issues.
• Keyword research: Serpstat offers an easy-to-use keyword research tool. You can easily browse its 7.39 billion keywords and find hidden opportunities for your business.
• Backlink analysis: With Serpstat’s backlink analysis, you can study and find backlink opportunities. It helps you strategize based on your site’s and competitor’s backlinks.
• Competitor analysis: Deep dive into your competitor with complete analysis using this tool. It lists 18 core metrics.

Serpstat plans start at just $69 per month.

It’s actually quite affordable compared to bigger tools like Ahrefs and Semrush.

Pros 👍

• Affordable pricing: All plans and API integration come at budget-friendly prices
• Massive keyword database: 8.62B keywords at your fingertips for easy searching
• Accurate difficulty metrics: Keyword difficulty scores you can trust compared to competitors
• Competitive intelligence: Get deep insights into your competitors’ SERP strategy
• Comprehensive SEO toolkit: Everything you need for SEO in one place
• Real-time tracking: Keep an eye on your keywords and competitors with fresh data

Cons 👎

• Value consideration: You might find the price a bit high for what you get
• Limited free version: The free plan doesn’t offer much
• Limited market intelligence: Not as many market-wide insights as SimilarWeb
• Integration gaps: Fewer options to connect with other tools and advanced analytics

🏆 Bottomline: Serpstat is an upgrade over SimilarWeb in almost all aspects. It can help you do competitive analysis to learn about competitors, do backlink analysis, plan SEO strategy, and much more.

KWFinder Mangools – Beginner-friendly alternative

KWFinder (also known as Mangools) is one of the cheapest SimilarWeb alternatives at just $31.85/mo.

Unlike SimilarWeb’s broad approach, KWFinder focuses on finding low-competition keywords with spot-on search volumes and difficulty scores.

The Mangools suite comes with five specialized tools:

• SERPChecker for competitive analysis
• SiteProfiler for analyzing domains
• KWFinder for researching keywords
• SERPWatcher for tracking ranks
• LinkMiner for backlink analysis

This tool-specific approach makes everything super easy to access.

The downside? There’s no unified dashboard connecting all your research tools.

Mangools has a decent database with 120 million keywords and 10 million domains, using Majestic SEO API for data.

It’s perfect for bloggers and small businesses with tight budgets looking for an affordable alternative.

If you need more comprehensive competitor and traffic analytics like SimilarWeb, you’ll find better options in the other tools on this list.

Mangools prices start at just $31.85/mo. It offers 2 more pricing tiers, up to $84/mo.

Pros 👍

• Tool-specific features: Super user-friendly thanks to how they’ve organized each tool
• Keyword research strength: Really good at finding local and long-tail keywords
• Budget-friendly: Won’t break the bank for solo users and small teams
• Visual elements: The website preview feature is quite helpful

Cons 👎

• Analytics gaps: Missing broader market analytics and traffic data
• Feature constraints: Doesn’t have as many features as other tools
• Integration issues: Tools don’t talk to each other
• Data limitations: Uses Majestic index for backlinks (pretty small database)

🏆 Bottomline: Mangools offers an easy-to-use platform. It is budget-friendly and provides tool-specific features for every SEO need. You can track and find backlink opportunities with its Backlink analysis tool.

Ubersuggest – Cheapest alternative

Ubersuggest is a robust SimilarWeb alternative with essential SEO tools at a budget-friendly price.

It’s gaining popularity thanks to new features like AI writers.

While it started as a free keyword tool, Ubersuggest now delivers much more value.

You get a complete SEO package with site audits, campaign management, and backlink analysis.

The Chrome extension makes working with SERP data simple for everyone.

Unlike SimilarWeb’s market intelligence focus, Ubersuggest prioritizes practical SEO execution.

Its beginner-friendly dashboard is perfect for individuals and small businesses who need traffic data, domain metrics, and keyword insights without complexity.

Ubersuggest’s key features include:

• A clean dashboard: I like Ubersuggest’s dashboard as it makes it easy to manage projects from one place. It lists all vital metrics including backlinks, on-page SEO, keyword rankings, SEO opportunities, etc.
• Keyword research: Easily look for keywords to rank and analyze competitors to find opportunities to rank.
• Traffic estimation: Learn about your and your competitor’s site via traffic estimation. It helps identify top keywords.
• Backlinks discovery and opportunity tool: Discover and find backlink opportunities to find new ways to generate backlinks.

Ubersuggest plans start at $12 monthly, which is ideal for bloggers and small businesses.

It also offers a lifetime subscription (one-time payment) with a price starting at $120.

For bigger entities, Ubersuggest provides business and enterprise plans.

The cheap pricing is possible as it relies on Moz API for the backlink data.

If you are not sure, you can try their 7-day free trial.

Pros 👍

• Budget-friendly pricing: Free and low-cost plans make this accessible for everyone
• User-friendly interface: Easy to use for beginners with intuitive navigation
• Essential functionality: Covers core SEO needs without overwhelming complexity

Cons 👎

• Feature limitations: Limited advanced features compared to premium alternatives
• Data accuracy issues: Less accurate for large-scale competitor analysis when you need precise metrics

🏆 Bottom line: Even being new, Ubersuggest is a strong contender to SimilarWeb. Ubersuggest is feature-rich and offers excellent value for money with decent traffic analytics features.

SE Ranking – Feature-rich alternative

Like Ubersuggest, SE Ranking is a powerful SEO tool that’s winning over businesses with its cost-effective plans.

It offers a complete SEO toolkit with rank tracking, site audits, backlink monitoring, and competitor research.

What makes it stand out are its user-friendly website auditor, page change monitoring, and white-label reporting features that appeal to agencies and freelancers.

With a database of 5.3B keywords and 3T backlinks, it delivers deep competitor analysis and actionable SEO data.

While SimilarWeb focuses on market intelligence and broad benchmarking, SE Ranking prioritizes practical SEO execution with a beginner-friendly dashboard.

It’s perfect for those who need reliable SEO data without the complexity of enterprise-level tools.

Try it out through its comprehensive demo account or a free trial.

SE Ranking’s key features include:

• Keyword rank tracker: Track keywords across all major search engines and SERP insights such as average position, domains, indexed pages, etc.
• Content editor: Edit content directly from SE Ranking, making content creation easier. You can generate a key metrics document that contains SERP information to help you write content (yourself or with the help of AI).
• Competitive research: Do complete competitive research and use it to your advantage to find missing opportunities.
• Website audit: Optimize your site with a complete site audit, listing over 12 parameters. It also guides you on how to fix them with color-coded highlights.
• Backlink checker: SE Ranking boasts strong 3T backlinks, making it easy to find backlink opportunities.
• Content idea finder: Find new content ideas based on different keyword parameters such as difficulty, CPC, and search volume.

SE Ranking is decently priced, with an essential plan starting at $65 monthly, offering 5 projects.

Their Pro plan offers 30 projects and the Business plan includes unlimited projects with additional manager seats (3 and 5, respectively).

Pros 👍

• User-friendly design: Clean, intuitive interface that’s easy to navigate.
• Clear data visualization: Data presented in easy-to-understand visual formats.
• Extensive data coverage: Massive backlink and keyword database at your fingertips.
• Cost effectiveness: Great value for what you pay.
• Competitor insights: Top-notch tools for spying on your competition.
• All-in-one solution: Everything you need for SEO in a single platform.

Cons 👎

• Initial complexity: Takes some time to learn all the features.
• Upgrade restrictions: No add-ons available to get past AI limits (say for AI writer)
• Data comparison gap: Not as much data coverage as Similarweb.
• Enterprise limitations: Missing some advanced features for big companies.

🏆 Bottom line: SERanking is a worthy alternative to SimilarWeb. It is new but has captured the user’s attention, showcasing its ability to meet user demands.

SpyFu – Budget-friendly keyword research tool

SpyFu is a cost-effective SEO and PPC competitor analysis tool that helps you discover what your competitors are up to. It’s particularly strong for keyword research and paid advertising insights.

What makes SpyFu stand out is its focus on competitor strategy – you can see exactly which keywords your competitors are ranking for and bidding on, with historical data going back 15+ years.

The tool offers:

• Competitor keyword tracking: See what keywords are working for others in your niche
• PPC analysis: Uncover competitor ad strategies and budgets
• Backlink research: Find link building opportunities based on competitor profiles
• Unlimited data exports: No usage restrictions even on basic plans
• White-label reporting: Perfect for agencies managing client accounts

Pros 👍

• Affordable pricing: Plans start at just $39/month – much cheaper than major alternatives
• Competitive insights: Excellent for discovering what’s working for others
• Unlimited searches: No caps on how much data you can access
• User-friendly interface: Easy to navigate and understand

Cons 👎

• Limited features: Not an all-in-one SEO solution
• Data accuracy issues: Less reliable for smaller websites
• No free plan: Trial available but no permanent free tier
• No technical SEO tools: Missing site audit capabilities

🏆 Bottom line: SpyFu is perfect if you need affordable competitor research without breaking the bank. It’s ideal for marketers focused on keywords and PPC rather than technical SEO. While it doesn’t match SimilarWeb’s market intelligence depth, it delivers excellent value for small businesses and agencies on a budget.

Wrap Up

The SEO tool marketplace is overcrowded, with top tools such as Ahrefs, Serpstat, and Semrush capturing the most user attention.

However, SimilarWeb is not your only option.

All these tools give you a clear alternative, and you can pick the one that fits your needs.

For the Similarweb alternative, check out SemRush, Serpstat, and Mangools.

Are you still trying to decide what tool to pick? Comment below, and I’ll personally reply to clear up any doubts.