In this blog post, let’s do a comparison between two of the most affordable email marketing software Moosend and MailerLite.

I’ve used them firsthand, and here’s my comparison of how well they stack against each other.

FeaturesMoosendMailerLite
Starting price$9/mo$10/mo for 500 contacts with unlimited emails
Free plan available?YesYes
Split testingYou can test the subject line, content, timing, or campaign senderYou can test subject, sender details, and email content
AutomationMore feature richGood enough
eCommerceGood features like on-site tracking, integrations with eCom platforms, and etc.Yes, but doesn’t match with Moosend

What do I like about Moosend over MailerLite? 👍

  • Extensive email automation with advanced workflow builder
  • Powerful segmentation with numerous filtering options
  • Comprehensive support via phone, email, and live chat for all customers
  • Feature-rich free trial (upto 1,000 subscribers for 30 days) without branding
  • Location-based subscriber activity analysis

Explore Moosend

What do I like about MailerLite over Moosend? 👍

  • Clean, simple, user-friendly interface
  • Extensive email template library
  • Unlimited landing page traffic even in free plan
  • More affordable pricing
  • Multilingual support team (12 languages) and comprehensive knowledge base

Explore MailerLite

Moosend vs MailerLite: Features compared

Overview

Moosend logo

Moosend brands itself as “The ultimate email marketing software and marketing automation platform that will not break your bank.”

In 2021, Sitecore acquired it to expand their offerings and enhance their capabilities, especially in marketing automation and personalization.

Moosend describes themselves as, “The ultimate email marketing software and marketing automation platform that will not break your bank.”

mailerlite logo

MailerLite was established in 2005, and it boasts over 800,000 users globally. It caters to freelancers and SMBs, providing affordable email marketing solutions.

I agree they won’t break your bank, but for the rest, I’ll let you be the judge.

MailerLite describes themselves as, “A simple email marketing solution for all types of business with simplicity as the fundamental idea behind their solution.”

Interface

moosend interface
Moosend interface

Moosend’s user interface is intuitive and easy to navigate, even for newbies. The dashboard looks modern, but some features might be easy to miss at first glance.

Creating campaigns is straightforward, with easy-to-use templates and newsletters.

They offer various workflow options to guide you through the process.

MailerLite, however, truly shines when it comes to simplicity and user experience.

MailerLite interface
MailerLite interface

The UI is incredibly user-friendly and straightforward to navigate, even for beginners.

It’s modern, clean, and most features are accessible with a click.

For instance, you can create campaigns directly from your dashboard. The structure is logical, allowing you to view everything at a glance.

If you’re familiar with MailChimp, you’ll feel right at home with MailerLite.

🏆 Winner: MailerLite. The interface is clean, simple, and easy to use. From the dashboard, you can see your subscriber growth, campaign stats, forms, automation, etc. The drag-and-drop interface makes it easy to create just about anything.

Listing management

Moosend’s personalization features make email marketing more effective, allowing you to connect with your audience like never before.

moosend list management
Moosend list management

Importing subscribers is a breeze – you can do it via Google contacts, excel sheets, CSV files, or simply copy and paste contacts.

With Moosend, you can collect detailed subscriber information and use it for targeted lists.

custom fileds
Custom fileds

You can add custom fields like date/time, texts, checkboxes, dropdown menus, etc., enhancing customer experience and engagement through list segmentation.

One downside of Moosend is the boring’ manual process of cleaning up your list.

However, you can automate this by integrating with say Mailfloss.

A unique feature is real-time tracking, which groups contacts based on their website behavior, enabling more personalized emails.

ways to add subscribers
Ways to add subscribers

MailerLite’s contact import process is equally simple.

It uses segments and groups for subscriber management, which can be a bit confusing at first.

Segments are rule-based, while groups are similar to tags in other email marketing tools.

Groups vs segments
Groups vs segments

However, MailerLite’s tag-based segmentation isn’t that fluid.

MailerLite clean up
MailerLite clean up

On the plus side, it offers a ‘Clean up Inactive’ feature, removing members inactive for over six months across all plans.

🏆 Winner: Moosend. You can segment your contacts into more than 20 different categories and the same number of subcategories. MailerLite has limited filtering options, so you can only do so much.

Email broadcasts and templates

Let me tell you about Moosend’s email templates:

moosend templates
Moosend templates

They’ve got over 40 responsive designs that you can easily customize with their drag-and-drop editor.

Even if you’re not a tech whiz, you’ll find it super intuitive.

But hey, if you’re feeling geeky and know your way around HTML, you can dive into the visual template builder for more advanced customization.

Now, here’s a feature I absolutely love:

You can save your favorite template designs and reuse them later.

It’s such a time-saver!

Plus, it helps keep your brand looking consistent across all your emails.

You can store all your designs in your personal library, tweak the fonts, add eye-catching images, and even throw in some videos to make your broadcasts pop.

And MailerLite:

mailerlite templates
MailerLite templates

They’ve got a whopping 60+ mobile-friendly templates for emails and newsletters.

Their editor is what-you-see-is-what-you-get (WYSIWYG), which I find super handy.

You can import HTML if that’s your thing, and reuse templates just like with Moosend.

But here’s where MailerLite really shines in my opinion – they let you create dynamic content blocks.

It’s a game-changer for personalization!

Oh, and get this – MailerLite has this nifty auto-resend feature. It’s been a lifesaver for me.

MailerLite autoresend
MailerLite autoresend

You can set it to automatically resend your broadcast to folks who didn’t open it the first time. It’s helped me reach so many more of my subscribers.

When it comes to the nitty-gritty of email editing, both platforms offer HTML and rich-text options.

They’re pretty neck-and-neck in terms of the content blocks you can add.

Honestly, I find myself toggling between the two depending on my mood and the project at hand!

🏆 Winner: Tie. Both have excellent email campaign and template features, with intuitive drag-and-drop editors perfect for sending email broadcasts.

Automation builder

Let me tell you about Moosend’s automation.

It’s a real time-saver!

Their drag-and-drop feature is available in all plans, even the free one.

No more boring workflow creation for us!

moosend automations
Moosend automations

They’ve got 18 different automation ‘Recipes’ to choose from, or you can go custom if you’re feeling creative.

I love how easy it makes running a drip campaign. The builder is super fluid and user-friendly.

automation workflow
Automation workflow

Once you’re in, you can set the initial trigger for your workflow.

You can choose to filter by if/else, time interval, and weather condition. Then select an action after the trigger. It can send mail, subscribe to a list, unsubscribe from the list, ping me, posts a webhook, etc.

Now, MailerLite’s automation is a bit different.

mailerlite automation workflow
MailerLite automation workflow

They don’t have pre-made templates, which is a bummer.

You’ve got to DIY everything.

mailerlite triggers and automation
MailerLite triggers and automation

You can use the automation editor to create a workflow, set triggers, and actions. Unfortunately, you can’t use web page visits to activate triggers, that’s a bit limiting, if you ask me.

One thing that drives me nuts about MailerLite is the email editing.

You have to load a whole new page just to change a few words in your automation sequence.

It’s not as smooth as say Moosend or ConvertKit, that’s for sure.

🏆 Winner: Moosend, hands down. Those recipes are a game-changer. Even us veteran marketers appreciate a good time-saving template!

A/B testing

Let me tell you about A/B testing in Moosend and MailerLite – it’s pretty neat!

Both platforms let you test different variables to see what resonates best with your audience.

With Moosend, you can create two campaigns using either the campaign editor or HTML source.

You choose a portion of your audience, run tests on equal ratios, and the winning email gets sent to the rest of your contacts.

Pretty cool, right?

moosend split testing
Moosend split testing

You can test subject lines, content, timing, or even the campaign sender.

MailerLite’s approach is similar, but with a twist.

mailerlite split test campaigns
MailerLite split test campaigns

You can test three variables: subject, sender details, and email content.

You set the sample size and winning criteria, and voila!

The winner is automatically sent to the bulk of your contacts.

But here’s the kicker:

You can also choose to select the winner manually if you’re feeling hands-on.

One thing to note about MailerLite though, you can only test email campaigns, not landing pages.

And the results only show the percentage of opened and clicked emails. It’s a bit limiting, but still pretty useful in my book.

🏆 Winner: Tie. Both platforms offer similar testing variables and processes. It really comes down to personal preference!

eCommerce CRM

Moosend has an eCommerce AI that contains a bag of tricks in terms of automation that saves you lots of time and hassle. The eCommerce AI feature was developed for running online stores.

It has an inbuilt cart abandonment automation. This helps solve cart abandonment issues by allowing you to follow up with your contacts to try to recover lost sales.

moosend cart adandonment automation
Moosend cart adandonment automation

Also, the eCommerce AI lets you send product recommendations, upsell similar products, and suggest re-purchase items to your contacts. Other automation includes restocking reminders, customer journey charting, and shoppable emails.

Its integration with WooCommerce adds to its eCommerce functionalities. You can also integrate with Salesforce to add more CRM capabilities to Moosend.

Integrating your CRM platform with Moosend allows you to SMS campaigns to your contacts.

ecommerce integrations
eCommerce integrations

For MailerLite, it’s eCommerce, and CRM capabilities are available through numerous integrations. You can integrate with Shopify, WooCommerce, PayPal, etc. That’s it.

🏆 Winner: Moosend. Thanks to eCommerce AI, you can perform many online store functionalities. Also, the SMS campaigns are a plus. MailerLite can only achieve these functionalities through 3rd party integrations.

Forms and landing pages

moosend forms
Moosend forms

Moosend has an inbuilt drag and drop landing page builder, perfect for simple landing pages or opt-in forms.

It’s a breeze to start lead generation campaigns, though the downside is these aren’t available with the free plan.

various types of forms
Moosend types of forms

You can create different opt-in forms for your site from modal popups to inline forms, floating bars, floating box, and full-page forms with Moosend.

MailerLite also offers a responsive drag and drop editor for landing pages.

Landing page templates
Landing page templates

It has 30+ templates to choose from or the option to build from scratch.

Both platforms allow you to create various form types and triggers, including time-based, scroll-based, and exit intent.

This flexibility enables advanced email campaign automation.

🏆 Winner: Tie. Both offer fully-customizable landing page templates and responsive drag and drop builders. You can’t beat these functionalities for the prices offered.

Reporting and analytics

Let me tell you, Moosend’s reporting is pretty slick.

word image

They’ve got this ‘Real-time reporting’ feature that’s a game-changer.

The moment someone opens your campaign or hits any stage of your funnel, boom!

You get the report instantly.

Their reports lab shows you everything from open rates to CTR, bounces, unsubscribes etc.

But here’s the kicker!

word image 1

You can see the exact location of your subscribers and even get heatmaps for each email campaign.

Now, MailerLite’s approach is a bit different.

mailerlite reports
MailerLite reports

They don’t have a dedicated report area.

Instead, you view reports in your campaign or subscribers section.

You’ll see individual stats on different lists.

They do offer click-mapping, and you can add Google Analytics. eCommerce tracking is there too, but it’s limited to Shopify or WooCommerce.

🏆 Winner: I’ve got to hand it to Moosend here. That real-time performance overview of your email campaigns is hard to beat. MailerLite covers the basics, but Moosend takes it to another level.

Deliverability

Moosend’s content spam test rates your email campaign against common spam filters, ensuring high deliverability. Both platforms offer excellent email authentication with SPF and DKIM security mechanisms.

MailerLite is stricter with emailing practices, which can lead to more bounce mail if you’re not careful. It didn’t make our top 5 list for deliverability.

🏆 Winner: Moosend. The spam deliverability tests reduce the chances of emails landing in people’s spam.

Integrations

Let’s talk about integrations!

Now, Moosend isn’t exactly a show-off in this department.

With about 76 integrations, it’s a bit behind the curve compared to Mailchimp’s 100+.

But hey, it’s not all doom and gloom!

moosend integrations
Moosend integrations

Despite its limited selection, Moosend plays nice with some heavy hitters like WooCommerce, Facebook Lead Ads, and Zapier.

And let me tell you, that Zapier integration is a game-changer.

It opens the door to hundreds of apps, though it might cost you a bit more.

MailerLite, on the other hand, brings its own bag of tricks to the table.

It’s got a decent spread of eCommerce, CRM, and app integrations.

mailerlite integrations
MailerLite integrations

It integrates with apps like Shopify, WooCommerce, PayPal, Zapier, Facebook, ClickFunnels.

And for you team players out there, MailerLite’s got your back with integrations for Trello, Slack, Google Docs Sheets & Forms, and more.

Plus, if you’re feeling techy, you can tap into their developer API to hook up with other apps.

🏆 Winner: It’s a tie, folks! While neither platform is drowning in integrations, that Zapier connection is like a magic key to over 2000 apps. So, whether you’re Team Moosend or Team MailerLite, you’re not missing out.

Support

Moosend are quick to respond whether you reach out via phone, email, or live chat. Plus, they’ve got a handy help section with docs on how to tackle various platform issues.

Now, here’s the kicker – priority support and onboarding & migration are only available in their top-tier plan.

MailerLite’s no less either.

Their email and chat support is swift, friendly, and on point. And their knowledge base is packed with thorough tutorials and videos.

And their support team speaks 12 languages. That’s a big plus for our global friends out there.

🏆 Winner: It’s a tie! Both platforms are acing the support game. Moosend might be a bit light on the knowledge base and tutorials, but those dedicated account managers more than make up for it.

Pricing

Moosend pricing 1
Moosend pricing plans

Moosend offers the following plans:

  • Free trial for 1,000 subscribers and Unlimited emails
  • Pro plan – $88/mo (for 8,001 to 10,000 subscribers). Save 20% on annual payment
  • Moosend+ plan – Custom package with add-ons of your choice
  • Enterprise plan – Custom package with premium features

Their free trial is great for email sending, but lacks landing pages.

MailerLite provides four pricing tiers plans on subscriber count, including a free plan for up to 1000 subscribers.

Mailerlite pricing
Mailerlite pricing

While the free plan used to be more generous, it now has limitations on emails and templates.

For full access, their $10 Growing business plan is recommended for up to 500 subscribers.

🏆 Winner: Mailerlite

Conclusion

Moosend is better if you’re serious about automation, need real-time reporting, list segmentation, and excellent eCommerce features.

It’s perfect for both budding startups and Fortune 500 companies aiming to grow their business and engage subscribers effectively.

On the flip side, if you’re a small business owner, freelancer, writer, or online entrepreneur seeking a straightforward email marketing platform with top-notch user experience, MailerLite is your best bet.

Just keep in mind, it’s a bit light on automation features.

Nevertheless, both platforms offer great value for money.