7 Strategies to Find Trending Blog Post Topics

Are you struggling to come up with fresh blog post ideas?

Do you feel overwhelmed by the countless blog posts already out there, making it tough to compete?

I’ve been there, and it can feel impossible to find unique topics nowadays.

However, there are ways to discover trending keywords that other blogs haven’t covered yet.

Ready to explore these strategies?

Let’s dive in!

By creating content on topics that are trending, and being an early cover of these topics, you can capture a significant amount of search traffic.

I’ve seen it firsthand.

For example, the recent rise in new blogs about ChatGPT and also AI-related YouTube channels have been gaining thousands of subscribers almost overnight, getting a real good head start.

Being one of the first to cover a trending topic not only boosts your traction and traffic but also helps you build authority in the eyes of Google.

Because, authoritative sites are often those that cover topics first, much like a news channel.

This early coverage signals to search engines that your site is a reliable source of up-to-date information, giving you a leg up in the competition.

1. Conduct keyword research

I know that many keyword research tools struggle to capture in-trend keywords because they rely on historical data.

But that doesn’t mean they’re useless.

These tools can still be effective if you use them the right way.

For example, using the Semrush Keyword Magic Tool in combination with Semrush Trends can help you identify market dynamics that others might miss.

One thing to keep in mind 🧠

Don’t rely entirely on search volume.

🤔 Sometimes, a keyword might show a low search volume—like 10 or 50—but that doesn’t mean it’s not worth targeting. This happens because these tools often take an average of the last 12 months, so if a keyword is too new, the search volume data might not be accurate yet.

Instead, zoom out and look at the broader sector to which the keyword belongs.

This wider view can give you valuable context.

Pair the insights you get from keyword research with Google Trends to get a real-time sense of how interest in the topic is growing.

By combining Semrush and Google Trends, you can spot emerging keywords that are about to take off before they become mainstream.

2. Exploding Topics

Exploding Topics is another powerful tool, similar to BuzzSumo, that helps you discover trending topics, often even before they take off.

It was founded by Brian Dean from Backlinko and stands out because it leverages AI combined with human analysis to curate a database of trending topics across various industries.

Unlike other tools, Exploding Topics scrapes data from multiple sources like Reddit, Quora, Google Search, and YouTube.

AI then flags potential trends by analyzing this data statistically, identifying patterns that suggest a topic is on the rise.

For instance, the tool recently flagged “upholstery deodorizer” as a trending topic.

This is a cleaning product designed to eliminate odors from furniture, car seats, and other leather items.

If you’re in the automobile niche, this could be a golden opportunity to cover keywords related to this trend.

Another example is the “walking pad,” a compact treadmill that has gained a lot of traction lately.

If you’re into niche blogging in the productivity or fitness space or into dropshipping in this category, this may be of importance for you.

This tool is all about getting in early, giving you the chance to build authority on new topics before the competition catches up. With the Pro version of Exploding Topics, you can even track trends before they become mainstream.

3. Google Trends

Google Trends is an awesome, free tool that you can use if you prefer not to invest in premium tools like Exploding Topics.

It’s straightforward and gives you insights into what’s currently gaining traction in real-time.

Let’s say you’re in the diet niche and targeting an audience in the United States.

You can set the time range to the last 30 days and quickly see which related queries are trending.

You might find that the “TB12 diet” or the “Addison rae” are currently gaining a lot of interest. These are exactly the kinds of topics you can capitalize on.

Once you’ve identified these trends, you can dive deeper by typing these queries into Google Suggest to uncover related keywords.

This gives you a whole pool of potential content ideas, allowing you to create blog posts that are highly relevant to what people are searching for right now.

Interest over time on diet in US — “Diet” as a topic is fairly stable

However, it’s important to focus on topics that show some stability over time, rather than those that might only bring a short influx of traffic.

4. Glimpse – Google Trends Supercharged

Glimpse is a Chrome extension that takes Google Trends to the next level, effectively supercharging its functionality.

If you’re already using Google Trends, Glimpse can be a game-changer by adding a range of useful metrics and features that aren’t available in the standard tool.

One of the standout features of Glimpse is its ability to display search volume alongside trend data, giving you a clearer picture of how many people are searching for a particular topic.

It also offers trend forecasting, which can help you predict whether a topic is likely to grow or decline in popularity.

And.

Glimpse includes real-time trend discovery and search alerts, ensuring you never miss out on emerging trends.

And what I really like about Glimpse is its reports on long-tail keywords and related searches.

5. X (Twitter) Trends

X (Twitter) Trends is another great tool for discovering trending topics.

Within the X (Twitter) app, under the Explore section, you’ll find a trend report that’s personalized just for you.

It includes trending topics in categories like news, sports, and entertainment, and is tailored based on your location and interests.

However, if you want a broader view or if you prefer not to see personalized trends, you can easily adjust the settings.

Simply click on the settings icon and untick the option that says “Show content in this location, and also you can set “Explore locations” country to a different country.

This way, you can see what’s trending in other regions.

Alternatively, you can use third-party sites like Trends24, which conveniently offers a location drop-down menu, allowing you to discover trending topics across various locations and timelines.

This is especially useful if you want to get a sense of what’s gaining traction globally or in specific areas you’re targeting with your content.

With these tools, you can tap into what’s hot on X (Twitter) and create content that’s in line with what people are talking about right now, increasing your chances of engaging your audience and driving traffic to your blog.

6. VPN Google Suggest

When it comes to finding trends in different locations, Google Suggest can be a powerful tool.

Typically, when you enter a seed keyword into Google, it displays suggestions based on your current location.

But what if you want to see what’s trending in another country or region?

That’s where using Google Search in incognito mode with a specific VPN comes in handy.

By setting your VPN to a server in the location you’re targeting, say UK, you can see all the trending Google Suggest keywords relevant to that area.

This gives you a unique perspective on what’s popular in that specific location, allowing you to tailor your content accordingly.

This approach is especially valuable if you’re focused on local SEO.

By understanding what’s trending in your target region, you can create content that resonates more deeply with that audience, potentially improving your search rankings and engagement.

7. Using Feedly for websites

Feedly is a powerful tool for tracking various topics and spotting trends, making it a super-charged alternative to the now-defunct Google Reader.

Feedly allows you to subscribe to multiple websites and receive personalized news feeds. It offers market intelligence features for trend tracking, including:

Tracking technological trends based on article volume
Identifying most-mentioned topics within specific timeframes
Uncovering industry data with AI assistance

I personally use Feedly to track my favorite publishers in one place, ensuring a curated feed of high-quality, relevant content.

When I search for a keyword, Feedly provides results exclusively from the websites I follow, offering a more curated and insightful experience than a standard Google search.

🤔 Pro tip: For instance, instead of typing “how to make money investing in stocks” into Google (lol), I can search for the same keyword in Feedly and get tailored results from my favorite authors and publications.

Important note when writing about trendy topics

When writing about trending topics, it’s crucial to consider the sustainability of the topic’s virality.

While it’s tempting to chase the latest trends, focusing on more stable, evergreen topics by analyzing trend lines can be more beneficial in the long run.

This approach ensures that your content remains relevant over time, even as trends evolve.

Additionally, make your blog posts easy to update.

As I’ve discussed in previous posts, updating old content for freshness is one of the highest ROI activities you can do.

To facilitate this, structure your blog post with a flexible outline that won’t require a complete overhaul during updates.

This way, you can focus solely on refreshing the content.

When creating images, use tools like Canva and save the project files.

This allows you to easily edit and update visuals as trends change, keeping your content visually up-to-date with minimal effort.

Conclusion

Finding trending blog post topics doesn’t have to be overwhelming.

By using tools like Semrush, Exploding Topics, Google Trends, and Feedly, you can stay ahead of the curve and consistently produce content that resonates with your audience.

Remember to focus on the sustainability of the trends you cover and keep your content easy to update.

With the right strategy, you’ll not only capture traffic but also establish your blog as an authoritative source in your niche.