Have you ever felt overwhelmed by the countless coaches and course creators online for every niche or even a micro niche?
Do you want to carve out a place for yourself in such a saturated market?
What strategies can help you gain an edge over your competition?
In this blog post, we’ll explore some answers to these questions.
Niche down
I’m sure you’ve heard the saying, “Riches are in the niches.”
If you want to beat the competition, my first piece of advice is to niche down.
Think about it: when you have a heart attack, would you rush to a general physician or a heart specialist? Of course, you would opt for the specialist.
Similarly, when people have problems, they prefer specialists who are experienced.
Here’s another example.
Amazon offers a wide range of products, from A to Z. Yet, many new other e-commerce startups are thriving.
Why?
Because they have niched down and are targeting a specific pain point.
For example, it’s no secret that more people worldwide are having gut health problems
And e-commerce startups like Barcode and Daily Dose are targeting this. They’re doing great by making drinks and cold-pressed juices that help with this issue.
Like this, to be successful, it’s important to target a specific niche that larger companies or coaches might not pay attention to.
For example, instead of teaching people how to cook a wide range of dishes, consider focusing on helping aspiring chefs master vegan baking – that’s a micro niche.
Here are 2 more examples:
- Many coaches assist freelancers in building their careers. But have you ever considered guiding college students to start a freelancing career in video editing?
- Or perhaps assisting housewives to start a freelancing career in content writing or social media graphic designing?
💡 The more specific you go, the stronger the resonance with your target audience. As a result, they are more willing to pay because they see you as a specialist.
Do competitor analysis
It’s important to have a good understanding of the existing players in the market.
It may even be worthwhile to sign up for your competitors’ courses to identify their weaknesses and strengths.
At the same time, it’s essential to be aware of your weaknesses and strengths.
How can you leverage your strengths to gain a competitive edge?
👉 For example, maybe your competitors aren’t great on camera, and due to that, they aren’t big on YouTube. But if you’re comfortable on camera and excel at creating videos, you can produce more videos for the same audience and perhaps outperform them.
Additionally, researching your competitors’ content can provide valuable insights.
If they are on YouTube, check out their comments. What people are complaining about?
You can also gather feedback about their courses from existing members or by researching on Reddit.
Be transformation focused
A vast majority of course creators are simply selling pre-recorded video courses, but these might not lead to tangible outcomes for students.
The future of course creation lies in:
- Creating community-centric coaching programs
- Emphasizing real-world engagement, people, connection, networking
- Striving towards a specific objective
This transformational focus can be highly beneficial to you as a coach. The more transformations you facilitate in the community, the more success stories you can document.
These can be used for marketing strategies to gain a competitive edge. It’s like a self-reinforcing feedback loop that leads to exponential growth.
Also, consider creating 30 to 90-day challenges where participants hold each other accountable and achieve measurable results, possibly in the form of a cohort.
If you’re interested in transformational coaching, you need to opt for community-centric course platforms like either Skool or Circle.
If you’re interested in how to transform your online course into a transformation-focused cohort, do refer to this blog post.
Wrap up
In conclusion, these are the three proven ways to beat the competition:
- Niche down
- Identify your unfair advantages and gain a competitive edge
- Focus on the transformations of the students
By doing so, you can create your own blue ocean where the competition becomes irrelevant.
