35+ YouTube Advertising Statistics To Power Your Ad Strategy

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Today in this post, I am going to present to you the YouTube advertising statistics.

If you are an online marketer you may be familiar with YouTube advertising.

As we all know YouTube is the most popular video-sharing platform with millions of users worldwide.

YouTube ads have more benefits than Facebook ads or Google ads, as it’s video-based and allows you to target your audience and offer them what they like.

Also, unlike other ad platforms, with YouTube, you only need to pay when someone watches the ad at least for 30 seconds or clicks on your TrueView ad.

By looking at the below YouTube statistics you will get to know how powerful YouTube ads are.

Let’s get started.

Editor’s picks:

  • On YouTube, short ads contribute to 70% of the significant increase in brand awareness.
  • YouTube accounts for 27.1% of digital video ad spend.
  • YouTube ads achieve higher attention rates of up to 65% compared to 45% of TV advertisements.
  • Expedia was the largest advertiser for YouTube with 35.6 million dollars spent.
  • U.S. YouTube advertising revenue is expected to reach $6.06 billion in 2020.

YouTube advertising statistics

  • For YouTube, pre-roll skippable video ads are the most effective ad format, getting 29% of the votes.
  • YouTube accounts for 27.1% of digital video ad spend.
  • 62% of marketers are planning to increase their video ad spend on YouTube.
  • On YouTube, short ads contribute to 70% of the significant increase in brand awareness.
  • 90% of ads on YouTube make the consumers recall the brand, that to Google Preferred ads drive a 112% lift in brand recall.
  • YouTube’s Google Preferred ads increase purchase intent by 53%.
  • TrueView ads are more impactful than the normal in-stream ads as 8/10 viewers prefer TrueView ads to standard in-stream ads.
  • YouTube ads achieve higher attention rates of up to 65% compared to 45% of TV advertisements.
  • Audible and viewable YouTube ads make consumers recall the brand 4 times higher than only audible ads and 1.6 times higher than ads that are only viewable.
  • In 2019, YouTube made $15.14 billion in ad revenue and it was $11.15 billion in 2018.
  • In the experiment made by SocialMediaLab, it is found that YouTube video ads will yield more free trials than Facebook video ads.
  • YouTube hit $4.96 billion in net advertising revenues in 2019 in the U.S. alone and is expected to make $5.47 billion in 2020.

Here are the insights of the experiment:

  • 1. YouTube ads got more views, clicks, and free trials than Facebook ads.
  • YouTube had an average advertising cost of $24 while it was $61.84 for Facebook ads.
  • The conversion rate for Facebook ads was 1.55%, while YouTube ads got a conversion rate of 1.44%.

YouTube ads were better than Facebook ads because

  1. YouTube ads have higher CTR.
  2. The cost per view is lower on YouTube than Facebook.
  3. YouTube ads are a bit cheaper than Facebook ads.
  4. YouTube ads higher completed views than Facebook views.
  5. The cost per quality watched minute is cheaper on YouTube.

Worldwide advertising revenues of YouTube

Worldwide advertising revenues of YouTube
  • By looking at the above chart, we can say that YouTube ads revenue is not constant.
  • It is just $3.06 million in the first quarter of 2018, it decreased to $3.02 million in the Q1 of 2019. Recently in the Q1 of 2020, it is now $3.81 million.

Leading YouTube advertisers in the United States

Leading YouTube advertisers in the United States
  • The above graph shows the stats on the amount spent on YouTube advertising in the 1st quarter of 2020.
  • Expedia was the largest advertiser for YouTube with 35.6 million dollars spent. This was followed by Apple with $29.34 million, TurboTax with $28.74 million.

Most effective advertising formats on YouTube

Most effective advertising formats on YouTube

In the above chart, you can see the most effective advertising formats on YouTube according to marketing professionals worldwide as of May 2019.

During the survey done at the beginning of 2019, it was found that pre-roll skippable YouTube ads are the most effective ad format with a respondent rate of 29%.

This is followed by

  1. Display ads with a 10%
  2. Non-skippable ads 7%
  3. Bumper ads 3%
  4. Overlay ads 3%, and
  5. Skippable video ads 1%.

Net advertising revenues of YouTube in the United States from 2018 to 2022

Net advertising revenues of YouTube in the United States from 2018 to 2022

In the U.S. the net advertising revenue of YouTube is increasing year by year. In 2018, advertising revenue was just $2.52 billion, it increased to $3.43 billion dollars in 2019, and currently, in 2020 it is $4.34 billion.

It is expected to reach $5.21 billion and $6.06 billion in 2021 and 2022 respectively.

Sources:

Conclusion

By looking at the above YouTube advertising statistics you now know the importance of running YouTube ads.

YouTube ads are better than Facebook ads as they have higher CTR and are cheaper. YouTube advertising revenue is increasing year by year.

I hope you found these YouTube advertising statistics helpful.

Akshay HallurAbout me

Hi, I’m Akshay Hallur. The founder of this blog BloggingX and many other online ventures.

I’m a professional full-time blogger, a digital marketer, and a trainer. I’m here to help bloggers like you to create an outstanding blog and earn money from it.

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I’ve put so much effort writing this blog post to provide value to the blogging community. It’ll be very helpful for me, if you consider sharing it on social media networks. SHARING IS ♥️

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