90+ Mind-Boggling Branding Statistics In 2020

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Do you know the real power of branding?

Branding is an important aspect that makes your company stand out from the competition.

By looking at the branding statistics that I am going to present today in this article, you will certainly make your mind rethink about your branding.

Branding brings value to your business and it drives long time customers for you.

Without waiting further, let’s look at the amazing branding statistics.

Editor’s picks:

  1. 82% of investors like to invest in companies that have a strong brand.
  2. 52% of the consumers who have buying intent rejected the brand because of the bad brand aesthetics.
  3. If you associate music with your brand, then 46% of the consumers are more likely to choose your brand over the others.
  4. US brands lose $41 billion a year due to the poor customer service they provide.
  5. Using the signature color increases brand recognition by 80%.
  6. When purchasing a smartphone, the first thing that 63% of the people look for is the brand.
  7. Compared to the brands that produce generic content, 78% of consumers trust the brand that produces custom content.
  8. Before purchasing, 64% of the customers watch the branded video.
  9. For creating brand awareness, 91% of the B2B companies use content marketing.
  10. 95% of the top brands have used only 2 colors in their brand logo.
  11. 96% of the people are following the brands which they talk about on social media.

Branding statistics you need to know

General branding statistics

  • While buying the products, 81% of the consumers first look at the brand before purchasing.
  • To increase your brand reputation you need to maintain consistency. You can increase the revenue by 33% keeping up with your brand consistency.
  • 66% of the consumers said that they look at brand transparency while judging a brand.
  • 64% of the consumers trust social media reviews of a brand while purchasing anything from the brand or boycotting it.
  • Customer service is the most important thing that makes any brand stand out from the crowd. Because the study showed that while making purchasing decisions, 73% of the customers look at the customer service.
  • User-generated content is the main thing that people trust. 79% of the consumers make the purchase after reading the user-generated content.
  • 82% of investors like to invest in companies that have a strong brand.
  • For 31% of the customers, brand trustworthiness is the most important attribute.
  • Having an emotional connection with the brand makes the customers have a 3x higher LTV. The thing to note is 64% of women and 68% of men connect emotionally with a brand.
  • Online communities can boost the brand’s ROI. 77% of brands agreed that the online community helps them improve brand awareness and credibility.
  • 60% of the B2B companies don’t follow the brand guidelines while creating the visuals or the content.
  • Even though 95% of the companies all over the globe have formal brand guidelines, only 25% of the brands follow them.
  • 52% of the consumers who have buying intent rejected the brand because of the bad brand aesthetics.
  • It takes nearly 5-10% of the annual ROI for a company to rebrand.
  • It takes an average of 5-7 impressions for people to remember your brand.
  • 13% of the customers would pay 31-50% more for your products or services if they think your product is highly valuable.
  • 73% of people love shopping with brands that personalize their experience. The sites which send personalized emails and offer special discounts based on user’s behavior are greatly appreciated by the customers.
  • 77% of the B2B marketers agreed that branding helped a lot in the company's growth.
  • If you associate music with your brand, then 46% of the consumers are more likely to choose your brand over others.
  • While communicating, 77% of the consumers use brand names instead of the actual object they want to purchase.
  • 72% of the top brand names in the market names are made up of words or acronyms.
  • For 82% of B2B marketers, creating brand awareness is the most important goal.
  • Only 26% of the brands have brand guidelines that are easy for people to understand.
  • 48% of the consumers expect brands to recognize them and to help them in finding the products as per their taste.
  • US brands lose $41 billion a year due to the poor customer service they provide.

Color branding statistics

  • Brand colors matter a lot for recognition. Using the signature color increases
  • brand recognition by 80%.
  • Consumers take 90 seconds to judge a brand. 62% and 90% of that subconscious judgment depend on the color itself.
  • While purchasing the products, 93% of the consumers look at the brand color.
  • While preparing the presentations, 48% of the marketers use brand colors in 25% of their presentation. And, 21% of the marketers use their brand colors on 8/10 of their presentation slides.
  • The presentations that used consistent brands are 3.5 times more likely than the presentations with an inconsistent brand.
  • 38% of moms prefer buying products from the brand that was recommended by other women or friends on Facebook.
  • When purchasing a smartphone, the first thing that 63% of the people look at is the brand.

Content branding statistics

  • Compared to the brands that produce generic content, 78% of the consumers trust the brand that produces custom content.
  • As you know the first impression is the best impression, if the very first content produced by the brand is disappointing then 23% of the marketers won’t trust that brand.
  • According to the users, trustworthy content makes them keep engaging with the brand. Also, 13. 59% of shoppers prefer buying new products from the brand they trust.
  • Video marketing is booming nowadays. Before purchasing, 64% of the customers watch the branded video.
  • 69% of the marketers agreed that the branded content is more valuable for them compared to PR efforts.
  • 56% of the consumers have said that branded content provided by the companies was irrelevant. On the other hand, 54% of consumers don’t trust branded content. So always post the relevant content related to your brand.
  • For creating brand awareness, 91% of the B2B companies use content marketing.

Employer branding statistics

  • For 59% of the employers, employer branding is the main aspect of their HR strategy.
  • 55% of recruiters invest more budget in employer branding as it matters a lot for them. While 70% of the job seekers changed their minds when a brand responded and criticized the negative review.
  • 50% of the people reject working with a bad brand even after getting hired.
  • Negative reviews is the top factor that badly affects employer branding.
  • Facebook was the most used media organization for collecting data and doing research on employer branding.
  • The companies with strong employer branding witnessed a 43% decrease in the hiring cost.
  • Companies with poor branding need higher budgets to maintain their working team as they need to pay 10% higher salaries.
  • If you look at the Instagram hashtags, 7 out of 10 are branded.
  • For the growing employer brand, the companies invest 47% of the budget in social media, 21% in the company career website, and 12% in advertising.

Logo branding statistics

  • 95% of the top brands have used only 2 colors in their brand logo.
  • 9% of the companies don’t wish to include the company name in the logo.
  • Companies are willing to pay huge on logo design. 67% of the small businesses spent $500 whereas 18% of the small businesses invested $1000 for a logo design.
  • 93 out of the top 100 brands use small logos that are recognizable.
  • 67 out of the top 100 brands have horizontal logos.

Top colors used by the brands:

Top colors used by the brands

Social media branding statistics

  • 50% of the people on social media follow 1-4 brands, 26% of people follow 5-9 brands on social media.
  • 22% of the people follow 10 or more than 10 brands whereas 3% of the people on social media don’t follow any of the brands.
  • 96% of the people are following the brands which they talk about on social media.
  • 72% of the people who are following the twitter of a brand will make a purchase from that brand.
  • If the brands do too much self-promotion, then 45% of its followers will unfollow that brand.
  • Personal accounts are used 24x more than the branded accounts for sharing the branded messages.
  • On average, you will find a 2.1 million negative brand mentions each day.
  • 77% of the customers feel positive about the brand when the brand replies to their tweet.
  • 78% of the Pinterest users look for branded content while. 66% of the Pinterest users purchase from branded content.

Stats on how people value brands

  • For 77% of the marketers, branding is the important thing they consider for the company's growth.
  • Alphabet Inc. is the highest valued brand in the world and it is worth $286.5 billion.
  • 70% of the brand managers focus more on building a brand audience than selling more products.
  • 43% of the customers spend more money on the brand they trust and love.
  • 72% of the marketers agreed that branded content is more valuable for them than magazine advertisements. While 62% of the marketers said that it was more effective than advertising on TVs.
  • 62% of the consumers boycott the brand that politically disturbs its followers. While 89% of the customers stay loyal to brands that provide value to their users.
  • 94% of the people who are emotionally connected with the brand are more likely to recommend that brand to others.
  • Brands that have their own blogs are likely to generate 67% more leads.
  • 33% of the consumers keep brands in their mind while going for shopping.

The world's most valuable brands [as per 2019 data]

The world's most valuable brands [as per 2019 data]
The world's most valuable brands [as per 2019 data]
Source – Forbes

As per 2019 listings made by Forbes, Apple is the most valuable brand with a brand value of $205.5 billion and a brand revenue of $265.8 billion.

Similarly, Google is in the top 2 positions with a brand value of $167.7 billion.

When it comes to beverages Coca-cola is in the top position whereas Toyota emerges as the top brand when it comes to the automotive industry.

Brand value change of the largest brands in the world

Brand value change of the largest brands in the world

The chart shows the brand value change in 2019 compared with 2018.

As you can see in the chart, in 2019, Instagram recorded95% increase in its brand value compared to 2018.

Lulelemon recorded a 77% rise in its brand value compared to the previous year.

Small business branding stats

  • To increase the branding reputation, 73% of the small businesses invest in social media marketing.
  • 34% of small businesses use video marketing to create brand awareness.
  • Every month, more than 80 million small businesses use Facebook as a medium to promote their brand.

Personal branding stats

  • 82% of the customers trust a brand or a company when its senior managers are active on social media.
  • 78% of managers hire the best candidates for their company based on referrals.
  • People judge you with the only 1/10th of a second online and to improve that impression, optimizing your branding is the only way.
  • Companies’ employees on average have 10 times more followers than the brand. That’s the power of personal branding.
  • 81% of the US people have maintained at least one social media profile as a part of personal branding. Also, 42% of the US population uses Linkedin.
  • When purchasing, 90% of the shoppers trust personal recommendations while 33% of the customers’ trust company messages.
  • The content shared by employees receives 8x more engagement than the content shared by the brand channels.
  • Leads generated through employees’ social media activities are more valuable and convert 7x more likely than the normal leads.
  • Sales representatives who are active on social media channels receive more engagement and sell 78% more than those without social media profiles.

Sources:

Conclusion

By looking at these branding statistics you will certainly know how important branding is for any company.

Even the small companies are generating a good ROI mainly because of their powerful branding.

If you neglect the branding, you will definitely end up losing the game. Because branding is the new future of businesses.

I hope you guys found these branding statistics helpful.

Disclosure: This post may contain affiliate links, which means that if you click on one of the product links, I’ll receive a small commission with no additional cost incurred to you. We test each product thoroughly and give high marks to only the best. We are independently owned and the opinions expressed here are our own.

Akshay HallurAbout me

Hi, I’m Akshay Hallur. The founder of this blog BloggingX and many other online ventures.

I’m a professional full-time blogger, a digital marketer, and a trainer. I’m here to help bloggers like you to create an outstanding blog and earn money from it.

One request?

I’ve put so much effort writing this blog post to provide value to the blogging community. It’ll be very helpful for me, if you consider sharing it on social media networks. SHARING IS ♥️

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