In this post, we are going to cover various statistics on Facebook live.
Facebook live was launched in 2015. It made the world engaging and provided an opportunity to make the most out of social influencers network.
It turned out as a boon to marketers, media companies, and brands to attract visitors and increase their income.
- According to Facebook, there have been around more than 3.5 billion live broadcasts in 2018. Since 2016, Facebook Live broadcasts doubled every year.
- Out of 5 Facebook videos, 1 will go live i.e. 20% of all videos on Facebook are live. This Facebook Live broadcasts daily watch time grew by 4x.
- The majority of the Facebook broadcasters are from Europe, South East Asia, Brazil, and the East Coast of the United States.
- In 2017, Facebook Live average watch time was 34.5 minutes a day. Also, 5% of Facebook live broadcasts happened inside the groups. Only 4% of broadcasts happened in closed groups.
- In U.S. Facebook Live stood out as the most viewed video platform with a 17% view rate in 2017 even though YouTube got 1 billion viewing hours a week and got a view rate of 16%. Snapchat and Twitter got 12% view rates. Wyzowl surveyed 570 unique respondents in December 2017 and reported that 34% of marketers used Facebook Live in 2017 with 81% get benefited from Facebook Live.
- In 2016, Facebook Live videos are watched thrice more than recorded videos as reported by Facebook Newsroom.
- Mercedes-Benz was the top publisher on Facebook Live in 2016, with 38 streaming videos.
- It is estimated that Facebook live videos get an average of 64 billion views per day and 78% of marketers use live streaming platforms on Facebook.
- As the live videos are becoming more popular with their high engagement and reach, Facebook live videos are viewed 3x longer than non-live videos. And they are more likely to comment at 10x.
- WSJ in its research found that there had been 50 acts of violence on Facebook Live.
- More than 50% of viewers watching Facebook live videos are using Android devices.
- As for the 2016 data, Facebook is paying $2.2 million for internet stars to use Facebook live. This is to encourage experimentation on Facebook Live as the daily watch time is growing at 4X.
- SocialBakers study showed that among the top 500 companies who maintained their Facebook pages, 44% of them contain a live video.
- 95% of mobile users use Facebook live to broadcast the content.
- Facebook has signed up with 140 media companies like CNN, NewYork Times, Vox Media, Mashable, and celebrities including Kevin Hart, Gordon Ramsay, Deepak Chopra for its live streaming service to keep its 1.65 billion monthly users engaged.
- With 1.9 billion monthly active users they had spent 3 billion hrs in a month watching Facebook Live.
- Livestream and New York Magazine surveyed 1000 adults to know what they think on live videos, in that 66% of respondents agreed that Facebook Live is their favorite video platform.
- Facebook live daily watch time has increased by more than 4X.
- 70% of Facebook live users are school and college-going students.
- Compared to recorded videos, Facebook Live videos had 6x interactions.
- Since the launch of Facebook Live its search popularity had increased by 330%.
- Live videos got six times more interactions than recorded videos.
- Live videos lead to more discussion on Facebook. If you stream a longer Facebook live video you will get good engagement.
Facebook had signed up with nearly 140 top media companies, brands, and celebrities that are worth more than $50 million to use Facebook Live.
As per the data collected by WSJ, Highly paid companies and celebrities include:
- BuzzFeed – $3.1 million
- NewYorkTimes – $3.0 million
- CNN – $2.5 million
- HuffingtonPost – $1.6 million
- NowThisMedia – $1.5 million
- NPR – $1.2 milllion
- Vox Media – $1.2 milllion
- Hearst – $1.2 milllion
- Vice Media INC – $1.0 million
- TasteMade INC – $1.0 million
- Real Madrid – $0.9 million
- Al Jazeera – $0.9 million
- Mashable – $0.7 million
- Kevin Heart – $0.6 million
- Russel Wilson – $0.2 million
- Michael Phelps – $0.2 million
- Gordon Ramsay – $0.2 million
This shows its concern for promoting live broadcast. This will enhance user engagement, traffic and also the visit duration. Once the video is ready to stream, Facebook sends notifications to all of its fans.
According to Tubular 18 minutes is the average live video duration as analyzed with 789 videos between May 21st and July 21st, 2016 which generated more than 1 million views. It also reported that once the live was over, the video generated over 30 billion extra views for publishers from Sep 2015 to Sep 2016.
Thus Facebook executives also concluded that 2/3rd of the watch time for live videos happens after the live is over i.e. when they view offline.
To know the engagement with facebook live, Tubular compared the performance of live vs non-live videos uploaded by top 10 news creators on Facebook in the duration between July 21st and October 21st, 2016.
It found an amazing result that live videos had 4.3% engagement and averaged a higher ER30 of 1.8x, whereas non-live videos had only 2.2% engagement.
A research conducted to analyze Facebook live popularity with 3.2 million accounts performing broadcasts and 62 million online viewers found that page broadcasts that are longer than half an hour will get significantly more views than the user broadcasts and they contribute to 4.26% of streams with 35% views.
While 41.5% of user broadcasts didn’t have even a single viewer but 55.35% of
broadcasters will have a stream unwatched. The research found that 77.34% of these are under 10 minutes.
Various media sites and publishers like BuzzFeed, New York Times, CNN, Tastemade, The LAD Bible tested Facebook live and got Amazing results.
- Jukin Media’s “Chewbacca Mom” video by Candace Payne had broken the record of all the previous Facebook live videos and is the most-watched live video with 164 million views. For Fears On Hammered Dulcimer By Ted Yoder with 85 million views is the next most viewed video.
- Also, 2 employers of BuzzFeed broadcasted a live video of exploding watermelon which attracted 800,000 concurrent viewers in real-time and generated more than 11 Million views with 380K engagements.
Hope you guys loved this post on Facebook Live.
Facebook Live is one of the greatest features by Facebook in order to compete against YouTube for video platform domination. As you can see, people are consuming more video content than ever and this will continue to grow.
If you are missing out on Facebook Live as a marketer, you’ll be leaving lots of money on the table.