Moz is an excellent SEO tool. However, there are better options out there.

In this alternative article, we look into Moz alternatives that offer better value for money.

But why look for alternatives to Moz?

You get a limited backlink index because it lacks data accuracy compared to competitors.

So, what are your best options? Any SEO tool that offers value for money with decent features at your disposal is a good alternative.

Consider some of our ranking criteria before diving deep into the Moz alternative.

Moz’s popularity as an SEO tool has declined due to multiple reasons.

Our ranking criteria for the best Moz alternative include pricing, better keyword research, and overall feature value.

The SEO tool must also offer good UI/UX.

Best Moz alternatives – Our picks

Semrush – Feature-rich tool

Semrush is an ideal Moz alternative, delivering better features at competitive prices.

Out of the box, you’ll notice its refreshed UI and UX. However, Semrush’s biggest plus point is its vast keyword and backlink database.

At the time of writing (Feb 2024), Semrush houses 25.5 billion keywords and 43 trillion backlinks.

Another big plus is Semrush’s content marketing feature. It lets you streamline your content creation process with brand monitoring, topic research, and content creation.

Other things that you can do with Semrush are keyword research, traffic analysis, detailed competitive analysis, local SEO, link building, etc.

For those interested in Semrush, check out my detailed review.

Semrush main features include:

• Keyword research: With Semrush, you can uncover high-value keywords across its available 25.5 billion keywords.
• Competitive analysis: Semrush offers a domain overview and traffic analysis tools for detailed competitive analysis. It also provides a keyword gap tool to identify the keywords that your site lacks.
• Backlink building: You can quickly find hidden backlink opportunities through its gigantic 43 trillion backlinks. You can learn and improve your backlink strategy with competitors’ backlink data.
• Advanced advertising toolkit: Access detailed PPC reports for any website, featuring crucial data like ad copies, historical data, position changes, and CPC Map bolstered by tools like Ad Builder and PLA Research.
• Social media toolkit: Automate your postings across major platforms such as Twitter, Facebook, Instagram, LinkedIn, YouTube, and Pinterest, and tap into analytics to measure your campaign performances.
• Content marketing: Get a complete content marketing package where you can do brand marketing, content analysis, and market exploration.
• Semrush App center and AI: It also has a user-friendly app center that offers access to popular marketing and AI apps such as AdClarity, Ad Assistant, ContentShake, etc.

Pros 👍

• Quickly indexes backlinks, enabling you to keep track.
• Gain access to emerging trends, thanks to the robust keyword indexing.
• Feature-focused UI and UX, which improve ease of use.
• Value for money
• It offers one of the biggest keyword and backlink databases.
• Offer writing assistance, SEO template creation, content audit, and topic research tools aiding content marketing efforts.

Cons 👎

• Keyword difficulty scores can be improved.
• Low-priced plans don’t support white-label reports.
• They offer a limited free plan.

Semrush offers three plans: Pro ($129.95/mo), Guru ($249.95/mo) and Business ($499.95/mo). Pro tracks 5 projects and 500 keywords, Guru 15 projects and 1500 keywords, and Business 40 projects and 5,000 keywords.

🏆 Bottom line: Semrush is a top Moz alternative focusing on providing deep SERP insights. It gives access to the most extensive keyword and backlink database, which beats Moz Pro offerings.

Serpstat – Affordable alternative

Serpstat is another popular Moz alternative, especially if you’re on a budget.

You can also use Serpstat to grow your site organically, like Moz Pro.

Its UI/UX can be confusing, especially regarding guest post outreach or link building.

However, it excels at keyword research, where you can find low-competition keywords that help you rank your site organically. It houses 7.39 billion keywords.

In terms of link building, you’ll find its historical data useful. It is formatted and helps you find link-building opportunities.

Overall, Seprstat offers a good package compared to Moz.

Serpstat’s main features include:

• Site audit: Serpstat offers an impressive site audit. It lists the issues in ranking severity(high, medium, low) alongside how to solve them.
• Keyword research: With excellent SERP accuracy and a 7.39 billion keyword database, you can quickly find the keywords for which to rank.
• Backlink analysis: Serpstat backlink analytical tool is a great way to learn about your site or competitor’s backlink strategy. It helps you find hidden backlink opportunities.
• Competitor analysis: Get a complete picture of your competitors’ performance through 18 core metrics. You can compare 5 competitors at any given time.

Pros 👍

• 7.39 indexed keywords powering data-driven keyword research
• Serpstat is competitively priced, making it a good Moz alternative
• Improve your site with a site audit feature.
• Learn about your competitors through in-depth competitive SERP analysis
• Accurate keyword difficulty score
• A 7-day trial enables users to test out the service.

Cons 👎

• UX can be confusing when trying to do specific SEO tasks such as guest post outreach
• Not all data columns are sortable, making analysis hard.
• Limited features on the free plan

Serpstat offers three plans. The cheapest plan, “Individual,” starts at $59 per month. The higher plans are for teams and agencies.

🏆 Bottomline: Compared to Moz, Serpstat offers better value for money with more fine-tuned features. But, it can still confuse users on some SEO-specific tasks.

KWFinder

KWFinder is a beginner-friendly Moz alternative that offers five core tools in its SEO suite. It is also the cheapest SEO tool, and its monthly pricing starts at $29.

The five core tools it offers include:

• KWFinder for keyword research
• SERPCheker for competitive analysis
• SERPWatcher for tracking ranks
• LinkMiner for backlink analysis
• SiteProfiler for domain analysis

This approach is beginner-friendly, but it comes with drawbacks. For example, no dashboard connects the tools or your projects. The approach is a deal-breaker for SEO experts or businesses who want the best tool. However, the cost-effective approach is suitable for bloggers with limited budgets.

Additionally, Mangools has a huge database of 120 million keywords. They rely on Majestic SEO API for the data.

Mangools features include:

• Accurate difficulty score: Mangools offers an accurate difficulty score that results in reliable SEO strategy creation.
• Keyword research with KWFinder: Find the best keywords to rank for with KWFinder, a simple-to-use tool.
• SERPChecker: SERPChecker lists the metrics, such as page authority, keyword difficulty, etc., for the top 10 SERP results.
• SERPWatcher: SERPWatcher lets you track keywords and learn about trends through search volumes and estimated traffic.
• Backlink analysis with LinkMiner: The LinkMiner tool enables you to study your backlink strategy and learn from your competitors.
• Site profiler: Create your site profile with access to vital metrics, including Facebook profile, referring IPs, etc.

Pros 👍

• User-friendly due to tool-specific features, it gets things done quickly.
• Priced for businesses with a limited budget
• The website preview feature is good.

Cons 👎

• The lack of a centralized dashboard hinders managing multiple projects.
• The feature set is comparatively less compared to other players.
• Its tools/apps are not properly integrated, making transferring data hard.
• Relies on Majestic’s index for backlink data.

Mangools price starts at $29 per month, making it one of the cheapest options. However, you have to work around the need for more centralized dashboard.

🏆 Bottomline: Mangool is an excellent alternative to Moz Pro, especially if you want a value-for-money option. It has its strengths, which its drawbacks can overshadow.

Ubersuggest – Cheapest keyword research tool

Ubersuggest is one of my favorite SEO tools. It is new but keeps offering unique and new features, such as AI Writer, to justify its value and position in the market.

Ubersuggest UI is beginner-friendly, constantly telling the user what to do next. For example, the dashboard lists top SEO opportunities.

In terms of features, you can access site audits, keyword research, and backlink tools. Using them correctly lets you confidently manage your SEO campaign and find actionable SEO opportunities.

Additionally, UberSuggest comes with a free Chrome extension similar to MozBar, an SEO toolbar powered by Moz Data.

Ubersuggest’s key features include:

• A clean dashboard: Ubersuggest keeps its dashboard clean and focuses on providing vital information to track projects. This information includes keyword rankings, backlinks, on-page SEO, and estimated traffic value.
• Keyword research: Ubersuggest is good at finding keywords that rank. You can see the SERP metrics and understand how competitors rank for that keyword.
• Traffic estimation: You can also use traffic estimation to identify successful keywords.
• Backlinks discovery and opportunity tool: Improve your backlink strategy with Ubesuggest’s backlinks discovery and opportunity tool. Here, you can find new opportunities, especially when studying competitors.

Ubersuggest pricing starts at $12 monthly, making it ideal for small businesses and bloggers. However, it does offer custom pricing for big players. UberSuggest gets their data through Moz API, ensuring that their prices are low.

If you want a reliable SEO tool for a lifetime, then you can also check out its lifetime subscription at $120.

Before buying its monthly or lifetime subscription, take advantage of its 7-day trial to try it out.

🏆 Bottom line: Ubersuggest’s refined approach to SEO makes it a great alternative to Moz Pro. It is cheap and gets updates constantly, providing immense value for money.

SE Ranking – A true alternative to Moz

SE Ranking is an excellent fit for those looking for a Moz alternative. That’s because of how SE Ranking presents itself regarding UI/UX and features. Its popularity growth can be attributed to niche features such as user-friendly website auditor and page change monitoring.

In addition to excellent UI/UX, you get niche features such as a user-friendly website audit and page change monitoring. The dashboard is well-done, focusing on showcasing essential metrics in one go.

The best part is that you get all of these at affordable prices.

Its SEO toolkit lets you do site audits and competitive analyses and fine-tune your SEO strategy per your requirements.

As for backlinks, you get Backlink Checker, which lets you understand your site’s backlinks growth and strategy. You can use its Backlink Gap Analyzer tool to analyze competitors and find opportunities to build backlinks.

SE Ranking offers access to 3.3B keywords and 3T backlinks — making it ideal for big businesses relying heavily on data to make data-driven SEO decisions.

You can try SE Rankings through its demo. If you want to conduct a deeper analysis before buying, take advantage of its free trial.

SE Ranking’s key features include:

• Keyword rank tracker: Dive deep into SERP metrics and track keywords through its keyword rank tracker.
• Content editor: Improve your content creation process by learning about key metrics that help the content rank. It also offers an AI writer to speed up the content creation process.
• Competitive research: SE Rankings lets you do detailed competitive research to learn about the competitor’s organic keywords, keyword difficulty, search volume, backlink profile, etc.
• Website audit: Improve your site’s technical SEO with SE Ranking’s website audit feature. The report lists the parameters and highlights how to fix the issues.
• Backlink checker: Create a strong backlink strategy using the backlink checker tool. You can also analyze competitors through its backlink gap analyzer tool.

Pros 👍

• Modern UX and UI that emphasizes readability and easy access to vital information across multiple projects.
• Strong out-of-the-box visualization tool for creating easy-to-understand reports.
• Massive backlink and keyword database, providing a solid base for a strong SEO strategy.
• Learn inside out about your competitor’s keyword and backlink strategy.
• Value for money

Cons 👎

• Slightly steep learning curve can take time to get used to
• AI writer is limited via word count.
• There is no agency pack to increase account limitations.

SE Ranking focuses on value as it offers monthly plans starting at $55.

🏆 Bottom line:  SERanking is a better overall choice than Moz Pro. It is easy to use and offers an excellent feature set, including backlink analysis, website audit reports, etc.

SpyFu

SpyFu is a renowned SEO tool, ideal for advertisers, digital marketers, and small to medium-scale businesses. It offers extensive features like interactive reporting, PPC/CPC analytics, and keyword research.

Majestic

Majestic is known for continuous web crawling and offering impressive historical index data. This way, businesses can get the latest data, enabling them to learn about fresh trends.

Some of the key Majestic features include:

• Backlink report
• Topics report
• Site explorer
• Referring domains
• Content explorer

Keywordtool.io

Keywordtool.io is an excellent tool to find long-tail keywords. It can reliably offer you good suggestions as it relies on Google auto-complete.

Furthermore, the output is clean, listing the keyword data across high-volume sites such as YouTube, Google, and Amazon.

It is a great pick to aid your SEO project. However, it comes at an expensive price and lacks any free trial.

Lowfruits

Lowfruits, like keywordtool.io, is an excellent tool for finding low-competition keywords. It fetches the results and showcases you in a detailed format, making it an ideal pick for small business owners and SEO specialists. This approach results in excellent competitive analysis where you can find keywords that your competitors are not even trying to rank. The addition of wildcard keyword research also means that you can fine-tune keyword research as per your requirements.

Unlike Keywordtool.io, Lowfruits is not expensive. It offers different pricing options which result that suit different budget requirements thanks to its credit-based pricing.

Keyword Chef

Keyword Chef is an idea-generation tool developed by Ben Alder in 2021. It has a simple user interface where you can search keywords based on different categories. These categories include How-to, wildcard, best, compare, bulk SERP, and many more. It also offers ideas and alternative categories.

Like Lowfruits, Keyword Chef also offers excellent competitive analysis. You also get wildcard keyword research feature that lets you use wildcards (*) for search terms, enabling you to find low competitive keywords.

To use the tool, you need to follow a few steps, including choosing the keyword category, geo-location and the keyword term(s).

Keyword Surfer

Keyword Surfer is a Chrome extension released by SurferSEO. It lets you focus on essential search metrics, such as words written, search volume, similarity, etc.

Raven Tools

Raven Tools can improve your site’s technical SEO. It uses a semantic analyzer powered by IBM Watson technology to gain insights into your competitors.

Raven Tool’s key features include:

• Competitor research
• Backlinks explorer
• Site auditor
• Keyword research

BuzzSumo

BuzzSumo enhances your SEO strategy through evidence-based content analysis. This cloud-driven tool helps boost their content’s visibility. Presently, BuzzSumo has cataloged 8 billion pages!

BuzzSumo key features include ability to generating ideas, identifying influencers, and conducting content analysis.

WebCEO

WebCEO is a 23 pro-level software tools that help businesses manage SEO and marketing efforts. These tools include:

• Backlinks tools
• Competitor research tools
• Audit tools

Google Keyword Planner

Google Keyword Planner is a free tool that helps SEO teams, agencies, and freelancers find new trendy keywords. The tool is accurate and can access important SERP metrics, such as estimated search volume.

Wrap Up

The SEO tool marketplace is overcrowded, with top tools such as Ahrefs, Serpstat, and Semrush capturing the most user attention.

However, there are other options besides Moz Pro.

All these tools give you a clear alternative, and you can pick the one that fits your needs.

My picks for the best Moz Pro alternative include SE Ranking, Serpstat, and Ubersuggest.

Are you still trying to decide what tool to pick? Comment below, and I’ll personally reply to clear up any doubts.