Moosend and Mailchimp are popular email marketing solutions that offer great features and benefits and help boost marketing campaigns.

In this article, I’ll compare the features and benefits of the two to help you decide which one offers better value for money.

TypeFreemium platform Freemium platform
Starting pricing$8/mo$10.21/mo
Free planHas free forever planHas a free forever plan for
up to 2,000 contacts
Mobile appIt lacks a mobile appMailChimp has iOS and Android apps
Click here to download

To start with, Moosend is robust email automation and marketing tool that presents a simple user interface and offers excellent benefits at an affordable cost.

On the other hand, with Mailchimp, you can create email newsletters and distribute them to your targeted subscriber list. Further, you can integrate this application with your existing services and monitor your results.

In short, Mailchimp can function as a personal publishing system. It compares well with competitor products like Drip in all-important feature categories.

Moosend vs Mailchimp: Detailed comparison

This image has an empty alt attribute; its file name is word-image-17.png
This image has an empty alt attribute; its file name is word-image-18.png


Moosend is a powerful yet easy-to-use email marketing automation solution that you can use to easily create, monitor, and manage your email marketing campaigns.

It enables you to automate your workflows. Moosend offers a campaign designer with a drag-n-drop user interface that you can use to design, create, and customize responsive and appealing email newsletters that are optimized for all devices.

In addition, the software provides management tools such as the capability to gather user data with sign-up or opt-in forms and creating and segmenting email subscriber lists.

Mailchimp is ideal for startups and small businesses as it offers low-cost packages for them. Big enterprises can also benefit as the solution can handle their large email volumes.

It offers strong analytics features as well as other tools that you can utilize to engage your prospects and customers, pitch your services or products, and convert leads into paying customers.

This affordable and simple-to-use application is one of the leading players in the email marketing arena.

Mailchimp allows you to effortlessly craft, implement and assess email and ad campaigns.

It enables you to handle subscribers, view success and click-through rates, produce custom reports, monitor your emails, and make sure your campaigns are fully transparent.

You can start by choosing from an array of pre-built templates or craft your own templates.

Pros and cons



  • User-friendly interface and helpful functionalities like the creation of mailing lists, landing pages, reports, and automation
  • Excellent deliverability rate
  • The vendor teaches users to maximize their delivery rates
  • Sophisticated automation workflow builder with inbuilt automation templates
  • You can easily create and customize your templates and use automation triggers to set them up
  • Excellent analytics and reporting tools that provide detailed insights into your campaigns


  • Does not mention which industries are not supported
  • Lack of native integrations as it’s a new tool
  • The internal newsletter editor can be enhanced



  • Top-notch customer support with prompt and friendly responses to queries
  • Even lay users can easily produce visually attractive emails
  • Easy-to-use templates help create emails that are optimized for all devices
  • Segmentation and list control are simple to do
  • Offers translation into 50 languages
  • You can use its CRM function to manage your customer list


  • The modular template creator is hard to work with.
  • There may be difficulties in syncing Mailchimp with some websites


Moosend dashboard

As seen above, Moosend’s dashboard and interface are clear, simple to understand, and use. You can easily access features like campaigns, lead generation, mailing lists, automation, and reports.

The interface is sleek and modern, and it’s easy to get the hang of it quickly.

Mailchimp interface

Mailchimp’s interface is old-fashioned but easy to comprehend and use.

The main features are clearly accessible and you can get started with your email campaign effortlessly.

First, create your email, then launch and automate your campaign, segment your audience, and then generate insightful reports to learn about the effectiveness of the results.

Winner: In the Moosend vs Mailchimp battle, my vote goes to Moosend for ease of use as its intuitive interface is better than the old-fashioned one of Mailchimp.

List management

Moosend list management

Moosend allows you to manage your lists efficiently and you can start by first importing your subscriber list. You can import a CSV or Excel file, paste text, or pull in data from Google Contacts or Salesforce.

Moosend new campaign

Next, you can deliver targeted marketing campaigns by segmenting your audience list.

With Moosend you can segment the lists based on the various activities of the subscribers like links they clicked, campaigns opened, their subscription type, etc.

Let’s now look at list management in Mailchimp:

Mailchimp subscribers list view

Mailchimp allows you to view your subscriber lists by status and type. The status categories are All, Ongoing, Draft, and Completed. The type categories are Emails, Automations, Landing Pages, Ads, Postcards, Social Posts, and Surveys.

You can use these features to organize your lists neatly.

Mailchimp list organization

From your contacts list, you can easily create segments based on specific user actions. This allows you to target your emails more effectively.

Mailchimp user action

Mailchimp also lets you maintain a clean list by removing the subscribers who are not interested in your offers.

This permits you to deliver your emails only to interested recipients thus maintaining a smaller but more valuable audience list.

Winner: Mailchimp as it offers a marketing CRM feature that you can use to manage customer engagements. This function is lacking in Moosend.

Email Broadcasts and Templates

Mailchimp new campaign

Moosend enables you to easily create and deliver a new broadcast campaign to your list. You can craft the broadcast message with the campaign name, subject, and text. Then, you can select your mailing list and format, select a template, load the text, and schedule the delivery date and time.

In comparison, Mailchimp allows you to create emails, ads, landing pages, postcards, and social posts. You can select one or more depending on your campaign needs.

Mailchimp types of campaign

Moosend allows you to create various broadcast campaigns such as regular, A/B split, repeatable HTML, RSS, and automation campaigns.

Based on your requirements, you can utilize the user-friendly templates to create and deploy a suitable targeted campaign.

Now, let’s look at Mailchimp’s broadcasts and templates features:

Moosend creating new campaign
Moosend campaign

For your email campaign, you can select from regular, automated, and plain-text options. In comparison, Moosend offers only a regular campaign option.

Moosend email creation template

The email creation template is basic and you can easily add the required data in the To, From, Subject, and Content fields to draft your campaign message.

The template also allows you to share your campaign and add a social post to it. You can generate publicity for your campaign on Facebook, Twitter, and Instagram.

Moosend templates

Mailchimp offers you a range of attractive templates and you can also create custom templates and save them for future use. The available templates range from flashy types to basic and simple ones. You can select a suitable one based on your style and taste.

Winner: In this Moosend vs Mailchimp comparison, Mailchimp is the winner in the email broadcasts and templates category as it offers more than 100 templates compared to about 40 in Moosend.


Moosend campaign automation

Moosend allows you to automate your campaign using criteria such as an abandoned cart, anniversary, change in the custom field, onboarding email sequence, and many more. You can create advanced workflows from scratch with the builder.

Simply specify the automation triggers, conditional filters, and actions to be performed if the criteria are met.

Some of the interesting filters are specific areas of interest, weather-based upsell/cross-sell, and repeat purchases reminders. Click here to explore its eCommerce automations.

Moosend condition for automation to trigger

Each filter or Recipe includes chosen main tasks, and you simply need to include the conditions to trigger the automation. You can create automation recipes for attracting new subscribers, adding cross-sells/upsells, sending reminders, and what not?

Moosend creating automated Email

Mailchimp’s automation feature enables you to email recipients when they’re tagged, welcome new subscribers, and share blog posts.

Moosend creating an email

Utilize automation to send emails that are triggered by a specific activity, event, or date.

Winner: Moosend, as it offers a visual automation builder that is lacking in Mailchimp.

A/B testing

Moosend A/B split testing feature

Moosend’s A/B testing feature allows you to create two campaigns that you can send immediately or schedule for later delivery.

You can create the content using the software’s campaign editor or an outside HTML source. The most popular campaign will be delivered to the largest chunk of your recipients.

Moosend setting for A/B split campaign

You can configure your A/B campaign and select the winning version. There are two options: the campaign version with the most number of unique opens or the one with the most number of unique clicks.

You can select the number of hours you wish to run the test before sending the winning version.

Let’s now look at Mailchimp’s A/B testing feature:

Mailchimp's A/B testing feature

Mailchimp advises A/B testing if you have a list size of at least 5,000 to obtain statistical significance. If your list size is smaller, you can still do the tests and use the results to decide which messaging type works better.

Mailchimp A/B split testing

What can you test in Mailchimp? The list includes preheaders and subject lines, “From” name, content such as calls-to-action and visuals, and send time.

You can select how Mailchimp decides the winner:

  • For testing subject line, send time, or From the name, decide by open rate
  • For testing content, decide by click rate or by revenue for donations

Winner: Mailchimp, as it allows you to test three campaign versions compared to only two in Moosend. In addition, Mailchimp’s Multivariate testing feature lets you test up to eight campaign variations. This feature is lacking in Moosend.

Forms and landing pages

Mailchimp choosing form type

Moosend allows you to create forms that you can embed in your website to collect subscribers for your email list.

You can create forms such as modal pop-up, inline form, floating bar, floating box, and full-page form. View all the form templates Moosend provides.

Mailchimp creating forms

A drawback is that it is not easy to customize the forms.

To make the sign-up form match your branding, you need to change the HTML code after you add it to your website.

Mailchimp offers five options for creating forms: Classic, super-slim, horizontal, naked, and advanced. After creating your form, you can customize the settings and produce the form code that should be added to your website.

Moosend forms

Moosend allows you to effortlessly create attractive landing pages for your website. However, the free plan does not offer this feature. You can create the pages either from scratch or make use of pre-built templates.

Moosend creating landing page

To create your landing page, you first need to include details like name, page title, meta description, and favicon. Then you can define the sharing settings for social media platforms like Facebook and Twitter.

Next, you should define the tracking and conversion settings. Your landing page is now ready to be published.

Moosend tracking and conversion setting
Mailchimp supporting thirdparty platforms

Mailchimp gives you the option to add your form to a third-party website. It provides support to third-party platforms such as WordPress, Blogspot and Blogger, Yola, Webs, Weebly, and Jimdo.

Mailchimp landing page templates

Mailchimp offers landing page templates for purposes such as lead capture, accepting payments, lead generation, growing your list, and promoting your products.

Mailchimp landing page using template

You can create an attractive landing page easily using a template.

Add your branding elements like a logo to the page. Describe your company and the products and services it offers. Include your contact info to enable visitors to get in touch with you to get answers to their queries.

Winner: Moosend as it offers added features to boost landing page visibility. In addition, the Moosend content delivery network can improve your Google rankings as well as AdWord’ quality.



Deliverability is an important factor in deciding the quality of an email marketing solution as it indicates the probability that your messages will land in recipients’ inboxes and not in their spam or trash folders.

A campaign’s deliverability rate is determined by the sender’s reputation and the campaign’s content. Email reputation company Sender Score has given Moosend a high deliverability score of 98%.

We have conducted an email marketing deliverability test to rate all the leading software solutions. In the test, Mailchimp received an impressive score of 95.45% which means only 4.55% of its emails are rated spam. Moosend was not included in the test though.

Winner: Moosend as its deliverability score is higher.


Moosend integrates with most of the popular eCommerce, cart platforms, ESPs, and marketing platforms. View all the integrations Moosend supports.

Moosend integrations

In addition, integration with Zapier allows you to connect with and use hundreds of third-party tools but you need to pay extra to avail this feature.

Mailchimp integrations

MailChimp integrates with hundreds of applications including project management, CRM, content management, and e-commerce platforms. In addition, its Zapier integration has a good amount of triggers, searches, and actions.

Mailchimp also offers webhook and API features that you can use to connect the software with your existing business solutions.

Winner: Mailchimp as it offers a higher number of native integrations


Moosend support

Moosend offers reliable support on multiple channels including phone, live chat and email, and you need not pay extra to get any level of support.

In addition, Moosend offers self-help resources like a knowledge base and webinars.

Mailchimp support

Mailchimp’s free plan users only have access to email support and knowledge base. Paid packages offer chat and email support, and knowledge base. Only premium plan subscribers get phone support besides all other options.

Winner: Moosend as its free plan users also get access to the phone, live chat, and email support while you have to subscribe to the Mailchimp’s expensive premium plan to access all support channels.


Moosend pricing

Moosend offers the following plans:

  • Free plan (for 0 to 1,000 subscribers) – Unlimited emails
  • Pro plan – Starting from $10/month (for 1,001 to 2,000 subscribers). Save 20% on annual payment
  • Enterprise plan – Custom package with premium features
Mailchimp pricing

Mailchimp presents the following packages:

  • Free plan (2,000 contacts) – $0
  • Essentials (50,000 contacts) – Starting at $9.99/month
  • Standard (100,000 contacts) – Starting at $14.99/month
  • Premium (over 200,000 contacts) – Starting at $299/month

Mailchimp also offers transactional email pricing starting at $20 for a block of 25,000 emails.

Winner: Though Mailchimp is more expensive, it offers a higher number of features including premium and advanced functions compared to Moosend.

Akshay recommends:
MailerLite vs MailChimp: There is a Clear Winner
MailChimp vs ConvertKit: 12 Aspects Compared
Constant Contact vs MailChimp: Which Is Better?
SendGrid vs Mailchimp: 12 Aspects Compared!
Ontraport vs MailChimp: Which is Best for eCommerce
Campaign Monitor vs MailChimp Review: There’s a Clear Winner
MailChimp vs SendinBlue: Don’t Pick The Loser
ActiveCampaign vs HubSpot: Showdown of 12 Aspects
Constant Contact vs ActiveCampaign: Which is Your Best Choice?
Best Advanced Email Marketing Platforms for eCommerce


Both Moosend and Mailchimp offer a number of similar features such as A/B testing, advanced list segmentation, automation capability, and drag-n-drop editor.

In our Moosend vs Mailchimp comparison, we declare a tie as both products are winners in five aspects each. This shows that Moosend is a worthy contender despite being a relative newbie.

Both Moosend and Mailchimp offer valuable free plans to startups, freelancers, and small businesses.

To sum up, Moosend stands out for its impressive interface, automation capability, forms, and landing pages, deliverability rate, and better support options.

Mailchimp scores for its excellent features of list management, email broadcasts and templates, A/B testing, hundreds of integrations, and value-for-money pricing.