In this post, I’ll help you decide if SEO PowerSuite is still worth your investment.
Effective SEO requires proper tools. And it’s virtually impossible to compete without them.
SEO PowerSuite works across all major operating systems – Mac, Windows, and Linux. Yes, I’m recommending desktop software in the cloud era.
Here’s why – Cloud alternatives cost around $100/month for comparable features. And those cloud subscriptions keep charging you during downtime.
With SEO PowerSuite on your computer, you pay once and use it when needed. If you prefer a one-time investment in quality SEO software, SEO PowerSuite makes perfect sense.
But does it match premium cloud apps?
No, it doesn’t offer all the benefits of Semrush or Ahrefs. You’ll notice limitations in speed, features, and data depth.
However, the cost difference is significant.
For beginners who can’t justify Ahrefs pricing, SEO PowerSuite is an excellent alternative. It includes unique features like TF-IDF analysis and robust semantic SEO capabilities that even some premium tools lack.
SEO PowerSuite Review
SEO PowerSuite brings together a complete toolkit of SEO apps in one package.
It comes with 4 powerful tools: Rank Tracker, SEO Spyglass, Link Assistant, and Website Auditor.
You can use all these tools on both Windows and Mac computers.
Let me walk you through each of these tools and show you exactly what they can do for your SEO efforts.
Pros 👍
- Complete solution: It comes with 4+ apps that cover everything you need for SEO
- Cross-platform compatibility: Works on all operating systems and syncs without issues
- Semantic SEO capabilities: The TF/IDF tool is awesome for making your content topically relevant
- Cost-effective pricing: Pay once and use forever, unlike monthly subscriptions
- Feature-rich: Packed with tons of useful features for serious SEOs
Cons 👎
- Performance limitations: Can run a bit slow since it’s not fully cloud-based
- Subscription requirements: You’ll need a search algo subscription for some of the advanced features
#1. Rank Tracker
Rank Tracker helps you monitor your search rankings for keywords.
Let’s be real – manually tracking keyword positions just doesn’t work when you’re managing multiple sites with dozens of keywords.
Here are 3 solid reasons why tracking your keyword rankings over time is absolutely essential:
- To see if your SEO efforts are actually paying off.
- To quickly spot when rankings drop due to penalties. This lets you identify problematic content and fix issues before they become major problems.
- To keep your motivation high by seeing your progress in actual numbers.
Getting started is simple – just enter the site URL you want to track.
After entering your website URL, you’ll get a prompt to add the keywords you want to track.
I’ve added some keywords in the screenshot above to track their rankings. Just hit next, and you can pick which search engines to monitor – Google, Bing, or Yahoo.
The tool shows you exactly where your site ranks for each keyword. And you can see your ranking progress over time with easy-to-read graphs or history views.
The tool will also help you calculate the keyword difficulty by analyzing the link profile and on page SEO factors of the top 10 results that are ranking in Google.
The competitive scores are pretty accurate and almost comparable to tools like KWFinder and LongTailPro.
The next section, the most important one is that of keyword research.
You can also add manual keywords for keyword research.
The SEO PowerSuite does the job of pulling out relevant keywords from Google Keyword Planner, Semrush, Autocomplete, Yandex search, related searches, Yahoo, Search assist, Analytics, Search console, and three other services and techniques.
For every keyword, a KEI score will be given which stands for Keyword Efficiency Index.
It is the mathematical division of the square of the search volume over the competitive score.
Recently they also introduced Keyword Gap analysis which helps you find the competitors’ SEO keywords you don’t rank for. This is one of the most effective features that is present in high-end SEO tools like Semrush and Ahrefs.
Overall, the SEO PowerSuite does a great job of enabling you to carry out the keyword research in a proper way.
These are all the features that the Rank Tracker app has got to offer you.
SEO PowerSuite’s own Server-Side Keyword Analysis Database is now available. It keeps the freshest record of the number of Searches and Competition stats and you don’t have to connect your Google Ads account to get access to all the data.
Rank Tracker also collects keywords in organic search results from local regions which is an added benefit of local SEOs out there.
#2. SEO SpyGlass
Let us know about SEO SpyGlass in this section.
Once you enter the URL, the tool will pull you up the backlinks for the domain.
In the above report, you can see some of the backlinks I got for my post on LSI keywords, as I entered the term LSI in the search box above.
You can also add powerful filters to the report to get the most relevant backlinks of your competitors that matter the most to you.
There are also many features provided by this tool like Inlink score, penalty score, and backlink traffic.
- Inlink score refers to the quality of the backlink. It is based on the quality and quantity of the backlinks.
- The penalty score is also calculated based on the quality of backlinks a backlink has and it is inversely proportional to the inlink score.
These two are very great metrics in determining whether the backlinks you are getting are of high quality or detrimental for your site’s future.
The next feature of the SEO SpyGlass is the domain comparison feature.
It lets you compare a domain in your project with 5 other domains in terms of the backlink profile and other related metrics as shown in the below screenshot.
With this feature, you quickly get to know what are all the areas you need to focus on to get a competitive edge over your competitors.
The next great feature is that of “Link Intersection”.
This tool helps you to find the backlinks that are common in some domains. With this, you’ll get to know what are all the backlinks your competitors are getting and you aren’t.
Like that of other tools, you can also generate backlink reports for backlink details, domain comparison, and others.
SEO Spyglass you can now make use of Bulk Analysis tool and simultaneously analyze important backlink metrics for up to 200 domains. This is a great feature for scaling up your link building efforts.
These are some of the main features that the SEO SpyGlass has got to offer you.
#3. LinkAssistant
LinkAssistant that lets you carry out your link building process effectively. It lets you easily find low-hanging link prospect ideas.
As like any of the tools of SEO PowerSuite, you need to first enter the domain URL which you wish to build links and find prospects for.
The LinkAssistant will pull up a huge list of the sites in your niche which you can easily build links from.
If you are not satisfied with the link prospects LinkAssistant returns you, you can find prospects using the “look for prospects” feature.
In the next step, you need to enter some keywords that are relevant to your niche.
For example, in order to find prospects for my blog, I would enter the keywords like – Blogging, SEO, and WordPress.
Once you complete these steps, LinkAssistant will present you the low-hanging link prospect opportunities in front of you to exploit.
You can also pull in the prospect quality factors like social shares, domain inlink score (how trustworthy a prospect is), domain age of your prospect URLs as shown below.
As you may have observed above, the LinkAssistant pulls the email address of some of the link prospects. There’s a button for you to shoot the email right inside the dashboard.
Before sending any emails within the dashboard, you need to first enter the POP3 settings for the LinkAssistant to send and receive your emails.
Once the email settings are entered, you can send outreach emails to the prospects right inside the app.
The LinkAssistant also provides you a plethora of email templates for you to use.
You can also schedule the emails to be sent on a particular date and time. The job will be scheduled in the SEO PowerSuite cloud and you need not do anything on your end.
LinkAssistant has also an inbuilt browser for you to harvest the prospect URLs manually and also fill-in feature that allows you to build links fast.
#4. Website Auditor
Website Auditor is a great app for you to audit your web page when it comes to on-page SEO and crawlability.
Let’s look at some of the features that this app has got to offer you.
First, you need to enter your website URL in the project.
Once you enter the URL, this app will crawl the page and give you an insightful data about on-page SEO, open graph data, social media and also page traffic.
As an overview, you’ll be showing the internal links and as well as the outbound links that are present in the URL you entered while creating an audit project.
The app also scrutinizes whether the page complies with some of the best SEO practices.
It checks your page with 30 on-page SEO, speed factors and lets you know what are the things you can do to solve the SEO issues (if there are any).
It also presents you the list of external links and internal links in your page. In the above example, I don’t have any internal links. It lets you quickly know whether the links in your page are broken.
This type of broken link checking is light on servers unlike that of broken link checking WordPress plugins that crash the servers.
It lets you quickly know whether the links in your page are broken. This type of broken link checking is light on servers unlike that of broken link checking WordPress plugins that crash the servers.
In the “Page Audit” section, you can check your content against your target keywords and whether you comply to the keyword optimization best-practices.
Now, using the content editor you can edit the content on your page on the front end trying to get a higher SEO score.
After doing the necessary changes, you can save the file and upload it or the content to your website to boost on-page SEO of your content.
Another feature that this tool offers is the TF-IDF feature and it stands for “frequency-inverse document frequency formula”.
Let me put it simply.
As you can see, it pulls all the unique keywords that you’ve mentioned in the article and presents you the count of the top 10 ranking sites that have also used the same terms.
The app also gives you recommendations to use the keywords that your competitors are using but you aren’t to get an SEO competitive edge.
This feature is absolutely great for doing LSI keywords research.
Rather than scouring your competitor pages for the additional semantic keywords they’ve used, this feature by Site Auditor is a hassle-free way to make sure that you are including all the keywords that your top SERP competitors have included in the content.
This is my favorite feature when it comes to Site Auditor app. This feature is crucial for the age where LSI keywords are very important for making your content topically relevant in the eyes of Google.
Another great feature is that you can export the audit report as an HTML or PDF file. This will be very useful when working with your clients.
Search Safety settings
If you’ve read until this point, you may have observed that the SEO PowerSuite mainly crawls your site for auditing it, and scrapes Google data for finding link prospects.
As you may know that repeatedly conducting Google searches may result in captchas and delays.
That’s why the SEO PowerSuite comes with search safety settings.
Here are the 4 options for you to search safely with SEO PowerSuite.
- Human emulation: This allows you to put some delay between the automatic queries and also delays between browsing to and fro the SERP pages.
- User agents: This lets you fake the queries to Google from diversified user agents like mobile, desktop, tablet, or any specific sites like Facebook and so on. You can set your own user agents.
- Proxy rotation: If you already have a proxy subscription or have a list of working proxies, you can enter those proxies on this settings page.
- CAPTCHA settings: The main problem associated with repeated Googling is the captchas (those annoying image recognition captchas that are meant for machine learning by Google). You can get an anti-captcha service either from SEO PowerSuite itself or Death By Captcha. These two are paid services but they do come at a dirt-cheap price.
All Pro and Enterprise Users have access to an inbuilt SEO PowerSuite anti-block solution.
You don’t have to buy private proxies or anti-captcha service.
The system allows processing all search engine checks on our end, instead of running them from users’ computers and IP addresses. The Search Safety settings apply only to the Free version now.
Pricing of SEO PowerSuite
There are 4 plans that SEO PowerSuite comes with.
The free version is very limited and you can’t save the projects you are working on which is really a great limitation. And also, the free version imposes some restrictions on the data generated per report.
Whereas, the Professional and Enterprise licenses come with unlimited data, saving projects in the cloud, and also scheduling SEO tasks like emailing, generating reports, etc.
The Professional plan is sufficient for most of the users. If you are working on clients’ websites for SEO, then the Enterprise license may be suitable for you.
FAQs
- What platforms is SEO PowerSuite available? SEO PowerSuite is available for Mac, Windows, and also Linux computers. It is a great cross-platform SEO software suite.
- What are Search Algo Updates in SEO PowerSuite? Search Algo Updates is an optional subscription with SEO PowerSuite which monitors the Google algorithmic changes, and when updates occur it makes the necessary changes to your software data to make it more up to date.
- What are the tools available in SEO PowerSuite? SEO PowerSuite comes with apps like Rank Tracker, SEO SpyGlass, Website Auditor, and LinkAssistant.
- How does SEO PowerSuite compare to Ahrefs? SEO PowerSuite and Ahrefs are popular SEO tools. It’s clear that Ahrefs comes in with more tools and data. But SEO PowerSuite is significantly cheaper than Ahrefs and is a value for money.
Bottomline
As you may have noticed that the SEO PowerSuite comes with a plethora of creative features for you to do SEO campaigns effectively. If you would not like to shell out hundreds of dollars in multiple SEO cloud tools, then SEO PowerSuite would be great for you.
For the one-time price, the features and apps that the SEO PowerSuite has got to offer, you are really outstanding.
It has also got a great reporting mechanism perfectly suitable for SEO and Digital Marketing agencies.
Hope you guys loved my SEO PowerSuite review.
