Creating landing pages used to take hours of effort, tons of planning, and maybe even coding skills.

Not anymore.

With AI tools, you can research, plan, and build professional, high-converting pages in just minutes.

Here’s a simple workflow that combines research, competitor analysis, and design to create a landing page effortlessly.

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Researching audience needs with Perplexity

Before you build a landing page, you need to know your audience.

What are they struggling with?

What are they looking for?

That’s where Perplexity comes in.

Perplexity is an AI research tool that gathers insights from places like Reddit.

You give it the below prompt, and it analyzes user discussions to understand their challenges, needs, and preferences – let’s use a YouTube coaching program as an example.

Just enter it in Perplexity and set the focus to “social” (see the above image)

Context: Reddit analysis for insights on YouTube success course preferences and user needs

Research Focus:

- User pain points, motivations, and common challenges
- Demographics, sentiment, and community discussions
- Market positioning and competitor analysis

Report Structure:

- Challenges & Goals: Key pain points and user aspirations
- Audience Analysis: Demographics, psychographics, and behavior patterns
- Community Insights: FAQs, concerns, and user-suggested solutions
- Market Analysis: Influencers, competitors, and content preferences
- Strategic Recommendations: Action items based on findings
- Sentiment and Language Analysis: Assess general sentiment and common language used across discussions.
- FAQs and Concerns: Highlight frequently asked questions and common concerns within the community.
- Community Solutions: Document DIY solutions or workarounds shared among users.
- Influence and Mentions: Identify key influencers, brand mentions, and comparisons to competitors.
- Content and Format Preferences: Note preferred content types (videos, visuals, articles, etc.).
- Actionable Insights: Provide strategic recommendations based on recurring themes, unmet needs, and potential areas for differentiation.

Using Perplexity, you might discover:

• Many people think paid courses are scams or outdated.
• Some feel the same information is already available for free on YouTube.
• Most users are focused on growth strategies, monetization tips, video production, and personal branding.

It also provides sentiment analysis.

For example, in this case, users might feel mostly negative about YouTube courses, describing them as a waste of money.

These insights are golden.

They help you craft copy that directly addresses objections.

You can save this data as it’s the foundation for building a landing page that connects with your audience.

NotebookLM – Analyze competitor landing pages

Want to know what works and what doesn’t?

NotebookLM is your go-to tool.

It can analyze anything—URLs, files, even podcasts—and chat with you to extract detailed insights.

In this case, you’ll upload a list of competitor landing page URLs into NotebookLM.

Here’s the prompt to use when chatting with NotebookLM:

Context: You are analyzing a collection of landing pages to identify effective patterns in key elements. 

Focus on the following elements only: headlines, unique value propositions, benefits and features, social proofs, and call-to-actions.

Actions:
- Review each landing page example to identify trends, recurring strategies, and distinct features in each of the specified elements.
- Summarize observations for each element in a concise, organized format that can help inform the design of a high-converting landing page.

Specifications:
- Present findings in a list format for each element to ensure clarity and accessibility.
- For each observation, briefly describe why it stands out and how it may enhance conversion rates.
- Focus on patterns that directly support user engagement and decision-making.

Output Structure:
Headline Observations - [Common patterns and impactful approaches observed]
Unique Value Proposition (UVP) Observations - [Unique and effective UVP strategies found in examples]
Benefits and Features Observations - [Describe trends in presenting benefits and features that improve clarity and appeal]
Social Proof Observations - [Effective social proof elements and formats that build credibility]
Call-to-Action (CTA) Observations - [Describe CTA text, styles and placements that enhance conversion potential]

From there, it identifies the most effective elements, like:

• Headlines: Phrases like “YouTube Doesn’t Have to Be Overwhelming” grab attention by addressing pain points.
• Unique Value Propositions (UVPs): Katie Steckly’s YouTube course emphasizes her tried-and-tested method for users who want proven, practical strategies.
• Key benefits: Loyalty, education, and personalized feedback stand out as must-haves.
• Social proof: Testimonials and success stories build trust and credibility, though some pages underutilize these.

NotebookLM doesn’t stop there. You can upload your audience research from Perplexity and ask it to cross-reference findings using the below prompt.

Analyze my Perplexity audience research file and evaluate whether each of the landing pages aligns with those findings.

Here’s what the analysis reveals:

If skepticism about courses is common, it might suggest showcasing a money-back guarantee or addressing objections directly in your copy.

It also highlights opportunities. For instance:

• Katie Steckly’s course highlights her experience but lacks acknowledgment of user skepticism—a gap you could fill.
• Testimonials can be used to express the personal impact the content has had on users, making it more emotionally appealing.

With this data, you’ll know exactly what strategies to borrow, improve, and leave behind.

If you are interested to know more about using NotebookLM for blogging, refer to this blog post I have.

Generating insights for your landing page

Now it’s time to turn research and analysis into action.

AI tools like NotebookLM can create a detailed landing page outline based on everything you’ve learned.

Context: Use insights from analyzed landing pages and also research data, please create an optimized landing page outline for my product/service that I can supply to my AI landing page builder. Include instructions.

My product: A YouTube course that focuses on systematization and incorporating AI at every stage of the journey (ideation, creation, editing, publishing, thumbnails, and publishing). 

Focus on implementing proven patterns in compelling headlines, unique value propositions, benefits and features, social proofs, and call-to-actions.

Actions:

- Based on the provided observations, generate a landing page outline that includes:
    - Headline: Craft a benefit-focused headline that grabs attention.
    - Unique Value Proposition (UVP): Write a clear, short statement that conveys what sets my offering apart.
    - Benefits and Features: List benefits first, followed by supporting features in concise detail.
    - Social Proof: Incorporate social proof elements that build trust, like testimonials, client logos, or statistics.
    - Call-to-Action (CTA): Design a prominent, actionable CTA button with engaging text that drives conversions.

Specifications:

- Make each section user-centric and conversion-oriented, following insights from successful examples.
- Keep language direct and benefit-driven.
- Suggest specific placements and any visual considerations that can increase engagement.
- Add "---" between each of these sections

In any step, to gain a better understanding of my goals, you should always respond by asking me exploratory questions that help you comprehend the context and my requirements.

Create relatable, human content that feels like a friendly chat. Keep it clear and engaging using simple language, varied sentences, and personal insights. Use a mix of short and long sentences. Some sentences should be quick—even just a few words. Format for emphasis with bold, italics, and emojis 🎉. Break up text for easy reading.

You just need to provide the above prompt and it will generate a comprehensive structure that includes:

• Headline suggestions: Examples like “Systemize Your YouTube Success with AI: From Zero to Viral.”
• Key sections: Benefits, features, testimonials, and clear calls-to-action.
• CTA examples: Phrases like “Get Started Today” or “Enroll Now.”

This outline becomes your roadmap, ensuring every section speaks directly to your audience and aligns with their needs and concerns.

Building the landing page with AI website builders

Once your outline is ready, it’s time to bring it to life.

AI website builders make this easy, even if you have zero design or coding experience.

Although there are a lot of AI website builders, for this tutorial we will be making use of Gamma.

Gamma app

Gamma is a powerful tool that transforms your outline into a professional, visually appealing page in minutes.

Here’s how it works:

Simply paste your outline in Gamma.

Choose from various themes (light, dark, professional, or colorful) to match your brand identity, or you can also use your custom theme.

It automatically organizes your content into distinct sections like headlines, benefits, and CTAs.

You can incorporate AI-generated visuals to replace placeholders, and optimize layouts for better engagement.

You can also easily add new sections or reorder content, giving you the flexibility to refine your design until it perfectly aligns with your goals.

Gamma’s simplicity makes it perfect for anyone who needs a landing page quickly without sacrificing quality.

Alternative AI website builders

If Gamma isn’t for you, here are a few other tools to consider:

• Wix ADI: Great for beginners, Wix ADI generates beautiful websites with drag-and-drop simplicity and robust e-commerce tools.
• Elementor AI: Ideal for WordPress users who want highly customizable pages without manual coding.
• Dorik: It offers advanced design flexibility and delivers high-quality results.
• Framer: Ideal for startups and small businesses who want to create visually appealing websites.

These tools ensure there’s something for every creator, from beginners to pros.

Conclusion

AI tools are changing how we create landing pages.

They simplify the process, turning complex tasks like research, competitor analysis, and design into a streamlined workflow.

Whether you use Perplexity, NotebookLM, Gamma, or one of its alternatives, you can go from idea to launch in minutes.