Blog Descriptions: Tips for Effective Ones (With Examples)

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The importance of blog descriptions may not seem important to you now.

When users come across your brand in the SERPs, the first thing they come across is the description. Next to the title, it is the one that makes make or break decision.

Blog or post description is the piece of text that appears below your link in SERPs and social sites.

There are two types of descriptions for a blog.

  1. Blog description: A description of your whole blog visible under your blog's homepage link.
  2. Blog post description: A description of what your blog post is about that is different for your each and every blog post

Refer the below table of content on how I've categorized this blog post to cover both of the types of blog descriptions.

How to write blog descriptions?

Other than having meta description for each of your blog posts on your blog, you need to also have a description for blog/homepage of your website.

If you are on WordPress, there are many SEO plugins like Yoast SEO that lets you add homepage blog description. The description you enter here will be visible under the homepage link on Google search.

Wordpress SEO meta description

In your blog description, you need to include any/all of the following:

  1. USP of your product/service/brand
  2. Social proof or endorsements about your brand
  3. Elements are build rapport
  4. Your expertize that showcases you as an authority
  5. Your mission or vision statement

Blog description examples

In this section, I've tried my best to include blog description examples from top blogs of various niches like tech, health, fitness, travel, lifestyle, etc.

Hope you'll find it useful 🙂

Example #1: Digital Photography School

DPS Blog Description

Why it works? It describes for whom the blog content is for and also presents the social proof that the blog is read my 5 million people per month.

Example #2: Nerd Fitness

Nerd Fitness Blog Description

Why it works? Fitness seems to be complicated for average people. Nerd Fitness describes its content to be beginner-friendly – by mentioning – fitness for “average Joes”.

Example #3: Dr. Axe

Dr Axe Blog Description

Why it works? For a personal brand like Dr. Axe's, showcasing the authority is very important. So, describing the qualifications, expertise, and mission is very important.

Example #4: Engadget

Engadget Blog Description

Why it works? They've showed how old their brand is by including the date of their inception. In case of online brands, old equates to trustworthiness.

Example #5: Nomadic Matt

Nomadic Matt Description

Why it works? It showcases the blog's USP that says – “world's #1 budget travel writer”.

Example #6: Vulcan Post

Vulcan Post Blog Description Example

Why it works? It describes the content on their blog and also presents their USP/mission – “We aim to add a human element to technology”.

Example #7: Lonely Planet

Lonely Planet Example

Why it works? They started their blog description with a question that demands attention, and then described what their website is all about.

How to write blog post descriptions?

In WordPress, if you've installed the Yoast SEO plugin I explained earlier, in the post editor screen, you need to see something like below.

Post meta description

This is called the meta description that Google displays below your blog post title in search engine results page.

It should clearly describe what you have in your post for your readers. By this, visitors will be clear that your blog post is what they are looking for.

Include a summary of your post in your descriptions. It's like giving a sneak peek of your blog post.

With this, you will have more targeted visitors. You will get rid of irrelevant traffic on your site. In turn, this decreases bounce rate, which is again, a content quality signal to Google.

There are 10 results to click on for people on Google SERP.

Why do people need to click on your blog? You need to treat your blog description as a teaser for your blog post.

You can begin your descriptions with sentences like:

  • After our research, we found that…
  • Here are some ground-breaking techniques…
  • These jaw-dropping hacks help you…

You can end your descriptions with call to action texts like:

  • Want to know more?
  • Here's how to get it!
  • Here's the forgotten secret!
  • Let's see the shocking truth!

You need to provoke curiosity in the minds of the audience who searches for your target keywords in Google.

It helps you to garner more clicks to your blog posts.

How to optimize blog post description for a keyword?

You need to include your target keyword in your meta description.

When there is a presence of your target keyword earlier in your article, it sends a strong relevancy signal to Google that your article is indeed about the given keyword.

Including your target keyword preferably in the first sentence of your meta description is preferred.

In the rest of your description, you need to try including other long tail keywords and also LSI keywords. It signals the content relevancy both to Google and also the searchers.

Tips for great blog post description

Here are some of the tips.

  • The blog description limit is 320 characters. It can be shorter though.
  • Use conversational words; like you and I. People like to be addressed. It shows you the value that you give to your readers.
  • Use impact or power words. The power words demand the attention of the audience and lead them to click on your blog.
  • Cut out filler words. Be crazy about word choice. Cut out filler words and be to-the-point.
  • Include your main keyword in the blog description. Also, include LSI or semantic keywords. It helps Google to confirm that your content is really about the topic.

Don't use the keyword repeatedly in your meta descriptions. It leads to the keyword stuffing penalty.

Final words

For crafting great blog descriptions, you have to learn the art of expressing more complex things in as few words as possible.

You need to make people feel that your blog post has the answer for their search query.

Although it doesn't directly help you when it comes to ranking your website, it helps you to get more clicks from people and get targeted traffic.

Disclosure: This post may contain affiliate links, which means that if you click on one of the product links, I’ll receive a small commission with no additional cost incurred to you. We test each product thoroughly and give high marks to only the best. We are independently owned and the opinions expressed here are our own.

Akshay HallurAbout me

Hi, I’m Akshay Hallur. The founder of this blog BloggingX and many other online ventures.

I’m a professional full-time blogger, a digital marketer, and a trainer. I’m here to help bloggers like you to create an outstanding blog and earn money from it.

One request?

I’ve put so much effort writing this blog post to provide value to the blogging community. It’ll be very helpful for me, if you consider sharing it on social media networks. SHARING IS ♥️

66 thoughts on “Blog Descriptions: Tips for Effective Ones (With Examples)”

  1. Hi Akshay,

    Blog description and meta description for each single post is most important for blog to get more impression in search engine results pages. You mention here some great tips for blog description.

    Thanks for the awesome post.

    1. One should not neglect even a single blog post, when it comes to descriptions. Optimizing descriptions is a one-minute hack. It increases clicks, but impressions remains same.

      Glad you found it useful.

  2. Hello,

    Great post! This is really a nice stuff to increase knowledge. seo is very important to place high rank in Google. I like your all tips.

    Thanks for sharing:)


    Sonam Gupta

  3. Hiya Akshay!
    I’ve started blogging and content writing on but I’m facing some problems on this site as compared to because I’m not getting the actual changes and themes which I’ve put on hosted one. l want to ask how to make pages on and put content and make it a proper site?

    1. Hi Varsha, refer any good tutorial for self-hosted WordPress on YouTube. I would suggest you go for a good theme like Astra or GeneratePress both are available in the WordPress repo.


  4. Hello Akhsay, I was wondering if this Blog Description you are speaking of is related to the Whole Blog related description, or is this related to independent articles in a blog?
    Thanks in advance.
    Congratulations for the article.

      1. Hey Akshay, I just started writing blogs on blogger, and obviously like every beginner I too have several doubts about SEO. Just wanted to know If I will hide description from the main home page. Will it be visible on Google for SEO to find it?

  5. Hi dear, I’d love the way the things you describing. Very effective content for me as well. This post can help me to improve my skills. Keep it up dear.

  6. This is a great post, Also, this post is a great reminder that how you write about something is definitely JUST as important as what you write about. You gave this a great twist. Thank you so much sharing this post.

  7. Ranjeet Sharma

    Great stuff buddy.
    I have read this post here I got very useful information. This is a very useful article for online review readers. Keep it up such a nice posting like this.
    Thank You.

      1. Hi Akshay,

        I totally agree with you that we should write a powerful blog description to increase CTR.

        And we should also use our target keyword and some LSI keywords in our blog post description in a natural way.

        You’ve explained everything in detail.

        Keep up the good work.

        Sumit Sao

  8. WOW!! really a very helpful article. I am a new blogger and surely going to get some ideas from this and use in mine.

  9. Hi!!
    Love your post. It’s really amazing & helpful too. I like the way you explained everything, kind of example you used. By sharing your amazing thoughts on this you solved our problem. Keep sharing 🙂
    Thank You & Regards

  10. Hey
    Nice Post buddy
    Great Post, I have read this post and this is really something informative. This is a very useful post for online readers keeps it up and i also started my new blog so I hope this will be successful like you.
    Thank For the share
    Ranjeet Sharma

  11. Hey Akshay,

    They way you have explained the importance of description is really needs a lot of research.

    Blog description plays a very vital role for any blogger.

    Keep up the excellent work. You are truly a pro blogger.


  12. Tanvi Shrivastava

    Thank You Akshay, This isn’t the first time I’m seeing that you’ve written great content. Your content always rocks!!

  13. Thanks sir for your amazing and easily undstanding content.
    Am new in blogging before reading this article am not take a series to description.
    But then read your article I cleare about blog description importance and writing technique
    Thanks again…

  14. thank you sir for shearing this useful information, appreciate sir please I also want you to be my mentor sir. thanks

  15. Atul Kumar Dhuriya

    Great post Sir!
    Google was showing cookie policy statement in my blog as blog description. I optimized my blog description today with yoast seo plugin.
    Very useful article.

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