SEO is dying, and we’re the ones who killed it.

How? By feeding our content to AI models that now make our websites obsolete.

Here’s what’s happening:

Google now shows instant answers for nearly everything you search.

The alarming part?

A whopping 65% of people don’t click through to any website anymore.

Even internet giants are seeing traffic plummet.

Why?

AI-generated answers are sophisticated, personalized, and instant.

No more clicking through pages to find what you need.

But here’s what’s even more concerning:

Google is now training AI on YouTube transcripts, especially from long-form podcasts.

This means they can pull answers directly from video content too.

Prefer video?

With the recent launch of Google Deep Research, we’re seeing another leap forward.

This tool can analyze over 100 articles simultaneously and generate a custom research report in whatever format you prefer.

Add to this, the fact that Gen Z’s attention span is shorter than ever, and we’re looking at a perfect storm for traditional content creators.

You might be thinking, “Surely there will still be people who prefer reading full articles right?”

Here’s the brutal truth:

Just 16 major companies are now dominating Google’s search results.

When you search for anything today, 7 out of the top 10 results typically come from these corporate giants.

And this trend is only getting worse.

These mega-sites are seeing massive traffic growth month after month.

The internet is starting to look a lot like old-school media, where a few big companies control what we read and hear.

Thinking about switching to social media ads instead? I have bad news for you.

Ad costs are going through the roof, and many creators can’t even break even on what they spend on marketing.

Then, how to drive traffic? (solution)

But here’s the million-dollar question: how do you actually generate traffic in 2025 when:

• SEO is becoming increasingly ineffective
• Paid advertising ROI is plummeting
• Social media reach is more competitive than ever

The answer?

Choose your primary platform strategically.

Focus on channels where AI can’t easily replace human connection.

Let me break this down with a real example.

Start by being honest about your content style.

Are you good on camera, or do you prefer writing?

If you’re into writing, platforms like Medium and Substack are showing promising growth.

These platforms come with built-in trust and engaged readers.

Take Medium for example – quality content gets rewarded.

If your articles don’t get reader claps, they won’t be distributed.

For video creators, short-form content is popular but often lacks depth.

That’s why I focus on long-form YouTube content.

Yes, shorter videos might get more views, but longer videos attract highly engaged viewers who are actively looking for solutions to their problems.

This approach creates deeper connections with your audience.

In these longer videos, you can naturally promote relevant lead magnets.

For instance, if you’re teaching ChatGPT prompting techniques, offer a downloadable prompt guide as a logical next step for viewers.

Beyond email lists, consider building your own community.

Whether it’s a Discord server or a dedicated platform like Skool (designed specifically for knowledge workers), these spaces allow you to develop genuine one-on-one connections.

This is where you can:

• Solve specific problems: For your audience
• Offer targeted courses: That address specific needs
• Even secure high-ticket consulting clients: Who value your expertise

The omnichannel myth and reality

There’s a common misconception that being everywhere equals more success.

In reality, creators who focus on mastering a single platform are 3 times more likely to reach six-figure incomes.

However, here’s where AI becomes your ally rather than your enemy.

Instead of manually creating content for multiple platforms, use AI to repurpose your core content intelligently.

Here’s my workflow:

1. Create primary content: For newsletters and YouTube during my most productive morning hours
2. Use AI to transform: Transcribe videos and turn them into platform-specific content formats
3. Schedule content in advance: A month’s worth using tools like Buffer or Planable
4. Engage daily: Spend just 30 minutes engaging with audience comments and messages

This system makes me a “10x content creator” without burning out.

All in all…

Remember: While you need a primary platform, the goal is platform independence.

Don’t let algorithms control your destiny.

Focus on building direct connections with your audience through your own platforms and email list.

This approach is truly evergreen because it’s built on human relationships – something AI can’t replicate.

When you’re solving real problems for a specific niche, people need YOU, not an AI avatar.

They want to connect with a real person who understands their challenges.