50+ Lead Generation Statistics to Prove B2B is the Future

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Today in this post I am going to present you the lead generation statistics.

Lead generation is the most powerful marketing strategy for B2B businesses. With qualified leads, you can increase the sales, and thus the ROI.

As more leads = customers = profits.

So, without waiting further, let’s get started with lead generation statistics.

Editor picks:

  • The businesses saw a 55% increase in the leads when they increased the number of landing pages from 10 to 15.
  • The companies fail in converting 79% of marketing leads into customers because of poor nurturing.
  • Companies that use automation software generate more leads and 77% of those leads convert well.
  • Marketing automation softwares helps organizations achieve a 451% increase in qualified leads.
  • The companies which outsource lead generation are of the opinion that it is 43% more efficient than generating leads in-house.
  • The top channels used by the marketers to generate leads are email (67%), website (60%), and search (50%).
  • Linkedin is the best social media platform for B2B lead generation.
  • For 88% of B2B marketers, content marketing is the most widely used lead generation tactic.
  • 70% of the B2B marketers said that videos are more effective than other content for converting users to qualified leads.

Lead generation statistics

  • According to the B2B Technology Marketing Community, 61% of B2B marketers agreed that generating high-quality leads is the biggest challenge for them.
  • 68% of B2B businesses use strategic landing pages to generate leads for their business.
  • 74% of the companies said that their top priority was to convert leads into customers.
  • 48% of the businesses opined that their leads need a long nurturing.
  • Only 56% of the B2B companies verify the valid leads before moving on with the next processes.
  • 68% of the B2B professionals said that increasing quality leads was their top priority while 55% professional’s top priority is increasing lead volume.
  • The businesses saw a 55% increase in the leads when they increased the number of landing pages from 10 to 15.
  • The companies fail in converting 79% of the marketing leads into customers because of poor nurturing.
  • The HubSpot study shows that expertise in lead nurturing helps the companies save 33% of the cost and a 50% increase in sales-ready leads.
  • Compared to the inbound leads, outbound leads cost 39% more. Only 16% of the marketers said that the outbound leads drove them good sales.
  • Companies that use automation software generate more leads and 77% of those leads convert well.
  • Marketing automation softwares helps organizations achieve a 451% increase in qualified leads.
  • Lead-nurturing emails get 10x more response rates than normal emails. Also, normal emails just generate 3% CTR whereas emails for nurturing leads generate an 8% CTR.
  • 57% of the marketers think that the most valuable feature of the automation software is lead nurturing.
  • With nurtured emails, companies saw a 20% increase in sales opportunities than normal emails.
  • Circle Research data showed that for 42% of the companies, emails are the most effective lead generation channels. Whereas 50% of the marketers don’t use direct mails for lead generation.
  • The chances of website visitors turning into customers are 9x more likely if you follow up with them within 5 minutes.
  • 53% of the marketers have allocated more than 50% of their budget for lead generation while 34% of the marketers have set less than 50% of the budget.
  • The average cost for healthcare leads is $60, business/finance leads cost $43, marketing products/services leads cost $32, and the technology leads cost $31. So the average B2B leads cost range varies from $31 to $60.
  • 46% of the marketers succeed in the lead generation because they have the sales team with well-planned lead management strategies who follow up on more than 75% of leads.
  • 84% of the companies said that their CRM system helped them in determining the quality of the leads.
  • The companies which outsource lead generation said that it was 43% more efficient than generating leads in-house.
  • Companies that have used automation for lead management, saw a more than 10% increase in the revenue in six-nine months.
  • 49% of B2B marketers used mobile marketing to generate leads.
  • For 63% of the marketers, getting quality leads is the top challenge.
  • 42% of the B2B marketers agreed that the lack of quality data was the main barrier for their lead generation.
  • For 61% of the B2B marketers, lack of staff, funding, and time are the main obstacles for lead generation.
  • The top channels used by the marketers to generate leads are email (67%), website (60%), and search (50%).
  • 51% of the email marketers agreed that email list segmentation was the best way to personalize lead nurturing.
  • HubSpot report shows that most of the midsize and large companies generate less than 5,000 qualified leads each month.
  • 59% of B2B marketers reported that SEO greatly affects generation.
  • 63% of the leads who ask for your company information won’t convert for at least 3 months.

Social media lead generation statistics

  • 49% of B2B marketers said that social media marketing was the most difficult lead generation tactic for them to implement.
  • 65% of the B2B companies succeeded by using Linkedin for lead generation.
  • 66% of the marketers succeeded in the lead generation using social media by spending less than six hours per week.
  • 80% of leads generated on social media are from Linkedin.
  • On the other hand, 39% of the marketers have generated leads through Facebook and 30% through Twitter.
  • Linkedin is the best social media platform for B2B lead generation.

Content marketing lead generation statistics

  • Email marketing [78%] is the topmost used lead generation strategy. Next to that is the event marketing [73%] and content marketing [67%].
  • For 88% of B2B marketers, content marketing is the most widely used lead generation tactic.
  • The company which used content marketing was able to generate three times as many leads as outbound marketing.
  • 70% of the B2B marketers said that videos were more effective than other content for converting users to qualified leads.
  • 93% of the B2B marketers using content marketing for lead generation said that content marketing generates more leads than other marketing strategies.
  • 81% of the marketers said that their blog helped them in generating more leads. Also, B2B companies that blog have generated 67% more leads
  • compared to the companies that don’t blog.
  • B2C companies that blog 11+ times per month get 4X more leads than the companies which blog only 4-5 times per month.
  • The sites which have 401-1000 pages are 6 times more likely to get leads than the sites that have only 51-100 pages.

Sources:

Conclusion

After looking at these lead generation stats, you would have certainly known how important the lead generation is for a B2B business.

Getting the quality leads with lead nurturing is the most important aspect on which the businesses should focus.

I hope you found these lead generation stats helpful.

Disclosure: This post may contain affiliate links, which means that if you click on one of the product links, I’ll receive a small commission with no additional cost incurred to you. We test each product thoroughly and give high marks to only the best. We are independently owned and the opinions expressed here are our own.

Akshay HallurAbout me

Hi, I’m Akshay Hallur. The founder of this blog BloggingX and many other online ventures.

I’m a professional full-time blogger, a digital marketer, and a trainer. I’m here to help bloggers like you to create an outstanding blog and earn money from it.

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I’ve put so much effort writing this blog post to provide value to the blogging community. It’ll be very helpful for me, if you consider sharing it on social media networks. SHARING IS ♥️

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