Kajabi vs Podia (Late 2022): Objective Analysis (Real User)

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In this blog post, I’ll be comparing Podia and Kajabi.

The main differences between the two platforms are obvious.

However, in crucial areas such as course delivery, student experience, memberships, and marketing, there are some subtle differences that make a huge impact.

With 4-5 years of experience with instructional design 🔥, I’ve laid out the differences between Kajabi and Podia from the standpoint of course creators, who are more particular about the student experience and advanced marketing features.

Let’s get started.

Pricing 💰Starts at $149/moStarts at $39/mo
Transaction fees 💸0%0%  
Trial available?Yes.
Claim its non-advertised 30-day free trial.
Try its 14-day free trial.
What can I sell?Courses
Digital products
Digital products
Course templates available
Does it has a community? 👨‍👩‍👧‍👧Yes, but pretty basic. Yes, but pretty basic. 
Supported OTOs Upsells, order bumpsOnly upsells
Coupons You can create single-use and bulk coupon codesYou can create single-use coupons only 
Assessments, Quizzes & Surveys ❓
Assessments, Quizzes & Surveys – all are availableOnly supports quizzes
Mobile app 📱Has both Android and iOS appsNot available ✖
Themes Both course and site themes availableNo support for themes
Live examplesView 7 sites built with Kajabi
View 12+ sites built with Podia
Page builder 🎨Has a visual page builder with 25+ blocksJust has a basic builder with 13 blocks
Custom domain and subdomain
Funnels 📶Has powerful pipelines. Also, Pipeline blueprints are available Dedicated funnel is not there.

But you can create custom pages, and use email campaigns as a workaround

With Growth plan at $199/mo, you also get advanced automations (more powerful 🔥)
Affiliate Program

A affiliate program is advanced and more feature-rich
✓ It’s pretty basic and has limited features

Webhooks integration available?
Zapier integration available?

Does it support unlimited courses/products?
✓ On all plans you can create unlimited courses. 
✖ None of its plans support unlimited products.
Quickstarters ✨Kajabi has –
Kajabi University
Dedicated community
to help you get started
Podia has –
Weekly demo
Weekly Q&As
Dedicated community to help you get started

Overview – Kajabi and Podia

Kajabi says – “We’re creating a world where technology is no longer a barrier to building a successful business online” and their vision is – “Empower knowledge entrepreneurs who are serious about their business to achieve success online.”

– Kajabi

And Podia – “We empower creative entrepreneurs to make a living doing what they love. Since 2014, we’ve been committed to building the most creator-friendly tools to help you sell online courses, digital downloads, membership subscriptions, and more to your audience.”

– Podia

Both Kajabi and Podia are marketed towards individual creators looking to monetize their expertise without the need for advanced tech skills.

They’ve paid extreme attention to enhancing the course-creation experience, and student experience, offering advanced marketing features, and automations.

What do I like about Kajabi vs. Podia?

  • Kajabi’s main forte is courses. You can create various types of courses, like mini-course, drip courses, online courses, etc. It provides course/product blueprints (course templates) to get started.
  • Kajabi comes with built-in assessments, surveys, and quizzes. It also comes with the feature for you to trigger any actions (send an email, grant offers, etc) based on students’ performance assessment. Podia, as of now, only supports quizzes for student assessment.
  • The Kajabi platform allows you to see every student’s course progress, video view stats (retention graph), etc. With Podia, you just will be able to see the number of lessons completed per-student-level – not much.
  • Kajabi comes with good marketing features like upsells, order bumps, bulk coupons, etc. Although Podia has these, it lacks bump offers and the ability to create bulk coupon codes.
  • Kajabi supports advanced automation features. Higher plans give you access to advanced automation, which comes with triggers, actions, and conditional filters making the whole platform more powerful for automating student engagement. But in case of Podia, you may need to rely on its Zapier integration – adding up the cost.
  • Kajabi comes with pipelines (funnels). There are many highly converting pipeline blueprints available for you to get started in no time. Whereas in Podia, there are no such blueprints to get started.
  • Kajabi has a dedicated page (website) builder to design your landing pages, opt-ins, website, and blog posts. There are plenty of modules available to design your pages. But in case of Podia, it feels like you’re just designing a storefront (so you may need to still pay for WordPress or Wix). You have simplicity but not flexibility here.
  • Kajabi’s email marketing is more powerful than Podia’s. Kajabi provides various pre-made email templates. You can see the real power when you combine its email marketing and automation features. In Podia, other than sending one-off broadcasts and campaigns based on some entrance/exit conditions, there are no features for you to tag or segment the audience.
  • Kajabi has a feature called “Kajabi events” that enables you to host webinars, product launches, etc – right inside of the platform. On the other hand, with Podia you need to integrate it with Zoom webinars or YouTube Live thus adding up the cost.
  • Kajabi has a built-in affiliate program and is more feature-rich than Podia. For example, in case of Kajabi, apart from product-specific commissions, you can also set affiliate-specific commissions.
  • Kajabi offers a mobile app for both iOS and Android (that’s surprisingly good). However, Podia doesn’t come with mobile app support. This means student engagement will be low with Podia.

What do I like about Podia vs. Kajabi?

  • Podia is much cheaper. Its basic plan starts at $39/month, while Kajabi starts at $119/month. This is a significant difference, especially when starting out. This is the main reason why most people gravitate towards Podia.
  • Podia’s UI/UX makes it simple and straightforward to use. But Kajabi requires you to have some technical chops (especially with website builder) and is thus meant for users with advanced marketing and automation needs. Their support comes in handy here.
  • Podia allows you to sell various products, like courses, digital downloads & files (digital products), coachings, webinars, etc. But in case of Kajabi, you’re pretty much limited to mainly courses and memberships.
  • It comes with a dedicated pre-launch mode for you to test and launch your product even before creating it. In Kajabi also you can accomplish this using their “coming soon” templates with email capture forms.
  • Podia comes with a course-completion certification feature in their Shaker/Earthquaker plans. But with Kajabi, you need to integrate with Accredible for this.

Common downsides 👎

  • The student compliance features like enforcing lecture order, video watching, and quiz completion are lacking in both of these platforms. If you’re interested in them you’d be better off with Teachable or even Thinkific (comparison here).
  • As these platforms are not geared toward educational institutes, they don’t support SCORM, Captivate, and Storyline features. For these features, you may want to go with LearnWorlds.

Upfront bottom line ✨

Although Podia is simple to use comes with digital product selling, and is more affordable than Kajabi, it has a lot of limitations when it comes to website building, email marketing, lack of inbuilt webinars, and automation.

To circumvent these limitations, with Podia, you may need to use a separate website builder (not optional), an email marketing software (if you need tagging), a webinar software, and bump up your Zapier plan (for automations), thus adding up your cost.

If you’re one who is already using specialist website building and email marketing tools and want to save money – go with Podia.

If you ask me, I tend to gravitate more towards Kajabi mainly due to its excellent website builder, automation, and Kajabi events features.

But are the extra features worth the price? ❓

You’re the one to decide.

Now let’s compare Kajabi with Podia when it comes to each aspect.

Latest product updates 🎈:

Both Kajabi and Podia often release their updates.

In may 2022, Kajabi has released:

  • Live video feature for its coachings.
  • One-click theme updates.
  • Contact previews.

Podia recently released:

  • Its forever free plan with 8% transaction fees.
  • Improved community search and reporting features.
  • Improved newsletter section to help you capture leads on your Podia site.


Kajabi interface

Kajabi’s interface is very neat and has a modern feel to it. You can access all its features in the left sidebar within three to four clicks.

Podia interface

On the other hand, Podia is also very easy to use and is straightforward. You can access all its tools from the header menu. All its features are accessible within three clicks.

Kajabi comes with a search assistant to quickly search the features and the tools you need.

Compared to Podia, Kajabi at times can feel quite complex to use, and it has some learning curve. For example – In Kajabi, you can’t intuitively set the price of a product while creating a product. To sell the products, you need to create offers in a separate section and map them to the products. That’s the only way.

Winner: Podia. It is very user-friendly, straightforward, and easy to use. The UI feels neat but comes with limited features and customization options. Kajabi is a feature-rich tool and it needs some learning curve.

Course creation 📚

Course / product types

Select the product type in Kajabi

With Kajabi, you can create:

  • Mini courses – Suitable for product launches.
  • Online courses – Best if you have longer content.
  • Drip courses – Helpful if you are in the fitness, health, or art niches. It helps you drip schedule the content to enhance students’ learning.
  • Memberships
  • Communities
Creating online courses in Podia

On the other hand, Podia supports online courses, digital downloads, webinars, product bundles, and coaching sessions.

Kajabi provides product blueprints (nothing but product templates) to get started quickly in no time. These kinds of templates you won’t get in Podia. To know more about blueprints, you can go through my Kajabi review post.

You can take inspiration from a few of the top courses built by popular brands with Kajabi.

Winner: Kajabi. With Kajabi you can create various types of courses like mini-course, online courses, or drip courses. Also, it provides templates for all these products to get started quickly. This would be really great for beginners, as they will get the entire skeleton ready and focus on just adding the content.

Course structuring and uploading

Categories in Kajabi

Kajabi’s course curriculum consists of categories (similar to modules), posts, and subcategories. By using subcategories, you can organize the lessons neatly inside each module. Say, if you have more than 50 lessons to add to each module, subcategories help you structure the content for effective learning.

Podia course editing

In case of Podia, the course curriculum consists of sections and lessons inside it.

Kajabi content types

When it comes to content types, Kajabi supports text, audio, video, assessments, image, and files (like GIFs, ZIP files, PDFs, etc).

Podia supported content types

While Podia supports text, quizzes, embeds, coachings, and files (video, audio, PDFs, etc.). Podia allows you to embed the content links from over 1900+ platforms (Some include YouTube, Vimeo, Dailymotion, Paperform, etc.) Click here to see all the embeds that Podia supports.

Unlike tools like Teachable, both Podia and Kajabi don’t support custom code content type. If you want to add custom code content, it will disappoint you 😟.

Adding files to products in Kajabi

Kajabi supports cloud uploading, which means you can upload the files from Dropbox, Google Drive, and web links. To save your time, it even supports bulk video uploading. These features are lacking in Podia.

Winner: Kajabi. Along with categories, Kajabi gives subcategories as well, to categorize the content neatly. Kajabi even comes with features like cloud uploading and bulk video uploading saving your time. No one wants to upload the videos one by one. Podia doesn’t support any bulk features like this.


Both these tools don’t support bulk student enroll/unenroll, unlike tools like Thinkific and Teachable. You need to provide access to products individually.

Let’s discuss on the course pricing.

Course pricing:

Setting up the course pricing in Kajabi

Note that in Kajabi, there is no straightforward process to set the price for your products.

The only way to sell them is through offers.

  • First, you need to create offers.
  • Set a price for it.
  • Map the products to the offer to provide access for customers.

You can sell the offers for a free/one-time fee/multiple payments/subscriptions.

Setting up the course pricing in Podia

With Podia, setting up the product pricing is straightforward. You can sell your products for free, with one-time fees, or monthly payments. It doesn’t support multiple payments, unlike Kajabi. If the customers don’t have enough to pay, multiple payments would be beneficial for them.

Selling in multiple currencies with Kajabi
Selling in multiple currencies with Podia

Note: Kajabi allows you to sell the products in various currencies. You can sell the offers in the currencies you need. But in the case of Podia, you can’t change the currency per product basis. You need to set the currency globally and you can change it per product basis. For more details, you can consider going through my Podia review post.

Kajabi payment gateways

For scarcity marketing, Kajabi allows you to limit the number of offers to sell and also add expiry dates. When the limit expires you can choose to redirect the customers to the sold-out (or expired page) or to any custom landing pages.

These features would be really helpful if you are offering any product at a discounted price on special occasions like Black Friday.

Winner: Kajabi. Kajabi excels over Podia as it supports multiple payments, the ability to sell products in different currencies, and has the ability to limit the offers to create a sense of urgency (scarcity marketing strategy).

Content delivery (to the students)

Drip scheduling in Kajabi
Drip scheduling the content in Podia

You can drip schedule the content 💧 with both these tools to avoid students binge-watching the lectures.

But unlike tools like Thinkific, you can’t drip schedule based on the student enrollment date, course start date, and specific date.

But wait.

Podia has a workaround to drip schedule the content on a specific date.

Here’s how:

Set the course launch date in Podia

In the course availability settings, you need to set the start date for customers to gain access to the course. Based on the date you set, you can drip the sections as when they should be available.

Content locking feature in Kajabi

Kajabi has one more feature, called content locking 🔐 (which can be used as a course compliance feature). You can lock any module until the selected post is completed. This way you can make sure students are going through the course.

Student’s experience on the front end:

Front end experience in Kajabi
Kajabi course player options
Podia course page

I really liked Kajabi’s front-end experience. The interface is more attractive than Podia. Both Podia and Kajabi lack features like search bar and focus mode.

Winner: Kajabi. Kajabi offers a content locking feature along with a drip schedule. You can use this as a course compliance feature and lock the module until the student completes the previous module. Podia only supports drip schedule. Also, Kajabi’s course front-end experience is really attractive.

Comments 💬

Kajabi comment options
Podia comment options

Both Podia and Kajabi support lesson-wide comments. By default, they will be visible. You can hide them or even lock them (if you don’t wish students to comment on the lecturers).

Kajabi contacts

Kajabi also has an option to mute the contacts to avoid them commenting on the posts. If you don’t want certain people to engage in the discussions, this would be helpful. Let’s say, if a student is commenting on irrelevant posts, you can just mute that user. This type of flexibility is not there in Podia.

Winner: Kajabi. Both Podia and Kajabi support the comments feature. In Kajabi you can restrict the users from participating in the comments by muting them.

Course player

Kajabi course player

Kajabi offers few options to customize the course player. It allows you to –

  • Make the course player as inline/simple.
  • Customize the player and background color.
  • Customize the post player language, post player pagination text/auto advance, etc.

Except for these, there are not many options available.

In Podia, you can’t customize the course player. You have no control over how the course player should look and there is no way to custom brand it. It results in less engagement and is really disappointing. If you need full control over the course player, you can consider Thinkific.

Winner: Kajabi. In Kajabi you can customize the course player color, background, post player language, post-player pagination text, etc. With Podia you can’t customize the course player.

Course compliance options

Kajabi has just a few course compliance features.

Kajabi - grade the assessments
  • You can lock the module until the students complete previous modules.
  • And add assessment-oriented lessons (which you can grade automatically), where students need to complete an assessment in order to advance to the next lesson.

That’s it!

Unlike tools like Teachable (which excels in course compliance), you cannot enforce lecture order, grade quiz completions, or add prerequisite videos.

Podia is zero when it comes to course compliance features.

Winner: Kajabi. Kajabi just offers graded assessments and content locking features as a part of the course compliance feature. Podia doesn’t have any such features.

Assessments (quizzes/certificates/surveys)


Assessments in Kajabi

Kajabi supports assessments. You can create questionnaires and surveys to collect students’ feedback. You can also set the passing grade and automate the assessment completion.

Automate the assessments completion in Kajabi

You can add automations for the trigger “When the assessment is completed”.


  • You can grant them an offer.
  • Register to an event.
  • Subscribe them to an email sequence.
  • Send an assessment completion email
  • Much more.

Also, you can send an email notification to students with a link to view their results. Kajabi has a built-in template for this.

Kajabi supported question types
Create quiz questions in Kajabi

Podia only supports quizzes to assess your student’s progress. You can add as many questions as you want to the quizzes. You can’t grade the quizzes or automate the quiz completion. You can view the quiz scores under course progress.

Certificates 🥉:

Kajabi lacks a certification feature. To get this feature, you need to integrate it with tools like Accredible using Zapier. If you compare Kajabi with Thinkific, Thinkific provides built-in certificates and it has direct integration with Accredible.

word image 34892 31

On the other hand, Podia comes with a built-in certificates feature. For certificates, you can add a logo, certificate title & subtitle, etc. You can even send an email notification to students with a link to view and download their certificates. Note that there are no pre-made certificate templates available, unlike Thinkific or Teachable.

Winner: Kajabi. With Kajabi you can create graded assessments and automate the assessment completion to take customers’ engagement to the next level. Podia just supports basic quizzes and you can’t upload the files to your quizzes. And, Kajabi doesn’t offer certificates, unlike podia. As Kajabi’s target audience is marketers there is no need of issuing certificates to them.

Analytics and reporting 📈

When it comes to analytics, Kajabi has an edge over Podia.

Kajabi gives you detailed reports on members’ progress and video stats, for you to analyze how students are engaging with the content.

You can analyze the reports for all your products, courses, memberships, coachings, etc.

Kajabi reports

For each student, you can view the progress, number of logins, start date, and the date when they last logged in. The report displays 1000 students’ data at a time.

For easier analysis, you can filter the report by product, member name/member email, or segment. Segments help you manage your contacts efficiently. You can see more of this here.

Kajabi video analytics

There is also a video stats feature where you can view the engagement rate, play rates, total plays, and even the heatmaps of your videos 🔥. These insights are really great to take students’ engagement to the next level.

  • By analyzing where the student’s engagement is dropping you can schedule a one-to-one call to assist them or send an email asking where they are struggling.
  • Send a reward or give free access to your next event to those who have 100% completed the course.
  • So on.
Podia course progress

When it comes to Podia, the analytics are not as great as Kajabi.

Podia - view progress feature
Course progress report in Podia

You can just view the course progress of your students, what are the lessons and quizzes they have completed.

That’s it. There is not much to discuss.

If course progress and students’ reports are of utmost importance to you, you can consider some of the Podia alternatives.

Winner: Kajabi. Kajabi gives you detailed analytics of the user’s course progress. Also, it has a video stats feature with heatmaps to analyze how the students are engaging with the video content. Podia just gives you a basic progress report showing the number of lessons the students have completed.

Mobile apps 📲

Kajabi mobile app

Kajabi comes with a mobile app for both Android and iOS, for students to learn at their pace, unlike Podia. They can access their whole content library at their fingertips, take assessments, access the community, view their course progress, etc.

You can send push notifications for more engagement. You can send the notifications when:

  • A new blog post is available.
  • A new module is added.
  • Any updates are made to the course.
  • Etc.

As Podia doesn’t offer a mobile app, it is a big downside if the majority of your audience is students. Having a custom-branded mobile app ensures a higher engagement rate.

Winner: Kajabi. Kajabi has a mobile app for both Android and iOS users. You can send push notifications within the app for more customer engagement. Podia doesn’t offer an app.

Digital product selling 🛒

Both Kajabi and Podia are the best platforms to sell your digital products. With both, you can sell your memberships, communities, downloads (eBooks, guides, PDFs), webinars, etc.

Digital product selling in Kajabi

In Kajabi, you can use offers to sell your digital products.

If you are selling an eBook, you can:

  • Create an offer for free/paid.
  • Add automation – When an offer is purchased then send an email. In the email, you can add a link to download the eBook.

That’s it.

There is no need to create a separate product in Kajabi. This way would be great as Kajabi has limitations on the number of products to create. If you are on the basic you can create only three products.

Podia supported product types

On the other hand, selling digital downloads in Podia is straightforward – by using the Digital downloads product type.

Next are webinars.

Selling various products in Podia

You can use the events feature to sell webinars in Kajabi. For this, you need to create an offer and add automation to “Register to an event” when it is purchased.

Webinars in Podia

Podia integrates with YouTube Live and Zoom to sell your webinars/live events. You need to pay an additional charge to integrate it with Zoom, adding up the cost. To send webinar reminder emails you can use Podia drip campaigns. But the downside is you can’t automate the tasks, unlike Kajabi.

What if you want to sell coaching? 👩‍🏫

Kajabi coachings

You can sell your coaching with both tools. Kajabi has direct integration with Calendly 📆. You can also use Google Calendar or Acuity to schedule your appointments.

Embedding calendars on Kajabi pages

Also, when a client purchases your coaching offer you can add a post-purchase action and redirect them to the landing page URL where they can book the appointments. (Use the custom code on your landing page to embed the calendar).

Embedding booking calendar in Kajabi

With Podia, you can use integration with Calendly, SavvyCal, Acuity, or YouCanBookMe to schedule the appointments. You can set the pricing and start selling 121 coachings.

Let’s discuss product bundles.

Podia product bundles

Podia supports bundles. With this, you can incentivize people to buy more products at a lower price. You can even add upsells for bundles to increase customers’ cart value.

In Kajabi, there is no separate feature called bundles. You can sell multiple products together in the offers itself.

Winner: Tie. With both Podia and Kajabi you can sell your digital downloads, bundles, coachings, webinars, etc. Selling digital products in Podia is easy and straightforward. But in Kajabi, you need to be smart enough to effectively use offers combined with automations to sell your digital products.

Memberships and community

If you are looking to develop a recurring stream of revenue, then memberships are necessary.

Kajabi memberships

Both Kajabi and Podia are great platforms to build online membership sites.

But do note that Podia lacks a dedicated membership feature. You can use its community as a membership site. More on this later.

Kajabi membership options

Kajabi’s online membership creation is like creating a course. You can create various products and sell them with different pricing options using offers.

You can add upsells to offers, to increase the sales. You can sell the offers (memberships here) for a one-time fee, multiple payments, subscriptions, or for free.

Kajabi communities

Kajabi also supports communities. You can create and sell the community as a membership addon either for free or paid.

Kajabi community topics

You can create topics and posts for the community members to interact with.

Compared to Podia, Kajabi’s community features are really good. There are many features available to customize the community home page, such as adding a logo, editing the sidebar message, changing the navigation bar color, and setting it up as a feed or topic.

Podia community

You can use the Podia community as a membership feature. You can add posts and topics for students to interact with.

Podia community settings

You can create various membership plans (like tiers) and include the products to which you want to provide access. You can create membership plans like gold, silver, diamond, etc. There are not many features available to discuss.

Winner: Tie. Both Kajabi and Podia just offer basic membership and community features. But you will get the job done with both these tools. When it comes to communities, both lack community gamification features like badges, achievements, points, etc.

Design and customization 🎨

Kajabi offers excellent customization options to design your site, products, blog, etc. Podia is not so feature-rich in terms of design and customizations.


Kajabi themes

Kajabi course themes

Customizing the pages in Kajabi

Kajabi site themes

Kajabi gives you enough themes (10+) to design your course (products) and also to design your site. You can choose the theme from its theme store. All these themes are very beautiful and look modern.

Podia doesn’t offer you any themes. You need to develop your site (or storefront) from scratch.

Customizing the Kajabi theme

You can upload your own theme as well. You can customize the theme using its site builder. Also, if you are on Kajabi’s highest plan – Pro plan costing $399/mo you will get access to its code editor. By using the code editor, you can view and modify your theme’s layout, templates, snippets, configuration, sections, and assets directories.

Winner: Kajabi. Kajabi offers both site and the product themes. You can upload your own theme, export the theme, and custom code the theme. On the other hand, Podia doesn’t offer any themes.

Page builder

Kajabi has a powerful visual builder to design sales pages, landing pages, home pages, thank you pages, blog posts, etc. On the other side, Podia just has a basic builder to design your pages.

Kajabi page builder

Kajabi offers over 25+ block elements to design your pages. You have opt-in forms (for lead generation), testimonials (for conversions), video embeds, assessments, countdown timers (for scarcity marketing), and much more.

Podia page building modules

While with Podia, you have only 13 blocks to design your pages. Some of the important blocks include testimonials, FAQS, grids, categories, etc. There are no opt-ins or countdown timers available.

Podia design and customization options

You can optimize the Podia page designs for mobile, tablet, and desktop devices. Along with the default home page and legal pages, you can create custom pages as well.

Kajabi course page blocks

Kajabi has course progress, custom blocks, cross sales, and instructor blocks to add in course pages. Using custom blocks you can embed any additional content, say for example – if you use any external platforms to manage your community, you can promote it using custom blocks and ask students to join.

Podia lacks a custom blocks feature. You cannot customize your pages using custom coding like HTML/CSS. This is a big downside if you want flexibility in designing your site with custom code.

Select the pages to design in Kajabi

Kajabi has a built-in blogging feature 📃. Using the page builder you can customize your blog pages, blog posts, 404 pages, and much more.

Podia doesn’t come with a blogging feature (this is not a big deal, you can use WordPress). But you can create custom pages and customize them using the builder.

Kajabi sidebar design blocks

To design the blog pages, Kajabi offers a few blocks; you can add an author box, sidebar search, sidebar opt-ins, social links, and much more.

Podia store customization

When it comes to site settings, Podia supports cookie popup scripts and sticky product banners on your product pages. You can also add a favicon image, search description, and add a preview image (to display in search results).

Kajabi site settings

When it comes to designing your site with Kajabi, you can add favicon images, customize the colors, and typography, add Disqus comments, customize the background, etc. There are also options available to customize the password recovery, and password reset features.

Winner: Kajabi. Kajabi has a visual site builder, and it offers various sections to design your pages. It provides built-in site themes, has the ability to upload your custom theme or export it, design your blog pages/posts, etc. Its code editor gives full control to the design themes, layouts, and pages. On the other hand, Podia lacks a visual site builder, it just provides limited sections with very few customization options to design your pages.

Website level options

Kajabi - setting up custom domain
Podia - setting up custom domain

With both Kajabi and Podia, you can set up your own custom domain and subdomains.

When it comes to branding, Both Kajabi and Podia allow you to remove “Powered by Kajabi/Podia”. These are not completely white-labeled solutions, unlike tools like LearnWorlds.

Both Podia and Kajabi don’t support term editor or custom texts (these are helpful for schools/institutions/training centers). It doesn’t matter much to you if your target audience is business people or marketers.

Winner: Tie.

Sales and Marketing 💰

Basic marketing features

Kajabi’s unique selling proposition is its marketing features. You will get advanced automations, pipelines (funnels), events (for webinars/livestreams), order bumps, coupons, upsells, etc. On the other hand, Podia just offers coupons & upsells. You can’t expect many marketing features in Podia.


Kajabi coupons
Creating coupons in Podia

With Kajabi, you can create bulk or single coupon codes. Whereas Podia supports only single-use coupons. With both tools, you can add coupon expiry dates for scarcity marketing.

Creating bulk coupons in Podia

For creating the bulk codes in Kajabi, you need to specify the number of codes, then it automatically creates unique codes to share with your audience. You can use these coupons across multiple offers.

Note that in Kajabi you can automate the single-use coupons. Like, you can send an email containing a single-use coupon code when the specified action occurs. The triggers include:

  • When an offer is purchased
  • A Tag is added.
  • A Form is added.
  • A Product Post is completed.
  • Much more.

Winner: Kajabi.

Payment processing

Podia payment gateway
Kajabi integrated payment gateways
Podia integrated payment gateways

Both Kajabi and Podia support Stripe and PayPal gateways. If Stripe and PayPal are not supported in your region, Kajabi allows you to connect with a third-party payment gateway using Webhooks or Zapier. Click here to view the list of payment processors by region that Kajabi supports.

Both the tools accept credit card payments on the checkout page. You can also send notifications to customers when the card expires or when a payment fails.

For you to get paid, Kajabi offers instant payouts, while with Podia it will be paid within 2 days.

Checkout, OTOs (like upsells, bump offer, and downsells)

Adding upsells to the offer in Kajabi
Podia adding upsells

Kajabi supports both upsells and order bumps, while Podia only supports upsells. These OTOs help you increase the average cart value of the customers.

In Kajabi, you can add upsells inside offers. For each offer, you can add only one upsell. Whereas in Podia, you have the ability to add multiple upsells for each product. (In Kajabi, you can use offers to sell multiple products).

Order bumps 🎁:

Adding the order bumps in Kajabi

To add the order bump in Kajabi, Go to Offer>Select the offer>Edit checkout. Here you can add your order bump. Note that as of now, you cannot offer discounts for order bumps.

Note: The initial offer and the order bump/upsell transactions are processed separately in Kajabi.

Winner: Kajabi.

Email marketing and automation

Kajabi email marketing

Kajabi’s email marketing is more powerful than Podia. It supports single email broadcasts and email sequences (series of emails). You can automate these email sequences with triggers and actions.

Podia email marketing tool

The same is the case with Podia. Podia also supports broadcasts and drip email campaigns. But its email marketing capabilities are basic and it doesn’t have any automation rules for email marketing, unlike Kajabi.

Kajabi email templates

The best thing is that Kajabi provides various pre-made email templates, including:

  • Affiliate conversion notifications.
  • Affiliate announcement notification.
  • Announcement notification.
  • Assessment completion.
  • Cart abandonment.

You can customize these templates, and you can even create your own custom templates as well. Podia doesn’t offer any email templates.

Kajabi automations for emails

You can see the real power of Kajabi email marketing when you combine it with its automation. You can add subscribe and unsubscribe triggers for your email campaigns. It is very similar to adding campaign entrance and exit conditions as in Podia.

Kajabi email campaigns

You can also automate the email sequences. Like when the email sequence email is sent, or when the email is opened, and when the email is clicked.

Adding entrance and exit conditions to campaigns

With Podia, while creating the campaigns you can just add entrance and exit conditions. You can add as many emails as you wish and drip-schedule them. Podia lacks a dedicated drag and drop email editor to design highly engaging emails. Also, it doesn’t offer any dynamic variables except the first name.

Send the cart abandonment email

Kajabi has a built-in cart abandonment feature. You can send email reminders to those who abandon the cart. You can use Kajabi’s cart abandonment email or create your own custom email.

Email stats:

Email campaign stats Kajabi
Podia email stats

Both Podia and Kajabi provide email stats to analyze your conversions. (refer to the screenshots above to know all the metrics they provide).

Let’s discuss form features.

Kajabi form submission actions

In Kajabi, you can also create forms (helpful for lead generation). Embedding these forms on Kajabi pages or on any other site pages helps you collect opt-in subscribers. You can create both single or double options with Kajabi.

Kajabi - add form blocks

The Kajabi page builder comes with a form block and opt-in sections for you to embed the forms on landing pages, blog posts, your site pages, etc.

Automating the form submissions in Kajabi
Automating the form submissions in Kajabi with conditional filters

You can also add automations for the action – “when the form is submitted”. WIth advanced automations, you can add conditional filters as well (available only in growth and pro plans).

Let’s discuss Kajabi events.

Kajabi events help you host product launches, webinars, or events to engage your users and deliver valuable content to them. Events consist of opt-ins, email sequences, offers, and automation, all integrated together.

Countdowns in Kajabi pages

Creating an event includes:

  • Add a countdown block on your page for displaying the date and time of the event.
  • Send email broadcasts following up with the leads.
  • Register the users to the event
  • Send email notifications following up with them to join the event.
Kajabi events

If you are conducting a webinar event, here is how you can create an event:

  1. Have a webinar registration form for users to register.
  2. Send emails to webinar registrants.
  3. Automate the post-webinar tasks, for example – who have stayed till the event give them free access to courses, or offer them coupons, etc.

In Kajabi it is possible for you to grant access to your events when the user completes certain actions.

Automating the event registrations in Kajabi

For example – when a user completes the assessments, purchases an offer, submits the form, etc. you can add an action – “Register to an event”. These automations are a really great way to encourage people to complete more actions on your site. If any of your students purchase your course, you can give them free access to your next event.

Kajabi pricing

With Kajabi’s higher plans (Growth and Pro Plans) you will get access to advanced automation, which comes with an Add Condition filter (unlocks more opportunities) to take your automation to the next level.

Kajabi advanced automations
Add conditional filters in Kajabi automations

If you are executing an automation to add a tag when the form is submitted, with advanced automations, you can specify the condition to execute that automation. (Refer to the above screenshot)

Winner: Kajabi. Kajabi’s email marketing is more powerful than Podia’s. Kajabi provides built-in email templates, has a cart abandonment feature, offers various personalization fields, etc. Also, you can combine email marketing with automation. Whereas Podia lacks automation, its email marketing features are pretty basic. Kajabi also offers forms for lead generation.

Affiliate marketing

Both Podia and Kajabi have built-in affiliate programs. Kajabi provides more affiliate features than Podia.

Kajabi affiliate program

But Kajabi’s affiliate program is only available with the Growth and Pro Plans. Podia offers affiliates features even in its lowest plan.

There are two ways to set up the affiliate commissions in Kajabi:

Kajabi offer settings

Activate Affiliate Commission in an Offer – Here, you need to first enable the affiliates’ features in the offer and set the commission percentage. Then only affiliates will be able to see and promote your products.

Affiliates in Kajabi

Activate Affiliate Commission in the Commission Setup Page (fast and quick way) – In this way, you can activate the commissions for all your products at once. This would be flexible if you have a large number of products and don’t want to go inside each offer to set up the affiliate commissions.

Podia affiliate program

In Podia, you can offer product-specific affiliate commissions.

Making the products private in Kajabi

With Podia you can keep the affiliate program open/closed/invite-only. In Kajabi, you don’t have this feature, but if you don’t want your affiliate to promote your products, you can hide the shared links.

VIP commissions for affiliates in Kajabi

Kajabi allows you to create user-specific affiliate commissions. With this, you can offer specific commissions for VIP affiliates. This overrides the default commissions you set. In case of Podia, you can’t set affiliate-specific commissions like this.

Kajabi affiliate dashboard

In the affiliate dashboard, you can see all the product commissions, get sharing links, view all the affiliate transactions, send affiliate announcements, and much more. You can also view the clicks, affiliate form submissions, commissions, and commission rate metrics.

Kajabi affiliate reports

Kajabi also gives you in-depth affiliate reports to get insights on each affiliate. (Refer the screenshot above to know all the metrics you get).

Podia affiliate stats

With Podia also, you can view the stats of each affiliate and export the report for manual analysis.

Kajabi’s affiliate dashboard has all the features at its fingertips making the affiliate management fun. Kajabi provides pre-made email templates for affiliate announcements, affiliate conversion notifications, etc. They also have an affiliate sign-up portal, and you can set the referral conversion window, add an affiliate logo for custom branding, and much more. But note that the affiliates feature is available on its higher plans starting at $199/mo.

When it comes to affiliate payouts, with Kajabi you can pay through your preferred payment gateway, PayPal, bank transfer, cash payments, etc. In case of Podia, you can pay using PayPal.

Winner: Kajabi. Kajabi has a powerful and feature-rich affiliate program. You can give affiliate-specific commissions, send custom email announcements, share/hide the affiliate links, add affiliate sign-up questionnaires to assess the quality of your affiliates, etc. Podia’s affiliates feature is pretty basic. You can just offer product-specific commissions.

Funnels 📶

Let’s discuss funnels.

Kajabi pipelines

Kajabi comes with funnels called pipelines. There are some pre-made pipeline blueprints (funnel templates) available, such as a freebie, product launch OVO, Zoom webinar OVO, etc. You can even create your pipelines from scratch.

A pipeline is made up of landing pages, email campaigns, and offers combined into a funnel.

Kajabi pipelines

In the above screenshot, you can see the product launch OVO consisting of opt-in, product launch email sequence, and offers. You can customize the pipelines as needed; you can add new pages and offers, and add automation.

Customizing the Kajabi pipelines

To edit the pipeline page, just click on it. It will load the builder for you. If you are a developer and have access to Kajabi’s code editor you can add your custom sections as well.

In Podia, there is no dedicated sales funnel builder. You need to integrate third-party tools using Zapier. But if you need just the basic sales funnels, you can create custom pages and add the next step URLs using CTAs.

Winner: Kajabi.


Both Podia and Kajabi integrate well with external platforms.

Kajabi integrations

Kajabi has integrations with

  • Aweber
  • Mailchimp
  • Drip
  • ConvertKit
  • ActiveCampaign
  • Segment
  • Google Analytics
  • Facebook Pixel
  • ClickFunnels
  • Zapier

It integrates with payment gateways like Stripe and PayPal. Kajabi also provides webhooks integrations.

Podia integrations

Podia integrates with various email service providers, payment gateways, streaming services, etc.

These include:

  • Drip
  • MailChimp
  • ActiveCampaign
  • Stripe
  • PayPal
  • Google Analytics
  • Zoom
  • YouTube Live
  • And Zapier
Kajabi and Zapier integrations
Podia and Zapier integrations

Zapier integration with Kajabi gives you 5 triggers and 3 actions. While Zapier integration with Podia gives 4 triggers and 4 actions. (Refer the screenshots above).

Winner: Kajabi has more integrations than Podia. Kajabi integrates directly with Webhooks (In the case of Podia you can connect to Webhooks through Zapier). With both, you can use Zapier to connect with other external tools and services.

Pricing 💲

Kajabi pricing

Kajabi is an expensive solution. Its pricing starts at $149/mo. The basic plan just allows you to create three products and three pipelines (whereas Podia’s all plans support unlimited courses). None of the Kajabi plans support unlimited products.

If you need features like advanced automation, affiliate program, and custom branding, go with its growth plan that costs $199/mo. If you are a developer and need access to its code editor, you need to go with their Pro plan at $399/mo.

New pricing Podia

On the other hand, Podia is an affordable solution and its lowest plan starts at $39/mo. But it lacks affiliates and coaching products. If you need these features, go with the shaker plan at $89/mo. If you need priority support, monthly creator calls and onboarding calls go with its highest plan, Earthquaker at $199/mo.

Kajabi has an unadvertised 30 days free trial. Whereas Podia offers a generous free plan where you can create 1 download product and 1 coaching product. This plan charges a transaction fee of 8%. Look at the above screenshot to know all the features you will get in free plan.

Winner: Podia. Podia’s pricing is highly affordable compared to that of Kajabi. Kajabi is for advanced marketers for whom money is not a concern. The features like advanced automations, events, and pipelines that Kajabi offers make it worth buying. Both these tools don’t charge any transaction fees.

Support 👋

Both Podia and Kajabi offer good support. Both offer demos, YouTube videos, live chat, dedicated community, and in-depth knowledge base articles to help you.

Whereas Kajabi has a free course “Kajabi University” to help marketers like you succeed in the business.

FAQs on Kajabi vs. Podia ❓

Who is Podia for?

Podia is best for course creators, teachers, marketers, and digital product owners.

Is Podia good for blogging?

No. Podia doesn’t have a blogging feature. So you need to integrate with external blogging platforms.

Who uses Kajabi?

Kajabi is a highly-priced solution best for entrepreneurs, professional marketers, and medium to large businesses.

Is Podia better than Kajabi?

Podia is a cheaper alternative to Kajabi. WIth Podia you can sell courses, digital products, coachings, etc. Kajabi is mainly for courses.

Kajabi vs Podia: Conclusion 🏆

This is all about Podia vs. Kajabi. Podia is an affordable solution, whereas Kajabi is priced very high. If you are a beginner, Podia is good to start with; once you start earning a good income, you can switch to Kajabi.

Choose Podia if:

  • You need an affordable solution to sell your courses and other digital products.
  • You need a basic community feature for student engagement.
  • The basic marketing features are enough for you.
  • You don’t need automation and funnel features.

Choose Kajabi if:

  • You are an advanced course creator, and you need powerful marketing features.
  • You need features like automation and funnels to take your business to the next level.
  • You need blogging and website building features.
  • Money is not a big deal for you.

I hope you have found this post helpful.

Akshay HallurAbout me

Hi, I’m Akshay Hallur. The founder of this blog BloggingX and many other online ventures.

I’m a professional full-time blogger, a digital marketer, and a trainer. I’m here to help bloggers like you to create an outstanding blog and earn money from it.

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I’ve put so much effort writing this blog post to provide value to the blogging community. It’ll be very helpful for me, if you consider sharing it on social media networks. SHARING IS ♥️

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