In this blog post, let me feature top digital marketing experts you need to follow today.
Influencers I've mentioned here are neatly categorized into various categories like content marketing, copywriting, affiliate marketing, social media, e-commerce, conversion rate optimization, and much more.
If you are a beginner in digital marketer, have an interest in any of these areas, you can browse and get to know about the digital marketing experts you can follow.
Let's get started.
In this guide, you'll learn
He is the co-founder of Neil Patel Digital, Crazy Egg, Hello Bar, and Kissmetrics, . He is one of the world’s leading online marketer, entrepreneur, New York Times bestselling author.
Obama recognized him as one of the top 100 entrepreneurs under the age of 30 and one of the top 100 entrepreneurs under the age of 35 by the United Nations.
He worked with companies like Amazon, HP, and NBC to increase their revenues. Wall Street Journal declared him as one of the top influencers on the web.
He hosts “Marketing school podcast” which drives him nearly 1 million views per month and his marketing YouTube channel generates him 10 million views.
Darren is an Australian blogger and is a founder of Problogger, editor and founder at Digital Photography School and TwiTip a blog for Twitter tips. He is also a great speaker, author, blogger, podcaster.
He started ProBlogger in September 2004 to help other bloggers learn the skills of blogging,and also help them share their own experiences through their blog.
To help people in blogging he co-authored a book “Problogger” that covers all the things he learned in his blogging career.
Jon is a professional speaker, an online entrepreneur, and a programmer. His first blog was Boost Blog Traffic (BBT) and later in 2012, he started Smart Blogger. Between 2008 to 2012 he worked for Copyblogger as an associate editor and managed to get monthly traffic of over 3 million views with his popular posts.
He also worked as a managing editor of Kissmetrics from Mar 2010 to June 2010 and trained their content team. He is specialized in writing viral content.
Jon now started a new blog called Unstoppable.me to help people who are interested in hearing his inspirational words.
She is a well-known writer and a pioneer in digital marketing. She is also the author of the best selling books like “Everybody Writes” and “Content Rules” and a great speaker who inspires marketers around the globe and empowers them.
She is a Head of Content at MarketingProfs – a marketing company which trains marketers all over the world and she is also the co-founder of ClickZ.
Forbes named her as one of the most influential women in social media and one of the top 20 women bloggers. IBM recognized her as one of the 7 people shaping modern marketing.
Jeff is the CEO at Jeffbullas.com, an entrepreneur, social media marketer, content marketer, digital marketer, keynote speaker, and best selling author.
Forbes featured him as a “Top 20 Influencer of Chief Marketing Officers” – 2018 and he ranked #1 Global Content Marketing Influencer – 2018.
He is listed in the “top 50 online influencers to watch” by Entrepreneur while Inc featured him as one of the top 20 digital marketing influencers to follow on Twitter.
He worked as an Accounts Director at Infinity Technologies, Sales and Marketing Manager at Amicron.
He is the co-founder and chief editor at Authority Hacker. He is an online marketer and manages inbound marketing. He previously worked as an SEO director at HighClicks and LoveClients INC.
Gael manages the blog content along with training courses.
He has spoken at various organizations like Oxford University, Harvard Business School, Wharton, and General Assembly.
He is part of a number of podcasts and webinars hosted by Ahrefs and SEMrush.
Joanna is a well-known copywriter and founder at Copy Hackers. She is also the co-founder and Head of growth at Airstory. She also worked as a senior web writer at Intuit.
She was the co-owner of WhatCustomersSay.com and kardee.com and worked as a web conversion consultant at Conversion Rate Experts.
She loves to optimize catalogue pages and her favorite copywriters are Gene Schwartz and John Caples.
Demian is an excellent copywriter with over 16+ years of experience and he knows how to write the content that generates traffic and more subscribers.
He worked with multiple sites like HubSpot, Mention, Kissmetrics, CrazyEgg, Single Grain, and many more.
Currently, he is working as a senior writer at Lutheran Church Extension Fund. Previously he worked as a chief content writer at Rainmaker Digital.
Demian founded CopyBot and now handed over that site to Jesse Wisnewski.
Brian Clark founded Copy Blogger in Jan 2006 and is an entrepreneur, writer, and also a traveler.
He’s the founder of Further – the personal growth newsletter and hosted Unemployable, a resource for entrepreneurs and freelancers that provides them smart strategies.
He has also been featured in some of the great business books. His blog CopyBlogger was recognized as one of the most influential blogs by Guardian and Advertising Age.
He is also working as a CEO of Rainmaker Digital.
Neville is a well-known copywriter and he owns a blog KopywritingKourse.com. He trains and teaches excellent writing skills to entrepreneurs so that the blog drives massive traffic and boosts their conversions.
Currently, he is working as an advisor at AppSumo, a Saas based product company, RealSavvy – software company, and Pink Java Media – a modern media company. He also advises and guides at Hustle.
Apart from these, he is the owner of NevBlog.
Sumo recognized him as one of the best writers in the marketing field.
She worked as a director at Britannia Living Ltd and product manager at Philips consumer electronics previously.
She taught copywriting webinars at Unbounce, AWeber and her writings are featured on famous blogs like Kissmetrics, Copyblogger, and Entrepreneur.
Search Engine Journal featured her as one of the 50 incredible women in marketing to follow whereas AWeber featured her as one of 11 digital marketers to watch.
With her awesome writings, she makes boring blogs to sparkle.
Kate is a Sydney based award-winning copywriter, SEO consultant, and video script copywriter.
She loves to help businesses and organizations in improving their SEO and provides them great content.
She is the founder of The Clever Copywriting School and co-host of the Hot Copy Podcast. She also writes for Business and is an SEO trainer and mentors at The Recipe for SEO Success. She also launched Australia’s first copywriting conference “CopyCon.com.au”.
He is an internationally recognized SEO expert worked as an SEO and digital marketing consultant for various agencies. He helped small business and enterprises to improve their SEO.
In order to teach the lessons, he learned along the way he created Backlinko in 2013.
Backlinko is a blog which helps professional marketers with proven SEO advice.
HuffingtonPost praised Backlinko as “a recommended resource to become a better SEO.” while Forbes as “Backlinko is the place for next-level SEO training and link building strategies. You'll find in-depth and value-packed articles.”
He is a passionate blogger, well-known author, and a great speaker. He is the author of the famous book “Lost and Founder”.
In 2004, he co-founded Moz, an SEO company. He stepped down in 2014, left that in 2018 and founded SparkToro.
He co-founded Inbound.org a content marketing site.
He is well-known for advanced SEO articles on Moz and also his Whiteboard Friday tutorials.
He is a formal analyst and journalist who works for Google and helps people with the issues that may arise in the searches.
He was the co-founder of Third Door Media, which publishes Search Engine Land, Marketing Land, MarTech Today. There he also worked as a founding editor. In June 2017, he retired from journalism and Third Door Media.
He is the president of Calafia consulting and has been there from 1996.
Founder of Bruce Clay- an internet marketing optimization company providing SEO and PPC services. His blog created SEOToolSet and also won an award for it.
He created a new Bruce Clay SEO plugin, Search Engine Relations Chart and has the credit for creating the first web page analysis tool. He educates people in optimizing their blogs to help rank higher in the search engines.
Matthew is a Director of Acquisition at HubSpot – inbound marketing, sales, service software and a co-founder of Traffic Think Tank, a private-membership SEO community.
Also, he advises a number of startups and large SaaS businesses. He is an investor, lecturer, global speaker, and co-host of “The Decrypting Crypto Podcast”.
He was a search marketing teacher at Digital Marketing Institute, head of digital strategy at Wyatt International, head of online strategy at WOW Internet UK-based digital marketing agency.
Pat Flynn is the CEO at Flynndustries, LLC a company that owns Smart Passive Income Blog and Green Exam Academy.
He is well known for publishing his affiliate and other income reports, transparently on his blog.
He founded the Green Exam Academy in 2008 to help architects pass the LEED AP Exam.
He worked as a job captain at MBH Architects from 2006 to 2008.
He is specialized in the fields of online marketing, internet marketing, entrepreneurship, online business, web design, graphic design, Photoshop, blogging, podcasting, mentoring and coaching. He also works as an advisor to ConvertKit, LeadPages, Teachable, and SamCart.
Matthew is a famous blogger and always finds ‘out of the box' methods for driving traffic and revenue. He is the managing director of MatthewWoodward.co.uk where he shares his knowledge and helps people succeed in their business.
He worked as a web Data Analyst at Dextra Solutions from 2006 to 2008.
His specialties are SEO, conversion, list building, PPC, PPV, product launches, market research and many more.
Similar to Pat Flynn, he also publishes affiliate income reports transparently on his site.
John Chow is a great blogger, speaker, entrepreneur and his blog John Chow has around 200,000 daily active users and followers. It has become one of the biggest blogs on the Internet.
He is also the founder and CEO of TTZ Media, Inc. In his blog John Chow he provides great stuff related to affiliate marketing.
On the list of the top 50 Canadian Internet marketing blogs, his blog ranked #1.
An interesting fact about John is that he took his blog from 0$ to $40,000 a month by just working only for 2 hrs a day and then he rocketed his blogging career.
Charles is the founder of Charles NGO and is a well-known affiliate marketer, speaker, and strategist who teaches people how to create a business online using affiliate marketing.
In a month, over 75,000+ people read his insights on affiliate marketing, internet marketing, and productivity.
He has been a full-time affiliate marketer since 2008 and started blogging in 2012.
The great thing about Charles is that he created two 7 figure companies by the time he turned 30.
Zac is an entrepreneur, internet marketer, and blogger. Bloggingtips.com and zacjohnson.com are his famous blogs.
In 2007, he started his first blog ZacJohnson.com, where he shares his successes and failures, case studies, industry news and guides on how to make money online. He also covers the latest online marketing trends in his blog.
Also, he is the CEO of Money Reign Inc which was founded in 2000. He worked as a board advisor of Broad.com.
He is specialized in blogging, PPC, media buying and site production and affiliate marketing.
Matt is the founder of Diggity Marketing which is an award-winning SEO blog that mainly covers data-backed SEO strategies and case studies.
He was featured in The New York Post, Search Engine Journal and his blog was listed in the “Top SEO blogs to follow” by Ahrefs.
He is the founder and director of Authority Builders which deals with white hat link building and also the director at The Search Initiative, an SEO agency staffed with the best in class SEOs.
Along with this, he is the founder and CEO of LeadSpring LLC, a platform for affiliate SEO website ventures.
Shoemaker is a renowned marketer, entrepreneur, blogger, author, and a fan of Mixed Martial Arts.
From 2003, he began writing for his blog ShoeMoney.com and it has been named the ‘Best Affiliate Marketing Blog’ and it ranked in Technorati's top 50 blogs.
In March 2007, with his business partner, David Dellanave he launched an eBay affiliate marketing service called AuctionAds that serves eBay auction ads on contextually relevant sites and this service also won multiple awards.
Sujan is the co-founder of Mailshake – a cold email outreach tool to generate more leads for sales and marketing. He is also a managing director of Ramp ventures which is a team behind Mailshake, RightInbox.com, Linktexting.com, VoilaNorbert.com, Quuu.co, Narrow.io & Pick.co.
He is a passionate entrepreneur and a leading expert in email marketing and digital marketing. He helped many companies to increase their online brand reputation by boosting their online traffic and sales.
He is also the co-founder of Web Profits a growth marketing agency which helps the companies with content marketing & growth marketing services. He is a managing partner of Norbert and Pick as well.
He is a passionate blogger and writes for great sites like Forbes, WSJ, Inc and Entrepreneur Magazine.
Chad is a well-known email marketer who has been featured in more than 100 publications, including The New York Times, The Wall Street Journal, and Advertising Age and has been recognized as the No.1 email marketing expert on Twitter.
Chad is currently the Research Director at Litmus, where he surveys thousands of marketers every year for their State of Email Research Series and is the head of research at Oracle Marketing Cloud Consulting.
He has served as a lead email marketing researcher at the 3 largest email service providers namely Salesforce, ExactTarget, and Responsys, over the past 12 years.
Ryan is one of the world’s leading digital marketers, the best selling author, and a dynamic speaker.
Ryan is the founder and CEO of DigitalMarketer.com which provides digital marketing training and certifications.
He is a certified email marketing strategist and has written the book “Invisible Selling Machine” which is the best in email marketing.
He is also the founder and managing partner of NativeCommerce.com, a digital media and eCommerce group that owns DIY Ready.com, Makeup Tutorials.com, SurvivalLife.com, and Sewing.com and many more.
He created a methodology called “Customer Value Optimization” where he introduced and popularized many digital selling strategies.
Ryan also founded and hosted the largest digital marketing conversion conference in North America – Traffic & Conversion Summit.
Jeanne is an email marketing consultant recognized by
- Worldata – as one of the top email marketing leaders to follow
- Litmus – as one of the top email marketing and design thought leaders on Twitter
- Email marketing Chronicles – as one of the top email bloggers today
- Cision – as one of the world’s top 50 email marketing influencers
She is the founder and chief strategist for Email Optimization Shop and a recognized expert in the Email Marketing Industry.
She is a professor at Georgetown University that teaches students about digital marketing, board member of Email Experience Council, partner of Cohere One, and vice president of Red Pill Email.
Sundeep Kapur is an outstanding public speaker, email marketer, and an excellent strategic thinker.
He helps financial institutions develop and implement digital strategies and also helps them to create and execute social media and consumer engagement strategies successfully to increase user engagement and their income.
He also conducts workshops that focus on increasing user engagement and also email marketing.
He is an author and writes a regular column at ClickZ and he teaches the best practices of email and digital marketing.
He teaches email marketing to more than 1000 companies and helps in increasing their consumer engagement and interactions. He also conducts workshops on email marketing.
Ian Brodie is a marketing coach who teaches professionals about how to get and win more high paying clients.
Previously he worked as a consultant at Capgemini and also he worked as a marketing manager at ICL for six years.
His book “Email Persuasion” on how to use email marketing to win clients is the best selling book on Amazon with 5-star reviews.
He is an entrepreneur, a conversion optimization champion and is the founder of ConversionXL.
He was voted as the most influential conversion rate optimization expert in the world.
His specialties are conversion optimization, digital analytics, data analysis, user experience design, and conversion optimized design.
He was also the co-founder and chief marketer at Traindom which is an online platform for building, selling membership sites, and online courses. He also worked as a director of Panama internet marketing.
Brian Massey is a computer programmer, entrepreneur, corporate marketer, international speaker, and a writer.
He is the founder and conversion scientist at Conversion Sciences which is specialized in A/B split testing of websites and the author of “Your Customer Creation Equation”.
He also writes at Marketing Land and Search Engine Land.
He was the founder and CEO of Soft Reality Inc a custom web and desktop software for the creation of computer-aided design and computer based training.
Michael is a self-employed CRO consultant who helps businesses all over the world and has been an international keynote speaker since 2010.
He then joined Unbounce in July 2015 as a Senior Conversion Optimizer.
Previously he worked as a senior conversion optimizer at ContentVerve ApS for 5 years.
He is the co-founder of BuyerLegends, New York Times bestselling author, and is a CRO expert.
He is an award-winning blogger named as one of the top 10 user experience gurus by econsultancy members, he also won the Rising Star award of Marketing Edge. He was featured in WSJ and New York Times.
He helped and trained many B2B and B2C companies like HP, Intel and many others in generating more leads.
He and his brother Jeffrey wrote the books “Call to Action”, “Waiting For Your Cat to Bark?”, “Always Be Testing” and “Buyer Legends: The Executive Storytellers Guide” which are the best selling books on Amazon.
Chris is the founder of Wider Funnel, a conversion optimization company, a keynote speaker, and a good author and his book “You Should Test That” which explains all the conversion optimization strategies.
The famous growth marketing strategies LIFT Model and Infinity Optimization Process are introduced and first executed by him.
He was an internet marketing consultant at Chris Goward Marketing. He is currently a business mentor at Founder Institute.
Avinash is the co-founder, chief education officer of Market Motive and a Digital Marketing Evangelist for Google. He is also an author and a blogger.
He started a blog called Occam's Razor and he is the author of the two famous best selling books namely Web Analytics: An Hour A Day and Web Analytics 2.0.
He is the advisor for the University of Toronto, University of California Irvine and USC Annenberg School for Communication and Journalism.
Web Analytics Association honored him with the award, “most influential industry contributor” and he got Rising star award from the Direct Marketing Educational Foundation, 2010.
Founder | Kaushik.net
His blog Optimize Smart is one of the most popular blogs on Web Analytics.
With 12 years of experience in web analytics and digital marketing, Himanshu helps professionals and business owners to get more ROI and to generate more sales by getting the most of their web tracking data.
He was nominated for “digital analytics association awards for excellence”
He is the author of four best-selling books on analytics and conversion optimization:
- Maths and Stats for Web Analytics and Conversion Optimization
- Attribution Modelling in Google Analytics and Beyond
- Master the Essentials of Email Marketing Analytics
- Attribution Modelling in Google Ads and Facebook
He worked as a Search Marketing Consultant at ‘Welcome Software’ and as SEO Executive at Vortala and also he gained experience by working with various other companies like Etech Aces and Interactive Education Ltd.
Gary Vaynerchuk is the chairman of VaynerX . He is also an active CEO of VaynerMedia, an advertising agency landed on 4 locations world wide servicing 100 clients.
Gary is also the partner of VaynerSports, an athlete representation agency, cannabis-focused branding, marketing agency Green Street and restaurant reservations app Resy.
Gary is an advisory member of Ad Council and Pencils of Promise. He advices people to utilize the power of social media and helps in building their brand.
Gary hosted DailyVee which is an online documentary series highlighting today’s digital world. He also hosted “The GaryVee Audio Experience”, a top among 100 global podcasts, and “AskGaryVee”, a business and advice Q&A show.
Jon Loomer is a well-known Facebook Marketing Strategist, Facebook Ads Optimizer, Facebook Metrics Master, Consultant, and a Blogger.
He started a blog JonLoomer.com, it's a complete online resource with the goal to help businesses around the world to maximize their social media output. It was recognized as one of Social Media Examiner's top 10 social media blogs of 2013.
He was the VP of Strategic Marketing for the American Cancer Society and product director at RotoHug.com.
Jay is an internet pioneer, entrepreneur, popular emcee and event host. He is also a famous hall of Fame keynote speaker and best-selling author of The New York Times six books.
He is the founder of Convince and Convert and a digital marketing firm. His blog is named as world’s #1 content marketing blog by the Content Marketing Institute.
Along with these, he is also an avid tequila collector, venture capitalist, technology advisor and one of the top 3 most influential people online among CMOs and B2B Marketers.
He is the host of “Social Pros podcast” which is named the best social media marketing podcast in the Content Marketing Awards.
He is an advisor of digital marketing to more than 700 companies including Caterpillar, Nike, The United Nations and 34 of the FORTUNE 500, since 1994.
Top Most Influential PPC Marketer and CEO at Mobile Monkey world's best facebook messenger marketing platform.
Larry is also the founder and former CTO of WordStream, Inc which are the world’s leading provider of AdWords, Facebook, and keyword tools.
Search Engine Land, the US Search Awards, and PPC Hero named Larry as “Marketer of the Year”.
He is the content developer at CNBC and contributes to HubSpot as a guest blogger and partner. Currently ranked as the #8 most popular blogger on Medium.com.
He’s a notable expert on Facebook messenger chatbot marketing, AdWords, Facebook Ads, entrepreneurship and startups.
Ian is the founder of Razor Social a top marketing and online training blog which helps B2B companies to increase their ROI.
He is awarded as one of the top-rated speakers at Content Marketing World and his blog won the award of the best social media blog by Social Media Examiner.
His posts are featured in Forbes, VentureBeat, Entrepreneur.com, Huffington Post, and Social Media Examiner.
He addresses the marketers and businessmen globally by speaking regularly at conferences making them adopt technology and processes for boosting their revenue.
Growth hacking experts
He is the Chief Sumo at Sumo, AppSumo, and KingSumo.
His site OkDork provides actionable advice to entrepreneurs and businessmen about marketing and starting a business.
He was the co-founder at Gambit and Director of Marketing at Mint Software Inc. He also previously worked as a product manager at Facebook.
He is the CEO of Qualaroo an automated user research tool, founder and Chief Evangelist at GrowthHackers.com.
He coined the term “growth hacking” in 2010 to ignite breakout growth for several companies and his work has been featured in the New York Times, the Wall Street Journal, WIRED, Fast Company, Inc.com, TechCrunch and on MSNBC.
He helps people around the globe through his training, workshops and keynote presentations.
He is a mentor to 500 startups and an advisor to KISSmetrics and Eventbrite.
Brian is the founder and CEO at Reforge, growth advisor at Multiple startups like Grabcad, Namo Media, Gametime, Lumoid, HelpScout, Shareaholic, Wootric, and also worked as a VP growth at HubSpot.
As a growth and user acquisition expert, he writes detailed essays for Forbes, Hacker Monthly, and OnStartups.
He was the co-founder and CMO at Boundless Learning and EIR at Trinity ventures.
Andrew is a general partner and investor at $7.5 billion venture capital firm Andreessen Horowitz where he focuses on SAAS and consumer products. He previously worked as Rider Growth and led the growth teams at Uber.
His essays are featured in The New York Times, WSJ, and Fortune and he advised many tech startups including AngelList, Barkbox, Boba Guys, Dropbox, Front, and Gusto.
He is an internet entrepreneur and founder of “A Better Lemonade Stand” an online ecommerce incubator to educate and inspire the entrepreneurs which is now serving 250,000+ entrepreneurs monthly and has become one of the most comprehensive online resources and most active communities of ecommerce entrepreneurs in the world.
He is an advisor to Sourcify a streamlined sourcing solution and owner at Bootstrapping e-commerce, an ecommerce and marketing blog.
Previously he was in the growth team of Shopify and helped to grow that platform from 60,000 to 200,000 merchants.
Ryan is the founder of Shopping Signals, an ecommerce expert, user experience, and optimization thought leader. He is specialized in the fields of digital strategy, digital marketing, web development, web design, SEO, e-commerce, team development & management, technical sales, proposal development, and project management.
He is also a Digital Experience Web Manager at Allegion.
He also worked as a senior consultant at Zanett Commercial solutions and Web development consultant at Eli Lilly.
He is the senior editor of Practical ecommerce.
Currently, he is working as a director of marketing at the U.S. based EVELO Electric Bicycles, director of ecommerce at D&B supply.
Also, he is an assistant wrestling coach at Kuna high school. He worked as a marketing and ecommerce consultant. He has helped various companies and industries to develop and execute ecommerce plans.
Hope you guys found this list of top digital marketing experts useful.
What about you?
Do you have digital marketing experts you see I missed including in this post? What's your forte and whom you consider as an authority in your space?
Let me know in the comments section below.