Thrive Leads vs OptinMonster: Why Is Everyone Switching Away?

Thrive Leads And Optinmonster

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In this post, I’ll be comparing the two popular lead generation solutions – Thrive Leads and OptinMonster.

The major difference between them is that the Thrive Leads is a WordPress plugin, whereas OptinMonster is a cloud-based lead generation product.

In this comparison post, let us compare Thrive Leads and OptinMonster when it comes to these aspects.

  • Form types
  • Triggers and conditions
  • A/B split testing
  • Integrations
  • Analytics
  • Pricing
  • Much more

Hopefully, at the end of this review, you’ll be having a clear idea of which one is better for your needs.

Unique features

In this section, let’s discuss some of the unique features of both Thrive Leads and OptinMonster.

Where Thrive Leads excels over OptinMonster?

  • Truly drag and drop: With Thrive Leads, you’ll be building the optin forms using the power of Thrive Architect. So, the design and customization options are endless compared to OptinMonster.
  • Multiple choice forms: You can implement gamification and quizzes in your lead generation to auto-segment your audience and also boost the conversions with multi-step optin forms.
  • Asset delivery: Thrive Leads allows you to deliver the lead magnet or any asset to the email subscribers without necessarily making use of external autoresponders.
  • Sign up segue: This feature allows you to add your email subscribers to additional lists with a click of a link or a button. It’s very useful for – say converting your subscribers to webinar registrants.
  • Mobile-specific lightboxes: As Thrive Leads integrates with Thrive Architect seamlessly, you can make use of the power of this page builder to build responsive lead generation mechanisms with ease.
  • Thrive Leads offers comprehensive A/B split testing features that allow you to test different opt-in types, triggers, and also allow you to select the winner opt-in type automatically.
  • Thrive Leads comes with the ability to show different offers to people who are already in your email list or exclude them from seeing the same popups repeatedly.
  • Thrive Leads supports unlimited traffic, unlike OptinMonster which as a cloud-service puts cap on pageviews.
  • Thrive Leads comes at a one-off fee with all the features and lifetime updates, unlike OptinMonster which costs you monthly fee with different plans that hold back features.

Where OptinMonster excels over Thrive Leads?

  • Cross-platform compatibility: OptinMonster is a cloud-based optin form builder, which means you can make use of it on WordPress, Drupal, Shopify, Joomla, etc. This is its biggest strength.
  • Campaign scheduling: With OptinMonster, you can schedule the display of your various optin forms. It’ll be very helpful for holiday promotions like say Black Friday promotions.
  • Referral detection: This feature allows you to display different opt-in forms to people coming from different referral sources.
  • Adblock detection: OptinMonster has the ability to trigger the popups in spite of the user using ad blockers.
  • Cookie retargeting: You can trigger the popups only when certain cookies are set in the users’ browsers.
  • Inactivity trigger: With this, you can trigger your lead generation forms, when the users show inactivity on your landing pages
  • Coupon Wheel Campaigns (growth plan only – $49/month): You can also gamify the lead generation process by offering coupon wheels.
  • Realtime personalization (growth plan only – $49/month): You can personalize the optin forms based on the user data you pass through the URL parameters. This feature is very helpful in case you’re driving paid traffic and want to boost ROI
  • ManyChat Integration: OptinMonster also comes with integration with Manychat and allows you to put Messenger lead generation on steroids.
  • OptinMonster can be quite faster than Thrive Leads as it is a cloud app that is not dependent on your WordPress site’s performance and other plugins you’ve installed.

I would say that both Thrive Leads and OptinMonster have the same number of unique features. But you need to also note that some of the important features in OptinMonster like referral detection, AdBlock detection, scroll mat, 2 step opt-in forms, coupon wheels, are only available in their pro and growth plan which cost you $29/month and $49/month in order.

Thrive Leads vs OptinMonster – A Detailed Comparison

Now let us compare different aspects of these plugins, and see which one is the best in each of these segments.

Form types

Both Optinmonster and Thrive Leads come with 9 types of opt-in forms as of now.

Form types - Optinmonster

Opt-in forms

Optinmonster

Thrive Leads

Slide-in forms

Yes

Yes

Content lock

Yes [Basic plan onwards]

Yes

In-content opt-in forms

Yes

Yes

Countdown timer

Yes [only in higher plans]

No

Lightbox popup

Yes

Yes

Multi-step forms

No

Yes

Fullscreen welcome mat

Yes

Yes [Screen filler]

Couponwheel opt-ins

Yes [only in growth plan]

No

Floating bar

Yes

Yes [Ribbons]

Yes/no multi-Step forms

Yes [only in higher plans]

Yes

Custom eCommerce lightbox

Yes [only in higher plans]

No

Sidebar forms

Yes

Yes [Optin widget]

Mobile-specific lightbox

Yes [only in higher plans]

Yes

Social media lightbox

Yes [only in higher plans]

Yes

Asset delivery

No

Yes

Form types - Thrive Leads

These are some form types that you can create with Thrive Leads. Among these, lightbox, scroll mat, and screen fillers are the most intrusive ones and result in more conversions.

On the other hand, you can make use of slide-ins for promoting your FB groups, YouTube channels or even promote your related posts at maybe the bottom-right corner of your screen.

Triggers and conditions

When it comes to popup triggers, Optinmonster excels over Thrive Leads. Thrive Leads has only 4 types of trigger options – exit trigger, time trigger, scroll trigger and click trigger.

On the other hand, Optinmonster comes with various trigger options that are lacking in Thrive Leads.

Triggers

Thrive Leads

Optinmonster

Exit intent

Yes

Yes [only in higher plans]

Scroll Triggering

Yes

Yes

Inactivity triggering

No

Yes [From Basic plan onwards]

Targeting by referral source

No

Yes

Device Targeting

No

Yes

Targeting by tag

Yes

Yes [only in higher plans]

Cookie content triggers opt-in form

No

Yes [pro and growth plans]

Geolocation Targeting

No

Yes [growth plan]

Adblock Detection

No

Yes [growth plan]

Behavior automation

No

Yes [growth plan]

A/B testing

Optinmonster and Thrive Leads both allow you to split test the different form types, triggers, themes, content, layouts, headlines, and know which one works best for you.

Thrive Leads split testing

With Thrive Leads, you need to just design the forms with its drag and drop builder and start split testing. There is no need to use any external third party plugins. After completing the split test, Thrive Leads automatically sets the winner as the default one.

On the other hand, Optinmonster’s A/B split testing helps publishers to skyrocket their newsletter signups, lead magnet downloads, landing page conversions, and also lead generation.

Optinmonster split testing

eCommerce site owners can also try out the multiple eCommerce campaigns to know which one works for them.

The good thing with Optinmonster is that you can split test the campaigns based on geo-location and mobile vs. desktop audience.

You can also get detailed A/B split testing reports right inside the dashboard with both tools.

Integrations

Thrive Leads integrations

Both Thrive Leads and Optinmonster have good integrations with most of the popular email marketing, webinar platforms, and CRM software.

Also, they support API and HTML integration to connect with Google Analytics, Twitter, Zapier, and much more.

Integrations

But the good thing about Optinmonster is it integrates with most of the eCommerce platforms like Shopify, Magento, WooCommerce, BigCommerce, 3dCart and much more, unlike Thrive Leads. Thrive Leads has only SendOwl eCommerce integration as of now.

If you want to integrate with your favorite eCommerce sites to grow your business then Thrive Leads may be disappointing for you.

Analytics

word image 1

Optinmonster integrates with Google Analytics to provide conversion reports with insights on the number of clicks, views, conversion rates for each campaign, referral traffic, user-agent data, email capture rates, A/B testing, and also lead generation stats.

Thrive Leads analytics

Thrive Leads reports are very detailed compared to Optinmonster. You will get conversion reports, comparison reports, cumulative reports, lead referral, and lead tracking reports, content marketing, A/B split test reports, and list growth reports.

Pricing

You can get Thrive Leads for $67, $97, and $147 for 1 site licence, 2 site licenses, and 15 site licenses in order. All these plans offer you lifetime updates, you don’t need to renew your licenses unless you want support.

word image 2

Or else, you can also get Thrive Membership which costs you $19/month and gives you access to all the plugins Thrive Themes has got to offer you including Thrive Leads.

word image 3

These products integrate tightly with each other allowing you to build entire advanced marketing funnel right inside of WordPress.

Or else, you can also buy these individual products separately. I would recommend you to use Thrive Leads + Thrive Architect+ Thrive Optimize (for A/B testing landing pages) + Thrive Ultimatum (scarcity marketing plugin) + Thrive Quiz Builder (optional).

On the other hand, with OptinMonster you have 4 plans to choose from.

word image 4

If you want to get each and every feature OptinMonster has got to offer you, you need to go with their Growth plan that costs $49/month.

When it comes to pricing, OptinMonster has two major downsides:

  • Monthly pricing: You may need to atleast get their pro $29/month to make it an alternative to Thrive Leads. Or else, $49/month
  • Limited pageviews: Even their pro plan at $29/month supports only up to 50k pageviews.

Akshay recommends:
Top 8 Unbeatable OptinMonster Alternatives in 2020 (3 FREE Plugins)

Verdict

If you are running your site on WordPress, I highly suggest you go with Thrive Leads or even Thrive Membership ($19/month) that costs you a lot less than OptinMonster – and offers you lots of features for the price.

If some of the unique features OptinMonster offers like campaign scheduling, referral detection, cookie targeting, etc. matters a lot, you can go with OptinMonster’s growth plan.

If you are on WordPress, you can also consider Convert Pro, which comes with almost all the features of OptinMonster at a one-off fee.

Disclosure: This post may contain affiliate links, which means that if you click on one of the product links, I’ll receive a small commission with no additional cost incurred to you. We test each product thoroughly and give high marks to only the best. We are independently owned and the opinions expressed here are our own.

Akshay HallurAbout me

Hi, I’m Akshay Hallur. The founder of this blog BloggingX and many other online ventures.

I’m a professional full-time blogger, a digital marketer, and a trainer. I’m here to help bloggers like you to create an outstanding blog and earn money from it.

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I’ve put so much effort writing this blog post to provide value to the blogging community. It’ll be very helpful for me, if you consider sharing it on social media networks. SHARING IS ♥️

3 thoughts on “Thrive Leads vs OptinMonster: Why Is Everyone Switching Away?”

  1. I am already using Thrive Leads. But am confused between thrive architect and elementor pro. Which one should I buy? I know they both are better in their own ways. But which one to choose, if I have only one option?

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