Some people blog for hobbies, some people blog to earn money, and some others to grow their existing business.
If you want to know why you need to blog, and what blogging can do for your business, you are in the right place.
HubSpot’s study revealed that “53% of marketers say blogging is their top content marketing priority”.
Why is blogging even such a big deal?
The main reason for this is – blogging is an inbound marketing channel. The highly targeted people who are already interested in your industry will be visiting your website. It does not involve the guesswork you proactively reaching out to prospects and hopefully develop interest.
That’s the power.
Blogging is a great medium wherein you can share your message or knowledge with the world.
I initially started blogging mainly because of passion. I found blogging as my creative outlet.
Initially, blogs were just treated as online journals consisting of personal stories, lessons, and experiences. Some people started blogging just like one of their favorite past-time activities.
Later as people realized that blogging can actually drive targeted traffic through search engines, they thought of treating blogging as a business.
This gave rise to a new breed of professional bloggers, who liked to start their business out of blogging.
As blogging drives hyper-targeted traffic to your content, you can effectively monetize your blog making use of contextual ad networks like Google AdSense and also promote your own affiliate products.
For example, I’m into full-time professional blogging. I have multiple blogs and I run those with a small hybrid team.
On this blog, BloggingX I cover everything related to blogging and digital marketing.
With this, my blog would come up on top when any person searches for content related to blogging on Google.
Succeeding in blogging is all about the demand-supply game. You need to be in a niche and publish content on topics where there is a lot of demand for content but a low supply of content.
I’m promoting affiliate products and also my own products/services to other bloggers on my blog. The strategy here is to promote only the products that are highly useful for your blog audience and educate them on the benefits.
As I have multiple websites, I also occasionally sell my websites once they hit the plateau phase and the ROI is declining – for a minimum of 20x the monthly earnings.
Blogging also gave rise to digital nomads who have a virtual team, and blog from anywhere in the world. Many travel bloggers are just traveling the world, blogging about it, and getting paid for it.
When you are treating blogging as your business, you need to remember these things:
- You need to publish high-quality relevant content
- You should not depend on only one source of income and traffic
- You need to start building your other digital assets as well as your social media profiles, YouTube channel, etc.
- You need to remember that blogging is a macro game – purpose + passion + persistence = success.
Companies are also leveraging blogging and content marketing to drive consistent high-quality leads to their business.
If you already have a website for your brand, chances are there that you don’t have a blog.
By providing free content on your blog, you can attract a high-quality relevant audience to your website.
When these people start reading the content, the brand’s blog content strategically builds brand awareness. With this, they likely choose your business over your competitors when faced with options. You can easily make the competition irrelevant.
You can also consider having a lead generation form that gives people a free ebook, a course, a webinar, free consultation in turn for their email addresses. With this lead magnet strategy, you can get more leads for your business.
For example, below is a lead generation strategy used by Cindy Joseph who is an expert in skincare for women.
As these audiences are hyper-targeted who were searching for a specific thing on Google, they likely convert well.
If you have any business, I’m sure you have a lead generation strategy in place or maybe even a sales funnel in place.
If you consider leveraging blogging to drive qualified leads to the top of your funnel or sales pipeline, you could see wonders and also shave off your large marketing budgets.
All you need to do is publish 2-3 high-quality pieces of content on your blog every week. You can do it initially by blog outsourcing or having a content team.
If you are a freelance writer, programmer, designer, or do any online work, you need to consider having a portfolio website for showcasing your work.
People when they see you have a real website, with proven work, they more likely to hire you for their next projects.
Along with this, you need to also have your blog content, which proves the fact that you are passionate about the field you are serving.
For example, if you are a freelance writer you can have content that helps other writers. When your prospect clients notice that you are actually guiding other freelance writers, being yourself a freelancer they’ll more likely hire you!
I would say, rather than having a resume, you need to consider having your own website and a blog.
I would say personal branding is the undeniable reason why you need to blog.
Moving forward in this information age, you’ll see personal branding (brand built around you as a person) matters a lot when it comes to landing a lucrative job, getting more clients, getting recognition, etc.
Personal branding is becoming crucial in areas like expert training and also for marketing agencies.
Although you can build your personal brand on social media, YouTube, and other channels having your own personal website with your own blog is a must.
Hope this article helped you determine how you can align blogging to serve your goals in life and business.
Especially if you are in any business in which your audience is internet-users, having blogging as a part of your business, can really do wonders.
So these are some of the purposes of blogging.
Let me know why you blog?