Are you curious to know how fast the voice search technology is growing and is changing the world?
Today in this post, I am going to present you the amazing voice search statistics that prove artificial intelligence is the future.
Voice recognition is a speech recognition technology that allows users to search for anything on the website, app, or internet.
With the increase in usage of voice assistant devices like Amazon Alexa and Google Home, the voice search industry is booming.
This can be explained due to the fact that with voice search, people will find it easier to input their queries than that of keyboards.
So let’s look at the voice search stats.
Editor’s picks:
- 40% of adults use voice search daily
- There are over more than one billion voice searches happen in a month
- 72% of voice assistant users said that they use them as a part of their daily routines.
- It is expected by the year 2022, up to 55% of homes in the U.S. will have a smart speaker.
- 50% of the search engine queries will be voice search.
- By 2020, it is expected that in the U.S. alone there will be 21.4 million smart speakers
- Mobile voice-related searches are 3X more likely to be local-based than text-related searches.
- Comscore Analytics has reported that by 2020, 50 % of all searches will be voice searches.
- Google reported that 27% of the population is using a voice search on mobile.
- 9.7% of the US population uses smart speakers to access the voice assistant.
- 20% of all voice search queries are triggered by just 25 keywords.
- 44% of users reported that they think there is still room for improvement in natural language understanding and search accuracy.
- Google voice recognition has an accuracy of 95%, with English as the spoken language.
- Voice-based shopping is expected to reach $40B by 2022.
- Product research is the main shopping-related activity done though voice-search.
- Short answers are preferred for voice queries. 29 words are the average length of a voice search query result.
Voice search statistics
Voice search usage statistics
- As per the Google reports, 52% of voice assistant users keep their voice-activated speakers in their living rooms, while 22% keep them in their kitchens.
- 72% of voice assistant users said that they use them as a part of their daily routines.
- To locate the local stores, mobile voice searches are used 3x more likely than text-related searches. Also, 58% of consumers have found local businesses using voice search.
- 41% of voice-activated speaker owners said that it gives them the feeling of talking to a friend or another person.
- Comscore Analytics has reported that by 2020, 50 % of all searches will be voice searches.
- The voice search word accuracy has almost crossed 80% across all the platforms.
- As per the Gartner report – By 2020, 30% of all searches will be done without a screen.
- 82% of the consumers are using smart speakers for listening to music, 42% use it for just collecting the information, and 39% use it for shopping purposes.
- 82% of voice assistant users use them for gathering the information, followed by 67% use them for streaming music and videos.
- 35% use them for shopping, 31% used for controlling the smart home devices, 28% used for making payment transactions, and for booking a cab.
- 20% of all voice search queries are triggered by just 25 keywords.
- 71% of those who use wearable devices said that they will use more voice searches in the future.
- 81% of smart speaker users have agreed that they are satisfied with their devices as they met their expectations.
- 65% of smart speaker users have used them more than four times a week.
- 53% of smart speaker owners said that these devices make them feel more natural.
- The top reason provided by 51% of 55+ smart speaker owners for using these devices is the instant answers and information they provide.
- Voice users would like to use voice searches on the different types of apps. 50% of the music app users would like to navigate their apps by voice.
- 44% of users reported that they think there is still room for improvement in natural language understanding and search accuracy.
Voice search device statistics
- Google voice recognition has an accuracy of 95%, with English as the spoken language.
- 70.6% of the U.S. voice-enabled speaker users who have used them at least a month have used Amazon Echo, and 23.8% used a Google Home in 2017.
- 25% of searches conducted on Windows 10 taskbar are voice searches.
- The Echo Dot app was the best selling product during the 2018 holiday season.
- Amazon and Google account for 94% of all smart speakers.
- On more than 400 million devices, Google’s voice assistant is available for the users.
- GeoMarketing data shows that 82 percent of Amazon Echo smart speaker owners subscribe to Amazon Prime.
- Google reported that 27% of the population is using a voice search on mobile.
- 30% of all browsers will include a voice search by 2020, as per the Gartner reports.
- It is expected that the global smart speaker sales will reach $30 billion by 2024.
- 55% of households who don’t have smart speakers are expected to own them by 2022.
- Google Home is the winner when it comes to answering the queries [81%] correctly, followed by Amazon Echo 64%. While the Apple HomePod and Siri answered 52.3% queries correctly.
- Harman Kardon answered the queries correctly 57% of the time.
- Apple devices like HomePod/Siri understand 99.4% of queries correctly because of having a noise cancellation feature implemented.
- Google’s Home currently supports 13 languages: Danish, Dutch, English, French, German, Hindi, Italian, Japanese, Korean, Norwegian, Portuguese (Brazilian), Spanish, and Swedish.
Voice search demographics
- 31% of those who use Smartphones use voice search at least once a week, while 35% of smartphone users have never used voice search.
- 9.7% of the US population uses smart speakers to access the voice assistant.
- 20% of the queries searched on Google mobile app and Android devices are voice searches.
- Siri voice assistant has the highest market share of 48.4% of users, followed by Google Assistant with 28.7% market share, and Alexa 10% share.
- It is estimated that there will be around 21.4 million smart speakers in the US by 2020.
- 42.7% of U.S. adults use voice search.
- 2 out of the 5 adults use voice search once daily.
- 25% of individuals who use mobile voice search are in the age group of 16-24.
- 18-36 age groups in the U.S. are the major users of smart speakers.
- 65% of consumers in the age group of 25-49 use voice search at least once in a day.
- 61% of the users with the age group of 25 to 64 years have said that they will use voice devices more in the future.
- In the U.S. 58% of the smart speaker owners are earning $75,000/yr.
Voice commerce statistics
- Voice-based shopping is expected to reach $40B by 2022.
- Grocery (20%), entertainment (19%), electronics (17%), and apparel (8%), are the majorly shopped categories through voice search.
- 65% of smart speaker users happily make purchases with a smart speaker.
- 43% of the voice assistant users use the desktop to shop.
- 11.5% of the U.S. smart speaker users make purchases every month using a voice-based search.
- Google survey report shows that 48% of smart speaker owners are interested in getting personalized tips from the brands they love. While 52% of them are interested in receiving info about deals, sales, and promotions from brands.
- 75% of smart speaker users perform local voice searches at least weekly.
- 51% of consumers who use voice assistants use them to research restaurants.
Product research is the main shopping-related activity done though voice-search.
Other shopping-related tasks include adding items to shopping lists (36%), tracking a package (30%), making a purchase (22%), providing ratings or reviews (20%), contacting support (18%), and reordering items (17%).
Voice search SEO statistics
- The page which has more social shares is likely to rank high for the voice search.
- Short answers are preferred for voice queries. 29 words are the average length of a voice search query result.
- If your page is ranking in the top 3 positions for a normal search then it has 75% more chances of ranking for the same voice search query.
- If your content is selected for the featured snippet, then it has a more than 40% chance of ranking for the same voice search query.
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Conclusion
By looking at these voice search statistics it is sure that VR and AR are potentially revolutionary technologies that are changing the world.
The whole world is slowly adopting these voice-enabled services. Thus it is becoming an integral part of our daily lives.
It is important for you to make necessary changes in your business so that you’ll usher in this new world.
I hope you loved this post on voice search statistics helpful.
