Google Sandbox: Get Your New Website Ranking Quickly With These 7 Strategies

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Google Sandbox is a probation period, during which Google will drive you very little traffic to your site and scrutinizes the quality of your site with on-page user interaction patterns.

With this probation period in place, Google will be able to prevent most of the impatient blackhat SEOs trying to quickly climb up the SERPs.

Although Google never admitted directly that Google Sandbox Effect exists, Matt Cutts admitted it indirectly in one of his videos that Sandbox exists for new sites.

In this video, he suggested new website owners put on a coming soon page on their new site, and once they finish developing their site, months later they should be able to rank.

How long Google Sandbox exists?

The sandbox period of around 4-6 months is common for new sites trying to rank top on Google. But in some niches, you probably have heard of people ranking and banking within 2-3 months or so.

Yes. The sandbox period varies across different niches.

If you take examples of some of the highly manipulated niches like payday loans, forex trading, the Google sandbox period will be more (say 8 months or even a year).

Because these are the most profitable and exploited niches when it comes to SEO.

If you consider Amazon niche sites, you target money keywords. In those cases, the Google Sandbox period will still be quite long (say 4-6 months).

In the case of AdSense sites where you mostly target low competitive informational keywords (not buyer intent), the sandbox effect will be low (3-4 months depending upon the niche).

With this, you can say that “Google tends to probe the new sites closer that are targeting buyer intent keywords longer. Of course, it’s for good.”

If you are in this sandbox period, you can follow some of the strategies that I personally follow to reduce the Google sandbox period.

Excited. Huh?

Let’s get started.

How to combat the Google Sandbox effect?

#1. Target low volume keywords

The basic SEO teaches us: “Target high volume keywords with less keyword competition”.

However, this doesn’t work today for new sites. No matter what the keyword competition is, Google will not take the risk of ranking your new site for high volume keywords.


Whatever the competition may be, for the sake of your new site forget about high volume keywords.

Your goal is to research the keywords that have low search volume and also are of low competition. The search intent should be narrow enough to create insightful content around it.

On my new Amazon niche sites, I often target keywords that have as low as 30-90 searches monthly and low keyword competition.

You can easily find low volume keywords that have low competition, as most of the people won’t be targeting them.

Make use of tools like SEMrush, Ahrefs, Ubersuggest to research the keywords with low search volume and competition.

Google will obviously rank your new content for low competitive keywords with low search volume as it’ll be a little risk for them.

Once you start gaining organic traffic from these low volume keywords, Google determines the quality of the content of your site quickly, and it starts reducing the sandbox time for your site.

You’ll eventually start getting traffic from related high volume keywords.

#2. Follow Silo Structure

Silo Structure is one of the most overlooked strategies by bloggers.

In fact, I guess only about 20% of the pro bloggers are using it on their niche sites.

Silo mindmap

It involves creating in-depth pages called silos on your blog and then creating some more blog posts that help silo pages to rank well.

You build 80% of the contextual backlinks to the silo pages which typically targets high competitive keywords. The rest 20% of the contextual links to other supportive blog posts.

Make sure you interlink your relevant blog posts with each other, the silo structure is incomplete without internal links. You can be more liberal with anchor texts in the case of internal links.

Google is known to favor sites that have insightful content around the common topical theme.

Also read: Topical Optimization: A Modern SEO Strategy for Exponential Traffic Growth

#3. Follow topical relevance

In your new site, if there are not enough pages around a specific topic, Google may find it hard to determine the topical relevancy of your website.

In order to help Google in this matter, I strongly urge you to publish a cluster of topically relevant articles rather than random articles.

Topical clusters

For this, first, you need to do thorough topical and keyword research for your content.

When you have highly relevant articles in the form of a cluster, it makes Google to easily deem you as an expert in the field and rank you high for the keywords.

For example, if you have a site on – “Outdoor equipment” and you want to cover:

  • Hiking
  • Gardening
  • Camping

I suggest you focus only on “hiking” for the first couple of months to establish topical authority and thereby reducing the sandbox period.

#4. Get more comments


Head over to the spam section of your blog comments. Edit the comment make it insightful and keyword-rich, weed out of the link and approve it.

With this, you get comments from different IPs, keyword benefit, and comments that sound natural.

The spammers have done half job for you. For my new niche sites, I don’t even have spam filters!

It will act as a social proof for the visitors of your site and also helps in increasing conversions.

It also has a huge SEO benefit.

You know it or not, the Google Crawlers have the ability to distinguish the difference between the main content and the comments.

The trick here is instead of using keywords in the article repeatedly, you can be more liberal while using keywords in the comments.

If you’ve been in the SEO field for around a year or a two, you already know that Google checks for the presence of the keyword in the comments while ranking or showing up the site in SERPs.

Including keywords in the comments section is a way of telling Google that our commenters agree that the content is relevant to the keyword targeted.

Link velocity refers to the rate at which you build backlinks to your site. Once you put in some content on your site, don’t go straight away and throw some links to your site.

It won’t work that way. In fact, it would increase your sandbox time.

Link velocity- good way
Red flag

The backlinks to your site should grow proportionally to the growth of content on your site.

Don’t fall victim to the impatience within you.

Be natural.

Remember that, rushing hard to build backlinks from day one seems abnormal, Google tends to watch you closely and may extend the sandbox period.

Just ask yourself, – “How on hell can anyone naturally link to your brand new site with little content?”.

I suggest you start your link building campaigns only once your site starts getting atleast a dozen of organic visits daily.

#6. Fake a buzz


One of the greatest ways by which you can decrease or even skip the Google sandbox is by faking some buzz. This can be made with the help of press release.

There are some high-quality press release services, which can do the job to you.

Make sure the links in the press release are of nofollow. Because, as I said you earlier, a large amount of links that too dofollow links can harm your site.

Added to that, there’s a common misconception that nofollow links pass no ranking juice to your site. But the fact is that even nofollow links some timesdo pass some SEO juice to your site.

Immediately after the press release, maybe after a day or so, pass some social signals to your niche blog. You can use free tools like JustRetweet, CoPromote, and KingdomLikes to accomplish the same.

This is because in order to justify the buzz for your site you need some social shares. It appears the buzz to be natural. Don’t just blast tons of social signals just keep them a handful.

Moreover, it also does add some SEO benefit to your blog.

Make sure to keep things natural, don’t overdo anything.

#7.  Enhance onpage user interaction

Dwell Time

Google is stressing more and more on on-page user interaction. The metrics such as page dwell duration, bounce rate, etc. Google makes use of Google Analytics, Chrome Browser, and also detects Pogosticking.

As you can see the above metrics give Google a clear picture of the quality of the content.

During the initial days of your blogging site, make sure you work more on reducing bounce rate and increasing the time that visitors spend on your site.

This is crucial for a new site because as the Google sandbox is the incubation period, Google will have a close eye on your site.

Make sure you dig the Google Analytics regularly and fix the pages on your site that have poor engagement rate. Maybe you can fix them by interlinking or adding a great introduction (it works wonders for increasing dwell time).

You can also implement scroll depth tracking on your site to flush out the element that’s preventing your readers to read your content fully.

You may underestimate this. But it works.

Buying active domains to avoid sandbox

Buying sites that are actively getting traffic and are out of the sandbox period is also a great choice.

Whenever I start a new site, I tend to look for the sites that are active for a long time but are underoptimized.

Website Buy

Like this, if you manage to outreach atleast a dozen of sites in the niche you are entering, you’ll probably end up buying a site that’s already past the Google Sandbox.

By paying a couple of hundred dollars or even less, you can easily skip the 5-7 months of Google Sandbox depending upon your niche.

If you are in a niche like fitness, forex, etc. buying an already established site or an expired domain to avoid sandbox may be crucial as these niches have quite long probation periods.

You can consider doing email outreach for this. Alternatively, you can also go with marketplaces like Flippa or get any ready-made websites that are around for a while.

Here are some things you need to remember before buying:

  • For avoiding sandbox, you are buying a domain name, not the site. So, there’s no need to worry about quality content unless there’s spam in it.
  • You need to try getting domains that are atleast 2 years old to get the most benefit
  • Type in in Google and check how many pages of the site are indexed in Google. The more this number, the better it is.

If you do website flipping, this is crucial for you. Because time is money for you.

Wrapping up

​These are some of the best ways to kick out of the Google Sandbox and rank your site.

Although the strategies I presented in the article may not completely get rid of Google Sandbox effect for your site, it alleviates and reduces the time significantly.

If you have plans to start a site in the next year, don’t wait.

Start it now, add some content, and let it be ready for the game meanwhile.

Whenever I’m going through the sandbox period for my new sites, I resist checking my keyword rankings or traffic regularly. I would mainly focus on quality content, promotion, social media signals, and a couple of profile backlinks.

I hope you found this post on the Google Sandbox effect helpful in boosting the SEO of your site.

Akshay HallurAbout me

Hi, I’m Akshay Hallur. The founder of this blog BloggingX and many other online ventures.

I’m a professional full-time blogger, a digital marketer, and a trainer. I’m here to help bloggers like you to create an outstanding blog and earn money from it.

One request?

I’ve put so much effort writing this blog post to provide value to the blogging community. It’ll be very helpful for me, if you consider sharing it on social media networks. SHARING IS ♥️

46 thoughts on “Google Sandbox: Get Your New Website Ranking Quickly With These 7 Strategies”

  1. Hi Akshay,

    A great article by you. Lots of information and tactics to bring traffic to your blog. I’m a beginner and I think retaining your viewers is more important than to trying to bring as many viewers as possible through link buying and all. Having quality content always is the key.

    I have a doubt though and that is when you write naturally for your blog posts you tend to have very low keyword density as it is happening with me. I do involve target keywords in seo title and all through the texts and also in the sub-headings. But still, it always shows to be around 0.4-0.6%.

    So how do I improve the keyword density in my blog posts….

    1. Really Amazing article Akshay,
      I literally enjoy reading your blog post.
      You describe the most important 7 points strategy that helps beginner blog creators in getting out of the sandbox period as soon as possible.
      I just create a new site, so it also helps me a lot.
      Thanks for your tips.

  2. Your article is very well written. I like to know more about what is new and i think that we must always learn from each other. Keep it up

  3. Hey Akshay

    Thanks for the detailed Guide !

    Well, Personally i believe, Social Signals is the strongest thing to stay away from Sandbox, I have tried it and have been successful doing so.

    Anyways, If someone already has gone into Sandbox, then certainly these tips are the best to get our of it.

    So, keep up the good work.

    ~ jelina

  4. Nice Article Akshay. if you don’t know about google sandbox, you may wonder whats going on with my website.

  5. Well-done Akshay! You have nicely explained some helpful tips to skip the Sandbox period quickly.

    I agree with your viewpoints, and your spam comment editing idea is excellent; I’ll implement it for sure.

    Also, you have openly spoken about SILO which is indeed needed for the organic traffic lovers.

    I’m planning to create a beautiful landing page for my blog and link the posts as you said, will it work?

    Also, targeting low volume KW is also a great idea to please the Google.

    Thanks for your awesome tips, keep writing such kind of stuff.

  6. Really well written and well guided post mate. I am not sure about those PR links and how will those behave after the initial boost but rest of the techniques are really good and effective. Bottom-line is, we need to ensure a continuous series of frequent crawling and indexing of the newly built site or pages to get a faster ranking.

  7. Great post mate.
    One question though, do you think this sandbox will affect you when you move your site to a new domain? Assuming you have done everything about the moving right, including the redirects of the old domain.

  8. Nice post i read it completely i have bookmark your blog i will always come back and read more interesting post from you

    Kudos !!!

  9. Hi,

    It is not a commit, but a personal help and guidance request.

    i have a website called MentalBird.Com, which was launched in 15 December 2018, it is now more than 6 months but i am not getting more than 50 organic hits a day.
    can you please check and let me know on my given email id where the problem is.
    It has more than 5 thousand pages indexed with google.
    once it reached up to 500 hits a days just after 2 months of sandbox period, but after 3 weeks, it dropped from 500 hits to 100 hits and now getting around 50 hits only.

  10. Hello Akshay,
    Recently started writing long articles on low competition keywords. So, Nowadays, even if i create only a few backlinks to my article gets ranked easily in the top 10 results.
    Thanks for giving knowledge about New Website Ranking Quickly tips, This is so helpful for me… Especially the topic of Target low volume keywords.

  11. Hi Deepak,

    Indeed, there are certain things we know and we don’t know at the same time.

    Your example of car windows on subject knowledge is incredible.
    Before we teach someone else, it is necessary for us to learn in depth-first. It is uncertain what kind of questions students would come up with.

    Good ‘teaching skill’ is an art. A good teacher knows the weakness of his students. He has to act like they don’t know anything so that he could understand the level of his students and teach them accordingly.

    Teaching others is the best way to learn.

    You are very inspiring.

    Jeangam Kahmei

  12. I am glad to gain this remarkable information from you. I have found here lots of interesting information for my knowledge I need. All the details you provide to us, it was very helpful and useful. Thanks for sharing this amazing post.

  13. your content and strategies are really amazing I have learnt a lot from your blog to get rank for my own website thanks for sharing

  14. Hey Akshay,

    I have been following you and your case studies for a long time!

    I really love them all. Thank you so much for your guide!

    You are providing every guide in a simple and understandable way!

    Thank you very much for your efforts.

  15. Hello Akshay Hallur,
    Very interesting, good job and thanks for sharing such a good blog. your article is so convincing that I never stop myself to say something about it. You’re doing a great job. Keep it up

  16. Hey Akshay,

    Really Good Information share about Google sandbox, Newbiew in this SEO industry they are Looking for such an Informative post for to learn lots about SEO and Facts.

    Keep posting 🙂


  17. I have found here lots of interesting information for my knowledge I need. I am writing my blog. your post motivates me to complete my blog. Thanks for share useful information. the posts on your blog are having informative and valuable content. I appreciate your efforts.

  18. Thanks for the complete details about the Sandbox period. I was not aware of this at all but as a fresher to this field, I think this is normal. I have bookmarked your blog will surely gonna visit you works. Thanks again

  19. Very detailed article Akshay… I have a question for a new website if I taking do-follow links from social bookmarking. It will be a good idea?

  20. Nice article. I loved it. Helpful to all of us. Looking ahead for more content. Thank you for sharing it with us!

  21. Hey Akshay,
    Great Read… Getting back to this post just to leave an appreciation comment.
    I came across the term Sandbox when I started my new blog. Initially, I wasn’t aware of this term and what it does but as my new blog wasn’t properly getting indexed so I started researching on what could be the causes.
    And to my surprise it was really just the “sandbox” phase that Google kept my blog in.
    Thanks for this really informative post.

  22. Shubham Sachdeva

    Hi Akshay,

    This is excellent information related to sandbox, i have a question though!

    My 5 months old website’s one article got ranked and is still able to sustain its ranking on first page.. Some of the others are still stuck on 3rd and 4th page..

    I am not sure if my website is sandboxed…

    Any advice would be appreciated.


  23. Hi Akshay
    this post is really interesting about google sandbox . its really helpful to bring our website out of google sandbox thanks for sharing .

  24. Such a great piece of cake. I am researching to set up a niche site. Your article is gonna surely help me out. 🙂

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