50+ Marketing Automation Statistics In 2020 (Endgame!)

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Today in this post, I am going to present you some marketing automation statistics.

By looking at these marketing automation stats you will get to know how fast automation is taking over the world.

Marketing automation increases productivity by streamlining the workflow and helps you achieve more ROI. Companies are embracing automation more and more as reduction of human-dependence is becoming crucial for businesses to thrive.

So, let’s look at the marketing automation statistics.

Editor picks:

  1. By using marketing automation you can achieve a 451% increase in the qualified leads.
  2. 90% of the companies use multiple forms of marketing automation software.
  3. It is estimated that, by 2023, marketing automation tools will grow by 14% annually surpassing $25 billion.
  4. Segmented marketing automation campaigns generate a 34.7% higher open rate compared to non-segmented campaigns.
  5. Emails sent with marketing automation software-generated 18x more revenue than compared to normal email tools.
  6. 80% of the marketing automation users saw a 77% increase in the conversion rates.
  7. 63% of the companies which use marketing automation have allocated 10–29% of their budget for it.
  8. Over 480,000+ sites are currently using marketing automation technology.
  9. Email marketing automation [64%] is the most widely used type of marketing automation.

Marketing automation statistics

  • By using marketing automation you can achieve a 451% increase in the qualified leads.
  • Marketing automation is one of the four most important strategies companies use to create personalized customer experiences.
  • The U.S. marketing automation industry is expected to grow 20% annually.
  • 86% of marketers look for ease of use in automation softwares.
  • 55% of the B2B companies have adopted automation technology.
  • Marketing automation helped companies in increasing their productivity by 14.5% and they saw a 12.2% reduction in marketing overheads.
  • 63% of the companies that are doing better than their competitors are using marketing automation.
  •  73% of the marketing automation platform users agree that the major pain problem for them is the lack of the talent to execute that effectively.
  • 79% of the companies using automation are confident that they will keep up with the up to date practices of marketing automation.
  • Instapage conducted a survey with 91% of the marketers and they said that marketing automation is the main thing that helped them succeed in their marketing campaigns.
  • 61% of surveyed marketers have agreed that the most important goal of implementing automation in their business is for increasing the lead generation.
  • 9/10 marketers use marketing automation in their everyday businesses. 4 out of 5 marketers said that marketing automation is the key to their success.
  • 90% of companies use multiple forms of marketing automation software.
  • 40% of the marketers who are currently not using marketing automation said that they will adopt it soon.
  • It is estimated that, by 2023, marketing automation tools will grow by 14% annually surpassing $25 billion.
  • Segmented marketing automation campaigns generate a 34.7% higher open rate compared to non-segmented campaigns.
  • By using marketing automation for lead generation, companies can see a 10% increase in revenue within 6-9 months.
  • 42% of the CRM users have decided to spend more on marketing automation.
  • 20% of the companies find it difficult to find the right automation tool.
  • Emails sent with marketing automation software-generated 18x more revenue than normal email tools.
  • Lead nurturing using marketing automation converts 15-20% of customers to sales.
  • 58% of the top marketing automation users said that conversion rate and revenue generated are the top aspects they use to measure marketing automation performance.
  • 80% of the marketing automation users saw a 77% increase in the conversion rates. 
  • 63% of the companies which use marketing automation have allocated 10–29% of their budget for it.
  • 26% of the marketing automation users said that they didn’t find any benefit using it, while 17% accepted that marketing automation is very beneficial for their company.
  • Over 480,000+  sites are currently using marketing automation technology.

How difficult is the implementation of marketing automation?

The research done by B2B marketing and Circle Research showed that 61% of the companies using marketing automation said that they find it difficult to implement the automation.

Benefits of marketing automation:

Marketing automation helped the companies save 74% of their time, the user engagement increased by 68%, and the product upselling increased by 58%.

63% of companies outsource their marketing automation.

  • According to  Ascend2 Marketing Automation Trends Survey, only 37% of the companies implement their marketing automation strategy using an in-house team, while 12% of the companies hire a specialist solely for this.
  • 51% of the companies manage this with both in-house teams and outsourcing.
  • Email marketing automation [64%] is the most widely used type of marketing automation.
  • By using omnichannel marketing automation, companies can achieve more than 90% retention rates.
  • Companies using omnichannel marketing automation saw a 250% increase in the purchase and engagement rates compared to single-channel marketing automation. 

Most important objectives of a marketing automation strategy:

  • Use of marketing automation in businesses helps increase the sales revenue by 53%. It also results in 37% more increase in customer engagement, and 43% increase in lead nurturing.
  • 75% of companies have adopted marketing automation.
  • As per the survey report of SocialMediaToday, already 75% of the marketers and the companies are using marketing automation tools. It is widely accepted by various brands. 

Goals of using marketing automation in businesses

Goals of using marketing automation in businesses
  • Social MediaToday asked marketers why they are using marketing automation in their business.
  • 61% of the respondents said that increasing the lead generation was their main goal, while 57% said that lead nurturing was their main goal.
  • 36% of them are using marketing automation to increase user engagement.
  • 76% of the marketers who use marketing automation see a positive ROI within a year.
  • 44% of the businesses which use marketing automation have generated their ROI within six months while 32% of businesses saw it in the 7-12 months. 

Reasons for not yet using the marketing automation

Reasons for not yet using the marketing automation
  •  Because of the lack of expertise, 55.6% of companies have not yet started using marketing automation.
  • 33.5% of the companies have not yet implemented marketing automation because of their poor marketing strategy.
  • 10.5% said that they found it difficult to use the marketing automation systems.

Most valuable features of the marketing automation system

Most valuable features of the marketing automation system
  • Most of the businesses use a marketing automation system for lead nurturing – 57%, followed by analytics and reporting – 52%.
  • 39% of them use it for list segmentation and 25% for lead scoring.
  • For 50% of the companies, the cost of marketing automation softwares is the main barrier.
  • These companies are looking for cheaper marketing automation softwares. 17% of the companies think that marketing automation is only for big companies.

Most used marketing automation tools

Most used marketing automation tools

MailChimp is the most widely used marketing automation tool – 59%, followed by HubSpot – 16%, Dotmailer and ActiveCampaign – 6%.

Sources:

Conclusion

By looking at these marketing automation stats, we can surely say that marketing automation is very important for a business.

It simplifies your efforts and helps you in getting your jobs done with less human force and a short span of time.

I hope you found these marketing automation stats helpful.

Disclosure: This post may contain affiliate links, which means that if you click on one of the product links, I’ll receive a small commission with no additional cost incurred to you. We test each product thoroughly and give high marks to only the best. We are independently owned and the opinions expressed here are our own.

Akshay HallurAbout me

Hi, I’m Akshay Hallur. The founder of this blog BloggingX and many other online ventures.

I’m a professional full-time blogger, a digital marketer, and a trainer. I’m here to help bloggers like you to create an outstanding blog and earn money from it.

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I’ve put so much effort writing this blog post to provide value to the blogging community. It’ll be very helpful for me, if you consider sharing it on social media networks. SHARING IS ♥️

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