Catchy blog taglines are so called because they have the true potential to drive visitors to your blog. It also reflects your personality and goals.

In this post, I will present you some tips for setting great taglines, along with some great examples of taglines from blogs all over the web.

Let’s get started.

Blog name matters. But not that much. All the so-called popular domains are already taken. So now, content and tagline are the kings. Tagline acts as a substitute for the blog title when blog name is less generic and irrelevant to your niche. 

Types of blog taglines

Blog taglines help determine niche of the blog

For big brands like HuffingtonPost, the blog tagline does not really matter. In fact, some some big blogs do not have any taglines at all. But for the new thriving blog, having a good tagline is very essential.

Blog taglines in some cases help visitors to determine the niche of the blog.

One of the perfect examples for this is Dumb Little Man, one of the most popular self-development blog. What’s the relationship between this title and self-development niche? God only knows.

However, certainly, it’s a word of mouth, catchy and easy to remember. The tagline of the blog is “Tips for Life”, simple, to-the-point and clear.

One can not determine the niche of the blog by simply looking at Dumb Little Man. But one can easily determine by looking at its tagline “Tips for Life”.

This is the perfect example of how effective a tagline is. This tagline may not sound effective for you, but it’s definitely effective for readers in that niche, including me.

  • Boing Boing: A directory of wonderful things
  • Slashdot: News for nerds, stuff that matters

What’s the meaning of Boing Boing in English? Huh? Tagline and content made site special. So as Slashdot.

By looking at the blog taglines, your visitors should easily determine what you have in store for them. There should be a clear purpose for them to visit your blog. When users land on your homepage craving for content, your blog tagline reassures your readers that they are in the right place.

This is especially very important when your blog name is brandable and has nothing to do with the content you deliver.

Some blog tagline writing tips:

  • Include the verbs in your blog taglines
  • Always use active voice over the passive one
  • Use power words like epic, mastering, expert, etc.
  • Keep the title tag along with the tagline below for Google to show the blog tagline fully in SERPs
  • Make it attention grabbing

Akshay strongly recommends: How to Choose a Blogging Niche? (Don’t Regret Later!)

Present the benefits and USP

Tagline goes bit beyond the blog name.

In most of the case, by just looking at the name of the blog you can determine the niche of the blog. But tagline is very essential to show your readers what you’ve really got in for your readers.

If you are struggling hard to get an idea of what to include in your blog tagline, think of all the benefits your readers going to get by following your blog.

What’s that one thing that sets you apart from the competition. If you have a clear USP when it comes to your content, produce or service mention it in the tagline. It’s the perfect place.

Choose blog taglines that reflect your and your blog’s personality


The perfect example for this is

Apple’s tagline: Think Different.

Although Apple is not a blog, it makes sense to include this in this post. The Apple’s tagline reflects Steve Jobs’ personality, Apple’s motto.

Apple always introduces new concepts to the world. Apple’s tagline is also an inspiration for many young entrepreneurs. It tells anyone can succeed by thinking in a different and creative way.

Blog tagline bait

New term? I’ve heard of link baiting, what is this crap? You may think. The meaning of bait is trap, to attract. So now, you got the meaning of this new term. Attracting visitors to enter your blog by using effective blog taglines.

The perfect example for this is,

How catchy is that! His personal development tips are only for smart people. He is asking you “Aren’t you a smart one to enter my blog?”.

Some other tagline examples would be “Marketing tips for action-takers”, “Productivity tips for Mac power-users” and so on.

Blog taglines that reflect your content’s speciality

Are you presenting the information in a unique way? Then this blog taglines strategy is definitely for you.

  • Illuminated Mind blog’s (now Paid to exist) tagline was “The less boring side of personal development”.

This tagline both tells you the niche of the blog and the nature of their content. People consider many of the personal development blogs as boring; they want to read something more appealing and dynamic.

The above tagline convinces people that the self-development tips in this blog are not boring and are unique. Sprinkling the nature of content on your blog makes a great difference.

Ask yourself, “What’s the USP of my content?”. Include the USP in your tagline. With this, your tagline will be unique!

Author tagline

Who is behind the blog? Then why not set a blog tagline to something like – “A blog by [Your name]”? Sounds simple. It showcases your self-confidence and personality.

Great example for this is QuickSprout blog (Not QuickSprout- I’m Kind of a big deal).

  • The tagline of QuickSprout blog is “Blog by Neil Patel”, it’s his blog, and he is the king.

He is already a reputed author. His name in blog tagline acts as blog tagline bait. It reflects his personality, self-confidence, and his responsibility.

This type of blog taglines is effective once you standout as a reputed author or person. I don’t really recommend it for beginners. If you are new to the blogosphere and include the tagline like “Blog by Briefcase Joe”, people would think who the heck is “Briefcase Joe”.

Killer tip: Include words like YOU, I, WE, YOUR in your taglines. It greatly increases engagement. It is like causing emotional intrigue for your readers. You seem more close to them, which is particularly important in blogging.

Tagline examples

The most of the taglines I’ve provided here are already used my various blogs, also some of them I brainstormed by getting some inspiration.

Don’t use the exact taglines I’ve described below for your blog tagline. Only treat the below taglines as inspiration, and to get your mind to the zone of creativity.

You can also make use of related words I’ve included for each of the niches, and Google search for synonyms, related words, jargon, rhyming words, for each of the words to get inspiration.

You can also make use of related words I’ve included for each of the niches, and Google search for synonyms, related words, jargon, rhyming words, for each of the words to get inspiration.

  • Lifehacker: Tips and downloads for getting things done.
  • Simply Fired: If you don’t laugh, you’ll cry.
  • Yoast: Tweaking Websites
  • Lifehacker: Tips and downloads for getting things done
  • The Smart Passive Income Blog: Smart Ways to Live a Passive Income Lifestyle On the Internet
  • Geek Sugar: Geek is chic.
  • Illuminated Mind: The less boring side of personal development
  • Smashing Magazine: We smash you with the information that will make your life easier. Really.
  • Nerd Fitness: Helping You Lose Weight, Get Stronger, Live Better
  • Apartment Therapy: Saving the world, one room at a time
  • The Lean Green Bean – Balanced. Simple. Real
  • Get Rich Slowly: Personal finance that makes cents
  • Tiny Buddha: Wisdom Quotes, Letting Go, Letting Happiness In.
  • Real Simple: Ideas, Tips, and Simple Ways to Make Life Even Easier
  • The Consumerist: Shoppers bite back
  • Film: Blogging the reel world

Blog taglines for fashion/beauty blogs

Fashion related words: Fashion, dress, style, wear, beauty, classy, funky, trends, cute, outfit, makeup, looks, attire, etc.

  • Delight in the details
  • Fashion is my favorite F word
  • Beauteous Maximus
  • My Language is Fashion and yours?
  • Pay less, stay in fashion!
  • Diving in the Fashion Dreams
  • I’m not weird, you’re simple
  • Life is short, wear cute!
  • You can never be overdressed or overeducated
  • Like a nightmare dressed like a daydream

Blog taglines for travel blogs

Travel related words: Travel, journey, explore, nomad, voyage, commute, hike, quest, wander, fly, your, flight, backpack, wayfarer, wanderlust, wanderlist, maps, globe trotter, etc.

  • A new breed of explorer
  • The Baby Boomer’s guide to travel
  • A rollercoaster ride of adventures around the world
  • Measuring the earth with our feet
  • Life untethered
  • Travel to live, Live to travel
  • When in doubt, travel
  • Travel to conquer space & time

Blog taglines for food blogs

Food related words: Food, taste, vegan, fitness, diet, veggies, cook, recipe, kitchen, bake, blend, mouth-watering, fry, grill, sprout, etc.

  • Spur. A Taste For Life.
  • A balanced diet is a cookie in each hand.
  • The fire’s ready.
  • Cutting veggies shorter since 2005
  • Vegan for life
  • Saving Millions One Bite At A Time
  • Move your butt & wander around!
  • I am not a glutton, I am an explorer of food.
  • We’re Hot and on a Roll.
  • Hot Eats, Cool treats.
  • A new breed of explorer
  • Cook it with care, well done not rare.
  • Good Mood Food.
  • Do what tastes right.

Blog taglines for fitness blogs

Fitness related words: Fitness, shape, weights, squats, hustle, beast, bulk, bar, reps, freak, pump, lats, lean, jacked, cardio, hams, etc.

  • Too fit to quit.
  • Rest a while and run a mile.
  • Squat it up!
  • Get a jump on your day.
  • Don’t be a brat, burn that fat.
  • Turn that fat to lat
  • Squatilicious
  • Shape it up!
  • Rise above fat!

Final words

Keeping these above ideas and strategies in mind, finding a perfect blog tagline is a daunting task. So ask yourself following questions. Your blog’s tagline choice will be easy the moment you can answer:

  1. What’s the niche of my blog?
  2. What are the unique benefits for my readers?
  3. What’s the USP of my blog?
  4. What kind of problems my blog visitors are facing?
  5. What is my readers’ interests ?

Answering these questions will make your choice of blog tagline easier and effective.

Many of the bloggers don’t keep taglines for their blogs. On the other hand, they simply keep taglines generic. If you are one of those bloggers, you have certainly realized the importance of catchy blog taglines.

I hope you craft your blog taglines into a creative one or churn out one if you don’t have an effective one.

Akshay strongly recommends:
1. How to Write Catchy Blog Post Intro
2. How to Write Strong Conclusion that Rocks your Readers’ Mind

I hope you enjoyed this article. Feel free to comment and share.