So you have decided to take the plunge into using some of the best SERP tracking tools for tracking your rankings on SERPs, but do not know what you should look for.

Today, in this post, we’ll be reviewing the 10 best SERP monitoring tools that you can use to keep track of your rankings on search engines.

Let’s cut to the chase.

AccuRanker

AccuRanker tops my list for the best online SERP trackers because it has the best user interface and data accuracy at its peak.

Key features:

• Track keyword rankings for mobile and desktop.
• Track SERP positions globally and locally.
• Daily data updates.
• Over 50 SERP features for tracking and analysis.
• Track SERP rankings for multiple search engines.
• Import data from other SEO tools and CSV files.
• Allows adding multiple users.

One feature I really liked about AccuRanker is its integration with Google Analytics and Search Console.

Once you integrate your site with Google Analytics, for example, you’ll be able to see the “pageviews” metric right in the report as a column as you can see in the screenshot.

Comparing webpage rankings and visitor metrics together help identify traffic changes due to ranking fluctuations, aiding content adjustment.

Also analyzing historical keyword data, with Google Analytics traffic data mapped to rankings, is really beneficial.

And its historic competitor ranking comparison, including logs of competitors’ ranking changes for tracked keywords, is also noteworthy.

When you enter any keyword under “competitor ranks”, you can analyze the graphs of competitor rankings for a keyword plotted on top of each other.

This is really helpful for you if the upgradation of old content or the SEO really helped you outrank the competitors.

Along with this, one great feature that I liked is filters and segment creation.

For your reports, there are various types of conditional filters you can set and later set them as segments. Saving the filters as segments is really a timesaving way to keep track of the changes in your rankings and act accordingly.

For example, you can set filters like this so it’ll be very easy for you to keep track of the rankings you’re losing.

Added to these, you can also let AccuRanker notify you when it notices any significant changes for the “starred” keywords.

It notifies you when any of the below things happen to the starred keywords.

• Rank changes for starred keywords
• Change or movement on highly ranked keywords
• A keyword that was previously unranked becomes ranked
• If a keyword that was previously ranked becomes unranked

AccuRanker offers a clear pricing plan divided into monthly options. If you opt for an annual plan, you receive a 10% discount.

The pricing is based on the number of keywords you wish to track, with plans starting at $109 per month for 1000 keywords. Opting for yearly billing reduces this cost to $99 per month. All features of AccuRanker are included, regardless of the chosen billing cycle.

 👍 What do we like?

• It has an intuitive user interface, making it a pleasure to use.
• It allows you to add unlimited domains under one account.
• In just a few clicks, you can add unlimited users/clients/team members.
• AccuRanker allows for tagging which means that you can measure the effectiveness of your SEO strategy.
• Another thing I liked about AccuRanker is the fact that I don’t have to worry about my historical data. I can easily review all changes in the SERP rankings.

👎 What we don’t like?

• AccuRanker doesn’t offer plans with less than 1K keywords – this makes them somehow expensive.
• You can track only 10 competitors using AccuRanker.
• It is not an all in one solution to cater to all your SEO needs.

👉 AccuRanker is by far the best rank tracking tool out there, boasting a multitude of features. I personally use it to track rankings for various keywords for this blog, BloggingX. It allows me to easily identify where I need to intervene and understand the topics that are causing me to lose or gain rankings.

ProRankTracker

ProRankTracker is another dedicated search engine position tracker developed to serve both standard & medium-sized enterprises, and even individuals like you to analyze and get a clear picture of your rankings.

Something I like about ProRankTracker is that it provides you with the best reporting options to analyze your success and report to your clients.

This is done through:

• Comparison reports: These allow the analysis of multiple URLs’ rankings across search engines, useful for tracking progress across multiple websites.
• Progress reports: These provide a view of ranking performance over various time spans.
• API access: This feature enables seamless integration with apps like Dropbox and Google Drive for advanced customization.
• Local and mobile tracking: This offers essential analytics from local and mobile-optimized pages, critical for small businesses tracking their online performance against local competitors.
• Competitor comparison: This feature allows you to analyze your competitors’ performance.
• Customizable reports: In addition, you can customize the reports with the help of templates. Also, you can use the white label functionality on reports.

Unlike Semrush which charges an extra fee for additional users, ProRankTracker allows you to add multiple users to your account for free.

To begin with, the basic plan starts at $25 per month and allows you to track 200 keywords. However, for most people who want to track all the keywords in their Google Search Console, they need to at least choose the starter plan, which enables tracking of 500 keywords.

👍 What do we like?

• This tool has a mobile app to check your SERP rankings and reports on the fly.
• It has YouTube and Google video tracking ability – something that most SERP trackers don’t offer.
• The auto-update of reports is exceptional. You can request your SERP updates anytime you demand them.
• ProRankTracker has multilingual reporting in over ten languages including English, Spanish, Portuguese, Turkish, Swedish, Japanese, French, Dutch, Danish, Italian, and German.

👎 What we don’t like?

• You’ll not get access to Google SERP features like Featured Snippets.
• Things are a little messy with the UI e.g. adding keywords can frustrate.
• It is complex to set up and configure ProRankTracker because it is not intuitive.
• The mobile version of this tracker is not that responsive.

👉 ProRankTracker is the game-changer for SEM agencies, video marketers, and e-Commerce (track Amazon listings) brands who want to track, analyze, and get SERP reports in multiple languages.

Advanced Web Ranking

Advanced Web Ranking is the most accurate, long-standing, white-label SERP rank tracking tool accessible from any device.

It is a web-based application fully equipped with tools to help you monitor visibility evolution, ranking distribution, and ranking comparison, helping you detect flaws in your SEO strategies.

The fact that it has a website visibility tracker is just amazing.

Using the visibility metric, you will be able to see how visible your website is on major search engines based on certain keywords. You will get a plethora of statistics based on the following metrics:

• Search engines
• Landing pages
• Market share
• SERP features
• Keyword groups.

Another great feature is the white label functionality.

This feature is of great importance especially to SEO professionals and agencies who have been assigned a duty to track the SERP performance of a client.

It will allow you to add the brand/company details to help you present a unified front to your customers – there will be no trace of Advanced Web Ranking in your reports.

Key features:

• Local ranking tracking: Advanced Web Ranking supports local rankings tracking, like AccuRanker and ProRankTracker.
• Cross-device tracking: It enables tracking of SERP position evolution across desktop and mobile devices.
• SERP features support: Unlike ProRankTracker, it supports SERP features such as featured snippets, images, videos, tweets, local pack, knowledge panel, etc.
• Broad search engine support: Supports over 3000+ search engines, including DuckDuckGo and Amazon, more than AccuRanker and ProRankTracker.
• Multi-language support: Unlike AccuRanker, it supports multiple languages for keyword tracking.

Unlike AccuRanker, Advanced Web Ranking has relatively friendly pricing plans. Besides that, they guarantee a 30-days free trial period.

During this time, you’ll get access to all the premium features, no credit cards during sign up, and no hidden fees.

For most people, the Starter plan at $49 per month is more than enough, as it comes with the ability to track 2,000 keywords and also has Google Search Console integration. However, if you have multiple sites or are running an agency, the Pro or Agency plan may be ideal.

👍 What do we like?

• It provides fresh accurate data when you need it because it doesn’t fetch the data from a database.
• It can accommodate unlimited user accounts with distinct access permission to your data at no extra cost.
• Priority support is guaranteed to ensure quick response time.
• You’ll be assigned a dedicated accounts manager to help you achieve your goals with AWR.
• It is one of the clean and easy to use SERP tracking tools. Its user interface is seamless on all devices.

👎 What we don’t like?

• I noticed that updates take long to update when tracking more keywords.
• It doesn’t have a link building module like Semrush.
• The cloud version on their plans is too expensive yet it offers only a subset of features.
• Report sharing is super hard as the exported reports must be saved on your desktop with a .html extension.

👉 Advanced Web Ranking is a perfect tool for large teams, agencies with complex projects, and large enterprise SEO shops as it supports as many users as you want: you can decide who accesses what, at what time, and when.

SERPWatcher – Mangools (KWFinder)

SERPwatcher is a tool by Mangools that comes with 4 other tools – Link Miner, SERP Checker, KWFinder, and SERP Profiler.

I’ve listed this tool on my 10 best SERP tracking tools because it is affordable, easy to use, and it is trusted and used by the world’s largest brands like Adidas, Alexa, Airbnb e.t.c.

Key features:

1. Location and device flexibility: It allows for tracking of SERP rankings from any location and on any device (Mobile or Desktop) for precise local stats.
2. Interactive reports and alerts: Has interactive reports and alerts. Unlike AWR, the reports can be shared with clients through a link.
3. Keyword organization: It allows you to organize your keywords with tags so that you can get precise ranking stats.
4. Dominance index availability: The availability of the Dominance index is the number one metric to check your overall keywords’ progress.

Pricing

You can be up and running in 30 seconds with a 10-days free trial – “No Credit cards needed and no strings attached.” Once you’re happy with what you see, you can sign up for any plan between Mangools Basic, Mangools Premium, or Mangools Agency and save upto 40% with annual plans.

To access the rank tracker or SERPwatcher feature, you need a Mangools subscription. Subscriptions start at $30 per month, which includes the ability to track 200 keywords and various other features related to competitor keyword research and backlink analysis.

For most people, the Mangools premium subscription at $39 per month would be ideal, as it comes with 700 tracked keywords, unlimited competitor keyword research, and backlink analysis.

Good news!

They also have a 48-hour money-back guarantee on all signups.

👍 What do we like?

• It has a well organized and easy to use interface.
• It can track rankings of over 3000 search engines across 130+ countries.
• The SERPWatcher interface is easy to manage. It displays all the relevant stats you might need making them easily accessible.
• The interactive reports can be easily and digitally shared with prospects.
• It can generate white-label reports and has a number of templates to choose from.

👎 What we don’t like?

• A dashboard for clients is not provided and its database is not as vast as that of Semrush and other tools.
• SERPWatcher data is y not always 100% accurate, some stats may be over/underestimated.
• It is limited to only 100 keyword lookups per day in the basic plan. This is quite little for a fee of $49 per month.

👉 SERPWatcher is the best tool for Agencies, SEO professionals, and startups who want to do SERP tracking in a much-simplified way.

Sitechecker.pro

SiteChecker is an all-in-one website monitoring tool that includes a website crawler, site monitoring, rank tracker, backlink tracker, and much more.

Their primary market is SEO agencies, and they simplify the process of monitoring multiple websites through a single dashboard.

When it comes to rank tracking, SiteChecker offers multi-rank tracking, which lets you track website rankings across any location, device, or search engine. It also integrates seamlessly with Google Search Console, enabling you to easily import the keywords for which you’re ranking.

Additionally, you can monitor the setup changes for each keyword and potentially benchmark it against other top rankers to help identify those who are ranking consistently without significant fluctuations.

Its pricing starts at $49 per month, which allows you to monitor two websites. The standard plan, at $199 per month, allows you to monitor up to 10 websites. If you’re a large agency with a lengthy list of websites to monitor, the $399 per month plan would be ideal. This plan includes white label reports and many other features.

SE Ranking

SE Ranking is a comprehensive SEO toolset that allows you to track keyword rankings across all major search engines.

It provides a super-accurate keyword rank tracker, eliminating guesswork in determining the terms searchers use to land on your site. This tool tracks keywords across major search engines like Google, Bing, YouTube, and Yahoo.

Furthermore, it aids you in understanding the factors affecting your traffic, such as Google penalties, technical issues, and Google algorithm updates. It also allows you to monitor your competition, discover keyword overlaps, and understand why your rivals rank higher for certain keywords.

When you click on one of the competitors above, you’ll see their performance for all the keywords you’re trying to target and compare them with how you’re recently ranking.

Key features:

1. Search engine support: SE Ranking supports all major search engines such as Google, Bing, Yahoo, YouTube, and Yandex.

• Google SERPs analysis: It analyzes and tracks Google’s SERPs for both desktop and mobile devices.
• Geographic tracking: SE Ranking offers tracking in all locations, even narrowing it down to country, city, and postal code.
• White label and keyword grouping: SE Ranking is completely white label and allows for keyword grouping or segmentation.
• Google Ads, Maps, and SERP features tracking: Along with rankings, it allows for tracking of Google Ads, Maps, and SERP features.
• Competitor analysis: The competitor tracking feature allows for a comparison of up to 5 competitors’ reports against yours.
• Collaboration features: The collaborative feature provides for the creation of sub-accounts with different access permissions to your analytics and projects.

Their beginner plan costs $31 per month and comes with the ability to track up to 250 keywords. If you want to track more keywords, then you need to go with their plus plan, which allows you to track up to 1000 keywords and costs $71 per month.

👍 What do we like?

• It has affordable and flexible pricing tiers and check frequency – pay for 1 keyword and check for 5.
• It is very accurate as compared to ProRankTracker.
• The dashboard is well laid out. Additionally, it has a mobile application from which you can view your reports anytime anywhere.
• It comes with a useful website audit and backlink monitoring tools.

👎 What we don’t like?

• It does not include white label reporting in the Optimum plan.
• SE Ranking is not a reliable tool as it takes a considerable amount of time to update voluminous data lists.
• Granular geographic data is lacking which is bad news for those working smaller local businesses.
• It lacks major third-party integrations yet API access is only available in high-paid plans.

👉 SE Ranking is a perfect SERP tracker for SEO Professionals, Digital Agencies, Freelancers, and Small Businesses who are after SERP tracking something more than a tracker at an affordable price.

SERPWoo

SERPWoo excels in checking and analyzing historical SERP, enabling you to make informed decisions based on your competitors’ ranking tactics.

It provides insights into the ranking dynamics of websites and explains traffic fluctuations. Its most notable feature is SERP analysis, characterized by a user-friendly, data-rich interface.

But why are colors and graphs helpful?

They’re of great importance because you’ll have an easy time sorting progress using colors and rankings.

For example, projects that are on the number one spot in SERPs will be highlighted in the dark green curve. A project in a dark purple curve means that it is not in the top 100 SERPs.

Such stats will help you make the necessary adjustments to your content strategy on specific projects.

Tagging is another feature that I liked about SERPWoo.

This feature is a valuable addition for anyone offering online reputation management services. It is very useful as you’ll be able to spot and report movements in SERPS easily and find hidden negative issues before they could affect your site.

Notable features:

1. Innovative reporting system: It has an innovative reporting system that provides you with reports at a go.

• Automatic email notifications: It has a free automatic email notification feature that will always keep you alert and never miss an update, unlike SEMrush which requires additional money for the feature.
• Historical SERP archives: The historical SERP archives help you analyze reports of a backdate or year anytime you want to see them.
• Local, international, and mobile tracking: It allows for local, international, and mobile tracking.
• Keyword research feature: It comes with a keyword research feature that can extract the top keywords of your competitors and other related keywords.
• Unique tagging feature: It has a unique tagging feature – a useful feature for online reputation management.

Its pricing is quite generous compared to other products. Even the beginner plan allows you to track up to 750 keywords. Also, it supports unlimited team members, regardless of the plan you choose.

👍 What do we like?

• Sends project alerts through email.
• Tags/red flags problematic URLs.
• Provides progress reports in PDF and CSV formats.
• Allows tagging and sub-account creation with different permissions.

👎 What we don’t like?

• The free account allows you to track only 3 keywords.
• You won’t be able to track mobile ranking in the Bronze plan.
• Tracking of project regions can only be done using the Google search engine.
• It offers significantly fewer features on cheaper plans.

👉 This tool is excellent for small businesses, startups, small digital agencies, and individuals who are looking forward to strategically compete with other brands.

SEMrush

If you’re looking for an all-in-one SEO software then Semrush is the go.

It is a popular tool in the digital marketing space that allows you to do keyword research, SEO site auditing, Social media tracking, content analysis, organic analysis, etc.

Despite not being a SERP tracker tool, it provides SERP tracking as one of its features.

The only problem is that you must buy the full pack to get access to it. The $99/month feels like overkill if you only want rank tracking features.

Apart from that, it comes with a very interesting hyper-local and device targeting feature.

This is a useful feature when it comes to dynamic multi-targeting. You’ll be able to monitor keyword performance on multiple devices and locations.

With this, you can analyze location-specific data – a great feature for local businesses.

Let’s have a look at more rank tracking features of SEMrush, sticking to the topic of the post.

Notable features:

1. Allows granular tracking for daily updates.
2. Provides robust visibility index metrics.
3. Allows geo-location based keyword comparison.
4. Provides daily reporting, unlike Ahrefs.
5. Monitors several SERP features.
6. Tracks performance on Google and Bing.
7. Supports multi-device keyword tracking.

Semrush is not inexpensive, as it is an all-in-one search marketing tool. Its pricing starts at $100 per month. In their Pro plan, you have the ability to track up to 500 keywords. If you want to track more, you either need to buy credits or upgrade to a higher plan.

👍 What do we like?

• Simplifies keyword analysis and comparison.
• Tracks progress of PPC Ads.
• Monitors social media marketing efforts.

👎 What we don’t like?

• SERP tracker in SEMrush is expensive and not individually available.
• SEMrush’s interface is complicated for beginners.
• Advanced features require paid add-ons.

👉 SEMRush is an absolute choice for bloggers, digital marketers, and SEO professionals who want an all in one SEO toolkit for advertising, content marketing, social media, and competitive research.

Ahrefs

Ahrefs is a comprehensive SEO tool that stands out for its keyword research and backlink tracking capabilities.

Despite updating keyword ranks every seven days, it effectively helps you in tracking keyword performance in SERPs.

This feature is beneficial since it discourages hasty decisions based on daily fluctuations.

Two things we really liked about Ahrefs:

• A really large backlink index
• Good UI/UX built keeping advanced SEO strategies in mind

Similar to that of Semrush, buying Ahrefs only for rank tracking is not recommended. But, if you’re into SEO and do not have Ahrefs, then go buy it.

Being able to pinpoint each SERP feature you already have, which one you gain, and the ones you lose will help know what’s working and what’s not.

Notable features:

1. Allows competitor SERP ranking comparison.
2. Includes a site explorer for competitor analysis.
3. Features a site audit function.
4. Comes with a content explorer for content marketing ideas.
5. Tracks rankings across major search engines.

Ahrefs is a premium tool that offers a 7-days trial period at a fee of $7 with full access to all the features.

Similar to Semrush, Ahrefs is an all-in-one SEO platform. Their Lite plan, which costs $99 per month, allows you to track up to 500 keywords, which may be more than enough. However, if you want to track more keywords, up to 1500, you need to go with their Standard plan.

👍 What do we like?

• Tracks keyword position history.
• All-in-one SEO software with audit capabilities.
• Provides advanced rank tracking metrics.

👎 What we don’t like?

• All the keywords are randomly updated – they’re not updated at the same time.
• It does not offer daily rank updates

👉 Similar to Semrush, I wouldn’t suggest getting Ahrefs if keyword tracking is your only use case. However, if you’re interested in competitor keyword SEO analysis, then Ahrefs is the best tool for it.

AuthorityLabs

AuthorityLabs offers accurate keyword data gathered from leading search engines like Google, enabling precise site optimization for organic search.

AuthorityLabs’ notable feature includes local rank tracking, which allows you to monitor your Google rank by country, city, and zip code.

Consequently, it also provides daily updates on your ranking in SERPs for all targeted locations on Google, Bing, and Yahoo are provided.

Notable features:

• Geographic flexibility: AuthorityLabs has local and global tracking features.
• Device-specific data: With AuthorityLabs, you can track your rankings and the search terms that mobile users are using.
• SERP feature tracking: You can track various SERP features with AuthorityLabs, including featured snippets.
• Competitor monitoring: AuthorityLabs provides a feature that lets you cross-check your performance with that of your competitors.
• Customizable channel grouping: AuthorityLabs allows you to filter out traffic sources based on referral, organic traffic, direct, email, social, or paid traffic with its customizable channel grouping feature.

If you’re tracking up to 250 keywords, then the Plus plan at $49 will be sufficient. If you have multiple websites or are part of an agency, then the $99 per month plan will be the best choice for you.

👍 What do we like?

• It ensures seamless reporting because it is 100% White Label.
• AuthorityLabs allows you to add unlimited users at no additional cost.
• They have exceptional customer support – friendly customer service with a fast response time.
• It is very easy to navigate this tool because it has a simple user interface.

👎 What we don’t like?

• White label and Google Data Studio integration are not available in the Plus plan unless you upgrade to the pro plan.
• It is relatively expensive given the number of keywords you are allowed to track.
• Does not allow you to import data from other third-party platforms.

RankRanger

RankRanger is an efficient tool for tracking keyword rankings, assessing risk, and analyzing correlation with clicks.

The standout feature is keyword grouping, simplifying the management of large keyword lists.

You can easily segment or tag massive volumes of keywords and locate specific ones with the filter icon.

Notable features:

1. Device compatibility: You can track rankings for both mobile and desktop devices.

• Search engine flexibility: You can monitor your progress on any search engine including the major ones like Google, Bing, Baidu, YouTube, Google Video Box, Google Play, Google App Box, Google For Jobs etc.
• International performance evaluation: Allows you to evaluate your performance on the international level.
• Local SEO campaigns: It provides for efficient local SEO campaigns. Monitor SERPs by city or zip code.
• Insight into SERP features: You can track and gain an insight into the SERP features that appear alongside your URL.

RankRanger offers a 14-day free trial for users to explore its features. Its Lite plan costs $79/month and provides daily tracking for 500 keywords and allows up to 15 users.

The Standard plan costs $149/month, allowing tracking for 1000 keywords daily and includes 30 dashboards for team members!

👍 What do we like?

• RankRanger is a 100% personalized/white label.
• Has automated scheduling of personalized PDF reports.
• It supports multiple languages including German, English, French, Hebrew, Italian, Dutch, Portuguese, Romanian, Russian, Spanish, Swedish, and Turkish.
• It has an easy to use interface for tracking your rankings and site visibility and also conducting a competitive analysis.

👎 What we don’t like?

• It can check only 500 keywords and allows for only 15 dashboards at a starting price of $79 per month which is very expensive when compared to a tool like AccuRanker.

Buying guide: How to select the best SERP keyword tracker?

Before choosing a rank tracker tool, consider several factors:

• Ensure accurate ranking updates for quality tracking.
• The tool should support both mobile and desktop tracking.
• Look for SERP data segmentation for better data analysis.
• Reports should be detailed and flexible.
• The tool should provide frequent updates and alerts.

Conclusion

Based on our buying guide, AccuRanker stands out as the best SERP tracking tool. It’s an ideal choice for both large SEO agencies and freelancers due to its affordability and focus on SERP tracking, ensuring accurate and timely reporting.

However, for those seeking an all-in-one SEO solution, Semrush is recommended. It offers a comprehensive toolkit for topic research and SEO audit, brand monitoring, and traffic analytics, making it valuable for Digital Marketing Professionals, SEO firms/agencies, and large enterprises.

Lastly, Advanced Web Ranking is recommended for startups aiming for a more specialist solution.