Looking for ideas that go viral? 🌟
Start with Reddit—the first page of the internet.
With over 267M active users and real-time discussions, Reddit is perfect for spotting trends.
But success starts with the right niche.
Choose wisely, and use these hidden tools to uncover endless content gold.
Prefer video?
Why Reddit is the ultimate platform for finding viral ideas
Reddit is where the internet comes alive.
Whenever something big happens, it often starts on Reddit. From breaking news to the next viral meme, Reddit discussions spark the trends that make waves on other platforms.
Here’s why Reddit is so powerful:
- Massive reach and diverse communities: Over 267M weekly active users and more than 100,000 active subreddits on the platform.
- Rapid growth: It’s growing by 17% annually.
For creators, this makes Reddit a goldmine for finding fresh, trending content ideas.
The importance of choosing the right niche
Before you dive into Reddit research, here’s a pro tip: Your niche matters. A lot.
Think of a niche like the foundation of your content.
If you choose a topic that’s fading in popularity, you’re setting yourself up for failure. Even with great ideas, a declining niche won’t take you far.
So, how do you find a trending niche?
One of the best tools for this is Gummy Search.
With Gummy Search, you can:
- Browse the Top Subreddits section to see which communities are growing daily, monthly, or yearly.
- Filter subreddits by size to focus on small, engaged audiences or massive, broad communities.
For example, let’s say you’re exploring productivity as a niche.
Gummy Search might show you subreddits like Productivity Apps and Self-Improvement, which are seeing consistent growth.
You can even dive into related subreddits like GTD (Getting Things Done) and Notion for more inspiration.
Using Reddit tools to discover content ideas
Now that you have your niche, it’s time to dig deeper.
Reddit has a treasure trove of tools to help you find specific content ideas that resonate with your audience.
Gummy Search: Find trending subreddits
Gummy Search is an all-in-one Reddit research tool.
Here’s how it works:
- Identify fast-growing subreddits: Use growth metrics to spot communities on the rise.
- Analyze popular topics: See what’s trending in your niche right now.
- Discover related communities: Explore subreddits connected to your niche for even more ideas.
For example, let’s say you’re interested in no-code tools.
Gummy Search might highlight subreddits like Webflow and Airtable, which are buzzing with activity.
Dive in to find topics like:
- Tips for building no-code websites.
- Productivity hacks with Airtable.
With this info, you can create blog posts, videos, or social media content tailored to what’s trending.
Subreddit Stats: Visualize subreddit growth
Subreddit Stats helps you track the growth of any subreddit over time.
With its graphs and data, you can see which communities are thriving and which ones are slowing down.
For example, if you’re researching NewTubers, Subreddit Stats shows that it has been steadily growing for years.
That’s a strong sign it’s a valuable space to explore.
SayIt: Find related subreddits
Ever feel stuck in one subreddit?
SayIt is here to help.
This tool maps out related subreddits based on keywords, so you can expand your research without getting lost.
For example, searching “NewTubers” might lead you to subreddits like r/SmallYouTubers, r/GetMoreViewsYT, and r/PartneredYoutube.
These communities can give you fresh perspectives and ideas you might’ve missed.
Map of Reddit: Visualize subreddit relationships
Map of Reddit is like a GPS for your research.
It visually connects subreddits, showing you how they overlap and relate to each other.
Why is this useful?
You can quickly spot niche communities you didn’t know existed.
For example, let’s say you’re exploring ProductivityApps.
A map might show subreddits like r/gtd and r/todoist, alongside more niche ones like r/TimeManagement.
You can click on any subreddit to explore its most recent or top-performing posts, making it easier to identify trends.
This visual approach saves time and helps you dive deeper into your niche.
Validating niche popularity with Google Trends
Reddit is powerful, but don’t rely on it alone.
Validation is key.
That’s where Google Trends comes in.
For instance, if Reddit data shows that Notion is trending, Google Trends can tell you if the interest is widespread—or just limited to a specific region or group.
Here’s how to validate your niche:
- Search your niche keyword: For example, “Notion templates.”
- Check the trends: Is interest in your niche growing, steady, or declining?
- Refine for your audience: Filter by region or time to ensure it’s relevant to your target audience.
This step ensures you’re not just following a Reddit trend blindly.
👉 Want a detailed guide on using Google Trends effectively for blogging? Check out our comprehensive guide on how to use Google Trends for blogging. You’ll learn advanced techniques to identify seasonal trends, compare multiple topics, and discover untapped content opportunities.
Finding trending topics within your niche
Once you’ve validated your niche, it’s time to zoom in on specific topics.
Here’s how to find them.
On Google, try searching for:
- “How to [your niche] Reddit” (e.g., “how to grow on YouTube Reddit”)
- “[Niche keyword] tips” (e.g., “YouTube SEO tips”)
👉 Pro tip: Add “&num=100” to the URL to view 100 Google results at once. You can analyze these results efficiently using AI tools.
This approach will uncover threads filled with real user insights and questions.
Leveraging AI tools for Reddit-driven content ideas
AI tools can supercharge your Reddit research. Here are three favorites:
ChatGPT: Brainstorm niche ideas
ChatGPT can help you brainstorm keywords and content ideas based on Reddit data.
For example: “Ask ChatGPT to list 10 keywords to search on Reddit for content ideas about YouTube monetization.”
You’ll get suggestions like:
- YouTube algorithm
- Adsense strategies
- Sponsorship hacks
This helps you structure your research and find deeper insights.
👉 Also read:ChatGPT prompts for bloggers
GigaBrain: Create video scripts
GigaBrain is like ChatGPT but specializes in Reddit data.
Here’s how it works:
- Input a prompt like: “Create a 1-minute video script on faceless YouTube growth.”
- GigaBrain pulls Reddit discussions to craft scripts that include real-world problems and solutions.
For example, one of the video scripts starts with: “Think you need a face cam to grow on YouTube? Think again. Many creators believe showing their face is the only way to connect—but that’s not true. Let’s explore how you can grow without it.”
Perplexity: Browse Reddit insights in real time
Perplexity combines Reddit insights with internet-wide data to give you concise, actionable answers.
For example, ask for “AI tools for content creation” and set the focus to Social.
Perplexity will browse Reddit threads and highlight tools like SurferSEO, Jasper AI, and Descript, along with discussions about their pros and cons.
Turning Reddit research into actionable ideas
Once you’ve gathered all these valuable insights from Reddit, it’s time to transform them into compelling content.
The key is organization.
Using tools like Notion, you can effectively categorize everything you’ve discovered into trending niches, popular subtopics, and real-world pain points or fears that your audience faces.
Since Reddit is built on authentic conversations, your content should maintain that same genuine quality.
Consider creating content like:
- 5 Common YouTube Monetization Challenges (and How to Solve Them).
- How to Start a Productivity Side Hustle Using No-Code Tools.
These topics directly address the real issues and questions you’ve found in your Reddit research.
And with the help of some AI tools, you can adjust the tone, examples, and structure to make your content stand out.
Conclusion
Reddit is more than a social platform—it’s a goldmine for creators.
With the right tools and techniques, you can uncover trends, validate niches, and craft content that resonates with your audience.
