Ever felt overwhelmed by research?
Too many tabs open.
Too many sources to sift through.
It’s exhausting. 😵💫
As a creator, whether you’re writing, filming, podcasting, or coaching, research is the backbone of everything we do.
But it doesn’t have to be so hard.
I’ve found a tool that’s changed the game for me: Perplexity AI.
From brainstorming ideas to finding legit stats (not just blog post fluff), Perplexity makes research fast and fun.
Here’s how you can use it to level up your content game.
Prefer video?
Go deep with the Focus feature 💡
Perplexity’s focus feature is like having a super-smart assistant who knows exactly what you need.
Here’s an example:
Let’s say you’re curious about investing in Reddit stock. You can set Focus to Social and ask Perplexity to analyze social media discussions.
What you’ll get:
- A full breakdown of Reddit’s user engagement and ad revenue growth.
- Insights into risks (like heavy reliance on ads).
- A snapshot of sentiments—is the buzz positive or negative?
This kind of info isn’t just for investors.
You can use it to track trends, understand audiences, or even plan content that taps into hot topics.
Stay ahead of trends
Ever wonder what’s actually trending right now?
Not just what’s showing up in your feed?
Perplexity helps you find it.
Let’s say you’re creating a video or article about AI tools in 2024.
Type that in, and bam—you get the latest tools, insights, and innovations.
For creators, this is gold:
- Know what people are talking about.
- Jump on trends before they blow up.
- Stay relevant in your niche.
No more guessing or endless scrolling.
👉 Also read:AI Tools for Course Creators
Create with your audience in mind
Want to make content that really clicks with your audience?
You’ve got to understand them first.
For example: If you’re building a course about how to grow on YouTube, you can ask Perplexity to analyze Reddit discussions about online courses.
Here’s what it revealed:
- People want practical tips (not generic advice).
- They’re frustrated with outdated content.
- They care about skills like video production and storytelling.
Armed with this, you can craft a course (or video, or blog post) that solves real problems—and speaks their language.
Summarize like a pro
We all want to save time, right?
If you’re a creator, Perplexity can help you:
- Summarize videos from other creators (perfect for competitive research).
- Pull out key tips to improve your content.
- Spot gaps in their content—and make something even better.
For example:
Let’s say you’re watching a creator like Ed from CreatorBooth.
You can use Perplexity to list all his tips on video retention.
Then, create your own content that takes those tips to the next level.
Find original sources (no fluff!)
Raise your hand if you’ve Googled something, only to end up with a million blog posts that all say the same thing. 🙋♀️
Perplexity cuts through the noise.
Say you’re working on content about how short videos affect attention spans.
Instead of random opinions, Perplexity pulls up actual studies—like research from Microsoft or Wyzowl.
This means you get:
- Real, credible data.
- Sources you can trust.
- A stronger foundation for your content.
No more crediting blogs that just recycled someone else’s work.
Bonus: Analyze your data like a detective 🕵️
Here’s a fun one: If you’ve got data (like YouTube or Google Analytics), Perplexity can help you spot patterns.
Upload your CSV file and ask it questions. For example: “What headlines got the most clicks on my channel?”
You might discover things like:
- Headlines with numbers (“10 Ways to…”) perform best.
- Emotional triggers like “secrets” or “how I…” get higher engagement.
Use these insights to tweak your strategy and get more clicks, views, or signups.
Whether you’re a blogger, YouTuber, podcaster, or just someone who loves learning, Perplexity is like having a superpower.
It saves time, delivers real insights, and helps you create content that connects.
