You might not know it but there is an army of AI copywriters out there.
There is a new breed of machine learning algorithms trained to write compelling narratives, but GUESS WHAT!
You’re about to find out which ones are the best and why they’re so effective in their own ways.
These tools can be used for a variety of purposes, such as sales emails, landing pages, social media posts, and ads.
The best part?
The output content generated by these apps is better than that of common copywriters!
You can create everything from compelling Facebook ads, high-converting website headlines, SEO-friendly blog posts, email subject lines, etc.
Here’s a list of templates you can use with Jasper:
- Problem-Agitate-Solution (PAS)
- Product description
- Content improver
- Blog Post Topic Ideas
- Video Topic Ideas
- Blog Post Intro Paragraph
- Sentence Expander
- Video Description
- Blog Post Outline
- Video Script Hook and Introduction
- Review Responder
- Facebook Ad Headline
- Video Titles
- Facebook Ad Primary Text
Their long-form content assistant will help you write persuasive, readable copy without having to be an experienced writer. According to my experience, it at least speeds up your writing process by at least 50% – even 100% depending upon the topic you’re dealing with.
When you are in their long-form content assistant, you have a special mode called “Power mode”.
You can access all Jasper’ 40+ templates through the sidebar in this mode. You can easily insert a section, for example, in the middle of your copy by going to the sidebar and clicking an appropriate template.
Suppose, while writing a copy, you want AI’s assistance to convert the features into benefits for your audience. You can just use the template – “Feature to benefit” or even better “Persuasive bullet points” template.
More recently, after their acquisition of ShortlyAI, they have something called Jasper Commands (aka Boss Mode). With this, you can ask the AI to create content for you in the form of inline commands while creating long-form content.
For example, if I want some bullet points on “how do I make a good sales pitch”, then in Jasper Commands I would just type:
“What’re the 3 best tips to make a great sales pitch?”, hit CMD+Enter and it will give me some proven tips to make a great sales pitch.
This just works similar to how Google Assistant would work.
I would say Jasper is miles ahead of other AI tools, and it is the most user-friendly.
As a result of their experience with UseProof, another successful product of Jasper, and their knowledge of copywriting, the team behind Jasper has an in-depth understanding of compelling copy.
They’ve trained GPT-3 with their own high-converting copywriting templates and data. Their deep understanding of how copywriting works combined with a powerful AI makes Jasper one of the best AI tools on the market.
With their Starter plan, you can have Jasper write short-form copy using over 50+ skills such as headlines, descriptions, and bios. Their pro plan unlocks Jasper to write long-form content such as blog posts, video scripts, and books. Their Pro + Boss mode enables you to really write long-form content faster by making use of Jasper commands to let AI write exactly what you need.
Out of all the tools I’ve used so far Jasper’ outputs are the most impressive. Added to that, the templates and command features give you more control over your writing process.
Who’s it for?
Jasper covers the needs of a wide range of people. If you’re interested in only copywriting templates you can go with their Starter plan. If you want a long-form content assistant, you need to go with their higher plans.
Note: Recently Jasper (Conversion.ai) acquired ShortlyAI.
ShortlyAI has a large area dedicated to writing on the right and a toolbar on the left. Additionally, you will find the background information/article brief box on this sidebar to give more context to the AI.
When you click the “Write for me” button, the AI will read all of the text before the cursor, including the title and article brief. This is what it uses to predict your next words and sentences.
ShortlyAI is the pioneer when it comes to “Commands”. It uses something called Slash commands. All you need is to type in a slash, proceed with the command.
For example, if I want some bullet points on “how do I create a great YouTube video”, then in ShortlyAI I would just say: /instruct [write me some bullet points on – “how do I create a great YouTube video”] and AI will generate the content for me.
With ShortlyAI, you mainly have one plan and it comes with all the features it has got to offer. The prices have increased ever since it was acquired by Jasper.
Who’s it for?
If you’re looking for a minimal canvas-like experience when it comes to writing, and like to make use of inline slash commands instead of dealing with countless templates, then this is for you.
It also comes with a storytelling editor, which will be helpful for you if you’re into non-fiction and also into story-telling.
Copy.ai is one tool that generates really good results almost comparable to Jasper. It deserves the #3 spot for this reason.
This tool is all about templated copywriting, it doesn’t come with a long-form content assistant. There are dozens of templates for you to choose from various categories like Product Descriptions, Social Ads, Startup Tools, Website Copy, Email/Letter, Social Media Content Creation, Sales Copy, Writing Tools, Brainstorming Tools, Personal Tools, etc.
You just need to fill in the form of these templates and the AI will generate content for you.
It comes with a Chrome extension that allows you to generate copies from anywhere on the web. This is a feature that I always wish Jasper had.
There are two packages to choose from. With the “Solo” package, you can access all CopyAI tools with unlimited runs and support round-the-clock for $420 a year (billed monthly for $35) or $49 for recurring monthly subscriptions.
On March 16th, 2021, Copy.ai raised 2.9 million dollars in funding. This will allow the tools to be improved and new features added.
On this list, Copysmith is most likely the oldest AI copywriting product, being one of the most well-known and well-funded companies in this field. It has $10 Million in funding.
Copysmith also uses GPT-3 as its in-house proprietary language model to create compelling copies.
With this, we have AI-driven copywriting tools to assist with ads, product descriptions, social media posts, landing pages, blog posts, and so on.
Similar to Copy.ai, it also comes with a Chrome Extension.
The outputs generated by Copysmith did not impress me much. Engagement levels were lower than Jasper and ShortlyAI.
They have three plans: Starter, Professional, and Enterprise.
Wordtune is not actually a copywriting tool. But it still deserves a mention here.
It’s actually a browser extension that lets you refine the content you write by making use of its text features like rephrase (for paraphrasing), tweak the tone (informal and formal), expand, and shorten the text.
It also gives suggestions as well as synonyms to improve your content.
You can easily make use of this tool along with other tools like Jasper that I have mentioned in this blog post to refine your content production workflow.
It also gives suggestions as well as synonyms to improve your content.
They strongly believe that content writing should not be handled by AI but should assist in creating compelling copies.
With the Chrome extension installed, you can use it across popular websites such as Twitter, Facebook, LinkedIn, and even Google Docs.
Now let’s discuss the pricing.
Unlike other tools, Wordtune comes with a really generous free plan and their pro plans start at $9.99/mo when paid yearly.
If you’re into long-form copies, Jasper is your best bet. It has the best AI output and training compared to other tools.
However, if you’re into templated copywriting, you may need to compare Jasper’ Starter plan alongside Copy.ai.
Copysmith also deserves a mention here as it has lots of templates to choose from and comes with an easy-to-use interface.
To wrap up, if you need just one tool that does everything, Jasper would be your obvious choice.
However, you need to remember that if you expect AI to write everything you may be disappointed.
You should use AI to assist you, not write for you.
While the AI copywriters work quickly and efficiently to generate text for any given situation, they are not capable of understanding context or taste. This can lead to errors in judgment and misrepresentation of the intended message.
For this reason, it is important to use AI tools as assistants – not generators – when creating content, but tailor the language for personalization.
The tools I highlighted are hopefully helpful.