Today, in this post, we are reviewing ClickFunnels 2.0, the improved version of ClickFunnels 1.0.

As we all know, ClickFunnels is one of the best funnel-building platforms that provide high-converting sales funnels and world-class content about marketing.

At Funnel Hacking Live 2021, Russell Brunson and Todd Dickerson, the team behind ClickFunnels, announced the launch of ClickFunnels 2.0.

The new ClickFunnels 2.0 platform has brand new features like funnel hub, funnel flows, blog builder, eCommerce, shopping cart, customer center, courses, etc., and is much faster and more flexible than ClickFunnels 1.0.

In this post, I will present you with all the features of ClickFunnels 2.0 and compare them with the previous version.

If you are already a ClickFunnels user and are deciding to migrate to ClickFunnels 2.0, you can try out the features, claiming its 30-day free trial.

ClickFunnels 1.0 vs. ClickFunnels 2.0: Differences

FeaturesClickFunnels 1.0ClickFunnels 2.0
Free trial14-day free trial14-day free trial
Pricefrom $97.00 / monthfrom $147.00 / month
Page BuilderYes. Limited.Yes. It has a drag-and-drop page builder that gives you Elementor-like page-building experience.
Funnel flowsNoYes. It has a drag-and-drop canvas for visualizing and building complex funnels easily. It also has split testing and split path rules for showing different pages based on user behavior.
Blog BuilderNoYes
Upsells & DownsellsYesYes
CoursesNoYes 🎊
Membership sitesYesYes
Affiliate Management SystemYesYes
Follow-up funnelsYesYes
A/B TestingYesYes
Customer CenterNoYes. It’s a shopping portal where customers can access your paid content. To have products appear in this customer center, enable the option when creating the product.
eCommerce site builderNoYes. ClickFunnels 2.0 lets you build an online store with product funnels to boost conversions. It also includes a cart abandonment feature to increase sales.
Team collaborationNoYes
Funnel StatsNoYes
CRM funnelsNoYes

What is ClickFunnels 2.0?

ClickFunnels is a brand new version of ClickFunnels 1.0.

The previous version of ClickFunnels was primarily focused on funnel-building, but ClickFunnels 2.0 is an all-in-one marketing platform that offers almost all the tools necessary to run a successful online business, similar to Kajabi.

So, what does ClickFunnels 2.0 include?

ClickFunnels 2.0 comes with a variety of features, including:

  • Funnel hub: This is where you can build your entire site and funnels.
  • New page builder with features such as simultaneous page editing (page editor 2.0), universal sections, custom coding for themes, block templates, and more.
  • Blog builder with layouts and SEO features.
  • Improved pagespeed.
  • Global products, eCommerce, customer center, and shopping cart features.
  • Email marketing and CRM capabilities.
  • Visual automation builder with a free canvas.
  • Followup funnels for advanced email marketing.
  • Online course builder and membership sites.
  • Real-time analytics dashboard.
  • Sales funnel statistics.
  • Team collaboration.

With its extensive range of features, ClickFunnels 2.0 eliminates the need for third-party integrations, as it provides a comprehensive suite of tools.

ClickFunnels 2.0 release date: ClickFunnels 2.0 was officially launched on October 4 and is now available for users. To try out the tool, you can start with its 30-day free trial.

My initial impressions

ClickFunnels 2.0 is a major revamp of the previous version of ClickFunnels.

It had a lot of complaints regarding its sluggishness, bugs, and basic membership functionality.

People used to rely on other tools like Teachable or Thinkific alongside ClickFunnels for their courses and membership features.

But here’s the good news: ClickFunnels 2.0 is a game-changer. It comes with basic courses, powerful funnel automations, and an advanced landing page builder that works seamlessly with tools like Elementor or Leadpages.

However, I still have my complaints.

ClickFunnels offers a ton of marketing features with its shiny funnel builders, marketing automation, and landing pages.

But what about delivering value to students?

Unfortunately, ClickFunnels falls short here.

It lacks per-student course engagement reports, video retention reports, and community functionality for building a thriving student community.

Although ClickFunnels has improved its course functionality, I’m still not convinced that it’s the best platform for hosting my training courses.

You see, I believe in building communities that drive real, tangible results to the students through gamification and accountability mechanisms. Because, at the end of the day, it’s not just all about selling courses (pre-recorded videos).

👉 In this regard, I really like Kajabi, which has real depth to course creation features and has additional features like Community (with gamification and accountability features) and Kajabi Events for consistent value delivery and nurturing.

ClickFunnels 2.0 Reviewed

FunnelHub

FunnelHub is ClickFunnels 2.0’s central area where you can manage all the funnels, pages, blogs, URL redirects, courses, and even the entire site.

clickfunnels 2 0 funnelhub

Let’s first talk about funnels.

ClickFunnels 2.0 funnel recipes

ClickFunnels 2.0 has over 15+ pre-made funnel recipes that you can import with just a single click.

Some of the most used recipes include:

  • Optin funnel
  • Lead magnet funnel
  • Product launch funnel
  • Video sales letter funnel
  • Squeeze page funnel

You can even build funnels from scratch using their brand-new page builder (which I’ll discuss below).

In order to set up the workflow for the funnels, you need to make use of of funnel flows functionality inside ClickFunnels.

clickfunnels 2 0 funnel workflows

Funnel flows are a collection of actions, such as sending an email, adding to a course, or creating an affiliate, that can be executed when a funnel workflow is triggered.

The true power lies in combining funnels with workflows, allowing you to create complex funnels.

These workflow features were not available in the previous version.

clickfunnels 2 0 funnel workflow builder

You can trigger multiple funnels and automate the tasks to run on autopilot.

It helps you visualize and build the funnels with ease.

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The best thing is ClickFunnels 2.0 flows support a conditional split path, which means you can split the workflow based on the set conditions.

split test trigger

Also, you can split-test your workflow to show different pages to the user and divide the percentage of traffic.

coming soon automations

Below is the funnel workflow I have created for my course: BloggingX Automation System.

Let’s take a look.

student enrollment workflow
  • Step 1 -> Workflow trigger – Successful purchase of BloggingX Automation System.
  • Step 2 -> Send an email – Thanks for purchasing BloggingX Automation System
  • Step 3 -> Enroll then in my course
  • Step 4 -> Add a tag BAS_Enrolled.
  • Step 5 -> After two days, send them an email asking for feedback.

Now as when people go through the funnel, you need to be able to access the analytics at each step of the way.

funnel workflow filters

ClickFunnels provides analytics on the funnel dashboard itself. The metrics include – displays of earnings per click, sales, and average cart values.

You can add affiliate and UTM parameters and apply filters for more condensed data. (Refer to the screenshot above).

This feature alone entirely replaces the need for tools like Funnelytics and Geru.

👉 Note: You can share the funnels with your team members so that they can take over and design them. But they’ll not have access to funnel analytics.

Blog builder 📃

blog feature in clickfunnels 2 0

Unlike ClickFunnels 1.0, ClickFunnels 2.0 has a blog builder similar to Kajabi’s blog feature.

Both tools have made their blogs SEO-friendly, and the pages are optimized for fast load speeds.

You can add featured images, tags, categories, set visibility options, etc.

If you want to do content marketing for your product or service, you can get started with ClickFunnels blogs.

Page builder 📄

ClickFunnels 2.0’s page builder has rows, sections, code, a footer header, and block templates to design the pages. The old version also has the same page builder features.

clickfunnels 2 0 page builder

ClickFunnels’ page-building experience has been completely revamped for more intuitiveness and faster speed. You almost feel as if you are using dedicated specialist landing page builder tools like Elementor when using it, giving you good flexibility.

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The previous version of ClickFunnels (i.e. 1.0) had a drawback: you couldn’t use the same design across multiple pages. The workaround was either to duplicate the pages or manually create them each time.

universal sections in clickfunnels 2 0

But the new version has something called a universal section, which is very similar to global sections in the case of tools like Elementor.

You can create universal sections to use anywhere on your pages or on the site. The changes you made to these sections will be reflected all over the site.

New course builder and membership sites 📚

ClickFunnels 2.0 has a dedicated course builder and memberships.

courses in clickfunnels 2 0

It has a basic course (for short content or for product launches) and nested course templates (helpful for long content).

clickfunnels 2 0 course interface

ClickFunnels course curriculum consists of modules and lessons.

It seems that ClickFunnels courses are developed inspired by Kajabi’s courses. If you have used Kajabi, the new design screams this.

module drip and lock options

You can lock or drip-feed any of the modules. You can use these features for course compliance.

You can lock the modules until all the previous ones are completed.

creating memberships in clickfunnels 2 0

This module-locking feature is also great for membership sites. You can lock the module content to be available only for premium members.

When it comes to customizing course pages in ClickFunnels, there is a lesson template that you can edit (similar to WordPress theme builders).

course lesson template

By default, all the lessons follow this template.

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editing course lesson template

ClickFunnels supports content types like text, image, video/audio, custom JS/HTML, etc. The best thing is you can add elements like course published date, breadcrumbs, collections, author, etc.

Note: ClickFunnels course builder cannot replace dedicated LMS tools like Teachable, as it lacks course completion certificates, assessments, quizzes, comments, course compliance features, etc. If these features are of utmost importance to you, Kajabi would be a really good superior alternative to ClickFunnels 2.0 (do read my comparison).

👉 The major downside of ClickFunnels is the lack of a community feature and a mobile app. Today, anyone can offer a set of pre-recorded videos and call it a day. However, building a community of students and driving them to achieve real good results, using accountability and gamification mechanisms, is something that is important. ClickFunnels lags in this aspect. Look at Kajabi in this regard.

eCommerce and shopping cart 🛒

Supported product types in ClickFunnels.

In ClickFunnels, you can create digital products, physical products, or bundles.

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word image 61925 23

When setting up the pricing, you have two options: One-time fees or subscriptions. If you want to offer product trials, either free or paid, you can include them in the subscription plans.

Additionally, you can provide assistance to your customers in the setup process and charge a fee for this service.

When you are selling physical products, ClickFunnels offers you various features like inventory, shipping, and a variants feature that allows you to set different sizes and colors for the products.

inventory and shipping in clickfunnels 2 0

It also includes a taxes feature, and you have the ability to add regional tax codes while selling your products or services.

What’s more?

The products displayed in the customer corner and online store can be configured. The customer center functions as a store portal, allowing you to showcase and sell your products, similar to an online store.

ecommerce features in clickfunnels 2 0

But make sure you need to enable these features while creating the products.

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It also provides checkout templates that are conversion-optimized.

clickfunnels order form templates

You can even split-test the pages to see which converts better.

Over time, more checkout templates will be added to ClickFunnels 2.0, just like they add highly converting templates to showcase their landing pages. This gives ClickFunnels a significant advantage over tools like Kajabi, which only provide a default template that requires manual editing and customization using their page builder.

Email marketing

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email marketing in clickfunnels

ClickFunnels has several email templates in various categories like promotional, invitational, newsletters, and order confirmation emails. You can design emails from scratch.

clickfunnels email editor

It has a dedicated drag-and-drop email editor with various blocks to design the emails.

As of now, you can only send broadcast emails. They are working on releasing follow-up sequences which will be available soon. If you need this feature, you can create email funnels with delays (using flows).

email broadcast analytics

Email broadcast analytics

Currently, you can send emails from the ClickFunnels domain. They are working on providing email service providers like Gmail, Yahoo, Outlook, Apple mail, etc.

Unlike tools like Kartra, as of now, ClickFunnels is lacking the email split testing feature.

CRM

clickfunnels 2 0 crm

ClickFunnels 2.0’s CRM tool helps you manage all the visitor and customer data in one tool. It even tracks the visitors who have visited your pages and maintains a log of them.

For each contact, it gives details on their activities, notes you added, workflows & broadcasts they are in, their orders, fulfillments, enrollments, etc.

You can add tags, create segments for easier contact management, import contacts from other tools, etc. You can use ClickFunnels workflows to automate tasks such as adding a tag, adding a note, sending an email to them, etc. Just set it and forget it.

custom fields in clickfunnels 2 0

Custom fields in ClickFunnels 2.0

ClickFunnels gives you the flexibility to create custom fields to collect as much data as you need from the leads. Along with this, there is also a lead-scoring feature available. To quantify the value of leads, you can assign points for their activities.

Reports and analytics 📈

clickfunnels 2 0 analytics

ClickFunnels 2.0 has much-improved reports with detailed analytics and real-time analysis.

You have reports for:

  • Sales
  • Pageviews
  • Subscriptions
  • Course Progress
  • Opt-ins

There is also a live view feature available where you can analyze what’s happening on your site with real-time data. Think of Google Analytics!

ClickFunnels reports related to revenue and performance
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When it comes to email analytics, the revenue-related stats, and the email open rate, click rate will be available soon.

clickfunnels funnel analytics
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You can also analyze the reports for individual funnels, which gives metrics like total page views, total opt-ins, total orders, conversion rate, product sales, etc.

ClickFunnels 2.0 pricing 💲

clickfunnels 2 0 pricing

ClickFunnels 2.0’ pricing starts at $149/mo. It is limited to just 20 funnels, 3 courses, 1 payment gateway, and one admin user. But it lacks features like an affiliate program, removes branding, and a liquid theme editor (helpful if you are a developer and want to custom code the theme). To avail these features and gain access to more funnels & courses, you need to go with the Pro plan at $197/mo.

For most of the users, this plan would be ideal.

If you have an agency or a larger business with more websites and you need the ability to create unlimited funnels and access to advanced analytics, consider going with the FunnelHacker plan that costs $297/mo.

If you think ClickFunnels is not affordable, consider its affordable alternatives like Systeme.io.

Before making the final choice, you can try out the tool by signing up for its trial. To access the free trial, you need to sign up for their First Funnel Challenge.

FAQs on ClickFunnels 2.0 ⁉

What is ClickFunnels 2.0?

ClickFunnels 2.0 is the redesign of ClickFunnels 1.0. ClickFunnels 1.0 is more of a funnel-building platform, while ClickFunnels 2.0 is an all-in-one platform that comes with funnels, website builders, email marketing, eCommerce, a shopping cart, a blog builder, etc.

Is ClickFunnels 2.0 released?

Yes. ClickFunnels 2.0 was officially launched in October 2022 and is now available for all users.

Does ClickFunnels offer a trial?

Yes. It is offering a 30-day free trial. Click here to get started.

Can I sell physical products on ClickFunnels 2.0?

Yes, you can. ClickFunnels 2.0 supports eCommerce features, and it handles all the shipping and inventory management as well.

What if I don’t want to switch to ClickFunnels 2.0?

You can stay in ClickFunnels 1.0 itself. That’s not a problem.

Conclusion

ClickFunnels 2.0 gives you a combined feel of Kartra + Kajabi. The team has really done a good job of understanding the strengths of their competitor products and then incorporating them in ClickFunnels 2.0.

It is now more of an all-in-one marketing platform. If you need all the tools built-in and want to save money on external integrations, you will like ClickFunnels 2.0. It is the best value for your money.

But do note that it lacks many specialist course features, doesn’t come with a community feature, and also mobile apps to take student engagement to the next level.

You see, anyone can create courses and market them. However, driving real results for the students is something that is important, and ClickFunnels doesn’t come with many features for this.

I hope you found this review on ClickFunnels 2.0 helpful.