Struggling to choose between Semrush Pro and Guru in 2025?

Worried you might be wasting money on features you don’t need?

Or missing out on important tools with the cheaper plan?

I get it.

Both plans give you powerful SEO tools.

But the real difference?

It comes down to how you actually use them.

Are you just tracking keywords and running site audits?

Or are you juggling multiple client websites, creating content, and sending professional reports?

In this post, I’ll break everything down for you.

You’ll see exact pricing, feature limits, content tools, and real-world applications.

All compared side by side.

No fluff.

Just the facts you need to make a smart choice.

Let’s dive in.

What’s the pricing difference between Semrush Pro and Guru in 2025?

First, let’s talk about the money.

In 2025, Semrush hasn’t changed their pricing much – but we all know every rupee counts, right?

Here’s how much each plan costs:

• Semrush Pro: $139.95 per month
• Semrush Guru: $249.95 per month

If you choose annual billing, you get around 17% off:

• Pro (annual): $117.33/month billed yearly at $1,408
• Guru (annual): $208.33/month billed yearly at $2,500

So Guru costs more.

Over $100 more per month, to be exact.

Now you might be thinking…

Is it worth paying that much extra?

It really depends on how you use it.

If you’re handling just one or two websites, working solo, and need basic tracking and audits, Pro is solid.

But if you’re managing multiple clients, need in-depth content tools, or work on larger projects, Guru makes more sense.

And don’t forget about team size.

Adding more users?

• Pro charges $45/month per extra seat
• Guru charges $80/month per seat

So if you’re building a small team, Guru gets expensive quickly.

That said, it also gives you more room to grow – bigger limits, better reports, and access to more data.

What features do you get with Semrush Pro and Guru?

Alright.

We’ve seen the price.

Now let’s break down what you actually get for that money.

Here’s a clear side-by-side comparison of key limits and features:

Feature	Semrush Pro	Semrush Guru
Projects	5	15
Keyword tracking (daily updates)	500	1,500
Monthly site audit crawl	100,000 pages	300,000 pages
Results per report	10,000	30,000
Reports per day	3,000	5,000
Historical data	❌	✅ (Back to 2012)
Content Marketing Toolkit	❌	✅ (Includes SEO Writing Assistant, Plagiarism, Topic Research)
Looker Studio integration	❌	✅
Multi-location keyword tracking	❌	✅
Branded PDF reports	❌	✅

Running just a few websites and tracking a handful of keywords?

Pro is enough.

But if you’re handling bigger campaigns – across multiple locations or for several clients – you’ll hit those Pro limits fast.

Especially with keywords and audit pages.

Looking to do keyword research for SEO?

I’ve written a detailed guide on the Semrush Keyword Magic Tool that explains how to find low-competition keywords and use advanced filters to discover profitable opportunities.

And don’t overlook the historical data.

This is huge if you want to see trends, compare year-on-year growth, or track performance over time.

You only get this with Guru.

Same story with the content tools.

Is content a big part of your strategy?

Then the built-in writing templates, plagiarism checks, and topic research tools make Guru much more useful.

👉 Here’s the deal: Pro gives you the basics. Guru gives you the full kit.

What content and reporting tools do you really need?

This is where things start to tilt heavily in Guru’s favor.

Because here’s the thing.

Semrush Pro doesn’t give you access to the Content Marketing Toolkit.

That means no:

• SEO Writing Assistant
• Plagiarism checker
• Topic Research tool
• Post Tracking

If content is a major part of your SEO workflow, this matters.

These tools help you write better, faster, and more aligned with your SEO goals.

Now let’s talk Looker Studio integration.

With Guru, you can connect Semrush to Looker and build custom dashboards.

Perfect for teams reporting to clients.

Historical data?

Guru lets you go back as far as 2012.

That’s gold if you want to compare traffic drops, keyword trends, or penalty impacts over time.

Guru also includes branded reports.

You can add your logo and colors, and export polished PDFs.

👉 To sum up: If your workflow depends on content, data, or reporting, Guru is the clear winner.

What are the add-ons and team costs in Semrush?

Semrush doesn’t stop at just Pro and Guru.

There’s a bunch of add-ons you can bolt on.

And they’re not exactly cheap.

• Local SEO toolkit – $20 to $60 per month
• Social Media toolkit – $20 – $40 per month
• Content Marketing toolkit – $60/mo (included in Guru)
• Market Explorer & Traffic Analytics – $200 – $289 per user per month
• ImpactHero – $200/mo
• Lead generation – $90/mo
• Base report – $10/mo
• Pro report – $20/mo

Now let’s talk team seats.

Want to add more users?

• Pro: $45 per month per user
• Guru: $80 per month per user

If it’s just you and maybe one teammate, Pro works fine.

But for small teams and client work, Guru starts to make sense.

👉 Note: Add-ons and extra users can seriously pump up your monthly bill. Choose only what you’ll actually use.

Which Semrush plan is best for you?

Let me say it straight.

If you’re a solo SEO, a blogger, or a freelancer with one or two clients, Semrush Pro will do the job.

You get solid tracking, audits, and reporting limits.

But if you’re handling more websites, dealing with content, and need branded reports – Guru is worth it.

One Reddit user put it best:

“We’re a 2-person agency and upgraded to Guru. The content tools and multi-location tracking alone were worth it.”

That’s what Guru is built for.

• Mid-sized teams
• Agencies
• Content-heavy SEO workflows
• Multi-location tracking needs

So here’s the real takeaway:

• Go with Pro if you work solo, manage a few sites, and need strong fundamentals
• Choose Guru if you need room to grow, or handle client work and reporting

👉 Want to know about the latest features and what’s changed?

Can you try Semrush before paying? What if you want to switch plans?

Yes, you can.

Semrush offers a 7-day free trial for both plans.

With my special link, you can unlock a 14-day trial instead of the standard 7-day period!

If you subscribe and change your mind, Semrush gives you a 7-day refund window.

No hassle, just reach out to support.

Want to upgrade or downgrade?

• Upgrades happen immediately
• Downgrades take effect after your current billing cycle

So yes, you can start small and scale up.

And that’s exactly what I suggest.

Which plan should you pick?

Confused about which plan to pick?

Let this simple table guide you:

You are…	Choose…	Why
Solo SEO, freelancer, or blogger	Pro	Affordable, no bloat, covers all core tools
Small agency (2 to 5 clients)	Guru	More tracking, reporting, and content tools
Content team or business focused on blog/SEO content	Guru	You’ll need the content toolkit and historical data
Just starting out with SEO tools	Pro	Safer to test, easier on the budget
Managing local SEO campaigns across cities	Guru	Multi-location tracking and Looker Studio reports

My suggestion?

Start with the Pro plan.

Use the 14-day free trial to explore the platform, track your keywords, run audits, and explore your limits.

And if you feel restricted?

Upgrade to Guru when you’re ready.

But don’t forget, sign up through my link to unlock the extended 14-day trial.