Your website will not rank well in the SERPS if your on-page SEO is poor, no matter how many backlinks you build.

You may have witnessed this?



Many people think that on-page SEO is just sprinkling some keywords, but there’s a lot more to it than that.

In this blog post, I’m going to go through 5 of the most important on-page SEO strategies and provide you with a free checklist at the end.

What is on-page SEO?

What is onpage SEO

The process of optimizing the content of your pages within a website to make it search engine friendly is called on-page SEO.

Now you may be asking, “Should I prioritize on-page SEO over link building?”

Let me tell you something, the answer is no.


It’s not that both are mutually exclusive; they can complement each other.

The backlinks that you build just act as positive upvotes from other websites but on-page SEO and content quality is your main goal, to begin with.

How many times have you found a high search engine ranking website but the content was mediocre and maybe poor? Not many times, right?

5 Most Effective On-page SEO Strategies

Optimize for EAT Algorithm

The first on-page SEO strategy I want to share with you is EAT Algorithm.

The EAT Algorithm (Expertise, Authoritativeness, and Trustworthiness) is one of Google’s ranking factors that influences how well websites rank in SERPs.

EAT is not something you can automate or fool; it’s a complex algorithm that Google uses to define quality sites.

EAT algorithm
Credits: Moz

The three components are:

Expertise – It refers to the level of expertise showcased on a page and its overall topic authority, which relates to how trustworthy the content is. As a blogger, you need to demonstrate your expertise and authority.

You can do this by adding content that is backed up with data, statistics, testimonials, expert sources, etc.

AuthoritativenessHow authoritative are you? Are you an authority in your niche? Well, then how can this be possible unless you have established yourself as a thought leader in the industry?

So, you must create quality content to establish yourself as an authority within your community.

TrustworthinessHow trustworthy is your website? Can people trust you with their time and money?

The best way to create a sense of trust is by adding social proof elements such as testimonials, social media shares, and so on. This will help you build trust with your blog audience.

So, what should you do?

Here are some actionable tips for you to implement:

  • Create an author profile and add your social accounts such as Twitter, Facebook, LinkedIn, and so on.
  • Make use of WordPress plugins that can help you make a professional author’s page.
  • Add external links to your resources.
  • Get more publications to mention your brand or link to your site.
  • You can also add testimonials from influencers and social media shares on the footer of your website.
  • You can also consider outreaching other brands to get interviewed thus adding social proof elements that increase your EAT score.

Now that you know what EAT algorithm is, let’s look at another on-page SEO strategy.

Topical optimization

You may have heard of keyword optimization.

Well, topical optimization is the same but more focused.

A lot of people optimize their blog posts for single keywords. With this, they’re missing out on long-tail keywords that can help them rank for more search queries related to a single keyword.

When you are writing a blog post, apart from the main keyword, you should include more terms related to it.

For example, if your keyword is “marketing automation,” you can include the keywords “content marketing, lead generation, marketing funnel, etc” in your post. These are related keywords that signal search engines that your content is topically relevant to the topic.

How do you find related keywords?


Here it is.


You need to identify all the top-ranking web pages you are competing with and enter their URLs in tools like SEMrush or Ahrefs.


You will see a list of related keywords and phrases that your competitor’s content is ranking.

You need to naturally include these related keywords throughout your entire article.

Make sure you include the most important keywords in prominent places of your blog post like:

  • Title
  • URL slug
  • H1 – Blog post titles
  • H2 and H3 headers
  • First paragraph
  • Last paragraph
  • Even the subheadings

If you over-optimize or stuff your site with keywords, Google will penalize your site.

Content quality and quantity of relevant data should also be taken into account when doing topical optimization.

Let’s move on to the third on-page SEO strategy.

Internal linking is when a web page links to another page on the same website.


The internal links help in improving the website navigation and usability, but they can also help search engines understand your site structure.

In order to get the most benefit out of this, you need to first identify pages on your site that have a lot of backlinks.


You can head over to tools like Ahrefs and click on “Most-backlinked pages”.

Now, you need to head over to those blog posts and add inbound links to your newer pages and vice versa thus maximizing the flow of link juice.

Also, use “related posts” as an internal linking strategy so people can find the content they’re looking for easier. There are many WordPress plugins that can be used for this purpose.

Site speed optimization

Site speed is just as important as keyword optimization and topical relevance.

Page load time is one ranking factor that Google considers since it can also affect bounce rates, time on page, and user retention.

The first step is to choose a really good WordPress host, one that is scalable and has good reviews.

So you may be asking what factors to look at when choosing WordPress hosting.

You’ll need to look at:

  • Server response time (the faster the better)
  • SSL support (HTTPS is a ranking factor now)
  • PHP version and extensions (up to date versions are important)
  • Cache plugins and methods.
  • Memory, disk space, bandwidth renewal limits

The server response time is the most important, it is measured with a metric called “Ping,” which works like this:


The TTFB is measured in milliseconds from when you send a request to the webserver to when it gets back, so if you have a server with a TTFB of 100ms, it means that every time one request is sent to that server, it will receive the data back in 100ms.

TTFB is also known as ping/response time.

It should be consistent across various web browsers and different locations in the world so that the user experience isn’t compromised.


The minimum TTFB value you want to look for is 300ms, Anything lower than that will give your site a good boost in page load time.

Next, reduce the number of plugins on your site so that JS , CSS file sizes, and HTTP requests are reduced.

It is also a good idea to use CDNs so the CSS and JavaScript files will be loaded from other domains to reduce page load times. Because most of them will be cached by the browser so that they don’t have to be downloaded every single time.

The next most important one is image optimization.

When uploading the images you need to properly resize and compress them to reduce the file size and loading time.


You can make use of WordPress plugins for doing this, such as WP Smush Pro or ShortPixel. As per my tests, ShortPixel is better and offers better compression results.

In addition, it can serve scaled images so that you do not have to load an image that is several MBs in size when all you want is a thumbnail image. This technology automatically adjusts the size and compression of the images based on the screen requirements of the device that is viewing them.

This is a great way to speed up your page load speed, especially for mobile devices.

User engagement

Google can figure out when users are engaged and what makes people leave your site.


In order to increase user engagement, you will need to look at 3 things:

  • Engagement rate: The number of likes, comments, and social shares.
  • Bounce rate: The percentage of people who land on a page and then leave without looking at any other page.
  • Time spent on the webpages

You need to write blog posts keeping searcher intent in mind, which means you need to answer almost all the questions that a person may have in their mind when they ask that query.


Dissatisfied users click back from your web page, which is interpreted by Google as user disinterest, which negatively impacts your search rankings. This act of them clicking back is known as pogo-sticking.

By doing proper blog topic research and creating a detailed blog post outline, you can be assured that you will create content that a user would want to read.


Not only that, even Google would love it too.

On-page SEO checklist

Here is a free checklist for your future On-page SEO strategy:

  • Is my URL readable?
  • Is the blog content on-topic and clear?
  • Does your article have a strong headline to give the reader a sense of what is in it for them?
  • Is the headline relevant to the content?
  • Are the images on-topic and relevant to the post topic?
  • Am I using images around 1000px in width (unless they are absolutely huge)?
  • Will Google see my page as mobile-friendly, or at least responsive?
  • Have I taken care of structured data markup?
  • Does the article have a good length to answer the user’s query?
  • Are there internal links added in that give value to the users and help them explore my blog better? ( Aim for at least 5 links. )
  • Is the page load speed fast enough?
  • Is the page load speed fast enough for mobile devices?
  • Are there any external links that I shouldn’t have added?
  • Have all the internal links been no-followed or at least use rel=”nofollow” ?
  • What are my EMDs (Exact-match Domains)? Do they help or hurt my rankings? Should I use them in the future on this blog, should I remove them too?
  • Has Google indexed all of my images correctly and is it returning these images when someone searches for a particular image search query?

Wrapping up

To sum it up, it is important to realize that on-page SEO requires planning and a little bit of pragmatism.

Getting it right from the get-go will save you time later, as practicing good on-page SEO strategies takes careful thought and time.

Not to mention, if you want your blog post or website to rank highly in Google’s SERPs (search engine results pages), on-page optimization is an absolute must!

If you’ve got any other great tips for novice SEOs who are just starting out with their blog posts, be sure to leave them in the comments section below!


What are LSI keywords in on-page SEO?

LSI keywords, otherwise known as Latent Semantic Indexing keywords. These are words or phrases that are not directly related to one another but still relate to your search terms.

Which is important on-page SEO or off-page SEO?

Focus on on-page SEO beforehand, because without proper on-page SEO no matter how much off-page SEO you do it doesn’t make any difference.

What are the different on-page SEO tools?

Tools like Yoast SEO, SEMrush, Ahrefs etc. are all powerful tools for on-page optimization and Rank Tracking!

How do you optimize your WordPress post for on-page SEO?

Well, there are some great plugins that allow you to add structured data and meta tags automatically to your post.