So, you’ve probably heard of Jasper and ChatGPT, right?

They’re causing quite a stir in the world of bloggers, digital marketers, and copywriters.

And why wouldn’t they?

They’re churning out creative ideas, crafting high-quality content, and even mimicking human-like text – all pretty impressive feats.

But: Is Jasper worth the extra bucks, OR is the more affordable ChatGPT is the smarter pick for your marketing needs?

Hold onto your hats.

Because we’re about to dive deep into the Jasper AI vs. ChatGPT debate.

Here’s a quick breakdown of their features:

👨‍💻 DeveloperOpenAIJasper
🤖 AI ModelGPT-3.5 & GPT-4GPT-3.5 & GPT-4
🔁 Use CasesUsed for creative tasks requiring text output only like writing essays, emails, blogs, poems, fiction, etc.Programmed to perform more specific tasks in the marketing space like ad campaigns, image generation, web copy, blog posts, etc.
⚙️ Templates & WorkflowsNone71 templates and 10 workflows
📝 Text GenerationConversationalStatic with text editor (Has Jasper Chat alongside)
🔍 Character LookbackUp to 3000 wordsUp to 3000 characters
🌐 Real-time Data AccessYes (superior)Yes
🖼️ Image GenerationYes (DALL-E 3)Yes (addon at $20 per month)
🏆 Best UseGeneral text generation, creative writing, conversation emulation and coding.More specific to marketing tasks like copywriting and generating images.
💸 Pricing$20/moStarting at $49/mo.

Quick decision

What I like about Jasper AI vs. ChatGPT?

Here’s a quick list of things I like about Jasper AI in comparison with ChatGPT:

  • AI that mirrors your voice: Jasper AI’s Brand Voice is designed to reflect your brand’s tone and style, maintaining consistency in your content. It does so by analyzing your previously published content! On the other hand, ChatGPT needs some extra lines of prompting or the use of Custom Instructions.
  • Text editor with chat function: Jasper has a chat mode with the ability to use a conversational chat interface. Additionally, it provides a long-form text editor that enables you to write high-quality long-form content. In contrast, ChatGPT requires users to use two separate windows for ChatGPT and their text editor. A text editor similar to Google Docs.
  • Templated content generation: Jasper AI provides 70+ ready-to-use templates for different content types, which is something ChatGPT lacks.
  • Customized workflow: Jasper AI’s Workflows design processes for different tasks such as Ads or Social Media Campaigns. This pre-built workflow feature is not available in ChatGPT.
  • Seamless integrations: Jasper AI integrates with SurferSEO, Copyscape and Grammarly, making it quite powerful for SEO use cases. Also their integration with Google Search Console and CMS like WordPress and Webflow in unheard of. ChatGPT is yet to catch up on this front (although you can consider using their SEO plugins).
  • Organized content management: With Jasper AI’s Campaigns, you can segment and organize projects efficiently. With ChatGPT, you just have “Chat History”, nothing much.

What I like about ChatGPT vs. Jasper AI?

  • Flexibility in output: ChatGPT’s Playground feature allows you to adjust parameters and manipulate the AI output, providing room for creativity. If you’re a techie, you’ll love it.
  • Browse feature: ChatGPT’s browse feature is superior to Jasper AI’s integration with Google search. It allows you to browse various URLs and perform web searches to pull up-to-date data. I use this to let it browse certain URLs and infuse its finding with the rest of the content.
  • Customization via plugins: ChatGPT supports third-party plugins, such as browser plugins, which enhance customization and integration with other tools, improving your writing and SEO workflows.
  • 3rd party GPT bots: ChatGPT has opened a custom GPT marketplace where you can find chat GPTs specifically fine-tuned for your needs. For example, you can find chatbots for writing SEO content and humanizing the generated content to make it indistinguishable from human-written content.
  • Budget-friendly: ChatGPT is more affordable than Jasper AI, starting at $20 per month with no upsells or hidden fees.

Jasper AI vs ChatGPT: Winner? 👑

For me, when writing blog posts in Jasper, I still find myself opening multiple tabs for research, whereas with ChatGPT, sometimes it can do the research for me.

Because although Jasper Chat has browsing functionality, it is very limited compared to ChatGPT, which can browse the internet or specific URLs and retrieve information based on your prompts.

But the answer isn’t one-size-fits-all. It’s about matching the right AI to your unique needs. 🎯

Jasper is for you if:

  • For professionals such as copywriters and digital marketers, Jasper AI could be the weapon of choice, thanks to its integrated SEO features, workflows, and templates that boost your marketing efforts. Moreover, as Jasper is already fine-tuned for copywriting needs, you don’t need meticulously crafted mega-prompts to get high-quality responses.
  • If you’re part of a large team, Jasper AI’s team management and project organization capabilities are useful. It has integration with platforms CMSes like WordPress and Webflow making it suitable for team collaboration Jasper is the right choice.

ChatGPT is for you if:

  • Ease of use, cost-effectiveness, and flexibility will likely prove attractive and you need to get the job done on a tight budget.
  • Are well-versed with prompt design skills and disciplined with their workflows.

🤖 If you are interested in getting access to all my AI prompts, especially related to content creation, you can check out Core AI. Plays well with ChatGPT

In terms of quality, ChatGPT impresses with its exclusive access to GPT-4 for premium users, whereas Jasper AI is more suited for inline controls and long-form content.

Furthermore, OpenAI features will be rolled out to ChatGPT first, which may give you an advantage over your competitors in some industries.

Ultimately, your choice between Jasper AI and ChatGPT should hinge on your specific use case, budget, and how the strengths of each AI align with your needs.

The decision rests in your hands.

⚙️ My workflow: First, I create content in ChatGPT with my mega-prompt, ask it to expand the detailed outline I provide it one section at a time, and assemble its outputs in Notion or Google Docs to run inline AI commands.

What is ChatGPT?

ChatGPT logo

Meet ChatGPT (by OpenAI), one of the most popular conversational AI tools today. It’s like having a virtual assistant chatbot ready to assist you with penning down emails, whipping up full-length articles, solving complex coding problems and more!

All thanks to the magic of GPT-3.5 and GPT-4, the large language models (LLMs) from OpenAI.

But, it isn’t perfect.

It relies on trained data and solely depends on its browsing feature to obtain real-time factual information.

Explore ChatGPT

What is Jasper AI?

Jasper AI logo
Jasper, a marketing centric AI assistant

Let’s move on to Jasper AI (read my complete review). It was initially called Conversion AI, later renamed to Jarvis. Then Disney chased them for trademark infringement (I saw it coming), and it’s now Jasper.

They certainly went through an identity crisis!

Anyway, where this AI shines is in the marketing content game (its model is fine-tuned for copywriting).

It’s got you covered for your blog post needs, copywriting, email marketing campaigns – you name it!

Along with the long-form editor (with the ability to supply inline commands), it packs a punch with 71 templates & 10 workflows and even pulls in DALL-E for image generation.

It also has Jasper Chat, which can be considered as a partial alternative to ChatGPT.

It integrates with Google Search API for real time data as well.

Although it’s not the best for natural conversational workflows, Jasper could be your new best friend if you’re looking for powerful copywriting tools.


Jasper AI vs. ChatGPT – Key differences

Let’s delve into the main distinctions between these AI tools:

The tech

Both Jasper and ChatGPT leverage the power of GPT-3 / GPT-4 models. However, their approaches differ significantly.

When writing, Jasper simplifies the process for users by automatically selecting the best GPT model based on the requirements dynamically.

Also, Jasper’s AI model is fine-tuned to perform well when it comes to copywriting and writing long-form copies (with its advanced inline controls). It has a bias towards creating content that’s conversion-friendly.

ChatGPT, on the other hand, provides more flexibility to choose between their AI models. It offers GPT-3.5 to all users and upgrades to GPT-4 for premium users.

ChatGPT messages

However, ChatGPT has a usage cap for GPT-4 – 50 messages every 3 hours – since they are optimizing the model to use resources efficiently. According to their latest (20 July) update (limit lowered from 25 to 50 messages/3 hours), OpenAI claims to reduce this limit significantly in the future.


Workflow-wise, Jasper thrives on templates. Whether it’s an informational blog post or an enticing ad copy, Jasper provides designated templates and workflows.

The process is simple: Choose a template or workflow that aligns with your task, fill in the required information, and hit generate.

The platform will do the rest for you.

You don’t need to worry about long detailed prompts (like in the case of ChatGPT). The recipes are already ready for you.

To give you a better grasp, here’s a snapshot of generating a full-length article using Jasper AI’s Blog Post workflow:

jasper blog post workflow step 1

To start, you need to enter the following information, which the AI will use as a reference throughout the blog post:

  1. Blog post context description (to steer the AI)
  2. Blog post title
  3. Set the audience
  4. Tone of voice.

Hit generate.

Jasper will write an introduction for you based on the description provided.

Next the outline.

untitled 20

And then expand he outline, one section/bullet at a time.

untitled 21

Once it generates the blog post (one section at a time), you can edit the whole article in their long-form content editor (on the right).

On the other hand, ChatGPT is very straightforward, relying heavily on the user’s commands.

Let’s take a look at a few screenshots demonstrating the process of generating a full-length article on ChatGPT:

Process of generating a full length article on ChatGPT
Generating blog headline ideas and blog post outline

This might seem appealing to prompt pros, but daunting to those who prefer a more streamlined and structured process.

Generating a full length article on ChatGPT
ChatGPT generating blog post headline

Full length article generated by ChatGPT
Asking ChatGPT to expand the blog one section at a time

ChatGPT generated article
ChatGPT expanding the outline to a blog post

In the example above, I tried to keep the prompts simple so that you could easily understand the workflow.

However, to get the best results, it’s important to spend time crafting high-quality prompts that will help the AI generate the output you’re looking for.

Or spend your money in get some Mega Prompt Library I use Core AI (By CoreSystem).

This means that while ChatGPT may be more flexible in terms of output manipulation, it requires more effort and expertise on the part of the user to get the most out of it.

Team collaboration

Share access to teammates

Jasper AI is designed with team dynamics in mind.

Their Teams plan includes up to three seats, a plus for large corporations or agencies. If you need to expand further, they offer the option to add two more team members for $62/mo (monthly plan) or $49/mo (annual subscription).

Currently, ChatGPT does not provide team support, even with their ChatGPT Plus membership. Larger organizations may miss out on collaboration features.

Shared conversations

While ChatGPT does not have a team support feature, you can still use the shared link feature to generate a unique URL for your ChatGPT conversation that can be shared with friends and team members.

However, keep in mind that once you create a shared link, the recipient will only be able to see the conversation up to that point and not any follow-up conversations.

Output quality and consistency

It is fairly easy to produce high-quality outputs with ChatGPT-4 (provided you spend time crafting high quality prompts).

However, maintaining a consistent tone and writing style can be a challenge for brands (but it’s possible with Custom Instructions).

Jasper lookback limit

🫠 On the other hand, Jasper has a character look-back limit of up to 3000 characters. This means that when you’re writing your content, it can only read the 3000 “characters” above the cursor (vs. 3000 “words” with ChatGPT) making it blind to any content above that point in the article. If you’re working on a long copy in the long-form editor, this can cause it to consistently lose the narrative.

For instance, I’ve experienced situations where it fails to “holistically” summarize the article at the end when I’m writing the conclusion section.

Nevertheless, Jasper’s more hands-off approach might appeal to those not keen on grappling with AI prompts and copywriting nuances.

Plus, their Brand Voice feature adds value to brands looking for an AI-writing solution that can mirror their writing style and tone.

🤷‍♂️ To be transparent, there was a single instance over my two-year usage of Jasper when 30% of an AI-generated piece was flagged for plagiarism. The unpredictability of AI can be startling sometimes.

Jasper AI vs. ChatGPT: Pricing

ChatGPT pricing
ChatGPT pricing
Jasper AI pricing
Jasper pricing

For $20 per month, ChatGPT is ideal for bootstrapping solopreneurs.

Jasper AI is steeper at $49 and $125 per month, but it offers a 20% yearly discount.

Is the extra cost worth it? Well, Jasper AI’s custom workflows and templates might justify the extra spend for time-conscious large organizations.

However, for small businesses and individual entrepreneurs, the value proposition becomes less clear.

And what if you chose to operate without Jasper AI altogether?

It’s certainly possible using ChatGPT with Google Docs (by the side).

However, efficacy with ChatGPT depends on the specifics of your business and also how eager you are to craft strategic prompts that get the results you want.

You need to ask yourself, “Whether you want a tool that disciplines you to use it in a certain way with fill-in-the-bank templates and workflows, or are you ready to spend time creating your prompt library (or getting products like this one) to get the most out of ChatGPT.”


1. ChatGPT vs. Jasper AI: Which is better?

ChatGPT wins on value-for-price despite Jarvis’ robust long-form editing, copywriting templates, and SEO functionalities. But the former can be challenging if you’re not into prompt design.

2. Who owns ChatGPT?

OpenAI, the tech think-tank, owns ChatGPT.

3. Is ChatGPT free?

Yes, partially. It’s freemium, offering GPT-3.5 in the free version, which may be slower during peak times.

4. Will ChatGPT replace Jasper AI?

Probably. ChatGPT keeps on improving. Their latest additions include the lowered usage cap and Custom Instructions feature. Both of which add to its value. If, in the future, it manages to overcome the lack of brand-focused tone and long-form content creation and project management while maintaining its low price, it might replace Jasper AI.

5. Is ChatGPT the most advanced AI?

In the realm of NLP, absolutely! ChatGPT was the first to give its users exclusive access to GPT-4, the latest advanced GPT series.