MozRank and MozTrust: Everything you Should Know

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The most accurate metrics for the rankings of a site are MozRank and MozTrust. These two are the metrics provided by Moz.

Along with these metrics, Moz has popular authority metrics like domain and page authorities. That's a different topic.

MozRank and MozTrust

In this post, we are focusing only on the former ones.

What do you learn from this post?

I am writing this post because, since the death of Google PageRank, webmasters' attention is shifting towards these two metrics.

  • What are MozRank and MozTrust?
  • Difference between them (made easy)
  • Relationship between them
  • Some killer tips to boost both
  • Tools to check both of them

These two metrics are the most accurate ones. They are updated every month. That means we can rely on these metrics.

Let's dive in…

The bonus is that these two metrics improve your domain authority. Which in turn boosts organic traffic.

Knowing about these metrics is essential.


MozRank is the importance given to any page on the internet. It can differ from every individual page on your site.

Normally, the MozRank of the root domain is checked in practice.

Backlinks coming from sites that have high MozRank boosts your MozRank.

More quantity backlinks lead to increase in MozRank.


It is a similar metric as that of MozRank. The difference is that it looks at the link trust. It indirectly measures the reliability that the users can have on your content.

MozTrust increases with an increase in backlinks from sites that have huge trust. Edu or Gov backlinks boost MozTrust greatly.

If a site with great trust is linking to a site, which in turn is linking to your site, then expect a boost in Moztrust. The less the link distance between you and a trusted site, greater is the MozTrust. It's simple as that.

Difference between the two metrics

As these metrics are meant for specific needs, they differ from each other greatly.

  1. MozRank looks at the number of backlinks. Whereas MozTrust looks at, how trustworthy a backlink is.
  2. MozRank is similar to Google PageRank. MozTrust is like Trust Flow.
  3. Increase in domain age increases MozTrust but not MozRank.
  4. MozRank looks at the quantity of backlinks, where MozTrust looks at the quality of the backlinks.

Relationship between them

A single quality backlink can increase your MozTrust by 0.4 to 0.8. Whereas you need 10-12 mere backlinks to increase your MozRank by 0.4 to 0.8.

Quality wins over quantity.

The MozTrust should be greater than that of MozRank. It's a good sign.

For most of the spam sites, MozRank is greater than that of MozTrust. It means that the site has a low number of high-quality backlinks and high volume of crappy backlinks. This is how you find spam sites.

How to increase them?

While building backlinks, it's important to concentrate on increasing MozTrust. Getting quality backlinks increases both MozRank and MozTrust.

  • Focus on quality of backlinks.
  • Get backlinks from edu and gov sites.
  • Backlinks from root domains carry great value.
  • Have a great interlinking strategy.
  • Get links from the sites, which are linked by inherently trustworthy sites.
  • Let your domain age.
  • Maintain optimal anchor text diversity.
  • Use MozBar for Chrome or Firefox.

Make sure you build backlinks to the internal pages of your site. Allow the Moz Juice to flow all over your site.

Tools to measure MozRank and MozTrust

I know that you easily check the domain authority of your site with the help of OpenSiteExplorer.

But, what about other Moz Metrics?

Here are the tools,

Wrap up

Increase in MozRank and MozTrust increases in quantity and quality of the backlinks in order. They also directly boost domain authority.

Moz metrics is measured in logarithmic scale. It's difficult to score 7-10 than it is from 1-4. Similar to that of Google PageRank.

Moz metrics matter. Because they are fresh and accurate.

If you found this post helpful, do share and comment.

Disclosure: This post may contain affiliate links, which means that if you click on one of the product links, I’ll receive a small commission with no additional cost incurred to you :-)

Akshay Hallur

About me

Hi, I’m Akshay Hallur. The founder of this blog BloggingX and many other online ventures. 

I’m a professional full-time blogger, a digital marketer, and a trainer. I’m here to help bloggers like you to create an outstanding blog and earn money from it.

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I’ve put so much effort writing this blog post to provide value to the blogging community. It’ll be very helpful for me, if you consider sharing it on social media networks.

8 thoughts on “MozRank and MozTrust: Everything you Should Know”

  1. Hi ,
    This is very Interesting and Very Helpful Article , Mind Blowing information its my First Visit Your Blog i am Really inspire ,

    Mozrank , is very Important , Website Trust , and Google Page Rank ,
    I like Your Points and ideas i agree with you , Good Work keep it up , Thank You very Much For Sharing me ,
    have a Great Ahead m


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  4. I seldom drop responses, but i did some searching
    and wound up here MozRank and MozTrust: Everything you Should Know.
    And I do have a couple of questions for you if you
    usually do not mind. Could it be simply me or does it seem like
    some of these responses appear like they are left by brain dead folks?
    😛 And, if you are writing at additional sites, I’d like to keep up with anything
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  5. very informative article , I was just searching for it and now i understand how important MozRank tool is.

  6. I love these types of useful articles as it seems whenever I try to understand SEO, I fall into this eternal abyss of confusion. I’m glad you explained how backlinks affect the overall scores however I still see the same points that everyone states regarding the process of actually getting backlinks. Sure wish I could actually understand how to do what’s recommended to get them.

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