How To Accurately Check Traffic Any Website Is Getting?

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Are you interested to know how much traffic a website is getting?

Knowing the traffic your competitor sites are getting can be really important to formulate your content marketing strategies. It also helps you to be motivated and benchmark your site well in the space.

The strategies in this post are only applicable for estimating traffic of other sites.

If you want to get traffic data from your own site, using Google Analytics is the best way. You just need to install Google Sitekit WordPress plugin and integrate it with Google Analytics.

But for checking the traffic of other websites, you don’t have access to their Google Analytics. What to do?

Various website traffic estimation tools

There are dozens of tools in the market that help you determine the traffic any website is getting.

There are 3 types of traffic estimation:

  1. Total website traffic estimation
  2. Organic traffic estimation
  3. Paid traffic estimation

Truth be told.

Other than installing any tracking scripts like Google Analytics or getting data from Google servers, there’s no 100% accurate way to determine the traffic of a website.

As these tools rely on various data sources like Clickstream, keyword volume, public data, anonymous behavioral data, and also do correlations, the numbers can be treated just as an estimate.

I’ll mention below some of the best tools to estimate the traffic of your competitor sites.

#1. SEMrush

SEMrush logo

SEMrush is the most popular all-in-one content marketing tool on the internet. It comes along with features like competitor keyword research, backlink research, SEO audit, social media tool, content marketing tools, etc.

You just need to enter the site URL in its search box. The tool will return the organic and also paid traffic that the site may be getting based on the volume of keywords that the site is positioned for.

SEMrush domain overview

It also comes with a feature called “Traffic Analytics”.

SEMrush traffic analytics

The above traffic estimate is of the whole website.

This tool helps in determining all the three types of traffic that I discussed and also metrics like bounce rate, page visit duration, etc.

#2. SimilarWeb

Similar Web Logo

This is the most popular tool when it comes to competitor traffic estimation.

When you compare SimilarWeb vs SEMrush, SimilarWeb comes with very limited features.

SimilarWeb traffic overview

Apart from traffic estimation features, you won’t get dozens of useful features that SEMrush comes with. SimilarWeb appears to face difficulties in analyzing smaller domains.

#3. Alexa

Alexa

Alexa ranking is the metric by Amazon.

The rankings are based on the traffic that a site got over a period of time. This metric is used by advertisers to determine the traffic of a site.

Alexa's competitive analysis page

Alexa comes with many premium features like SEO Audit Tool, Competitor Keyword Matrix, Site Comparisons, Keyword Difficulty, On-Page SEO Checker, Competitor Backlink Checker.

#4. Ahrefs

Ahrefs

Ahrefs is a premium tool that is well-known for the best backlink database in the world.

Ahrefs organic traffic feature

Although this tool doesn’t allow you to make total traffic estimates, it only allows you to determine the organic traffic.

#5. Quantcast

Quantcast

Quantcast displays the web traffic estimates of the site. It also displays data about audience demographics, languages, and also interests.

Quantcast page

This tool was originally well-known for discrepancies and not for the accuracy of the data. But lately, it appears that they are working hard on data reliability and now it is one of the biggest website traffic intelligence tools out there.

Total website traffic estimation

A website will have traffic from different sources.

If you consider my website alone, it gets organic traffic, direct traffic, referral traffic, social media traffic, etc.

While estimating the traffic of a website, you need to consider all the traffic. Or else, it will not give the complete picture.

When it comes to total traffic estimation, there are only two tools which I recommend – SEMrush and SimilarWeb.

In SEMrush, when you enter any domain name under Traffic Analytics, you get all the data including visits, unique visitors, pages/visit, average visit duration, bounce rate, etc.

SEMrush traffic analytics

The traffic that SEMrush is showing includes the total of all forms of traffic a website is getting.

SEMrush's  historical traffic data of your competitors.

As you can see in the above screenshot, you can display the historical traffic data of your competitors.

Or you can also see the graphs for the various metrics over a period of time, traffic share, and also traffic estimate for the subdomains.

SEMrush's graph representation

You can see in the case of Walmart.com, 69% of the traffic comes from mobile devices.

SEMrush also has an Audience Overlap feature.

SEMrush's Audience Overlap feature

Here you can enter your multiple competitors and compare them when it comes to audience and traffic.

They also recently introduced the Traffic Journey feature that lets you know from where the audience is entering your competitor websites and what sites they are visiting after visiting your competitor sites.

You can make use of our SEMrush exclusive trial for trying out the features.

You can also make use of SimilarWeb for traffic estimation.

SimilarWeb for traffic estimation

Similar to SEMrush, you also get a graph of traffic from different sources.

Similar web graph of traffic

Here you can see:

  1. Total visits refer to how many people are actually visiting a website
  2. Desktop vs. Mobile helps you figure out the traffic share between the devices
  3. Average visit duration helps you see how people are interacting with a website
  4. In the graph, you can see that at any point in time how much desktop and mobile traffic a website is receiving

For total traffic estimation, SEMrush and SimilarWeb are the only tools I recommend. If you are interested in further knowing which tool is the best, read my SEMrush vs SimilarWeb comparison.

Search traffic estimation

For estimating the organic search traffic a website is getting, you can make use of SEMrush or also Ahrefs.

Although other tools like SimilarWeb displays the search traffic a website is getting, SEMrush and Ahrefs are the best when it comes to SEO traffic analysis.

You just need to enter the domain name.

Now when you click on the numbers, it’ll return you all the keywords that are driving traffic to the site.

SEMrush domain overview

You can also head over to the “pages” section to get to know the pages on the website that are getting good search traffic.

SEMrush top organic pages

This is how you determine the traffic the particular web pages of the website are getting.

Determining the traffic by filtering

You can even apply the filters to determine the top traffic driving webpages of your competitor sites.

In the subdomains section, you can see what are all the other subdomains of the site that are getting lots of traffic.

SEMrush subdomain section

In the above example, you can see apart from the main website, Walmart “grocery” subdomain is getting good traffic.

Determining paid traffic

If you are running PPC advertisements for your website, you may want to know some intelligence data regarding the paid traffic, ads, keywords of your competitor website.

In SEMrush, when you enter any website under “Domain Overview”, it’ll return you paid traffic as well.

Domain overview of paid search traffic

As you can see in the screenshot, you can also see the keywords on which they are running ads and also total cost for them when it comes to paid traffic.

With the Advertising Toolkit of SEMrush, you can drill deep into your advertising data. SEMrush pioneers both in search ads as well as display ads.

Top ad keyword driving traffic

You can view the paid traffic a website is getting, ad keywords, and also traffic cost.

You’ll also get to know the top ad keywords that are driving paid traffic to the website.

Top keywords getting traffic

Under ad copies, you can view the exact advertisements that the website is displaying for the keywords.

Top pages getting ad traffic

Here you can also see the top pages which are getting most traffic out of PPC ads.

Wrapping up

So these are some of the proven ways by which you can check traffic on any website.

As I told you before, these tools give you just an estimate of the traffic. The best way is always to rely on metrics reported by website tracking tools like Google Analytics, Clicky, Jetpack stats, etc.

Akshay HallurAbout me

Hi, I’m Akshay Hallur. The founder of this blog BloggingX and many other online ventures.

I’m a professional full-time blogger, a digital marketer, and a trainer. I’m here to help bloggers like you to create an outstanding blog and earn money from it.

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74 thoughts on “How To Accurately Check Traffic Any Website Is Getting?”

  1. Best from the list: SEMRush & Similarweb. I am using these two websites to check my stats of current moving. I also recommend to use SEMRush to collect your accurate traffic result and PPC keywords CPC too..

    Thanks for sharing Akshay!!

  2. i have been using only alexa toolbar to find my rank and this post has given me a clean idea on alexa and drawbacks of alexa and finally i want to try semrush for sometime to know indetail about its functioning… informative post

  3. Gabriel Cevales

    Hello Akshay,

    thank you for sharing this article with us!
    Your tipps are very helpful. 🙂
    Yours

    Gabriel
    CIO of acrode

  4. Hey Akshay,

    Really amazing stuff you share with us, I just know about only semrush and ahref. I want to apply all these you listed.

    Regards,
    Suraj

  5. I’m new to this SEO
    This article Really helps alot to understand the things in better way

    thanks for sharing the article

  6. Hey
    Thanks For Sharing this Awesome Article
    It’s Really helpful for the one’s who wants to know about their competitors

    Thanks

  7. You have write an amainzing article which is very helpfull for me. You have done a proper reasearch and you have took all the point in your article. I has cleared my all questions. Thanks for your article.

  8. Hi Akshay,

    Thanks for the great post. This will definitely help me to research on the competitor’s SEO rankings and traffic to grow my web traffic.

    Thanks again for sharing this post!

  9. Hi There,
    Thank you for your blog on this topic as I am also an SEO by profession and some times it gets really difficult to track the traffic.

  10. Hey Akshay Hallur ,

    Great post with effective tools to check website traffic. It is my first time commenting on your blog post and i must say that you have done a fantastic work and suggested great tool for checking the website traffic.

    As we know that creating websites are truly crucial for any business, in the same way knowing the website traffic is also important.

    Your all the listed tools are effective and loaded with helpful features but i truly like an idea of using SEMrush, Alexa and Ahrefs. Using these tool
    will helps a lot.

    Truly helpful post and thanks for sharing.

  11. Thanks for sharing this article. I appreciate your work. As these tools are paid if you know any free tools kindly make one ore post for free tools.

  12. hey mate, you did a fantastic job and provided great info about the traffic check form these portals. The important factor over here is that learning about the competitor’s traffic and implementing some of their strategies,

  13. I would you like to say thank you so much by my heart.Really amazing and impressive post ou have share.Please keep sharing.

  14. Amazing blog
    Yes you have shared very nice site
    I have used it SEMrush
    It has very accurate results
    Thanks for sharing

  15. I am really overwhelmed with this article. I would like to thank for the efforts you have made in writing this post. Thanks for sharing. Great article!!

  16. Hey Akshay – This is a nice blog. You have chosen the wonderful topic to write about checking the website traffic. The tools that you have mentioned are wonderful. However, at times there is some variation or difference in the website traffic shown by different tools. Though the variation may not be huge but still it may be there. Are you aware why that happens?

  17. I used ahrefs for Analysing competitors backlinks for most of the times, as I see ahref’s does not clearly tell you about the exact traffic, looking to try for some other tools from above

  18. Really amazing post
    Your content is full of knowledge
    So much useful and helpfull
    Thanks so much for sharing

  19. Hii,

    This blog about checking the website traffic is very helpful & interesting. This is the first time I have completely read any blog.

    Thank u for sharing such valuable info.

  20. Great article! I do now have an idea and understand on how to check the backlinks as I am currently promoting some sites of led products. Thank you for sharing this with us.

  21. Wow!!! It was a great blog with so much information about how to check the website traffic
    I m also follow these tools, In your list, you can also add SEO Quake Extension where new update contains the traffic analytics feature also.

  22. Thanks for sharing this post. This content really helps me to do further action for my blog site. This makes a lot more sense. wish you to write more on this topic. Waiting for your next article

  23. Wow!!! It was a great blog with so much information that how to check the accurate website traffic.
    It helps me to check my competitor website traffic. Through which I am able to do competitor research.
    Thanks for sharing this article and keep sharing this type of informatory posts.

  24. Nice Blog by the way. But all are inaccurate actually. All tools uses different algorithms for caluclating traffic

  25. I am using screaming frog. Is this tool good for me to use for my website. According to me – This is the best i am using currently

  26. Hey Akshay, Great Article. I personally us SEMRush for website traffic. But the Similor web is also a good option and especially when you finding guest post opportunities. You can quickly check the stats

  27. Great article it is helps me that how to do an internal linking in your website pages. I have followed your blog from a long time. Today when you publish this article. After that, I read complete this complete article and implement this internal linking strategy to my blog. Now I am hopeful that my article will rank after following this linking strategy

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