I switched to Flodesk years ago.

Best decision? Maybe.

I locked in their old unlimited plan at $35/month. But here’s the thing: Flodesk changed their pricing in late 2025.

New customers now face tiered pricing (that’s yet affordable). Meanwhile, Kit costs $100+ monthly for just 10k subscribers.

So which one should you choose?

Let me break it down.

Quick decision

👍 What I like about Flodesk?

• Grandfathered unlimited pricing (for existing customers): If you’re an existing customer like me, you’re locked into the old $35/month unlimited plan. New customers now face tiered pricing based on subscriber count.
• Design aesthetics: Flodesk offers visually appealing templates for composing emails, making it a treat for the eyes.
• Simplicity: The user interface is simpler; you don’t need to think a lot to navigate their user interface. It has very rich UI and UX without a lot of complex features.
• Ship new features well: Flodesk has a real active change log and an impressive roadmap compared to Kit, whose development has stalled over the last few years.

Explore Flodesk

👍 What I like about Kit?

• Email sequences: Kit lets you build a sequence of emails and use it within the visual builder with just one block.
• Advanced automations: Kit’s automation builder offers a wide range of triggers, events, actions and advanced conditions.
• A/B testing feature: With Kit, you can perform A/B testing on subject lines to optimize your email campaigns.
• Automation rules: Kit allows you to create one-off automation rules, reducing the need for their visual automation builder for small ‘if-then’ workflows.
• Good integrations. Kit as a more established email marketing software integrates with various CRMs and marketing platforms along with Zapier. And, Flodesk integrates with only Zapier as of now.
• Marketing friendly: Although Kit doesn’t allow affiliate marketing on its platform, it is friendly if you have your own products and services.

Explore Kit

Flodesk is quite packed with features, which is a pleasant surprise. But, it does fall short when it comes to advanced segmentation and automation capabilities.

And here’s the kicker – it’s not marketing-email friendly.

Overview – Kit vs. Flodesk

Kit (now Kit) is a well-established email marketing tool founded in 2013 by Nathan Barry, a blogger who got frustrated with MailChimp.

Why?

Because it wasn’t meeting the needs of content creators selling digital products.

He built Kit specifically for bloggers and course creators, starting it as a side project and he documented his entire journey openly with his audience!

This transparency paid off big time.

Kit gradually became the preferred choice for many content creators.

In 2023, Kit reached a valuation of $200 million after several funding rounds from various angel investors.

Flodesk launched in 2018 by Martha Bitar. It’s all about beautiful design and easy-to-use features.

They used to offer unlimited subscribers for $35/month. But in late 2025, they switched to tiered pricing.

Flodesk is for small businesses and creators who care more about looks and simplicity than complex automation.

Like Kit, Flodesk raised funding in 2 rounds and now sits at a valuation over $250 million.

👉 As of late 2025, Flodesk discontinued their unlimited subscribers pricing model for new customers. They now offer 3 tiers: Lite, Pro, and Everything. Existing customers are grandfathered into the old $35/month unlimited plan.

Should I switch right away?

No…!

If you’re paying between $500 to $1,000 per month for Kit, you might be considering exporting all your subscribers to Flodesk, right?

Why not?

You can save a significant amount of money on a recurring basis.

However, things aren’t that simple.

I’ve found numerous online reviews and heard from my connections that Flodesk sometimes bans accounts without explanation – and doesn’t give access to your email lists.

This happens especially when you import a large email list and immediately start sending.

While I understand they need to prevent spam, they should be more transparent about their policies and provide clear reasons when accounts get banned.

On the other hand.

Kit is more marketing-friendly compared to Flodesk, which is quite strict with promotional emails.

Unless you have 10,000+ subscribers and send heavily promotional content, Flodesk could work well for you. Just maintain an 80-20 value-to-marketing ratio for best results.

🚨 Don’t forget to periodically back up your Flodesk subscribers, as they don’t seem to offer backup when they ban your account.

Interface – Flodesk has better UI/UX

Flodesk has an excellent UI and UX. It’s minimal, swift and everything is intuitive.

You don’t need to think much when using their platform.

All their features are accessible within one to two clicks.

It is particularly popular among female entrepreneurs who enjoy sending aesthetically pleasing emails.

You know, the Pinterest-crowd.

In comparison, Kit’s UI and UX needs a lot of polishing:

Considering Kit’s valuation and its recurring revenue, the lack of updates to the UI and UX simply doesn’t make sense.

For example, if you have a large list of tags for your subscribers, there is no way to reorder the tags, and their tag management sucks.

Email composer – Flodesk is a visual treat

When it comes to composing emails, Flodesk offers a variety of aesthetically pleasing templates across different categories.

You also have the option to design your own plain text emails.

The email composer is minimalistic, but one of the features I truly appreciate is the global style settings. This makes it easy to keep your emails on-brand.

In addition, it offers various building blocks, like layouts, video inclusion, buttons, countdown timers, and more.

Overall, it’s a pretty neat and visual email building experience.

On the flip side, Kit does offer a few email templates, but most of the time, you’ll be sending plain text emails.

Their email composer, which is essentially a rich text editor, deserves some attention.

They do offer various building blocks that you can add in the email composer.

One feature that I really appreciate is the ability to add snippets – reusable content.

You can use a single snippet across multiple emails and then edit the snippet to change the content across those different emails.

For example, if you’re hosting weekly webinars and mention the date and time in various emails, you can simply edit the snippet in one location. The change will then be reflected in all emails that use that snippet.

Handy, isn’t it?

Segmentation – Kit has it better

Let’s move on to the next important feature – email segmentation.

Flodesk gives you something called segments instead of tags.

A single subscriber can belong to multiple segments.

Currently, Flodesk’s flexibility doesn’t match up to Kit’s tagging system.

There are lot of limitations, like when you add a subscriber to a segment, there isn’t a direct way to remove them.

For example, when people sign up for my webinar, they’re added to a ‘registered – current webinar’ segment.

But after the webinar ends?

I can’t directly remove them from this segment.

Instead, I have to add them to a new segment called ‘Remove in Current Webinar’. This then triggers a workflow that finally removes them from the original segment.

🤔 But, Flodesk has plans to automatically add tags based on the user behavior on their platform. I guess they’ll be implementing some AI features that detect your subscribers’ behaviours.

On the other hand, Kit’s approach to segmentation is all about tags. You end up with a big list of tags on the sidebar.

Now, I must mention, their tag management feature deserves a little love. There’s no way to sort the tags, and editing them is quite a task.

But, I have to say, Kit’s subscriber segmentation features are powerful.

You can add complex ‘and’ with ‘or’ conditions to really narrow down your targeting.

As for Flodesk, your filtering options are currently pretty limited.

However, they’ve assured they’ll be actively working on it over the next year.

Automation – Kit is more advanced

When it comes to automation features, Kit is more advanced.

It comes with features like:

• A/B testing feature: With Kit, you can perform A/B testing on subject lines to optimize your email campaigns.
• Email sequences creation: Kit provides a feature that allows you to build a sequence of emails, which can then be used in the visual builder with just one block.
• Automation rules: Kit allows you to create one-off automation rules, eliminating the need to use their visual automation builder for even small ‘if-then’ workflows.
• Advanced visual automation: Compared to Flodesk, Kit’s Visual Automation offers a more extensive range of triggers, events, actions and advanced conditions.

These features are not present in Flodesk.

ConverKit has email sequences

One feature that I really wish Flodesk had is a separate feature called ’email sequences’.

Here’s why:

In Kit, if you’re planning something like a email sequence for your product purchasers, you can build a separate sequence.

You put all the emails for this sequence into a neat, compact layout.

Then, you can use this sequence as one block in your automation builder, triggering the entire sequence in one step!

On the other hand, Flodesk doesn’t have this ’email sequence’ feature.

So, what ends up happening?

If you have a 30-day sequence, you have to put every single one of those emails right into their visual workflow builder. This results in cluttering the canvas and making the builder look busy and confusing.

This is a big problem for me as I tend to split the path based on condition and send my subscribers different sequences tailored to their specific profiles.

👉 But fortunately, Flodesk provides a folder-based organization for automation workflows to tame the clutter!

Automation triggers and actions (Kit wins)

And also automation features with the Flodesk is pretty basic.

As you can see in the above screenshot, there is only one trigger: “A subscriber is added to segment.”

That’s it.

One area where Kit really shines is its feature-rich automation builder.

For instance, with triggers, Flodesk only comes with one: when a subscriber is added to a segment.

Kit, however, offers various trigger events. You get options such as: tag is added, tag is removed, product purchase, and even a date trigger.

👍 The date trigger feature of Kit is truly beneficial for me, especially when I run weekly webinars. Instead of manually scheduling reminders every week as required in Flodesk, I can simply adjust the date trigger in Kit for automatic reminder emails.

And about Actions:

Flodesk provides a range of actions including:

• Sending an email
• Implementing a time delay
• Applying conditions

Additionally, you can perform actions such as adding someone to a segment or removing them.

And here’s with Kit:

When it comes to actions, both platforms are almost identical.

In Kit, in “Conditions” you can segment subscribers based on different tags and also you can even add complex ‘and’/’or’ conditions through advanced filters.

This feature lets me target my webinar participants with highly tailored sequences.

Deliverability (My views)

Kit excels in email deliverability, due to their significant investment in quality IP addresses and server optimization. Consequently, deliverability issues with Kit are rare, unless promotional practices are not followed, or SPF and DKIM records are not added.

On the other hand, Flodesk also demonstrates strong deliverability.

Their strict rules around marketing emails and investment in servers and IP addresses ensure this.

In my experience, both platforms perform well in terms of deliverability, but it ultimately depends on effective list management and sending engaging emails to your subscribers.

Integrations – Kit wins

Speaking of integrations, Flodesk is a bit of a letdown.

Flodesk doesn’t offer any native integrations. The only integration Flodesk has is with Zapier.

I’m really hoping they’ll introduce webhook functionality soon.

On the flip side, Kit is a “seasoned” player.

It’s well-established and integrates seamlessly with an array of other platforms.

We’re talking various CRMs, webinar platforms and a dozens of other marketing apps. It’s quite a challenge to find a Mar-Tech app that doesn’t play nice with Kit.

Pricing – Flodesk is cheaper

Let’s talk about pricing.

In late 2025, Flodesk changed their pricing model completely.

Here’s what happened:

If you’re already using Flodesk (like me), you’re locked into the old unlimited plan at $35/month. No subscriber limits. This pricing stays with you forever.

But for new customers? Flodesk now has tiered pricing that depends on how many subscribers you have:

Most email marketers go for the Pro plan.

Why?

You get advanced analytics and unlimited workflows for just $79/mo upto 10K subscribers. These are must-haves if you’re serious about managing your list.

Now!

Kit uses tiered pricing. Your cost goes up as your subscriber list grows.

As your list gets bigger, your monthly bill increases. There’s no way around it.

• Creator plan: Gives you the basics with unlimited landing pages, forms, and email sends.
• Creator Pro plan: Unlocks deliverability reporting, subscriber scoring, and the insights dashboard.

Your monthly cost depends on your subscriber count.

With 10,000 subscribers? The Kit’s Creator plan costs $139/month. That’s a lot more than Flodesk’s Pro plan at $79/month for the same list size.

👉 Flodesk wins on pricing. New customers get competitive tiered rates, while existing customers enjoy unlimited subscribers at an unbeatable locked-in price.

Verdict

Both Flodesk and Kit are strong choices, but they excel in different ways.

Flodesk gives you stunning design templates and budget-friendly pricing. It’s ideal if you value aesthetics, want something easy to use, and need to keep your costs low.

Kit offers robust automation, advanced segmentation, and a wide range of integrations. It’s designed for serious marketers who need more control over their campaigns.

Your decision depends on your current needs and future goals.

Are you prioritizing beautiful design or advanced features?