Jasper AI is one of the earliest pioneers in AI content writing.
I have played with it over the last 2.5 years as an AI early adopter. 🎲
But is it really the best in the game right now?
Especially with ChatGPT?
In this blog post, I will review Jasper, with a focus on the new features and upgrades that have been added recently, particularly post-ChatGPT.
Here’s a handy table if you’re interested in an overview of Jasper.
|Starts at $39/mo (yearly plan) with unlimited words.
|7 day trial with 10,000 words
|Jasper supports 30+ languages
|60+ copywriting and short-form content focused templates
You may be wondering why I’m the right person to review Jasper.
My story with Jasper
Let me begin this review with my story with Jasper.
I have been using Jasper for the past 3 years, back when it was called Conversion AI and Jarvis with GPT-3.
Learned a ton about prompting!
Good ol’ days!
But things have changed.
Since the release of ChatGPT Plus, I have started using it specifically for creating blog posts, especially with GPT-4.
I utilize ChatGPT with a mega prompt to provide background information about the blog post, such as the headline, word count, target audience, keywords, and outline. ChatGPT then assists me in expanding the blog post section by section, incorporating my inputs and suggestions along with its own insights and information.
This way, it helps me formulate the entire blog post.
The great thing about ChatGPT is that it allows me to ask it to browse the internet and find additional information to include in a coherent way, filling any knowledge gaps I may have.
However, things have changed once again. 🤷
More recently, I have also enrolled for Jasper because ChatGPT has two main disadvantages:
- With their GPT-4 module, you are limited to sending only 40 messages in 3 hours. This limitation bogged me down as I create content for the entire cluster of keywords all at once.
- It does not have a long-form content editor, so I had to copy and paste the content back and forth, adding to the editorial overhead.
That’s when I remembered my ol’ crush Jasper. 💞
It gave me unlimited access to GPT-4 and also comes with a long-form content editor.
And one major benefit that I found with Jasper is Jasper Chat.
Ever since Jasper Chat started to browse the internet, it made my job of including citations, outbound links to relevant research studies, and statistics really quick!
But plot twist! 😉
I don’t use Jasper for every blog post.
I use both ChatGPT and Jasper depending on the type of blog post I’m writing.
- I use Jasper for the blog posts in which I have a lot of experience and I just need to dictate my words in a Jasper document and just let it expand.
- I use ChatGPT when writing an article on a topic I’m unfamiliar with. It allows me to include prompts for browsing specific URLs and integrating the findings into the article coherently. Note: Jasper lacks internet access in its long-form content editor.
I use them both as when needed.
To utilize Jasper for all my blog posts, I would like the long-form content editor to have internet browsing capabilities. This would enable me to browse the internet and include research-backed data without depending on Jasper Chat for internet browsing.
Jasper review – Pros and cons
- Ships new features frequently: Because, Jasper is well funded with $125M at a $1.5B valuation and is YCombinator backed.
- Uses multiple AI models: Jasper combines multiple AI models, like GPT-3 and GPT-4, and also it includes Google’s Vertex AI to generate content. With this, it chooses right model for the right job! This is called dynamic model optimization.
- Dynamic templates: With Jasper, in addition to predefined templates, you can create custom templates that generate multiple input boxes for you to generate content based on your prompt.
- Unlimited words without cap: Jasper provides access for generating unlimited words with GPT-4, whereas chatGPT limits you to sending 40 messages in 3 hours.
- Jasper Chat: Jasper Chat is like ChatGPT, but meant to act as a copilot while writing long form articles. It has access to the internet, to help you research and add citations.
- Easy to create on brand content: With Jasper, you can create branded content by loading your company’s information. Additionally, the brand voice feature allows you to train the AI model to mimic your writing style.
- Team collaboration features: This tool comes with team collaboration features, making it easy to work with other writers at $59/month per seat.
- Jasper Everywhere Extension: It allows you to access the AI content creation tools from Jasper directly within browsers and other apps like Gmail, Google Docs, WordPress, etc.
- Limited context reading: Jasper can only read 3,000 characters of context in a document. This can be a challenge when working on longer documents as it may forget earlier content. However, their business plans offer 10,000 characters of context reading capability.
- No internet access in long-form editor: When generating content in Jasper’s long-form editor, it does not have access to the internet or the ability to browse specific URLs. This means that if you want to include inline citations or statistics, you may need to use the Jasper chat feature.
- Jasper Chat is an isolated feature: The Jasper Chat feature allows you to ask questions or give commands to generate output. However, it cannot generate answers based on the context or the rest of the content in the document.
- Higher price compared to ChatGPT: Jasper’s pricing starts at $39/month for their Creator Plan, which may be more expensive for some users compared to ChatGPT’s pricing at $20 per month.
Here’s the verdict of my Jasper’s review:
If you’re a copywriter, freelancer, or an SEO content creator, Jasper can greatly assist you in scaling up your content creation efforts without any word count limitations.
It not only provides copywriting templates but also features a long-form editor, Chat, and SEO capabilities through its integration with Surfer SEO.
Additionally, if you have a team of content writers or copywriters, Jasper offers team management functionality in its higher plans.
The best part is that if you specialize in copywriting or writing SEO content, Jasper is already fine-tuned for long-form and copywriting content, allowing you to generate high-quality web content without the need for extensive prompting like with ChatGPT.
If you are a blogger, Jasper may be a better option than ChatGPT.
Even if you are a power user, you’d still prefer Jasper because it comes with long-form content editor with inline commands that reduces a lot of your time structuring your content.
👉 In my niche of SaaS and blogging, Jasper enables us to create 4-5 posts in place of one. I use an app called MacWhisper to dictate my content and especially prompts into Jasper and then create content in their editor. It was taken our content production to whole new level!
Jasper AI was founded in 2021 by Chris Hull, John Philip, and Dave Rogenmoser.
They marketed it successfully, leveraging their experience working with other startups like UseProof, a social proof plugin.
Jasper has experienced rapid growth, with a total valuation of $1.5 billion in 2022.
Additionally, it has raised over $131 million across 2 rounds.
The founders are skilled marketers and also have solid experience in copywriting.
They have refined their AI model for direct response copywriting to such an extent that any professional copywriter who does not use Jasper would waste a significant amount writing lengthy prompts in tools like ChatGPT.
Interface and organization
When you log into Jasper for the first time, you’ll notice that the dashboard is intuitive.
Also, it’s beautifully designed and fast.
Additionally, you can access all of the different features, as well as any templates that you may have favorited, conveniently from the sidebar.
Jasper has undergone many UI and UX improvements, but now I believe it offers the most refined experience.
But here’s one downside. Previously, Jasper supported folders to organize documents. However, more recently they have introduced something called ads campaigns.
With it, you need to create different campaigns for each of your use cases.
For example, if you have a blog, a YouTube channel, an e-commerce website, or a coaching product, you will need to create a separate campaign for each of them.
Unlike folders, each campaign allows you to add a description, a specific tone of voice, and associate it with knowledge that you may have fine-tuned with your AI web.
Jasper’s dynamic templates
With Jasper, you can create any format of content, whether it be a LinkedIn post, a Google search ad, a tweet, or a resignation letter to your company.
Jasper has the ability to dynamically create a workflow for any of your content creation needs.
I just need to describe what I need in natural language.
In the above screenshot, I have provided it a prompt –
Create a landing page copy. The elements of a landing page typically include a compelling headline and sub-headline that grab the audience's attention, engaging copywriting showcasing the unique selling proposition, testimonials and social proof, and a clear call-to-action guiding the audience on what to do next.
When I hit create, Jasper can take a few seconds to create a fill in the blank wizard for me to fill in the details.
Now you can see how Jasper has created a sort of dynamic template on the fly that includes all the things that I wanted to include in my landing page, ready for me to fill in the blanks.
In this case, I need to provide it with the inputs such as the unique selling proposition, target audience, headline, subheadline, and also the testimonials.
Based on the information that I provide, it will generate the entire landing page copy on the fly.
This was previously marketed as “dynamic templates” and was only available for business and team plans. It is now made available for all plans, including the creator plan that costs $49 per month.
Jasper’s AI templates (and my favorites)
Jasper provides templates to help you create your content in a modular way.
If you are a freelance copywriter who specializes in long-form copywriting, you will definitely appreciate this feature, especially having them alongside with this editor.
It offers a wide range of templates, including copywriting templates, email templates, an email subject line creator, a blog post outliner, and even templates for creating short form content.
Some popular templates are:
- Content improver
- AIDA and PAS copywriting frameworks
- Feature to benefit
- Video script hook and introduction
- Facebook and Google ads related templates
There are around 60+ templates like this that are finetuned to give you high quality outputs, without you worrying about writing ultra-long prompts.
All you need to do is select the template and fill in the necessary details, and there you go!
If you ask me, as a blogger, I always use their long-form text editor. I only use these templates when I’m trying to optimize or write copies for specific sections in my landing pages.
With these, it feels like you have specialized tools for specific purposes.
Below I’ve included the screenshots of my inputs and outputs of some of my favorite templates.
Carefully analyse the outputs (one by one).
Let’s go 🚀
Jasper’s long-form content editor
However, not everyone is an expert in crafting prompts.
Let’s say you’re creating a blog post.
You can make use of the blog post template here.
This template guides you through a process where you need to provide various information such as the topic of the blog post, the target audience, the keywords, and the outline.
In order to create a blog post, it first collects the topic, target audience, outline, and additional information like keywords and intents.
The outline is the most important input to focus on.
Although the template provides a tentative outline, you may need to adjust it to effectively guide the AI in creating a blog post. This is where prompting skills can be useful.
In the outline, include H2 and H3 headings along with specific content angles for those sections. You can also use speech-to-text software to dictate your additional ideas.
However, the one major downside that I can see is that the outline input is limited to 5000 characters. If, like me, you are a big fan of incorporating more of your insights into AI-generated content to make it original, you may be disappointed.
Also, once you start writing the content, you may want to supply some in-line command to do the modifications to the generated content.
Here, you have access to several built-in commands that can help you improve your writing quality, change the tone of voice, adjust length, and even repurpose content for different formats, such as social media posts, emails, or press releases.
Or even you can type out your custom command.
In the above example I have supplied it a command:
Improve the intro. Add a lot of questions, line breaks, and sentence fragments with the touch of wit
This will be the option you use most of the time if you’re like me dictating the prompts.
However, there are two major downsides to the Jasper’s Content Editor.
The biggest one is that it can only read the text 3000 characters above the cursor when generating content.
This means that when you’re writing a long blog post, Jasper can’t access the introduction that came earlier in the article.
However, if you use their “Business plan”, Jasper can see 10,000 characters above the cursor, which is not available in their starter or team plans, which is disappointing.
👉 Note about content quality: There are many videos comparing the content qualities of ChatGPT and Jasper. However, comparing their quality is tricky due to variations in prompts and fine-tuning. The thing is, Jasper switches between GPT-3 and GPT-4 for different tasks. I’m pretty much sure that it uses GPT-4 for core content creation, and as per my experience, ChatGPT Plus and Jasper produce similar outputs (only if you play by their strengths).
Jasper Chat is similar to ChatGPT. It allows you to ask questions or give commands to generate output.
You can access this feature alongside your long-form editor to research recent news, research, or any statistics that you can cite in your article.
With just a click of a button, you can paste any conversations into your document.
Here are the downsides:
- Cannot browse specific URLs: Unlike ChatGPT, Jasper Chat lacks the ability to browse specific URLs
- Struggles with complex prompts and filtering sources: Jasper Chat may face difficulties in handling complex prompts and effectively filtering sources that are most relevant to the article.
Jasper currently integrates with Surfer SEO, so your content would be optimized for search engines. Jasper AI + Surfer SEO = 🔥
You’ll be able to access this with SEO mode.
The tool displays the topics or keywords that other top-ranking sites are covering, which you need to include in your copy to make it more topically relevant.
Having access to correlational SEO tools alongside AI content writing tools like Jasper is a welcome feature that is unique to the tool.
I am waiting for them to incorporate built-in SEO functionality similar to other competitor tools like Frase, so that I don’t have to pay for SurferSEO again.
Jasper brand voice and memory
The new brand voice feature in Jasper allows you to train its AI to create content tailored to your brand.
Essentially, you are fine-tuning an AI model to write in the tone and style of your brand, making writing like you easy in chat, documents, and templates.
There are two parts to this feature:
Let me explain them one by one.
Voices allow Jasper to write in the tone and style of your brand.
You can train Jasper to match your tone of voice by providing sample text, uploading a file, or entering the URL of an article that represents your desired style.
After scanning the content on my website, Jasper has determined the tone of voice that I can set as the default.
This means that whenever Jasper creates content, it will align with my ideal tone of voice for generating content.
I greatly appreciate that Jasper allows 7,000 characters in the tone of voice section.
This allows me to be more specific about the exact type of content I require, including all the specifications such as the number of line breaks and the type of hyperlinks to be added, etc.
Sometimes, you may find yourself using the voices feature to provide context about your company and other things.
However, there is a specific feature called “Knowledge” that is designed for that purpose.
Knowledge allows you to provide Jasper with facts or data it needs to remember.
You can use this so that Jasper can write factually about your business, products, include statistics, case studies, and more.
You can train it about your brand by guiding it about your brand’s tone, style, product catalogs, and key facts about your business.
This feature will also be available to you when chatting with Jasper Chat.
For example, here I have asked it to generate some statistics on course completion rates as I’m writing a blog post on the topic.
Once it conducts the research, you can add them to your Knowledge.
This way, you can easily reference them in the future without having to prompt it again.
If you’re interested in copywriting and have a collection of personal stories that you would like to include when writing about your business or service, you can upload your story bank here. This will give Jasper references to your personal stories and anecdotes, enhancing your copy.
Both Brand Voice and Knowledge Base features is available on all Jasper plans.
Jasper Chrome Extension
You can use Jasper AI anywhere on the web with the Chrome extension.
Say goodbye to bookmarking the templates for quick access!
Recently, Jasper (which is sitting on cash!) acquired Outwrite, an AI-focused Chrome extension, to enhance their Chrome extension functionality by adding various new features.
These include the ability to execute AI commands anywhere on the web, access templates, and rewrite any content by simply selecting it, among other things.
For example, when I’m on Twitter, I can use it to brainstorm tweet ideas by utilizing its templates or providing a custom prompt.
Or, in the above example I have a bullet list of pointers that I would like to include in my tweet, I can use any of its inline commands to help me formulate a well-crafted tweet.
Here are its use cases:
- Write a perfect headline for your blog post (access Jasper directly on Google Docs).
- Draft personalized and engaging emails (Gmail).
- Respond to questions intelligently on Quora, social media comments, and even support tickets.
- Write Amazon or any eCommerce product descriptions.
- Much more.
You have access to AI in common text fields where you type your text on a day-to-day basis, whether it be Google Docs, Gmail, social media sites, and more.
A true AI-copilot
These days, I find myself using their Chrome extension more often than their web interface for everyday use cases.
With Jasper Art, you can create unique images for your business using artificial intelligence.
Here are some notable features:
- High-resolution 2k px images
- Royalty-free commercial use
- No watermark
- Unlimited generations
To start, you need to provide a prompt and also give creative inputs like style, mood, and keywords for better results.
Additionally, there are various templates available that can help you get started with your image generation.
One significant benefit of using these templates is that they are already fine-tuned for specific use cases. As a result, you can generate high-quality results without requiring much guidance or prompting.
For example, I have selected realistic person here, and provided it a prompt to create an image that shows Albert Einstein wearing VR and dancing.
The level of detail and realism achieved is truly impressive.
Additionally, you have the option to provide reference images to aid in the replication process.
The Jasper Art functionality is exclusively available in their Business plan, which costs $59 per month.
How does it compare to other tools?
ChatGPT vs. Jasper AI
What I like about ChatGPT:
- Budget-friendly option at $20 per month: ChatGPT is an affordable choice with its pricing starting at $20 per month, making it accessible to a wide range of users.
- Greater flexibility in output: ChatGPT provides users with more flexibility in generating output, allowing for versatile and customizable conversational responses.
- Versatile conversational generative abilities: ChatGPT excels in its ability to generate engaging and natural-sounding conversations, making it suitable for various applications.
- Customization through plugins: With the availability of plugins, ChatGPT can be customized and extended with additional functionalities to meet specific user requirements.
- Unique Playground feature for manipulating AI output: The Playground feature in ChatGPT offers a user-friendly interface for interacting with the model and fine-tuning the AI output in real-time.
What I like about Jasper AI:
- Specifically designed for long-form content generation and copywriting: Jasper AI is tailored for generating high-quality long-form content and copywriting, making it a valuable tool for bloggers, content creators, and marketers.
- Wide range of templates and workflows: Jasper AI provides users with a diverse selection of templates and workflows, offering a streamlined approach to content creation and enhancing productivity.
- Less reliance on heavy prompting: With its advanced AI models and dynamic model optimization, Jasper AI requires less extensive prompting compared to other tools, allowing users to generate content more efficiently.
- Integration with SurferSEO, Copyscape, and Grammarly: Jasper AI seamlessly integrates with popular SEO and content analysis tools like SurferSEO, Copyscape, and Grammarly, enhancing the overall content quality and optimization process.
- Streamlined approach with features like team collaboration, brand tone, and knowledge base: Jasper AI offers features such as team collaboration, brand tone customization, and a knowledge base, providing a comprehensive solution for content creation and management.
In addition to these considerations, it’s important to note that when generating blog posts, you’ll often use GPT-4, which has a usage limit of 40 messages per 3 hours. If you’re generating content on a large scale, you may reach this limit.
However, Jasper doesn’t have any restrictive fair usage policies and would be more convenient for generating content at scale.
If you would like to go through my in-depth analysis comparing ChatGPT and Jasper AI, please refer to this blog post here
Jasper vs. other tools
- Frase vs. Jasper AI: Frase is an SEO-centric tool compared to Jasper. It can analyze competitor content on various topics and using it’s correlational SEO features it can generate high quality long form copies for you. Due to this approach, Frase’s AI excels when it comes to writing factual information.
- WriteSonic vs. Jasper AI: I find WriteSonic’s interface very similar to Jasper’s. Also unlike Jasper, it comes with the ability to scrape top ranking pages for a keyword that then generate factual content for you. Additionally, it features a conversational AI chatbot, called “ChatSonic,” which is powered by GPT-4 and also is integrated with Google Search API.
- Copy AI vs Jasper AI: Copy.ai it does not have as many features as Jasper. It lacks commands, recipes, and also SEO features (Jasper has SurferSEO integration). But it has a blog post wizard tool which is similar to the document editor in Jasper. Also similar to Jasper, they have a Copy.ai Chat feature that comes with more features than that of Jasper (for example URL scraping). They also have a pro plan costs $49/month for unlimited words similar to Jasper!
- Rytr vs. Jasper AI: Rytr is a cheap alternative to Jasper that has very less features compared to Jasper. It has a free plan that supports 10k* characters per month, a Saver plan at $9/month (100k words), and unlimited words at $29/month. It includes Rytr Chat, which generates natural language answers. It also offers an AI image generator tool and a Chrome extension that works on multiple platforms.
Jasper offers three different plans: Creator, Pro, and Business.
If you are an independent content creator or freelancer, the Creator plan is ideal for you at $49 per month.
On the other hand, if you work in a team setup (with say freelance writers) and need collaboration and user management functionalities, along with the ability to add up to 5 seats in your account and have multiple brand voices, the Pro plan is recommended.
Both the Pro and Business plans allow you to add knowledge assets for writing factual content related to your business. If you are in e-commerce and want to provide Jasper with company or product-related information upfront, the Pro or Business plans would be suitable.
Additionally, the Business plan offers extra features such as team spaces, performance analytics, style guides with x-ray view, API access, and more.
However, it’s important to note that the ability for Jasper AI to look at the past 10,000 characters when writing content is only available in the Business plan.
Both the Pro and Creator plans have a look back limit of only 3,000 characters, which is a limitation.
One notable advantage is that regardless of the plan you choose, you have the ability to generate unlimited content with the help of GPT 4. This is a significant benefit, as other platforms like ChatGPT plus OpenAI impose limits of around 40 messages per 3 hours, which is not ideal for generating content at scale.
Jasper has in-depth knowledgebase articles, free 45 min boot camp, and a Facebook community of 70K+ members.
Bootcamp is a free training course designed to help you learn how Jasper works and how to get quality results.
They also have email support. You will get replies within 4 to 8 hours.
And also, to enable the users to contribute to the Jasper’s functionalities, they have a feature called Recipes.
These are a collection of prompts/commands you need to run to get a really high-quality copy or content.
Apart from the in-built recipes, there are a lot of community recipes you can access by joining Jasper’s Facebook group.
Does Jasper.ai have any discounts or coupons?
No, it does come with a 7-day trial. You can use the special link in this blog post to get 5,000 credits, though.
Will Google rank my content if it’s AI-generated? I would argue that Google will not bother deciphering AI content (it has much better things to do with its processing power). All Google cares about is whether people are spending time on your content and whether your content is satisfying their intent.
Has Jasper.ai ever offered a lifetime deal?
They never did offer a lifetime deal but offered a launch or early adopters’ discount. But indeed, they tapped the lifetime deal audience.
Does Jasper.ai come with an affiliate program?
They have an affiliate program where you can earn 30% recurring commissions.
What technology does Jasper use?
It makes use of OpenAI’s GPT-4 algorithm. They have trained the algorithm to make it more suitable for copywriting and conversions – giving rise to Jasper! Soon they are adapting GPT-4 as well.
Does Jasper come with API?
Yes. Business plan users will get API access.
What languages does Jasper AI support?
As of writing this post, it supports 30+ languages. It uses Deep Learning to translate into your native language. A few of the supported languages include – Bulgarian, Czech, Danish, German, Greek, English, Spanish, Estonian, Finnish, French, etc.
Is the content created with Jasper AI plagiarized?
No. As they use GPT-4 AI, it generates unique content. It is trained to read only 10% of the internet. So the content it generates is unique. However, the content generated by the AI is detectable; however, there are various workarounds for this.