In this blog post, I’m going to review Paperform. I’m gonna present to you all the features that this tool comes with and also help you decide whether this tool is right for you or not.

Paperform is a really versatile form-building tool similar to Typeform.

It comes with various other features like web forms, survey forms, quiz maker, fillable forms, responsive forms, payment forms, subscription forms, conditional logic forms, form analytics, bookings, and calculations.

As a web application, it comes with its advantages like ease of use, payment gateways, and superior integrations unlike other solutions like WordPress plugins.

There are already dozens of form builders in the market like Typeform, JotForm, Wufoo, etc.

But the main USPs of Paperform are:

  • Affordable pricing which starts at just $20 per month compared to the $50/month that Typeform comes with.
  • 24/7 customer support which is great considering the competitors
  • It comes with a more powerful inline text editor as opposed to drag and drop editors that may feel quite less versatile, and also they’ve got really good theming and customization options.
  • Advanced features like calculations and scoring. These features really come in handy for quizzes, calculators, and also entirely gamifying the lead generation experience. For example, suppose you have a social media marketing agency – you can add a quiz for the clients to take and accordingly help them get a score and further foster relations with them.

But is it really worth it for your business?

Let’s see.

TypeOnline SaaS platform

Starting price

$20 per month

Free trial available?

Yes for 14 days


Various form types 26 direct integrations
2,000 connections through Zapier
Make in-depth analytics 500+ unique form templates



Explore more

Explore Paperform

Paperform forms

With Paperform, you can either create a form from scratch or make use of their 500+ unique form templates, to begin with.

They have forms across 47+ categories as of me writing this review.

Various form types available in Paperform

If you are looking to build a form for any use, chances are there that it’s already built for you.

Form builder

When customizing a template or creating a brand new form, you’ll be presented with this form builder.

Paperform user interface

Product UI

The interface feels very intuitive and gives you a seamless experience when switching between different stages of your workflow.

When it comes to questions, there are 25+ different fields that are supported like:

  • Text
  • Email
  • URL
  • Yes / No
  • Color Picker
  • Number
  • Phone Number
  • Address
  • Rating
  • Country
  • Appointment
  • Date
  • Time
  • Scale
  • Slider
  • Multiple Choice
  • Dropdown
  • Rank
  • Image Upload
  • File Upload
  • Signature
  • Price
  • Products
  • Subscriptions
  • Calculation
  • Hidden
Paperform - question configuration
Question Configuration

There are also various configuration options available for each of the questions you have in the forms.

A notable option among these is “Question visibility logic” that’s of great interest to us.

With this feature, you’ll be able to display or hide questions or whole question groups dynamically depending on your responders’ answers. You also have the option to pre-fill the answers with custom or dynamically inserted from the values of the previous answers.

Advanced customization options in Paperform
Advanced customisation options

As you can see, they have really intuitive design customization options. Some notable features here are “I’m feeling lucky!” (that helps you use randomly generated designs), and also the ability to import themes from existing forms.

Custom variables - Paperform

While designing the form you can use custom variables. But there is no visual option for variables. You just need to start typing it like “{{“.

Paperform form types


Paperform webforms are fully customizable and responsive across various devices.

Paperform web forms

You can create various webforms like:

  1. Lead capture forms – By making use of Paperform’s lead generation forms you can easily collect the leads for your business and nurture them with direct integrations like ActiveCampaign, MailChimp, MailerLite, ConvertKit(review), etc.
  2. Landing forms – Landing forms provided by Paperform are beautiful, secure, and interactive. You have the flexibility to embed these forms on your website or load them as a pop-up.
  3. Event registration forms – With this you can manage the registrations of a corporate event, concert, wedding, or a webinar. You can also integrate payment processing inside the forms itself.
  4. Payment forms – You can create beautiful payment pages with Paperform and customize them to match your brand. With these forms, you can convert the new leads into your customers thus growing your business.
  5. Client onboarding – The companies that provide services for the clients may need intake forms for the clients onboarding. It consists of a questionnaire that allows you to collect as much information as you need from them.
  6. Surveys and quizzes Paperform provides you with 26 input fields to use in the form, allows you to customize the question logic based on the customer’s interest, and set up custom scoring to keep them motivated.
  7. Application forms – With Paperform, you can create various types of application forms based on your purpose. You can choose among the various designs and themes, divide questions into separate pages and sections to encourage users to complete the form.
  8. Calculations forms: Using Calculations, you can work with a user’s responses to calculate and optionally display a value. It’s a field that you can wield for various use cases, ranging from complex price calculations to simple quiz score cards.

Compared to other popular online form builders like Jotform or TypeForm, the 500+ form templates and the customization options provided by Paperform are very advanced and Paperform provides you with unique designs and responsive themes.

The best thing with Paperform is that it accepts the partial form submissions as well.

These are great to analyze what are all the questions the users have skipped and you can take action accordingly.

Paperform is constantly rolling out new features. From the appointments feature, to calculations fields, it’s worth keeping an eye out for the next one. Recently they have introduced their in-app editor, in partnership with Adobe, and a form sharing feature. Now you can easily share your form, custom pdf or custom email, to the account of your business partner, a colleague or even a client.

Survey forms

Paperform survey forms
Survey templates

Creating the survey forms with Paperform is straight forward. You can make use of several features like conditional logic, redirects, custom thank you pages, answer piping, real-time interactions with respondents, etc.

The Paperform’s built-in email marketing integrations will also come handy here.

You can embed these forms on any number of your websites you want. The changes made in the form will get automatically synchronized.

Paperform survey elements
Survey elements

Paperform offers great flexibility to create survey forms. You can add the images, videos, GIFs in the form wherever you want. The drag-and-drop functionality, in-app editor and option to create from scratch means it’s as simple as writing a document, so it doesn’t matter if you’re tech-savvy.

More advanced users can play around with the custom HTML & CSS capabilities and complex fields like conditional logic and calculation functions. This type of flexibility is lacking in tools like SurveyMonkey. It comes with very limited flexibility for restructuring the page elements and also to embed images, videos in the forms.

Unlike Paperform, with SurveyMonkey, the images are limited to only logos and you cannot move the images around the form.

Adding page breaks to forms
Page break

With Paperform, the process of adding the page breaks inside the forms is very easy and is similar to SurveyMonkey. For this, just click on the page break icon and drag it to the place wherever you need to break the page.

Success page and redirects
Success page & redirects

With Paperform, you can redirect the respondents to the custom thank you pages after they have submitted the form.

You can also redirect them to the custom success pages based on the user’s responses. But with SurveyMonkey, you cannot create the custom thank you pages based on the question logic.

Payment forms

Paperform payment forms
Payment forms

With Paperform’s payment form builder, you can create advanced payment forms to accept secure payments and subscriptions.

You can also accept the recurring subscription in various currencies.

Payment gateway integrations

Paperform integrates with 80+ various payment processors like Stripe, PayPal Business, Square, Braintree, Instamojo, for quick and safe online payments, as of writing this post. Authorizing payments with Stripe and PayPal, means you can capture payments first and process or reject them manually later.

These types of payment forms are very helpful for eCommerce store owners or entrepreneurs looking to collect information, capture payments, and automate invoicing for their products and services, to a wide range of audiences online.


Within these payment forms, you can customize backgrounds, tweak colors, change fonts, and add product descriptions, reviews and videos anywhere on the page.

After they have selected the product to purchase and complete the transaction details, you can automate further processes.

After submission options
After submission options

After the form submission, you can send them follow-up emails, redirect them to success or thank you pages, send them custom PDFs, or perform a certain action by integrating the required tools.

For example, let us say a student has purchased your online course by completing the purchase through your payment form.

In the next step, you need to provide him access to the course by integrating Paperform with the course platforms like LearnDash, Teachable(review), etc. that you are using. If the native integrations are not available, you can make use of Zapier or Make (formerly known as Integromat).

Configure payments
Configure payments

While configuring the payment form you can add the tax, offer coupons, and set either the percentage based or fixed processing fees.

Custom pricing
Custom pricing

With Custom Pricing Rules, you can use logic to modify the total price when specific conditions are met. You can also include a processing fee (fixed-price and/or percentage) to add on to the total. They’re great for any pricing structure that’s a bit too complex to be handled using Product and Price fields alone.

If you want to achieve some seriously powerful dynamic pricing, you can do just about anything using Custom Pricing Rules with a Calculation field. There are no restrictions on the number of rules you add.

Conditional logic forms

With these types of forms, you can display or hide the questions based on the answers given by respondents. These forms also come with options to pre-fill the answers dynamically based on the values of the previous answers.

Question visibility
Question visibility

The above example is a sign up form for pottery classes. The editor allows you to choose whether you are “beginner, intermediate or advanced” in pottery. Depending on your answer, it then only shows the questions relevant to your skill set. Otherwise, it hides this question.

These types of forms are really helpful for businesses providing services, say like hospitals to collect the patient’s data, fitness centers to register the customers, SaaS companies to get their customer feedback, etc.


Quiz templates
Quiz templates

Paperform offers a hassle-free quiz creation experience. You can either start from a blank page, or choose from a dozen quiz templates. Whether you’re looking to create a personality quiz, a history trivia quiz, or show off your genius with a math quiz, there are multiple options.

You can send the quiz summaries to your respondents through custom PDFs, or share using Google Sheets, email, etc.

Form scoring
Form scoring

These quiz forms come with calculation fields for evaluating the scores, variables, and generate the final score in real-time. This has real-life applications for creating onboarding assessments for clients that display unique results based on their responses, or if you want to make a creative quiz funnel for lead generation purposes.

Using this scoring you can assign the scores for each question. First, you need to set the initial score and specify the score to deduct if the question is answered incorrectly.

Calculation feature

For calculations, in case of quizzes and scoring forms, as you can make use of the calculations feature . This feature automatically computes the scores based on the inputs of the users. It enables you to gamify the lead generation process.

Quiz Paperform template

You can add logos, images, and videos, and customize each of the elements of these quiz forms.

Scoring inside the forms

If you include more questions in the quiz may bore your users. So in order to encourage them to answer all the questions, you can use page breaks and display the score for each of the sections. In this way, users get the motivation to move on and complete the quiz.

Quizzes are a great way for boosting lead generation, collecting user demographics, pitch products, or services based on user’s interests, etc.

Paperform Analytics

Analytics dashboard

Paperform Analytics gives you deeper insights into the behavior of your customers, site visitors, potential clients, and form respondents.

The Analytics Dashboard automatically collects important data like form views, incomplete submissions, completion rates, sales, and drop-off questions to help you understand your audience better.

You can view the form submissions in the Paperform dashboard. You can export results as CSV, PDF, or Word Docs.

Analyze your visitors

Paperform also displays the drop-off question reports in the form of charts for you to easily analyze and this is available only in pro and agency plans.

You also have the freedom to integrate Paperform with your own in-app analytics tool to customize the reports as you need.

Paperform Integrations

Paperform integrations

Paperform makes it easy to export all responses and data in your choice of format—from CSV and . DOC to PDF. And if you want to cut down on busy work, you can synchronize information automatically between Paperform and the tools you want.

Paperform offers an excellent number of integrations with various platforms. As of writing this post it has over 2000+ integrations with eCommerce, social media, calendar apps, marketing, event management, CRMs, etc.

It has a direct integrations feature with which you can perform some actions with connected apps or services upon form submissions. Like adding the lead to your email list, offering them the products or downloads, etc.

It also supports Zapier, Webhooks, and API integration.

Pricing and support

Paperform pricing

Paperform costs $20/mo and with this, you can create an unlimited number of forms. It allows 1,000 submissions per month, 10,000 views/mo. But it lacks features like custom domain, custom branding, form URL customization, custom HTML, answer piping, and much more.

The second is the pro plan costs $40/mo, with the added benefits of features like multiple calendars for appointments, the calculations field, custom URL, webhooks and partial submissions.

The agency plan costs $135/mo. If you want to access all of its advanced features, including custom HTML, CSS and 24/7 customer support, you need to go with the agency plan.

Paperform provides 14 days free trial with no credit card requirements. Unlike its competitors like Typeform or SurveyMonkey, Paperform lacks a free plan.

Typeform’s free plan supports 100 responses and 10 fields. The premium plan costs $50/mo with unlimited fields and submissions.

If you are just a beginner, Paperform is the best solution to go with.

Because it also comes with industry-best customer support. They have a 24×7 customer support which is quite unheard in this space. The agency plan owners get the highest priority when it comes to request resolution.

How does Paperform compare with its competitors?

Paperform vs Typeform

Typeform logo

Compared to Paperform, Typeform costs a little high i.e. it costs $50/mo. Unlike Paperform, Typeform comes with a free plan and allows you to create up to 3 Typeform, 10 questions per Typeform, and 100 responses per month.

Both Paperform and Typeform have a very easy-to-use interfaces and customizable forms. But compared to the Typeform, Paperform offers highly advanced customization options and more unique templates for each form type.

Typeform integrates only with one payment gateway i.e. Stripe. On the other hand, Paperform integrates with Stripe, PayPal Business, Square, and Braintree.

One downside with Typeform is you cannot divide the form into pages/sections and it displays only one question at a time. But in the case of Paperform, you can display multiple questions on one page and make use of breaks to have limited questions on one page to boost the probability of people completing your form.

Also, unlike Paperform, with Typeform you cannot send the emails directly as it lacks native integration with email marketing tools. For this, you need to spend extra money on integrating tools like ConvertKit or MailChimp.

Overall, we prefer Paperform over Typeform for more customization options and also affordability.

Paperform vs Jotform

Jotform logo

Compared to Paperform, JotForm offers more templates and payment gateway integrations.

Paperform provides integration with Stripe, PayPal, Square, and Braintree. Jotform integrates with 25+ payment integrations, including PayPal, Stripe, Authorize.Net, eCheck.Net, Braintree, Square, Chargify, etc. to name a few.

With Paperform, you will get the reports of partial submissions but this is not the case with JotForm.

Unlike Paperform, JotForm has their free plan and is limited to 100 form submissions per month. JotForm premium plan costs $24/mo whereas Paperform costs $20/mo.

Paperform vs SurveyMonkey

SurveyMonkey logo

Compared to Paperform, SurveyMonkey is limited to creating surveys and collecting insights. SurveyMonkey comes with a limited number of customization options.

Similar to Paperform, SurveyMonkey has native integration with email marketing softwares making it easy for you to send the emails directly within the tool.

Similar to JotForm or Typeform, SurveyMonkey has a free plan with limited features. Its premium pricing starts at $32/mo.

SurveyMonkey offers a lot of features for creating surveys and polls thus making it easier to collect customer feedback and data.


Paperform is one of the best online form builders you can consider. It’s a flexible SaaS platform built to help small businesses create beautiful solutions tailored to their brand. Take payments, automate onboarding, create dedicated landing pages, schedule appointments and put manual processes on autopilot.

Paperform is a great choice for small businesses, solopreneurs, and service providers looking to simplify life, get more work done and take their businesses to the next level.

If your main focus is on surveys, SurveyMonkey is the best solution to go with as it is dedicated to surveys.

Typeform costs high compared to Paperform, but it offers unique design templates, allows you to create polls, and also has more advanced features compared to Paperform.